From the Sector

Scoop returns to Olympia National from Tuesday 16 – Thursday 18 February 2027, with a newly extended three-day edition celebrating British design, London’s enduring creative influence and the unmistakable spirit of the capital.

Scoop has extended its February 2027 edition with the addition of Tuesday 16 February, giving buyers an extra day to discover its carefully curated collections, meet designers and make the most of their time in London. The show will now take place from Tuesday 16 – Thursday 18 February at Olympia National. The new three-day format places Scoop at an especially exciting point in London’s fashion calendar, as buyers, designers, media and the international fashion community turn their attention to the capital.

At the heart of the new season is a celebration of the extraordinary creative energy that has made Britain, and London in particular, a global reference point for fashion, design and culture for generations.

From the youthquake of the Swinging Sixties to the creative explosion of the Nineties and the designers, artists and image-makers shaping culture today, London has always had a remarkable ability to reinvent itself. Bold, irreverent and instinctive, its creative identity has travelled far beyond the capital, influencing the way the world dresses, designs and thinks. It is this enduring sense of British cool that provides the inspiration for Scoop’s new season.

Bringing the theme to life is a playful new campaign that takes some of Britain’s most recognisable cultural symbols and gives them an unmistakably Scoop twist. Queen Victoria takes tea with a Beefeater, Trafalgar Square’s lions are adorned with jewels and silk, while red buses, black cabs, guards, pigeons and familiar London landmarks are reimagined within an exuberant, fashion-inflected celebration of the capital.

Characteristically eccentric and knowingly nostalgic, the campaign plays with tradition rather than simply looking back at it, capturing a Britain that is steeped in heritage but constantly finding new ways to reinvent itself.

The creative direction arrives at a moment when British fashion and culture are firmly in the spotlight. From Tate Britain’s exploration of the creative collision between art and fashion in the Nineties to the V&A’s celebration of the Burberry trench, London is once again looking at the people, ideas and movements that have shaped its distinctive creative identity.

From 19 to 24 October 2026, Brazil will host a mission showcasing Italian excellence in the textile and textile machinery sectors, with two workshops scheduled for 20 October in the state of Santa Catarina and 22 October in São Paulo. The initiative will bring together Italian companies specialising in textile machinery, yarns, fabrics and clothing accessories, with the aim of strengthening commercial and industrial ties between the two countries and opening up new opportunities for collaboration.

Organised by the Italian Trade Agency in collaboration with ACIMIT and Confindustria Moda, the mission will comprise two stages in key areas of Brazil’s textile industry. The programme includes seminars featuring presentations by Italian companies, B2B meetings with local industry representatives and visits to local production facilities. The first stage will take place in the state of Santa Catarina, in the areas of Blumenau, Joinville and Brusque, while the second will take place in the state of São Paulo, with activities also planned in Americana and at Denim City São Paulo, a major centre of innovation and a key hub for the textile and denim industries.

The initiative aims to showcase the expertise and innovative capabilities of the entire Italian supply chain, which is internationally recognised for the high quality of its products and technologies. In particular, the Italian textile machinery industry stands out for its ability to develop advanced, customised solutions that meet the needs of a sector increasingly focused on production efficiency, sustainability and technological innovation.

Brazil is one of the most strategic markets in Latin America for Italian textile machinery manufacturers. In 2025, Italian exports of textile machinery to Brazil reached €48 million, while in the first half of 2026 they amounted to €20 million, placing Brazil tenth among the leading destination markets for Italian textile machinery. The most sought-after technologies are those related to finishing, which accounts for 57% of Italian textile machinery exports to Brazil, followed by accessories and other machinery, each representing 11%, and knitting machinery, at 10%.

“Brazil is a market of great interest to our industry, with which we have well-established commercial relations and significant prospects for collaboration,” said Marco Salvadè, President of ACIMIT. “This mission represents a concrete opportunity to strengthen dialogue between Italian companies and Brazilian operators, fostering new synergies across the entire textile supply chain. Our companies’ ability to offer innovative, flexible and sustainable technologies can make a significant contribution to modernising the local textile industry and enhancing its competitiveness. The decision to organise two workshops in different manufacturing regions of the country also demonstrates our commitment to fostering direct dialogue with Brazil’s various industrial clusters, thereby making the most of the opportunities offered by this important market.” The initiative, organised by the Italian Trade Agency and ACIMIT with the valuable support of Confindustria Moda, will bring together 22 Italian companies in total, 18 of which operate in the textile machinery sector and are listed below: Biancalani, BTSR, Color Service, Corino Macchine, DURST, Reggiani Macchine, Erhardt + Leimer, Ferraro, I.M.A., Itema, Lawer, M.C.S. Officina Meccanica, Mesdan, Monti – Mac, MSJK (MS Printing & JK Group), Pinter Caipo Italia, Salvade’, Savio Macchine Tessili.