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Collaboration between Eastman and Debrand: Recycling of apparel waste (c) Debrand
19.04.2024

Collaboration between Eastman and Debrand: Recycling of apparel waste

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a collaboration with Debrand, a logistics company specializing in finding sustainable solutions to apparel waste.

Teaming up with Debrand for collection of the waste, Eastman is using its molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, a provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a collaboration with Debrand, a logistics company specializing in finding sustainable solutions to apparel waste.

Teaming up with Debrand for collection of the waste, Eastman is using its molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, a provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel.

HeiQ: Anti-odor technology for feather and down products Photo HeiQ
18.04.2024

HeiQ: Anti-odor technology for feather and down products

HeiQ introduces an anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. This innovation will be showcased at the Techtextil 2024 Swiss Pavilion.

HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this solution represents a leap forward in the field of odor management by removing a significant objection to purchase.

The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).

HeiQ introduces an anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. This innovation will be showcased at the Techtextil 2024 Swiss Pavilion.

HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this solution represents a leap forward in the field of odor management by removing a significant objection to purchase.

The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).

Through an advanced process, the technology applied during the production stage effectively removes bacterial nutrients present in the feathers and down, thereby preventing the formation of persistent and unpleasant odors. Extensive testing has demonstrated a significant reduction in malodor even after prolonged use, validating the efficacy of this solution. The human sensory testing method according to ISO 17299-1 is the recommended test method.

More information:
HeiQ odor control down and feathers
Source:

HeiQ

Active Apparel Group: Partnership with textile finishing brand FUZE Technologies (c) Active Apparel Group
15.03.2024

Active Apparel Group: Partnership with textile finishing brand FUZE Technologies

Active Apparel Group (AAG), manufacturer of performance apparel for the leisure/lifestyle and active market, announces the seventh anniversary of their partnership with the sustainable textile finishing brand FUZE Technologies.

AAG is the first apparel manufacturer to adopt FUZE’s permanent, chemical-free textile finish, and the only company in China able to apply FUZE in a closed-loop system. AAG leverages the platform to provide a range of performance characteristics to customers, including odor control, UV protection, moisture management, and cooling.

The FUZE finish utilizes gold and silver particles permanently bonded to a wide variety of natural and synthetic materials to achieve a range of performance characteristics. AAG customers employing the FUZE finish create apparel for the yoga, active lifestyle, workout, golf, and swimwear markets. 

Active Apparel Group (AAG), manufacturer of performance apparel for the leisure/lifestyle and active market, announces the seventh anniversary of their partnership with the sustainable textile finishing brand FUZE Technologies.

AAG is the first apparel manufacturer to adopt FUZE’s permanent, chemical-free textile finish, and the only company in China able to apply FUZE in a closed-loop system. AAG leverages the platform to provide a range of performance characteristics to customers, including odor control, UV protection, moisture management, and cooling.

The FUZE finish utilizes gold and silver particles permanently bonded to a wide variety of natural and synthetic materials to achieve a range of performance characteristics. AAG customers employing the FUZE finish create apparel for the yoga, active lifestyle, workout, golf, and swimwear markets. 

Source:

Active Apparel Group

RUDOLF: Bio-based products for HYDROCOOL® technology (c) Rudolf GmbH
05.02.2024

RUDOLF: Bio-based products for HYDROCOOL® technology

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

  • Reduced environmental impact: By using bio-based materials, RUDOLF reduces its reliance on traditional petroleum-based raw materials, minimizing the environmental footprint of its products.
  • High performance: The new bio-based formulations are as efficient as the traditional HYDROCOOL® products and offer maximum wash resistance.
  • RUCO®-PUR BIO SLB is a bio-based finishing agent that is ideal for synthetics, cellulosic and blends. It offers a bio-based content of 43% and is therefore an important step towards a more sustainable textile industry.
  • FERAN® BIO ICR is a bio-based soil release agent specially developed for polyester and its blends. It has a 87% bio-based content, further underlining the commitment from RUDOLF for sustainable innovation.
Source:

Rudolf GmbH

Avery Dennison and NRVLD showcase T-shirts with AR experience (c) Avery Dennison Corporation
22.01.2024

Avery Dennison and NRVLD showcase T-shirts with AR experience

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

Source:

Avery Dennison Corporation

Bangladesh Apparel Exchange (BAE) and Fashion for Good promote Textile Circularity in Bangladesh Photo: Bangladesh Apparel Exchange
18.12.2023

Bangladesh Apparel Exchange and Fashion for Good promote Textile Circularity in Bangladesh

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

Denim Asia Limited, Knit Asia Limited, Progress Apparels Limited, Ananta BD, Reverse Resources, and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) played pivotal roles in this initiative. Knit Asia Ltd, notably acclaimed for their commitment to sustainable practices, along with Denim Asia, associated with the sustainable brand Noize Jeans, showcased their commitment to sustainable manufacturing processes.
Progress Apparels Limited, a ready-made garment producer and part of PDS Limited demonstrated its advanced sustainable production facilities. Reverse Resources and the BGMEA hosted an intimate “Meet and Greet Networking Session”, to boost awareness about the technologies in the industry.

Mr. Mostafiz Uddin, Founder and CEO of Bangladesh Apparel Exchange, emphasized the significance of this event for the wider Bangladeshi textile industry, " Bangladesh has the biggest manufacturing sector in South Asia and this tour marks a critical step towards a circular fashion ecosystem, also how can the fashion industry become more sustainable in Bangladesh. It's not just an event; it's part of a larger movement to incorporate innovative recycling, Sustainable Fashion technologies and establish global partnerships for a sustainable fashion industry."

Featuring interactive sessions, factory visits, and knowledge sharing, this initiative offered a platform for fostering collaborations between manufacturers and technology innovators.

Bangladesh Apparel Exchange and Fashion for Good are optimistic about a future where Bangladesh leads in sustainable and circular apparel manufacturing.

Source:

Bangladesh Apparel Exchange

Archroma inspires sportswear designers at ISPO academy masterclass Photo: Archroma
24.11.2023

Archroma inspires sportswear designers at ISPO academy masterclass

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Sponsoring the Masterclass for the fifth time, Archroma will equip the teams with The Color Atlas by Archroma® to enable them to use a library of 5,760 colors for cotton and polyester fibers to develop their concepts in compliance with leading international eco-standards. The Color Atlas will help the students to both explore new perspectives at the design stage and prepare their presentations with colors that accurately communicate their vision.

14.11.2023

End of PREMIUM Berlin - SEEK continues

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

SEEK, which has focussed on its core segment in recent years and serves the streetwear segment, will continue its mission with its loyal network. The platform has not only established itself for forward-thinking brands, but is also the proud organiser of the "Conscious Club", the largest hub on the topic of sustainability in the industry. Here, visitors and exhibitors will not only find the most important trends and ideas in the field of sustainability, but also the most exciting new collections from the pioneers who are responsible for the positive changes.
 
With a clear focus on product quality, community building and strong values such as honesty, creativity, and resilience, SEEK is able to meet the needs of its target audience. So far, the feedback from the committed brands has been consistently positive. The SEEK team is pleased to be able to continue to rely on this commitment and build on it. Around 200 brands are expected again in January.
Berlin will continue to be a place where new trends are set, creative collaborations are formed, and business is done.
 
Although the decision to close PREMIUM is the end of an era, it does not mean the end for the fashion world, but rather opens new doors and enables new opportunities. SEEK is ready to shape this change with like-minded partners and continue to make a significant contribution to the development of the industry.

Source:

Premium Exhibitions GmbH

10.11.2023

PIP Global Safety selected TrusTrace platform for traceability needs

TrusTrace, a SaaS (Software as a Service) company with a platform for supply chain traceability and compliance data management, announced that PIP Global Safety, a supplier of protective workwear equipment with over 30 brands globally, has selected the TrusTrace platform to support its traceability needs, including evidence collection to prove compliance for the UFLPA (Uyghur Forced Labor Prevention Act).

PIP Global Safety will now leverage verified, real-time data on the TrusTrace platform to provide deeper visibility into the cotton used within the Company’s PPE and workwear products. The partnership will also improve the efficiency of chain of custody data collection for UFLPA compliance – a U.S. regulation that is compelling companies to assess risks in their supply chain and implement processes to ensure that suppliers are not using forced labor.

TrusTrace, a SaaS (Software as a Service) company with a platform for supply chain traceability and compliance data management, announced that PIP Global Safety, a supplier of protective workwear equipment with over 30 brands globally, has selected the TrusTrace platform to support its traceability needs, including evidence collection to prove compliance for the UFLPA (Uyghur Forced Labor Prevention Act).

PIP Global Safety will now leverage verified, real-time data on the TrusTrace platform to provide deeper visibility into the cotton used within the Company’s PPE and workwear products. The partnership will also improve the efficiency of chain of custody data collection for UFLPA compliance – a U.S. regulation that is compelling companies to assess risks in their supply chain and implement processes to ensure that suppliers are not using forced labor.

PIP Global Safety previously managed their supply chain traceability manually; now, TrusTrace will automate the process, changing how data is collected, digitized and shared. “After an extensive vetting process, we selected TrusTrace as our traceability platform because of their ability to provide us with detailed, product-level data that enables us to thoroughly and accurately map our supply chains,” said Nathan McCormick, Senior VP of Operations & Integrated Supply Chain at PIP Global Safety. “While a lot of laws and regulations around due diligence have not yet come into force, we are taking a proactive approach to ensure that we’re ahead of the curve to support our customers’ needs while proactively monitoring for risk of forced labor in our supply chain.”

In addition to supporting regulatory compliance, TrusTrace supports PIP Global Safety’s long-standing sustainability and social responsibility initiatives. PIP Global Safety has pledged to continually identify opportunities to minimize their environmental footprint while still maximizing protection against occupational hazards. This commitment extends to multiple aspects of the business, including Manufacturing Processes, Sustainability-Driven Programs, Recycled Products, Social Sustainability and Future Initiatives.

Photo from Pixabay
09.10.2023

Otrium and Bleckmann launch garment repair partnership

Digital fashion outlet Otrium announces the launch of a dedicated garment refurbishment and repair programme for damaged returns following a successful pilot scheme. The initiative is being run in partnership with Bleckmann, experts in supply chain management for fashion and lifestyle brands. Working with Bleckmann’s team of circular fashion experts from The Renewal Workshop, Otrium is taking the next step in its strategic journey to help reduce the number of that might ultimately end up in landfills or destroyed.
 
Most of the returns that Otrium currently receives can be easily restored and put back on sale. However, in rare cases, returned items are damaged. “Preventing waste is an important part of Otrium’s DNA, and thanks to our partnership with Bleckmann and their Renewal Workshop team, we can now repair the majority of damaged returns and put them back into circulation,” said Kevin Carolan, Director of Logistics at Otrium. “We are happy that we can use our position in the fashion supply chain to create lasting change and accelerate towards our mission of reducing the volume of garments that go to landfill.”

Digital fashion outlet Otrium announces the launch of a dedicated garment refurbishment and repair programme for damaged returns following a successful pilot scheme. The initiative is being run in partnership with Bleckmann, experts in supply chain management for fashion and lifestyle brands. Working with Bleckmann’s team of circular fashion experts from The Renewal Workshop, Otrium is taking the next step in its strategic journey to help reduce the number of that might ultimately end up in landfills or destroyed.
 
Most of the returns that Otrium currently receives can be easily restored and put back on sale. However, in rare cases, returned items are damaged. “Preventing waste is an important part of Otrium’s DNA, and thanks to our partnership with Bleckmann and their Renewal Workshop team, we can now repair the majority of damaged returns and put them back into circulation,” said Kevin Carolan, Director of Logistics at Otrium. “We are happy that we can use our position in the fashion supply chain to create lasting change and accelerate towards our mission of reducing the volume of garments that go to landfill.”

Since 2020, Otrium is exploring refurbishment and repairs with their third-party logistics provider Bleckmann. In April 2023, both partners started a three-month pilot at Bleckmann’s facility in Almelo, the Netherlands, to expand the programme with a broader range of repairs and optimised processes through data use. During the pilot, the Renewal Workshop team at Bleckmann refurbished more than 1,000 returned garments, shoes and accessories for Otrium each month.

“With hundreds of high-end labels on the platform, we needed an efficient solution tailored to the needs of a wide range of products – from shoes and coats to bags,” explained Marlot Kiveron, Head of Sustainability at Otrium. “The Renewal Workshop team worked closely with us to develop a streamlined and scalable process that could grow in line with our ambitions, delivering like-new repairs at the speed of e-commerce. Their combination of purpose, professionalism, agility and expertise makes them the ideal partner for this kind of project.”
 
Bleckmann’s integrated data capabilities were also crucial to the success of the partnership. “Data collection and analysis can be vital in demonstrating the commercial viability of sustainability initiatives,” said Tamara Zwart, Director of Renewal at Bleckmann. “Using our advanced stock tracking systems, we determined that 70% of the renewed Otrium stock had been sold within seven weeks. We’re all delighted with the results!”
Furthermore, carbon-tracking software Vaayu calculated that on average, a refurbished return sold on Otrium avoids 2.760kg of carbon emissions and 69g of waste proofing that this programme can have a positive impact on both: the planet and the business.

Having established the business case, the team decided to expand the initiative beyond the pilot phase. “This project is a milestone in our sustainability journey,” concluded Marlot. “It’s a key part of our ongoing commitment to finding more ways to reduce our environmental impact while helping to ensure that more clothes get worn. By the end of 2023, we aim to repair at least 25,000 damaged garments. Together with Bleckmann and their renewal experts, we’re well on our way to proving that this circular business model can be a valuable part of our future growth.”

Source:

Otrium, Bleckmann

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles (c) ADVANSA
05.07.2023

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

REMOTION® Blue is a specially engineered polyester fibre made from ocean-bound plastic as a premium raw material with a social aspect. ADVANSA and APF are cooperating with Prevented Ocean Plastic™, a global recycling initiative that helps tens of thousands of people around the world to clean their coastlines, prevent ocean plastic pollution and earn additional income. Discarded plastic bottles are picked up by plastic collectors from coastal areas at risk of ocean plastic pollution and are taken to collection centres. The plastic bottles are then sorted out, cleaned and processed into raw material flakes which are used as a premium ingredient for REMOTION® Blue range of products.

ADVANSA and Asia Pacific Fibers are launching REMOTION® at the Performance Days in Munich from 3-5 October 2023.

Source:

ADVANSA

21.06.2023

Fashion for Good welcomes new partners to its Sorting for Circularity USA Project

The Sorting for Circularity USA consortium project welcomes new partners and expands its North American geographical scope. Fashion for Good is pleased to announce the addition of lululemon as an external brand partner, joining the existing seven brand partners. They also welcome their new implementation partners Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Additionally, Fashion for Good is pleased to recognise adidas as the project's lead sponsor, facilitating the complete realisation of the project scope.

The Sorting for Circularity USA consortium project welcomes new partners and expands its North American geographical scope. Fashion for Good is pleased to announce the addition of lululemon as an external brand partner, joining the existing seven brand partners. They also welcome their new implementation partners Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Additionally, Fashion for Good is pleased to recognise adidas as the project's lead sponsor, facilitating the complete realisation of the project scope.

Fashion for Good, together with Resource Recycling Systems, launched the Sorting for Circularity USA consortium project in January 2023. The project will conduct an extensive consumer survey to map the journey of a garment from closet to end of use, and present a comprehensive snapshot of textile waste composition generated in the United States. The insights gained from this 18-month project will help to scale collection, sorting, and recycling innovations and inform decisions on necessary investments and actions.

Within the first 6 months, the project has expanded to cover 6 key states: California, Texas, Florida, New York, New Jersey and Colorado. Additional implementation partners have also signed on to support the fibre composition data analysis: Secondary Materials and Recycled Textiles (SMART) Association, Helpsy, United Southern Waste Material, and Goodwill Industries International Inc., with its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Resource Recycling Systems will drive the dissemination and analysis of the consumer survey together with New York State Center for Sustainable Materials Management and Syracuse University Center for Sustainable Community Solutions, and execute the textile composition analysis using Matoha’s near infrared devices with advisory support from Circle Economy.

Demonstrating the importance of pre-competitive collaboration in tackling the industry’s biggest challenges, lululemon joins Eastman, H&M and Nordstrom as key project partners, together with Fashion for Good corporate partners adidas, Inditex, Levi Strauss & Co., and Target. Adidas' lead sponsorship ensures a deeper analysis of USA textile waste infrastructure and the identification of valuable opportunities for advancement.

In the USA, textile waste is the fastest-growing segment of the country's waste stream, with 85% of discarded textiles ending up in landfills*. Understanding the composition of material, volume and location of used textiles is crucial for capturing them and sorting them for the best and highest quality end use. Moreover, the range of national and regional geographies within the Sorting for Circularity project series enables for nuanced cross-country comparisons - revealing differences in the textile waste generated and infrastructure required.

Sorting for Circularity, a framework co-developed by Fashion for Good and Circle Economy, aims to (re)capture textile waste by unlocking the feedstock potential for recycling, expedite the implementation of game changing automated sorting technologies such as near-infrared spectroscopy and advanced textile-to-textile recycling, and drive circularity within the fashion value chain. The project builds on the success of Sorting for Circularity Europe and India, which revealed insights on material composition, volume, and location of used textiles and provided a solid foundation to accelerate textile recycling in those respective geographical locations.

*United States Environmental Protection Agency (2019). National Overview: Facts and Figures on Materials, Wastes and Recycling.

Source:

Fashion for Good 

01.06.2023

ERCA, Patagonia® and YKK announce implementation of ERCA’s REVECOL®

ERCA, Patagonia® and YKK announce the implementation of ERCA’s REVECOL®, a sustainable, innovative chemical agent, in YKK’s dyeing processes at their Vietnam production sites transforms common waste material, such as exhausted vegetable cooking oil, into an upcycled, certified high performance, safe textile chemical. ERCA has invested in circular practices to take waste material and use them as feedstocks to create new responsible chemical products.

Always searching for new sustainable innovations, REVECOL® caught the attention of Patagonia®. Driven by the goal to utilize non-extractive chemistry in their supply chain wherever possible, the brand teamed up with ERCA and trim supplier YKK to deploy REVECOL®.

REVECOL® LV-TS has a carbon footprint that is 72% lower* than the more conventional chemical auxiliaries produced by ERCA. Today ERCA produces a wide range of high-performance chemical auxiliaries made from used vegetable oil that are ZDHC, bluesign® approved and GRS certified.

ERCA is one of the first companies to have GRS certified chemical products, opening the door to circular chemical auxiliaries.

ERCA, Patagonia® and YKK announce the implementation of ERCA’s REVECOL®, a sustainable, innovative chemical agent, in YKK’s dyeing processes at their Vietnam production sites transforms common waste material, such as exhausted vegetable cooking oil, into an upcycled, certified high performance, safe textile chemical. ERCA has invested in circular practices to take waste material and use them as feedstocks to create new responsible chemical products.

Always searching for new sustainable innovations, REVECOL® caught the attention of Patagonia®. Driven by the goal to utilize non-extractive chemistry in their supply chain wherever possible, the brand teamed up with ERCA and trim supplier YKK to deploy REVECOL®.

REVECOL® LV-TS has a carbon footprint that is 72% lower* than the more conventional chemical auxiliaries produced by ERCA. Today ERCA produces a wide range of high-performance chemical auxiliaries made from used vegetable oil that are ZDHC, bluesign® approved and GRS certified.

ERCA is one of the first companies to have GRS certified chemical products, opening the door to circular chemical auxiliaries.

As part of their Sustainability Vision 2050, YKK is constantly working to deploy more sustainable chemical processes in their production. The ability to replace a commonly used dye chemical with a lower impact version was a no-brainer for YKK’s Vietnam management. REVECOL® is not only more sustainable, it is also more efficient, reducing the use of the dyeing auxiliary by 20% to 30%, thus  helping to lower YKK’s overall chemical usage.

* bluesign® Product Carbon Footprint Report

Source:

ERCA SPA

12.04.2023

Comeback of CIOSH trade fair in Shanghai

As a trade fair for safety and occupational health in China, the 104th China International Occupational Safety & Health Goods Expo (CIOSH 2023), organized by China Textile Commerce Association (CTCA) and Messe Düsseldorf (Shanghai) Co., Ltd. (MDS), will be grandly held at the Shanghai New International Expo Centre (SNIEC) Hall E1-E7 from 13-15 April 2023. Following three years of epidemic prevention and control measures, the situation has stabilized in China, allowing the labor protection market to enter a phase of rapid recovery and rebound. CIOSH 2023 will attract over 1,500 exhibitors from 14 countries, showcasing their latest protective equipment and technology in an exhibition area exceeding 80,000 square meters.

As a trade fair for safety and occupational health in China, the 104th China International Occupational Safety & Health Goods Expo (CIOSH 2023), organized by China Textile Commerce Association (CTCA) and Messe Düsseldorf (Shanghai) Co., Ltd. (MDS), will be grandly held at the Shanghai New International Expo Centre (SNIEC) Hall E1-E7 from 13-15 April 2023. Following three years of epidemic prevention and control measures, the situation has stabilized in China, allowing the labor protection market to enter a phase of rapid recovery and rebound. CIOSH 2023 will attract over 1,500 exhibitors from 14 countries, showcasing their latest protective equipment and technology in an exhibition area exceeding 80,000 square meters.

Integrating Online and Offline Platforms
CIOSH 2023 encompasses four major sectors: Safety at Work, Security at Work, Health at Work, and Emergency Rescue Management. Renowned domestic and international exhibitors, including 3M, Honeywell, Ansell, SATA, JSP, MSA, DELTAPLUS, Lakeland, Cortina, UVEX, CM Chaomei, Xing Yu Gloves, DS, East Asia Glove, Hanvo, SOMO Zhongmai Safety, SAFETY-INXS, and TELPS, will assemble on site. At the same time, CIOSH 2023 has introduced an innovative online platform - CIOSH VIRTUAL. By offering online displays, live streaming, interactive features, and real-time communications, it breaks time and space constraints, facilitating exhibitors and visitors to continue their business exchanges and cooperations beyond the physical exhibition. So far, nearly 1,300 companies have joined the CIOSH VIRTUAL, showcasing more than 3,000 products online and attracting over 70,000 views.

CIOSH Industry Technical Seminar, Sustainable Development Emerges as the Key Focus
The annual Industry Technical Seminar, held concurrently with CIOSH, serves as a platform for professionals to discuss product solutions, share industry insights, and exchange ideas on relevant policies. In 2021, China integrated climate change mitigation measures into its 14th Five-Year Plan, established a 2030 carbon peaking action plan, and proactively pursued the goal of carbon neutrality by 2060. Under the development objectives of "carbon peaking" and "carbon neutrality," the sustainable development of the personal protective equipment (PPE) industry has become the primary theme of this year's seminar. Experts from China Carbon Low-carbon Certification (Jiangsu) Co., Ltd., China Certification Centre, Inc., and SGS-CSTC Standards Technical Services Co., Ltd., will examine related policies, the effects of "carbon neutrality" on the PPE industry chain and the industries using PPE from different angles. They will also explore the future direction of PPE and offer professional guidance for the transformation of relevant enterprises.

Fall Protection Zone
Falls from height are one of the most common accidents that cause serious injury or death to workers. Effective fall protection requires not only protective equipment, but also professional instructions and training. Therefore, CIOSH set up a new Fall Protection Zone in 2021, which received unanimous acclaim. CIOSH 2023 has continued to invite SKYLOTEC, rothoblaas, JECH, Mode and NTR Safety, five companies that specialize in protection at height, to conduct on-site demonstrations on fall testing, fall protection solutions and aerial rescue, and provide visitors with the most professional fall protection guidance and training.

Occupational Health
CIOSH has always implemented the strategy of expanding the business scope in a diversified way, which devotes itself to providing innovative opportunities and new driving forces for the sustainability of the occupational safety and health industry. This year, focusing on the "occupational health" sector, the exhibition will launch an Ergonomics Zone and an Exoskeleton Technology Zone for the first time.

Freudenberg´s 100% rTPE Base Content Interlining Medium Weight Foto: Freudenberg
29.03.2023

Freudenberg: First 100% rTPE base content interlining series for apparel

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

The 100% rTPE base content interlinings reduce the need for virgin materials in apparel while also reducing the demand for the extractive practices necessary to produce such materials. Furthermore, the use of recycled components reduces materials in landfills and oceans, in consideration of full-garment lifecycle management.

Source:

Freudenberg Performance Materials Holding SE & Co. KG

(c) Schoeller Textil AG
10.03.2023

Schoeller Textil with new recycled textile collection at PERFORMANCE DAYS in Munich

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Schoeller is committed to the CODE OF CONDUCT, which guarantees transparent production chains, environmental protection and fair working conditions. All RE-SOURCE textile innovations are bluesign approved - the international standard for responsible and sustainable textile manufacturing.

"The special Q-cycle process was used for RE-SOURCE. The resistant and durable Q-cycle polyamide is obtained by pyrolysis of used tyres and thus saves Co2 emissions compared to the combustion process. In this way, we are helping to protect the climate with Q-cycle," says Hans Kohn, COO, Schoeller Technologies AG.

The new recycled textile collection will be presented at the PERFORMANCE DAYS textile trade fair in Munich from 15-16 March 2023.

Source:

Schoeller Textil AG

Oerlikon
01.03.2023

Riri joins Oerlikon Group - Acquisition Completed

  • Oerlikon takes leadership position in luxury metalware

Oerlikon has successfully closed the acquisition of Riri, following the signing of the agreement announced on December 16, 2022.

Riri is a provider of coated metal accessories for the luxury fashion industry. This deal is the strategic next step to complement Oerlikon’s acquisition of Coeurdor in 2021. It expands Oerlikon’s foothold in the luxury market and together creates a leading platform in luxury metalware. As the demand for PVD coatings grows, Oerlikon’s PVD technologies that provide environmentally friendly solutions will accelerate the shift of the luxury goods industry to greener PVD technology.

Renato Usoni, CEO of Riri, will lead the newly formed luxury business unit of Oerlikon as President Oerlikon Luxury. Riri will operate as a separate business within the Surface Solutions division. Its zippers and buttons will continue to use the Riri and Cobrax brands on individual products. Oerlikon will consolidate Riri as of March 1, 2023.

  • Oerlikon takes leadership position in luxury metalware

Oerlikon has successfully closed the acquisition of Riri, following the signing of the agreement announced on December 16, 2022.

Riri is a provider of coated metal accessories for the luxury fashion industry. This deal is the strategic next step to complement Oerlikon’s acquisition of Coeurdor in 2021. It expands Oerlikon’s foothold in the luxury market and together creates a leading platform in luxury metalware. As the demand for PVD coatings grows, Oerlikon’s PVD technologies that provide environmentally friendly solutions will accelerate the shift of the luxury goods industry to greener PVD technology.

Renato Usoni, CEO of Riri, will lead the newly formed luxury business unit of Oerlikon as President Oerlikon Luxury. Riri will operate as a separate business within the Surface Solutions division. Its zippers and buttons will continue to use the Riri and Cobrax brands on individual products. Oerlikon will consolidate Riri as of March 1, 2023.

Source:

OC Oerlikon Management AG

20.12.2022

Mey and Hologenix® launch first menswear collection with Celliant® Viscose

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

CELLIANT Viscose was developed by Hologenix®, creators of CELLIANT, a textile-based infrared ingredient brand, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. CELLIANT Viscose features natural minerals embedded into plant-based fibers and is biodegradable. It provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology. In addition, CELLIANT is durable and will not wash out.

Source:

Hologenix, LLC,

16.11.2022

CHT: From plastic waste to textile finishing: ARRISTAN rAIR

  • made out of recycled PET flakes and recyclable again
  • suited for finishing recycled yarns and fabrics
  • moisture management in sports and active wear

For the sustainable use of resources, the CHT Group has developed the product ARRISTAN rAIR, according to the principles of the circular economy. Here, plastic waste is converted into a valuable textile finishing product to achieve, for example, optimal moisture management in sports and active wear. Other areas of application include socks and tights in the clothing sector, filtration media and nonwovens in the technical textiles sector, and pillows and curtains in home textiles.

Since ARRISTAN rAIR is made out of recycled PET flakes, it is suited for finishing recycled yarns and fabrics which are subsequently recyclable again.

The hydrophilizing agent ARRISTAN rAIR is characterized by its fast-drying properties in combination with excellent soil release and thermoregulation. It therefore offers, especially in the field of functional textiles, optimal functionalities for high-quality and durable sportswear.

  • made out of recycled PET flakes and recyclable again
  • suited for finishing recycled yarns and fabrics
  • moisture management in sports and active wear

For the sustainable use of resources, the CHT Group has developed the product ARRISTAN rAIR, according to the principles of the circular economy. Here, plastic waste is converted into a valuable textile finishing product to achieve, for example, optimal moisture management in sports and active wear. Other areas of application include socks and tights in the clothing sector, filtration media and nonwovens in the technical textiles sector, and pillows and curtains in home textiles.

Since ARRISTAN rAIR is made out of recycled PET flakes, it is suited for finishing recycled yarns and fabrics which are subsequently recyclable again.

The hydrophilizing agent ARRISTAN rAIR is characterized by its fast-drying properties in combination with excellent soil release and thermoregulation. It therefore offers, especially in the field of functional textiles, optimal functionalities for high-quality and durable sportswear.

Source:

CHT Germany GmbH

08.11.2022

Bjørn Gulden to become CEO of adidas AG

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

“We are very pleased to welcome Bjørn Gulden back at adidas. Bjørn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sport and retail. Bjørn Gulden already served adidas successfully for seven years in the 1990s. As CEO of Puma, he re-invigorated the brand and led the company to record results. The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to a successful cooperation,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG. 

Source:

adidas AG