From the Sector

The 15th In-store Asia 2024, a trade fair for retail resources and investment in store designs, visual merchandising and in-store marketing on the Indian subcontinent, has drawn to a successful close. From 13 to 15 June numerous exhibitors and retailers got together at the Bombay Exhibition Center in Mumbai to network and experience the latest trends and innovations in the industry.

Registering more than 5,500 trade visitors, In-store Asia 2024 exceeded all expectations and confirmed its position as a leading platform. The three trade fair days played out in a lively atmosphere with many business leads.

Solutions providers presented a comprehensive line-up of innovative products and solutions, which are required for installing modern, connected and targeted Points of Sale. Exhibits included POP and interactive displays, visual merchandising solutions and retail technologies, shopfittings complete with lighting, signage and display mannequins as well as retail designs. The event provided visitors including the decision-makers of retail brands as well as service providers, architects, designers, marketeers and retail specialists with a perfect setting for networking, exchanging ideas and forging strategic partnerships.  

Trade fair highlights included:

• VM&RD Retail Design Awards: The Awards recognised outstanding examples of retail design and visual merchandising. Over 300 submissions in 24 categories by more than 40 companies were assessed by a jury composed of international design experts.  
• VM Challenge: 40 visual merchandisers from more than 20 enterprises competed with each other in six teams in a live window-dressing competition to create imaginative decorations on the theme of “Surreal Chic” in 60 minutes.
• Focal Points: Skechers, Lifestyle, Pepe Jeans and Ace Turtle impressed participants with innovatively dressed shop windows demonstrating the strength of creative design in retail.

The next In-store Asia will be held from 22 to 24 May 2025.