From the Sector

For Schoeller Summer 2020 everything flows smoothly. The fabrics move with a fluid lightness in a closed ecological cycle. Upcycled products with ECONYL® yarn and the PFC-free ecorepel® Bio technology based on renewable raw materials are two ecological highlights of the 2020 Summer Collection, which is being developed and produced in the heart of the Swiss mountains. Color effects turn the functional textiles into exciting multicolors with contrasting reverses and fresh, modern plain colors that can easily be combined.

REGENERATED ECONYL® YARN
The textiles manufactured by Schoeller using ECONYL® yarn made from regenerated material are genuine upcycled products. The ECONYL® Reclaiming Program of Aquafil S.P.A. reduces global waste by collecting recyclable materials from landfill sites and the world’s oceans and returning them into the production cycle. The resulting yarn is no different from conventional textiles in terms of quality and appearance. The Schoeller fabric family with ECONYL® yarn encompasses a complete package with diverse exciting qualities such as ultra-light, bi-elastic schoeller®-dynamic (e.g. for windbreaker blousons), very soft, fine schoeller®-dryskin (e.g. for high-tech shorts) and lightweight schoeller®-WB-400.

ECO-CREATED
New, supersoft soft-shells with ECONYL® yarn are available with different backings and weights depending on the situation. The lightest schoeller®-WB-400 radiates a sense of summer in fresh tones such as melon, oxygen blue or khaki with a smooth jersey reverse in contrasting colors, also made from ECONYL® yarn. A slightly heavier quality surprises in classic black with an elegant, navy blue reverse, while the Bordeaux nuance of the soft-shell with its brushed reverse in stone grey feels warm, soft and cozy. The fluorocarbon-free ecorepel® bio-technology, based on renewable raw materials, offers sustainable water repellence.

WHITE MATTER
The dominant features of summer 2020, alongside sustainable textiles and technologies made from natural materials, are inspired multicolors. The comfortable, multicolored schoeller®-WB-400 qualities produce completely new color effects and create a cheerful look – both for outdoor activities and in urban sportswear. The combination of melon, ocean green and stone grey with white changes the mood of the original colors and lends the textiles an unexpectedly chalky, summery look. Another striking feature is the lightweight, white jersey backing, which is only revealed at second glance.

AUGMENTED ORIGINALS
The presentation of the authentic schoeller®-dynamic qualities is no less lively, ranging from mossy green tones and blue nuances through to the brown variations of tree bark. The multicolors combine perfectly with plain fabrics and are impressively functional thanks to the PFC-free ecorepel® bio-technology, which also provides reliable water repellence. The basic qualities of the lightweight schoeller®-dryskin trousers and jackets are given a touch of elegance in the form of a discreet sheen and fashionable colors. In soft blues and greens, these supple all-rounders are highly wear resistant and offer ideal moisture management through the microfibers on the inside. They also feature ecorepel® bio-technology for water repellence.

What Keeps Consumers Up at Night?

Climate change appears to be a bigger concern for consumers than recent media reports may have indicated. In the ground-breaking, global, quantitative consumer survey, “The Key to Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviors, and Outlooks”, commissioned by the OEKO-TEX® Association in commemoration of its 25th Anniversary, climate change ranked third on a list of sixteen modern day worries on the minds of today’s consumers.

“The Key to Confidence” online study was conducted earlier this year with a worldwide sample of more than 11,000 clothing and home textile consumers. Designed and administered by global brand and sustainability research expert, Ellen Karp of Anerca International, the extensive study explored a broad assortment of consumer attitudes about textile sustainability including harmful substances, the industry’s environmental impact, and the social welfare of textile workers.

Prior to answering questions about clothing and home textiles in particular, consumers responded to several queries to gauge their attitudes about sustainability in general. To understand the relative importance of climate change, consumers were asked to pick the top five issues that worry them most from a list of sixteen political, economic, personal, and global problems. “Terrorism” ranked first with 49% of consumers listing it in their top 5, “illness and disease” was second with 42%, and “climate change” rated third with 41%. “My personal finances” came in fourth at 37%. “Opportunities for my children in the future” and “the political leadership in my country” tied for fifth with 31% each.

“Climate change has become a significant issue for consumers,” Karp concludes. “Erratic weather patterns, mounting scientific data, escalating political debate, and first-hand experience with environmental degradation combine to make climate change more of an immediate threat than people considered it to be just a decade ago.”

“For twenty-five years, OEKO-TEX® has helped reduce the use of harmful chemicals and increase sustainable manufacturing practices in the global textile supply chain,” says Anna Czerwinska, Head of Marketing and Communication at OEKO-TEX®. “Our certified clients are industry leaders in the production of compliant, high quality textiles that are tested for harmful substances and responsibly made with respect for the environment and employees. They will be well positioned to capitalize on the growing consumer demands for sustainable textile products.”

A webinar with Ellen Karp presenting the research findings can be viewed at https://rebrand.ly/oekotexTKTCweb. To learn more about “The Key to Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviors, and Outlooks”, please contact Trish Martin at t.martin@oeko-tex.com or Anna Czerwinska at a.czerwinska@oeko-tex.com. Read more about the OEKO-TEX® portfolio of testing, certification, and label products at: www.OEKO-TEX.com