From the Sector

Streetwear label Live Fast Die Young (LFDY) continues its international growth and opened its first store in France on November 15, 2025 — right in the heart of Le Marais at 33 Rue du Temple, one of Paris’ most vibrant creative hubs. Following locations in Germany, Amsterdam and London, the Paris flagship marks a major milestone for the brand and reinforces its ambition to establish a strong presence in key cities around the globe. 

The roughly 100 sqm LFDY store preserves the character of the historic building, weaving its layered past into a contemporary retail design. Exposed walls with faded murals, cast-iron columns, and the original tiled flooring set the stage for the LFDY signature aesthetic. Sleek polished steel furnishings with clean lines create a striking contrast to the quintessential Parisian charm, highlighting the brand’s distinctive design language – in cooperation with the team of architects from Dorenz + Jokisch. 

The customer areas were intentionally designed: seating zones around the checkout and fitting rooms are purposefully interrupted by a DJ booth, which will be activated regularly in the future. Design icons like the Robert Mallet-Stevens Chair No. 222 and a vintage cognac leather lounge chair near the fitting rooms — framed by heavy grey velvet curtains with rich texture — complete the space with an elevated, atmospheric touch. 

Circulose has announced a partnership with Marks & Spencer (M&S), making the British retailer the first UK brand to join Circulose as a Scaling Partner. Circulose is a Swedish sustain-tech company that has developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards.

By joining forces, M&S is reinforcing its commitment to sustainability and supporting Circulose’s mission to make circular materials mainstream. The brand will integrate a significant volume of CIRCULOSE® into its collections, helping drive broader adoption of next-generation circular materials across the industry.

CIRCULOSE®, made entirely from textile waste, helps fashion brands reduce their dependence on virgin fibers derived from trees, while delivering the same high quality and performance. By transforming discarded textiles into a new material, Circulose helps minimize waste, lower emissions, and ease pressure on land and forests, advancing the shift toward a global circular fashion system.

This partnership also validates Circulose’s renewed commercial strategy, centered on close, hands-on collaboration with global brands. Through its new licensing model and dedicated implementation support, Circulose supports brands to scale circular materials efficiently across the entire textile value chain, beyond capsule collections.