Circulose partners with Marks & Spencer to accelerate Circular Fashion
Circulose has announced a partnership with Marks & Spencer (M&S), making the British retailer the first UK brand to join Circulose as a Scaling Partner. Circulose is a Swedish sustain-tech company that has developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards.
By joining forces, M&S is reinforcing its commitment to sustainability and supporting Circulose’s mission to make circular materials mainstream. The brand will integrate a significant volume of CIRCULOSE® into its collections, helping drive broader adoption of next-generation circular materials across the industry.
CIRCULOSE®, made entirely from textile waste, helps fashion brands reduce their dependence on virgin fibers derived from trees, while delivering the same high quality and performance. By transforming discarded textiles into a new material, Circulose helps minimize waste, lower emissions, and ease pressure on land and forests, advancing the shift toward a global circular fashion system.
This partnership also validates Circulose’s renewed commercial strategy, centered on close, hands-on collaboration with global brands. Through its new licensing model and dedicated implementation support, Circulose supports brands to scale circular materials efficiently across the entire textile value chain, beyond capsule collections.
Circulose
