From the Sector

• Kornit Digital Introduces High-Volume Digital Production Solution for Vibrant Decorative Designs on Polyester and Polyester-Blended Apparel
• Kornit Atlas MAX Poly to Transform Professional and Recreational Sportswear, Teamwear, and Sports Brands; Injecting Life into Apparel with Power of Design Across Full Color Gamut

Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashionx and textile production, introduced today its distinctive Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel.

Kornit’s Atlas MAX Poly capitalizes on the demand for fashionable, unique sportswear and apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customization of polyester.

“Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, Chief Marketing Officer at Kornit Digital. “As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”

Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.

Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via:

• Kornit’s ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reducing time and waste, eliminating operator ramp-up and boosting throughput up to 20%.
• Seamless integration with KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models.
• Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard, optimizing process visibility and control, adding data-driven insights for production floor efficiencies.

SHIMA SEIKI MFG., LTD. of Wakayama, Japan, through its Italian subsidiary SHIMA SEIKI ITALIA S.p.A., will participate in the A+A 2021 International Trade Fair for Safety, Security and Health at Work in Düsseldorf, Germany.

Having achieved recognition as an innovation leader in the flat knitting industry through pioneering inventions such as the world’s first DSCS® Digital Stitch Control System and seam-free WHoLEGARMEnT® knitting, SHIMA SEIKI has entered the field of technical textiles by proposing knitting as an alternative to other manufacturing methods. Through breakthroughs in original hardware and software technology as well as research in new materials, what was impossible to knit in the past can now not only be knit; it can be made to perform even better.

On display will be the company’s SVR123SP computerized flat knitting machine featuring a dedicated loop presser bed that permits full use of inlay technique for the production of hybrid fabrics that feature both knit and weave characteristics, suited to the production of safety-oriented functional fabrics. SVR123SP furthermore features i-Plating inverse-plating capability for increased patterning capability, including the production of jacquard-like patterns in light-weight plain jersey stitch. A variety of knit samples produced on SVR123SP will be presented at A+A featuring anti-bacterial, fireproof and cut-resistant fabrics, including a light-weight cut-resistant apron as an alternative proposal to current heavy vinyl aprons used in the meat packing industry. Safety glove samples knitted on SHIMA SEIKI’s glove knitting  Machine will be presented as well.

Also demonstrated will be SHIMA SEIKI’s SDS-onE APEX4 3D design system. APEX4’s capability for virtual sampling is especially effective in streamlining the production process. Ultra-realistic simulation capability allows the use of virtual samples for evaluating design variations without producing actual samples for each variation. Smart, speedy and sustainable production is possible by minimizing the time, cost and resources normally required with sample-making.