From the Sector

At Heimtextil, which is to be held in Frankfurt from 9 to 12 January 2018, Trevira GmbH will be represented together with some important Trevira CS clients in Hall 4.2 at a 1,305 m2 booth.
The core of this joint booth will be a Trevira exhibition. Participating clients will present their latest Trevira CS collections for home textiles and commercially used textiles at individual stands around this core exhibit. The joint stand is located in close proximity to the new exhibition “Interior. Architecture. Hospitality. EXPO” of Messe Frankfurt.
“We are delighted to be able to make a significant contribution to the new thematic focus of Hall 4.2 with our trade fair concept for next year. It enables us to offer a platform to our clients allowing them to reach important decision-makers. In

addition, visitors to the trade fair will appreciate being able to find such a large number of Trevira CS novelties and collections in a one-stop-shop,” says Anke Vollenbröker, Head of Marketing at Trevira GmbH.
Trevira CEO Klaus Holz is pleased that the idea of a joint stand has been so well received by their clients. “The high level of demand shows that our concept of a comprehensive partnership with our clients pays off. Our long-standing clients appreciate that we not only offer them high quality and sustainably produced fibres and yarns, but that we also support them with our technical expertise and in marketing their Trevira fabrics.”

The following clients will be represented with a large selection of their beautiful and modern Trevira CS fabrics at the joint booth in January: Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l., Vlnap a.s. / Wagenfelder Spinning Group, Wintex S.r.l., Mersem Teksil San. Ve Tic. Ltd. Sti, Teksko Kadife Kumas San. Ve Tic. A.S.

As part of Messe Frankfurt’s renowned Intertextile brand, Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories (“Intertextile Pavilion Shenzhen”) has a distinctive focus on the South China market, benefiting from this region’s promising market conditions and providing huge opportunities for exhibitors at this year’s fair.

Given its solid industrial bases and favourable geographic locations, the South China region is at the heart of China’s garment industry, and its one of its two major cities, Shenzhen, has a reputation as the nation’s garment and fashion capital. Currently, the city houses over 2,000 garment companies, 30,000 fashion designers and more than 1,000 fashion brands. In 2016, total sales of the Shenzhen garment industry exceed 200 billion RMB (around 29 billion USD), accounting for over 60% of the market share of shopping malls in China’s first-tier cities . What’s more, with reference to Hong Kong Trade Development Council’s “China Garment Industry” research, due to the growing spending power of both male and female consumers, these two markets are projected to continue their strong growth. While the consumer market for men’s garments is undergoing a growth period with retail sales expected to grow at a compound annual rate of 11.8% between 2015 and 2020, some domestic womenswear brands have started forging into the mid-range to high-end women’s garment market segments. The research also stated that most of the enterprises which own women’s garment brands such as Ellassay, Marisfrolg, Yinger and Koradior, are located in South China.