From the Sector

A Selection of Footwear and Apparel Designed to Raise Awareness and Funding for Breast Cancer Now and National Breast Cancer Foundation, Inc.

• In partnership with the charities Breast Cancer Now (UK/Europe) and National Breast Cancer Foundation (US), the Collection brings together a range of products for running, hiking and mountain biking
• £15/€15/$15 from each full-price sale will be donated to BCN (for purchases in the UK and EU) or NBCF (for purchases in the North America)
• The Collection feature illustrations by adidas pro mountain biker Veronique Sandler, empathetically designed to represent the comfort that those with breast cancer have experienced in the outdoors

Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October.
Available throughout Breast Cancer Awareness Month, the adidas Breast Cancer Awareness Collection sees adidas partnering with Breast Cancer Now in the UK and Europe, and National Breast Cancer Foundation, Inc. in the US, to help raise awareness of breast cancer and support the vital work both charities do.

The products in the Breast Cancer Awareness Collection have been chosen to help everyone, regardless of physical ability or condition, spend more time in the outdoors.
The collection’s focus on functional footwear and apparel that is designed for the outdoors is in keeping with adidas' objective to help broaden access to outdoor sports and help everyone enjoy the benefits of spending time in nature. With United by Summits, adidas TERREX is taking this brand-wise ethos further by encouraging all people, from every background, to realise their own individual goals in the outdoors and enjoy the benefits of adventure, both big and small.

The collection is available for purchase in limited quantities from September 30, 2022 until the end of October 2022 for adiClub members only, and £15/€15/$15 from each full-price sale of the adidas Breast Cancer Awareness Collection will be donated to Breast Cancer Now (for purchases in the UK and EU) or National Breast Cancer Foundation, Inc. (for purchases in North America). The money raised will contribute to the important work these charities are doing.

• Patented technology with bluesign®, ECO PASSPORT, and Skin Friendly certification

Polyester sport and functional textiles treated with Sanitized® Odoractiv 10 are protected against “permastink”. Already a holder of the Swiss Technology Award, the Sanitized® Odoractiv 10 odor-management technology can now carry the bluesign® sustainability label, the Skin Friendly certification from the Hohenstein Institute and the ECO PASSPORT by OEKO-TEX® label. SANITIZED AG has been a bluesign® system partner for over 10 years.

An unwelcome odor can quickly develop in polyester sport and functional clothing, even if freshly washed. This is “permastink”. It’s a challenge to the textile industry as it generally reduces the attractiveness and market opportunities of sport and functional clothing made from polyester.

The patented, non-biocidal Sanitized® Odoractiv 10 technology provides specific solutions and sales arguments for the end products. It works in two ways: The odor-causing bacteria can’t stick to the textile surface and are washed out completely in a normal wash cycle. This is due to the anti-adhesive “coating” applied in the padding process. This effect has been proven in a test procedure developed in cooperation with EMPA (Swiss Federal Laboratories for Material Science and Technology). Secondly, the treatment has an adsorbing effect. The odors are “trapped” and repeatedly expelled during a normal wash cycle.

No binder, no nano
Another characteristic: The treatment with Sanitized® Odoractiv 10 doesn’t apply an additional binder system. As with all of our products, SANITZED AG uses no nano technology. The safety and tolerability have been confirmed by the Skin Friendly certification from the Hohenstein Institute and ECO PASSPORT by OEKO-TEX® label. These have now been joined by the bluesign® accreditation.

Sanitized®Odoractiv 10 with patented, dual-action technology

SANITIZED AG presents a new unique dimension to odor-management for functional polyester textiles. The newly developed wash-resistant Sanitized®Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn. The underlying technology that has been further developed was awarded the Swiss Technology Award. Goodbye permastink!

Manufacturers of functional polyester textiles from all over the world face the same challenge: freshly washed garments develop an unpleasant odor even after a short wearing period. The cause of this undesirable effect is not the human perspiration itself, but the bacteria that break down the perspiration. This process of decomposition generates the characteristic sweet, pungent smell. Once the bacteria, or the odor molecules, have penetrated into the surface of the polyester textile, they remain there permanently. Machine wash cycles and special detergents will never completely eliminate them. The bacterial colonization produces a biofilm on the polyester, which not only causes unpleasant odors, but also has a negative impact on the properties of the material.

Surface modulation with anti-adhesive properties
This is exactly where the new, dual-action technology from SANITZED AG comes into play: the surface of the textile is "coated" with Sanitized®Odoractiv 10 in the padding process. This creates a protective film on the surface of the textile. The bacteria use this anti-adhesive protective film as the basis for latching onto the garment. The bacteria can therefore be completely washed out in a normal wash cycle, consequently preventing any biofilm from forming. An anti-adhesion test method was developed in cooperation with EMPA to prove this Wash Effect.

The second advantage: Sanitized®Odoractiv 10 has a high adsorbing effect. Odors are "trapped" and removed during a normal wash cycle. The new product is the result of a technology that has been further developed and was awarded the Swiss Technology Award. The odor adsorption is identified using GC-MS.

As the Product Manager at SANITIZED AG, Urs Zihlmann, succinctly puts it: "Sanitized®Odoractiv 10 marks the end of permastink in polyester textiles." Sanitized®Odoractiv 10 can be combined with other Sanitized®products, in particular with products based on zinc pyrithione. The treatment does not influence the feel of the final treated textile.

Wash-resistant, sustainable and still "no nano"
The odor-reducing function is clearly still going strong even after 50 wash cycles. This is even the case if garments are washed at 30°C, either by hand or in the machine, meaning consumers save on water and energy, not to mention that the piece of clothing will look great for longer.

As with all its other products, SANITZED AG does not use any nano technology. The Hohenstein Institute has awarded the company the rating Skin Friendly, the bluesign®registration is underway. The product also bears the label Eco Passport by OEKO-TEX®.

"The unique, dual Odor Control Function of Sanitized®Odoractiv 10 enjoys a unique position in the market and it furthermore fulfills two market requirements: the prevention of permastink and the minimization of odor intensity during wear. Almost all manufacturers of functional polyester textiles are confronted with this problem," commented Urs Zihlmann. "The new technology creates tangible added value for consumers. This is a competitive differentiating
advantage for global marketing."

As with all other products, the service provided by SANITIZED AG includes technological advice before and during production, in the definition of the verified efficacy and in the use of the Sanitized®Ingredient Brand for promotional purposes.