From the Sector

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

• Performance Days: November 13th-14th 2019, Munich, Germany

Munich – ROICA™ smart innovations are The Sustainable fil rouge at Performance Days, the influential fair for innovations, trends, safety & durability and sourcing of fabrics and accessories in functional sportswear & athleisure. Leading fabrics manufacturers and nearly all the well-known sportswear and active clothing brands have chosen the company’s premium stretch fibers of the ROICA Eco-Smart™ family to create their ultimate collections combining comfort, movement and responsibility.

“We are excited to see such a brilliant response from both manufacturers and brands which have decided to use our premium stretch sustainable fibers. We are excited because it really shows that sustainability is not only a marketing hype, but more and more literally interwoven into garments.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany.  

The company’s partners empowering their ultimate collections with ROICA™ are CIFRA S.p.A. (IT), Maglificio Ripa S.p.A. (IT), M.I.T.I. S.p.A. (IT), Payen group ESF (FR), Piave Maitex S.r.l. (IT), SITIP S.p.A. (IT), Sofileta S.A.S (FR), Sportswear Argentona S.A. (ES), TINTEX Textiles S.A. (PT) and TVB GmbH (DE).

ROICA Eco-SmartTM Family

• “The certified and hyper-performing family features two responsibly made yarns with outstanding stretch performances that give free rein to designers’ creativity and provides the highest stretch ability while complying to the most-cutting edge sustainable standards.” adds Shinohe.
• The GRS - Global Recycled Standard - certified ROICA™ EF is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global standards in the market.
• The ROICA™ V550 proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle

• Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

• Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

• Committed To Making a Better World

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks.

Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity by experiencing their advanced responsible developments made with the ROICA Eco-SmartTM Family.

The ROICA Eco-Smart™ family offers two responsible made yarns with outstanding stretch performances that give free rein to designers’ creativity and guarantees the highest quality while complying to the most-cutting edge sustainable standards.

• The ROICA™ EF– GRS (Global Recycled Standard) certified - is made with 58% of pre-consumer recycled content. GRS guarantees its sustainable mission with a certification by the influential Textile Exchange*, one of the most known and recognized global players in the market.
• The ROICA™ V550   Indeed, it proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification. Made and engineered by Asahi Kasei R&D team, and produced in ROICA™ German plant only, the yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle.

Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. See, feel, imagine and learn why choosing ROICA™ is a winning decision. View the unbeatable collection of well-constructed fabric

• M.I.T.I. SpA (IT), Hall/Stand No. A7-215 partner with ROICA™ since the very beginning, develops and creates from more than 85 years, innovative stretch warp knitted fabrics for high performance sports.
• Payen – ESF (FR), Hall/Stand No. A7 / A7-219, committed to develop durable performant solutions chooses ROICA Resistance™ range of high-tech protection stretch functions.
• Piave Maitex (IT), Hall/Stand No. A7-123 presents AGAIN, the new smart and technically advanced line able to balance performances and sustainable features, formed of highly performing jerseys. Two premium sustainable ingredients have been involved for the creation of AGAIN: Global Recycled Standard (GRS) owned by Textile Exchange - premium stretch fiber ROICA™ EF and perPETual high quality sustainable polyester born from a cost-effective process that reverses engineer consumer waste PET bottles.
• SITIP SpA (IT), Hall/Stand No. A7-213 creates high-tech innovative sports fabrics that are made in Italy including BeHot fabric constructed with ROICA™, providing a new dimension to active performance.
• Sportwear Argentona S.A. (ES) Hall/Stand No. A7-322 based in Spain, these leaders in high-tech tech, optimal performance sports fabrics create specialized structures for all facets of sports including high comfort, elastic and performance.

At Munich Fabric Start, TINTEX introduces a new holistic approach to creating textiles that is built on the company’s DNA since 1998 for market leading, natural based, smart and responsible innovation

TINTEX is a unique fabric expert in materials and processes, and is introducing new levels of service to the market. First with the new Colorau® Natural Dye commercial innovation, and secondly with the TINTEX E-Commerce service that connects creativity with easy, direct-to-designer product sourcing.

The third innovation expands the company vision and influence into garment production with the SMART WARDROBE CO.LAB, a new supply chain cooperation working with three leading Portuguese makers.

But first you come and enjoy the unique touch and feel of the latest TINTEX Naturally Advanced fabrics with on-trend innovations enhanced by the new non-salt Colorau® Natural Dye process. This award-winning coloration technology fuses science, and creative innovation as a responsible evolution of better products that can now supply batches over 20kg.

The new A/W 20/21 collection starts from the concept of “WEME”: a Naturally Advanced offer that represents a multifaceted world. WE and ME refers to more than just the individual, but also about community and a collective spirit that seeks to grow the intellectual and spiritual individual needs in a responsive and collective way. It is a nuanced platform to discover a range of unique developments that embody the TINTEX identity through responsible innovation and creativity. Smart ingredients and processes drive innovation enhanced by the TINTEX unique dyeing and finishing expertise.