From the Sector

The fashion industry, which has strategic importance for the Turkish economy with its value-added production, employment, and exports, came together with representatives of global brands and Laison offices at the 'Green transformation' summit. At the meeting hosted by the Istanbul Apparel Exporters' Association (IHKIB), the studies carried out in the process of adaptation to the Green Deal were put under the spotlight, and the expectations of the Turkish fashion industry from the stakeholders were also expressed.

The opening of the meeting, attended by representatives of relevant ministries and foreign representations, national and international fund providers, as well as brands and buying groups were brought together, was made by Türkiye Exporters Assembly (TIM) and IHKIB President Mustafa Gültepe. In his speech, Gültepe underlined Türkiye's importance in the global apparel industry, by realizing approximately 3.5 percent of world apparel exports. Gültepe continued as follows:

"As IHKIB, we aim to increase our current annual exports, which are around $20 billion, to $40 billion. The road to the goal goes through Europe and America because the European Union is our largest market in apparel. We export 60 percent of our total apparel exports to EU countries. When we add other European countries and the USA, the ratio approaches 75 percent. While working on alternatives for the $40 billion in exports, we need to focus more on the European and U.S. markets because, as the data shows, the path to $40 billion in apparel exports goes through Europe and the U.S. We already have long-standing collaborations with brands centered in Europe and America. With our knowledge, speed, production quality, design power, and geographical proximity to Europe, we distinguish ourselves from competitors. We took a very important step in the transformation process exactly one year ago. We shared our action plan, which is a road map for our fashion industry's compliance with the Green Deal, with the public on January 30, 2023."

After Mustafa Gültepe's opening speech, Euratex Director General Dirk Vantyghem, Deputy Director General of the Ministry of Trade Bahar Güçlü, and Deputy Secretary General of ITKIB Özlem Güneş made presentations regarding the ongoing efforts in the Green Deal process.

Dirk Vantyghem discussed the sustainability strategy of the textile and apparel industry and the expectations from the EU administration, while Bahar Güçlü provided information about the reflections of legal regulations related to the Green Deal on Türkiye.

Deputy Secretary General of ITKIB Özlem Güneş emphasized the significant opportunity that the Green Deal represents for the Turkish apparel industry, providing comprehensive insights into the efforts conducted by IHKIB regarding the Green Deal adaptation process.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

According to a recent study by the School of Architecture, Victoria University of Wellington (New Zealand), “individuals spend more than 50% of their time at home in the bedroom”. Another research from the Fatigue Countermeasures Laboratory, NASA Ames Research Center (United States), concluded that “sleep is critical to health and daytime functioning. For individuals to achieve optimal sleep, they must have access to a sleep environment that allows them to achieve quality sleep.” These are strong indicators that we should treat sleep with the highest importance that it deserves.

The flagship products leading this positive change are the 100% biobased cosmetic technology HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech that reduces exposure to inanimate allergens through active probiotics. These biobased innovations are set to redefine the sleep experience and contribute to overall well-being.

HeiQ Skin Care is the most recent addition to HeiQ’s portfolio - a synbiotic textile finish promoting a balanced microbiome for glowing skin. Unlike conventional products, HeiQ Skin Care utilizes pre- and probiotics integrated into a biobased matrix, offering long-lasting cosmetic benefits. It is particularly suited for products that are in direct and long contact with skin, such as pillowcases, duvet covers or bed sheets, acting as a cosmetic care session during sleep.

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

The project brought together various industry players including Fashion for Good partners adidas, Levi Strauss & Co., PVH Corp., Target, Arvind Limited, Birla Cellulose, and Welspun India, as well as Fashion for Good innovators Reverse Resources, PICVISA, and Matoha; H&M, Primark, and TESCO also joined as external partners. The project is supported through catalytic funding provided by Laudes Foundation and IDH, and knowledge support from Canopy and Circle Economy Foundation.

Drawing upon the invaluable insights gained throughout the project, Fashion for Good unveils a toolkit designed to harness the untapped potential of textile waste in India. Together, these resources provide valuable insights, assessments, and practical guidance to advance recycling in India's textile industry.

Recently, OETI awarded the OEKO-TEX® STeP certification to two companies in the sector of personal protective equipment (PPE) and workwear: Ötscher - Berufskleidung Götzl GmbH, Austrian producer and wholesaler and longstanding PPE and OEKO-TEX® STANDARD 100 customer, and ALSICO MOROCCO (Cindico), a Moroccan PPE and work wear producer and part of the global Alsico Group, which has already introduced the certification for production facilities in Belgium and Laos.

OEKO-TEX® STeP stands for Sustainable Textile and Leather Production and is a certification system for production facilities in the textile and leather industry. The STeP system analyses critical areas of businesses using six modules: Chemical Management, Environmental Performance, Environmental Management, Social Responsibility, Quality Management, and Health protection and Safety at work.

For ALSICO MOROCCO (Cindico), OEKO-TEX® STeP offers the benefit of "a unified certification system and standardised audits to monitor social and ecological responsibility processes at global production locations," says Managing Director Mary Meylaers.

For the Austrian company Ötscher – Berufskleidung (workwear), Managing Director Thiemo Götzl emphasises the strengths of the certification in transparent communication with customers and stakeholders and a comprehensive overview of all aspects of the supply chain. "The certification also supports compliance with the German Supply Chain Due Diligence Act requirements through transparency and risk mitigation," says Thiemo Götzl.

ITMA ASIA + CITME, Asia’s leading trade fair for textile machinery, took place in Shanghai with a considerable presence of VDMA member companies. The round about 40 exhibiting VDMA members covered nearly all different machinery chapters with a focus on spinning and manmade fibers, nonwovens, weaving, braiding, knitting & hosiery, finishing & dyeing and textile processing. They were part of a strong German presence with a total of around 60 German exhibitors – including non-machine manufacturers.

During a press conference on the first day of the show, Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association and managing director of August Herzog Maschinenfabrik expressed: “After years of cancelled or postponed trade fairs and travel restrictions, this year’s ITMA ASIA + CITME is the first edition of the show that can be attended not just by Chinese but by visitors from various countries and regions. The event is a good opportunity to meet customers and partners again in person and not just on a screen. ITMA ASIA + CITME provides a good chance to deepen the already good relations with China and other Asian countries further and to set-up new partnerships.”

Dr. Horn continued to present latest facts and figures about the German textile machinery industry. Between January and August 2023, the overall exports of textile machinery and accessories summed up to 1.7 billion euros, which was a slight decrease compared to the same period in 2022. The shipping to almost all major markets decreased between January and August: China: 440 million € (2022: 453 million €), Turkey: 205 million € (2022: 265 million €), USA: 177 million € (2022: 144 million €), India: 170 million € (2022: 228 million €).

Numerous VDMA member companies have production sites in the major Asian markets China and India and serve their customers in these countries from there. A latest VDMA business climate survey among the textile machinery companies in China showed, that 75% of all participants assessed their current business situation as either good (6%) or satisfactory (69%). For the coming quarter, 50% of the companies see the market to decline. Asked about the business situation during the next six months, 44% of the companies expect the market to remain stable, 56% expect the situation to become worse. This is also reflected in the HR of the companies: 63% expect the number of employees to remain unchanged.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

Carbios  has been granted the building permit and operating authorization for the world’s first PET[1] biorecycling plant, allowing construction to start. The plant will be built in Longlaville in the Grand-Est Region on a 13.7-hectare site adjacent to the existing PET production plant of Indorama Ventures, its strategic partner.

This state-of-the-art facility, scheduled for commissioning in 2025, will play a crucial role in the fight against plastic pollution by providing an industrial-scale enzymatic recycling solution for PET waste. Carbios’ technology enables PET circularity and offers an alternative raw material to virgin fossil-based monomers, allowing PET producers, chemical companies, waste management firms, public entities, and brands to have an effective solution to meet regulatory requirements and fulfill their sustainability commitments. The plant will have a processing capacity of 50,000 tons of post-consumer PET waste per year (mostly waste that is non-recyclable mechanically, equivalent to 2 billion colored PET bottles or 2.5 billion PET food trays) and will generate 150 direct and indirect jobs in the region.
 
The plant will be built on a 13.7-hectare site acquired by Carbios on Indorama Ventures’ existing PET plant site without suspensive conditions. The land area gives the possibility to double the facility’s capacity.
 
A plant designed to minimize its carbon footprint
The plant is designed to maximize circularity, with high-quality output products, and minimize its environmental footprint, especially with regards to energy consumption. Optimizations are underway to further increase the recycling of water required for the process.

Located near the borders with Belgium, Germany, and Luxembourg, the plant’s location is strategic for nearby waste supply. Moreover, Carbios’ biorecycling technology can process complex waste that conventional technologies cannot recycle and produce food-grade products, enhancing the plant’s flexibility for waste supply. Carbios and Indorama Ventures will collaborate to ensure the feedstock supply of the Longlaville plant, located in a geographical area where the supply potential could reach 400,000 tons in 2023, and up to 500,000 tons in 2030 with improved selective collection.

Carbios has already secured an initial supply source by winning part of the CITEO tender for the biorecycling of multilayer food trays. The consortium composed of Carbios, Wellman (a subsidiary of Indorama Ventures), and Valorplast has been selected to handle 30% of the tonnage proposed by CITEO. Carbios will handle the portion of the flow consisting of multilayer food trays at its Longlaville plant starting in 2025.
 
Plant funding secured
In July 2023, Carbios successfully completed its capital increase for approximately €141 million, the largest capital increase on Euronext Growth since 2015. This amount is mainly intended to finance the construction of this plant, for which the total investment is estimated at around €230 million. The portion of the investment not funded by the proceeds from the July 2023 capital increase is expected to be covered by Indorama Ventures, which plans to mobilize approximately €110 million for this project, French state subsidies of €30 million, and €12.5 million from the Grand-Est Region, as well as a portion of Carbios Group’s available cash, which amounted to €78 million as of 30 June 2023.

Digital fashion outlet Otrium announces the launch of a dedicated garment refurbishment and repair programme for damaged returns following a successful pilot scheme. The initiative is being run in partnership with Bleckmann, experts in supply chain management for fashion and lifestyle brands. Working with Bleckmann’s team of circular fashion experts from The Renewal Workshop, Otrium is taking the next step in its strategic journey to help reduce the number of that might ultimately end up in landfills or destroyed.
 
Most of the returns that Otrium currently receives can be easily restored and put back on sale. However, in rare cases, returned items are damaged. “Preventing waste is an important part of Otrium’s DNA, and thanks to our partnership with Bleckmann and their Renewal Workshop team, we can now repair the majority of damaged returns and put them back into circulation,” said Kevin Carolan, Director of Logistics at Otrium. “We are happy that we can use our position in the fashion supply chain to create lasting change and accelerate towards our mission of reducing the volume of garments that go to landfill.”

Since 2020, Otrium is exploring refurbishment and repairs with their third-party logistics provider Bleckmann. In April 2023, both partners started a three-month pilot at Bleckmann’s facility in Almelo, the Netherlands, to expand the programme with a broader range of repairs and optimised processes through data use. During the pilot, the Renewal Workshop team at Bleckmann refurbished more than 1,000 returned garments, shoes and accessories for Otrium each month.

“With hundreds of high-end labels on the platform, we needed an efficient solution tailored to the needs of a wide range of products – from shoes and coats to bags,” explained Marlot Kiveron, Head of Sustainability at Otrium. “The Renewal Workshop team worked closely with us to develop a streamlined and scalable process that could grow in line with our ambitions, delivering like-new repairs at the speed of e-commerce. Their combination of purpose, professionalism, agility and expertise makes them the ideal partner for this kind of project.”
 
Bleckmann’s integrated data capabilities were also crucial to the success of the partnership. “Data collection and analysis can be vital in demonstrating the commercial viability of sustainability initiatives,” said Tamara Zwart, Director of Renewal at Bleckmann. “Using our advanced stock tracking systems, we determined that 70% of the renewed Otrium stock had been sold within seven weeks. We’re all delighted with the results!”
Furthermore, carbon-tracking software Vaayu calculated that on average, a refurbished return sold on Otrium avoids 2.760kg of carbon emissions and 69g of waste proofing that this programme can have a positive impact on both: the planet and the business.

Having established the business case, the team decided to expand the initiative beyond the pilot phase. “This project is a milestone in our sustainability journey,” concluded Marlot. “It’s a key part of our ongoing commitment to finding more ways to reduce our environmental impact while helping to ensure that more clothes get worn. By the end of 2023, we aim to repair at least 25,000 damaged garments. Together with Bleckmann and their renewal experts, we’re well on our way to proving that this circular business model can be a valuable part of our future growth.”

Die AZL Aachen GmbH, bekannter Innovationspartner für Industriekooperationen auf dem Gebiet der Leichtbautechnologieforschung, startet eines neuen Projekts mit dem Titel "Trends und Designfaktoren für Wasserstoffdruckbehälter". Das Projekt wird Fragestellungen der Industrie in Bezug auf die Wasserstoffspeicherung adressieren.

AZL Aachen GmbH, a recognized innovator in lightweight technologies research and industry collaboration, announces the initiation of a new project titled "Trends and Design Factors for Hydrogen Pressure Vessels". The project aims to address industry needs surrounding hydrogen storage.

Hydrogen has gained significant attention as a key technological solution for decarbonization, with high pressure storage and transportation emerging as vital components. Its applications extend from stationary storage solutions to mobile pressure vessels employed in sectors such as transportation and energy systems.

The AZL team, renowned for its high reputation in providing market and technology insights as well as developing component and production concepts in the format of Joint Partner Projects seeks for companies along the whole composite value chain interested in further developing their application know how in this economically highly relevant field.

The project will provide an in depth exploration of market insights, regulatory standards, and intellectual property landscapes. Beyond this, there is a dedicated focus on staying updated with state of the art and advancements in design, materials, and man ufacturing techniques.

An integral component of the project involves the creation of reference designs by AZL´s engineering team. The reference designs will encompass a variety of pressure vessel configurations and will consider a diverse range of materials and production concep ts.

With the scheduled project start in October 2023, and a project timeline of approximately nine months, AZL encourages companies active across the composite value chain to participate. Companies interested in participating or seeking further information should reach out directly to the AZL expert team.