From the Sector

DIGEL AG is strengthening its national and international presence with two new, representative locations in Düsseldorf and Munich, set to open for the Spring/Summer 2027 order season. With these two showrooms, the menswear company is making a clear statement for growth, internationality, and brand strength in the premium segment.

The new showroom in Düsseldorf is located in one of Germany’s most prestigious menswear environments, in the immediate vicinity of brands such as Boss, Strellson, and PVH. Spanning 550 square meters—around 30% larger than before—the two brands Digel and Digel Move will in future offer an exclusive brand experience in an urban lifestyle setting. In addition to order activities, the location will also be used as an event venue, for the DIGEL Academy, and for VIP customer events. Thanks to Düsseldorf’s central location and international character, more than 60% of export customers can be optimally served here, with further growth potential.

The new showroom in Munich will also take the Digel and Digel Move brands to the next level. Located in Lodenfrey Park and surrounded by leading premium labels, a modern space with a loft character and industrial style is being created—perfect for presenting the Digel DNA in an authentic and inspiring environment. Munich will not only become an important order location, but also a venue for exclusive press events, academy formats, and customer experiences.

With these new showrooms, DIGEL underscores its ambition to further expand premium menswear internationally while simultaneously fostering creative and collaborative exchange with retail partners and the press.

“With Düsseldorf and Munich, we are creating two exceptional spaces that make our brand emotionally tangible. Both locations combine aesthetics, functionality, and inspiration—exactly what DIGEL stands for,” explains Jochen Digel, CEO of DIGEL AG.