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Under the close watch of a Guinness World Records adjudicator, 10-year-old designer Max Alexander competes during his launch event at Mood Fabrics NYC on September 14, 2026. Photo via Mood Fabrics
Under the close watch of a Guinness World Records adjudicator, 10-year-old designer Max Alexander competes during his launch event at Mood Fabrics NYC on September 14, 2026.
18.09.2026

Mood Fabrics launches 15-piece fabric line with Max Alexander

Mood Fabrics has launched a 15-fabric collection with ten-year-old designer Max Alexander. The Mood × Max Alexander line debuted in New York on 14 September and is being sold online and through Mood's U.S. retail locations.

The company lists BCI cotton, EcoVero viscose, European flax linen and recycled-polyester faux fur among the materials. The range combines prints and textured fashion fabrics with several fibre choices already associated with established sourcing or recycling programmes.

Alexander selected and annotated the fabrics. The collaboration therefore starts at material choice, leaving the collection open to further garment design and making rather than presenting a fixed apparel capsule.

Mood Fabrics has launched a 15-fabric collection with ten-year-old designer Max Alexander. The Mood × Max Alexander line debuted in New York on 14 September and is being sold online and through Mood's U.S. retail locations.

The company lists BCI cotton, EcoVero viscose, European flax linen and recycled-polyester faux fur among the materials. The range combines prints and textured fashion fabrics with several fibre choices already associated with established sourcing or recycling programmes.

Alexander selected and annotated the fabrics. The collaboration therefore starts at material choice, leaving the collection open to further garment design and making rather than presenting a fixed apparel capsule.

Photo (c) Kappahl Group
15.09.2026

Kappahl backs a longer-lasting wardrobe

Kappahl is launching its Autumn 2026 campaign across all markets on 16 September. Built around the existing “We Are Family” platform, the campaign presents a wardrobe of pieces intended to be easy to combine and relevant beyond short trend cycles.

The assortment spans womenswear, XLNT and menswear, with knitwear, denim, tailoring, lace and outerwear. The coat has a specific heritage role, linking the current collection to the company’s origins in Gothenburg in 1953, when founder Per-Olof Ahl opened a store focused on coats.

Kappahl is launching its Autumn 2026 campaign across all markets on 16 September. Built around the existing “We Are Family” platform, the campaign presents a wardrobe of pieces intended to be easy to combine and relevant beyond short trend cycles.

The assortment spans womenswear, XLNT and menswear, with knitwear, denim, tailoring, lace and outerwear. The coat has a specific heritage role, linking the current collection to the company’s origins in Gothenburg in 1953, when founder Per-Olof Ahl opened a store focused on coats.

Source:

Kappahl Group