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OutDoor 2016 © Messe Friedrichshafen | OutDoor Show | www.outdoor-show.de
05.07.2016

COMFORTABLE BACKPACKING - THE NEW TREND

  • Functional travel wear for travelling, outdoor adventures and everyday use -meeting the new demanding requirements of travelers in the digital age

The tourist industry is suffering in many traditional destination countries. Yet outdoor companies say that sales of luggage, accessories and travel wear remains unaffected. Independent tourism is thriving. Good news for outdoor manufacturers - as functional clothing offers more crossover potential than any other sector. OutDoor 2016 in Friedrichshafen - the leading international trade show - will be providing an overview of the latest trends and innovations for the travellers of tomorrow from July 13 to 16, 2016.

  • Functional travel wear for travelling, outdoor adventures and everyday use -meeting the new demanding requirements of travelers in the digital age

The tourist industry is suffering in many traditional destination countries. Yet outdoor companies say that sales of luggage, accessories and travel wear remains unaffected. Independent tourism is thriving. Good news for outdoor manufacturers - as functional clothing offers more crossover potential than any other sector. OutDoor 2016 in Friedrichshafen - the leading international trade show - will be providing an overview of the latest trends and innovations for the travellers of tomorrow from July 13 to 16, 2016.

The German Travel Association (DRV) has reported the impact of geopolitical factors on the tourism industry. For example, summer bookings are down by 40 per cent in Turkey compared to the previous year. Other European travel associations are reporting similar lower-than-usual booking levels for Egypt and Tunisia. However, the outdoor industry appears unaffected. "We‘ve not seen any impact on our market,? says Columbia (Portland, US). "People continue to travel lots, although given the current political situation they are choosing different destinations.? Lonely Planet, the independent traveller’s bible, currently recommends visiting the following countries: Botswana, Japan, Poland, Palau, Latvia, Australia, Uruguay, US, Greenland and Fiji. Not exactly classical, low-cost family destinations, but still potential paradises for outdoor and adventure travel.

Thomas Groeger, country manager Fjällräven Germany is also confident, "More and more people are looking for alternatives to the conventional beach holiday. Outdoor- and sport-related travel is particularly popular.? Gerold Ringsdorf, product trainer Jack Wolfskin sees "interrail travellers and globetrotters? as "important founders of the outdoor movement.” Travel garment manufacturer ExOfficio (Seattle, US) agrees, pointing to a survey where 42 per cent of Europeans describe themselves as adventure travellers. Package tourism might still dominate the market, but it continues to be frowned upon. In contrast, independent travel is seen as an attractive, if complicated option for the masses.

The Future institute “Zukunftsinstitut” (Frankfurt/ Vienna) observes a new phenomenon which it calls the "normtrotter”: vacationer looking for a personalized experience and personalized service, but who still want their bookings arranged in advance. And from America, there’s a newly-coined expression to describe more affluent backpacking for normal travellers: flashpacking. The term refers to traditional backpacking only with flash, or style, i.e. adventure travellers who desire style and comfort. Travelers in this growing segment prefer to sleep in their own hotel room, hire a car instead of using overcrowded coaches and plan ahead using modern communication devices rather than going with the flow and improvising.

"Backpacking used to be the exception, something for adventurers only. Nowadays, it‘s a common way of travelling,“ comments Thomas Groeger. Young people in particular prefer to travel in a simpler manner. "The gap year - young people wanting to work and travel abroad - is a definite trend,“ adds Gerold Ringsdorf.

Modern travel equipment is designed to meet people’s requirements regarding performance and security. Backpacks and bags have anti-theft slashproof straps to stop bag slashers and RFID-blocking pockets to keep personal information and data safe. Travel apparel is often made of insect-repelling fabrics or has UV protection suitable for tropical sun, plus moisture management and odour control. In addition, today‘s travel wear is lightweight, easy-care and takes up little space in your backpack.

Modern travel wear also offers significant crossover potential for outdoor and everyday use. UV protection and protection against mosquitoes or ticks is also useful in central and northern Europe. "Of course urban outdoor, outdoor lifestyle and travel wear styles often look pretty similar,? says Wolfgang Jahn, sales manager Europe Royal Robbins, while Oliver Robens, sales director Europe Craghoppers adds, "it’s possible to look good both in the jungle and about town.? However, real travel apparel sets itself apart through its functional characteristics and extra details. And this is exactly why specialist providers have been so successful over the years.

To find out which new trends and products innovations will be shaping the industry in 2017, visit the international OutDoor trade show in Friedrichshafen. OutDoor 2016 is open to industry visitors only from Wednesday, July 13 to Saturday, July 16 (Wednesday to Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.). For more information, please visit: www.outdoor-show.com.

TEXCARE INTERNATIONAL 2016 © Foto: Jens Liebchen / Messe Frankfurt GmbH
21.06.2016

TEXCARE INTERNATIONAL CLOSES WITH A NEW INTERNATIONALITY RECORD

  • Trade visitors very pleased with the bigger and more extensive range of products at the world’s leading trade fair for the sector
  • Exhibitors and visitors rate the economic situation in the sector as very good
Texcare International has closed its doors after welcoming ten percent more international visitors. Overall, the number of trade visitors remained stable – of the 15,700 visitors (2012: 15,650 from 101 countries*), almost 9,000 (2012: 8,045) came from outside Germany to the world’s leading trade fair for the sector in Frankfurt am Main from 11 to 15 June 2016, which means that international visitors account for 57 percent of the total. The visitors travelled to Texcare International from 112 countries, to discover the latest products and innovations at the exhibition stands.
  • Trade visitors very pleased with the bigger and more extensive range of products at the world’s leading trade fair for the sector
  • Exhibitors and visitors rate the economic situation in the sector as very good
Texcare International has closed its doors after welcoming ten percent more international visitors. Overall, the number of trade visitors remained stable – of the 15,700 visitors (2012: 15,650 from 101 countries*), almost 9,000 (2012: 8,045) came from outside Germany to the world’s leading trade fair for the sector in Frankfurt am Main from 11 to 15 June 2016, which means that international visitors account for 57 percent of the total. The visitors travelled to Texcare International from 112 countries, to discover the latest products and innovations at the exhibition stands. After Germany, the top visitor nations included Italy, France, the Netherlands, Belgium, Spain, the United Kingdom, Switzerland, Denmark, Austria and Poland. Outside Europe, the USA, Japan, Australia, the United Arab Emirates, China and India ranked among the biggest visitor nations at the textile-care fair. Overall, the proportion of international visitors from outside Europe rose from 15 to 22 percent with the largest non-European growth coming from Argentina and Kazakhstan. In Germany, the market continues to be characterised by an on-going process of consolidation and concentration.
 
For five days, 319 exhibitors from 28 countries (2012: 262 exhibitors from 26 countries) – over 20 percent more than four years ago – presented their high-tech solutions and innovations for laundries, dry cleaners and textile service providers. The proportion of international exhibitors also reached a new record at 68 percent. On 30 percent more exhibition space and in two halls for the first time, the manufacturers presented a more extensive range of products and services, especially in the textiles and IT product groups. The focal point of the exhibitors’ presentations was on networking all processes in accordance with Industry 4.0. Impulses for the sustainable conversion to ‘smart laundries’ were generated by innovations for contactless laundry registration, for visualising all processes in real-time, for intelligent storage systems and for the use of robot technology.
 
Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt, says, “The atmosphere at Texcare International 2016 was outstanding and international growth reinforced the position of the event as the world’s leading trade fair for the sector. Top decision-makers from all over the world travelled to Frankfurt am Main to do business at the fair and gain new customers.” The level of visitor decision-making authority also rose again: over 60 percent of visitors said they were authorised to make purchases on behalf of their companies.
 
84 percent of exhibitors confirmed that they had achieved their goals for the fair, especially in terms of sales agreements signed, order books filled and numerous new international contacts made. Elgar Straub, Director General of VDMA Garment and Leather Technology, says, “Texcare International exceeded the expectations of its exhibitors by a wide margin. The high level of visitor internationality shows the great worldwide interest and demand for new, future-oriented technologies, as reflected by subjects such as Industry 4.0 and the on-going process of digitalisation on which the fair focused.”
 
89 percent of exhibitors said that the economic situation in the sector is very good, an increase of three percent over the last Texcare International four years ago. 89 percent of visitors also agreed with this assessment.

98 percent of visitors said they were very pleased with the range of products and services at Texcare International. Andreas Schumacher, Managing Director of the German Dry Cleaning Association (– DTV Deutscher Textilreinigungsverband), says, “We are delighted with the course of business at 
the fair. The echo from exhibitors and visitors has been excellent. Very popular was the opportunity to exchange information and opinions about subjects of topical importance to the sector at Texcare Forum in addition to visiting the exhibition stands. The DTV stand itself was also a welcome meeting place for holding discussions with our members and sponsors. We were particularly pleased with the highly positive response of visitors to our programme of events, which included a fashion show and ironing competition.”
 
At the fair, trade visitors from all over the world were able to discern the latest trends in the sector and gain an excellent impression of the high-grade products offered by the manufacturers. The events held within the framework of Texcare International also proved to be very popular, especially the lectures at the Texcare Forum, which were attended by over 1,000 participants. The division into themed days – education and careers, innovative textiles, sustainability and Industry 4.0 – was also very well received.

A highlight at Texcare International was the fashion show where manufacturers presented their collections and showed the latest trends in terms of colour, design and function for industrial, healthcare and catering workwear. The first ironing competition to be held at Texcare gave participants the chance to match themselves against others and to demonstrate their skills.
 
The next Texcare International will be held in Frankfurt am Main from 20 to 24 June 2020; the next Texcare Asia in the autumn of 2017.
 
You will find further information about Texcare International at www.texcare.com.
Follow Texcare on our social-media channels at:
www.texcare.com/twitter
www.texcare.com/facebook
 
ECO-FASHION GREENSHOWROOM UND ETHICAL FASHION SHOW BERLIN MESSE-DUO MIT HOCHKLASSIGEM RAHMENPROGRAMM © Messe Frankfurt Exhibition GmbH
14.06.2016

ECO-FASHION GREENSHOWROOM UND ETHICAL FASHION SHOW BERLIN MESSE-DUO MIT HOCHKLASSIGEM RAHMENPROGRAMM

  • DTB Info Day: CSR-focused series of talks on the Wednesday of the trade fair
  • Three-day programme: fashion shows, talks, podium discussions and tours
With an extensive event programme, the two trade fairs for eco-fashion, Greenshowroom and Ethical Fashion Show Berlin, will provide a comprehensive update on sustainability and fashion-related issues. From 28-30 June 2016, the talks, podium discussions and tours will provide first-rate information and networking opportunities. Well-known representatives from the worlds of fashion, politics, film and television are expected to attend the podium discussions and be in the audience. The two fashion shows "Salonshow" and "Ethical Fashion on Stage" promise an increased glamour factor.
  • DTB Info Day: CSR-focused series of talks on the Wednesday of the trade fair
  • Three-day programme: fashion shows, talks, podium discussions and tours
With an extensive event programme, the two trade fairs for eco-fashion, Greenshowroom and Ethical Fashion Show Berlin, will provide a comprehensive update on sustainability and fashion-related issues. From 28-30 June 2016, the talks, podium discussions and tours will provide first-rate information and networking opportunities. Well-known representatives from the worlds of fashion, politics, film and television are expected to attend the podium discussions and be in the audience. The two fashion shows "Salonshow" and "Ethical Fashion on Stage" promise an increased glamour factor. Invited guests can look forward to catwalk presentations by international Designers.
 
All eyes will be on the catwalk from the very first day of the trade fair onwards (Tuesday 28 June): The event will kick off with the "Salonshow" as an official offshoot event of the Mercedes-Benz Fashion Week Berlin. From 3 p.m. onwards, designers from Greenshowroom will present selected high fashion looks from their 2017 summer collections in the Club of the Postbahnhof. The show will be given a new Parisian slant: designer Eymeric François will be working on the staging of the salon show for the first time. As a director of numerous fashion shows, he has already enjoyed much success at Messe Frankfurt's textile trade fairs in Paris. 'The challenge lies in creating a highly professional internationally-oriented show that is up-to-date with trends and also retains the ethical aspect', explains François about the aim of the event.
 
Part two of the show programme follows at 5 p.m.: the catwalk show "Ethical Fashion on Stage" showcases street and casualwear. Lavera will also present the winner of the Lavera Green Fashion Awards, Ina Budde. The designer and founder of Design for Circularity has developed a circular collection for the label Jan'n June – which can be seen live at "Ethical Fashion on Stage".
 
The second day of the trade fair (Wednesday 29 June) focuses on CSR: for the first time, the Dialog Textil-Bekleidung (DTB) will host its CSR day in cooperation with Messe Frankfurt. There will also be a whole-day symposium held in the Club of the Postbahnhof entitled "Responsible Management of Supply Chains – Social Compliance and Chemical Input". The agenda includes topics such as "The consequences of globalised trade", "Corporate Responsibility Review 2016" and "Transparent and sustainable sourcing". An open panel discussion on the theme of "The Emperor's New Clothes – is transparency coming to the fashion world?" invites attendees to discuss practical questions in greater depth with speakers, exhibitors and companies.
 
On the third day of the trade fair (Thursday 30 June), a comprehensive programme awaits – with presentations by Fairtrade Deutschland, GOTS and IVN, Textile Exchange and Fair Wear Foundation. Renate Künast (Bündnis 90/Die Grünen), Stefan Genth (HDE Handelsverband Deutschland),  Matthias Hebeler (Brainshirt) and Claudia Lanius (Lanius) will discuss transparency in the supply chain at 2 p.m.

An overview of the programme (location: Club at the Postbahnhof):
Tuesday 28 June 2016

10 a.m. Opening. In German.
10.30 a.m. Press tour following the opening (start point: press Lounge)
11 a.m. Press conference TransFair e.V. "Designing supply chains to be sustainable – Fairtrade textile standards and textile plan" (location: press lounge, upper floor, Postbahnhof). In German.
2 p.m. Press tour (start point: press Lounge)
3 p.m. Salonshow with outfits by Austriandesign.at, Bhusattva, Carpasus, Cocccon, Elementum by Daniela Pais, Elisa F., Heartcouture, Inti Ferreira, Lanius, Soome, Studio Elsien Gringhuis, Studio Jux, Tuschimo. Invitation only!
5 p.m. Ethical Fashion on Stage with outfits by Anzüglich organic and fair, Chapati, Daily´s Nothings Better, De'qua, Get Lazy, La Robe d'Inna, Milena with Love, Mud Jeans, Najha, Noumenon, Päälä, Tijar, Tranquillo, Verena Bellutti. Invitation only!

Wednesday 29 June 2016
DTB Infotag – Responsible Management of Supply Chains Social Compliance and Chemical Input
Moderation: Rolf Heimann, Vorstand, hessnatur Stiftung

10.00 a.m. Welcome and introduction by the DTB and Messe Frankfurt
10.15 a.m. "The consequences of global free trade", Dr Sabine Ferenschild, Research Assistant, Südwind e.V.
10.45 a.m. "Corporate Responsibility Review 2016 – annual report on global corporate responsibility", Lisa Häuser, Senior Analyst, Oekom Research AG
11.30 a.m. "Transparent and sustainable sourcing", Deniz Thiede, Managing Director, ATICS GmbH
11.50 a.m. "Sustainability, REACH etc. – Quo Vadis?“, Dr Dirk von Czarnowski, Vice President Global Chemical, Intertek Holding Deutschland GmbH
12.15 a.m. Guided tour(s) of the trade fairs
1.45 p.m. Update on the Partnership for Sustainable Textiles, Dr Bernhard Felmberg, assistant state secretary, Federal Ministry for Economic Cooperation and Development
2 p.m.  Presentation of a collaborative project to promote sustainability, Carolin Bohrke, hessnatur Stiftung
2.20 p.m. "Best practices in supply chain management transparency", Prof. Patrick Kugler, HAW Hamburg
2.40 p.m. "Company-customer relationships in a CSR context", Prof. Rudolf Voller, Hochschule Niederrhein
3.15 p.m. "The Emperor's New Clothes – is transparency coming to the fashion industry?" Panel discussion with speakers, exhibitors and companies in the industry
12.30 p.m. Press conference Bündnis für nachhaltige Textilien / GiZ (location: press lounge, upper floor, Postbahnhof)

Thursday 30 June 2016

10 a.m. Talk “The true costs of cotton", Mariska Przyklenk, Fairtrade Deutschland. In German.
11.30 a.m. Talk "GOTS and IVN-Best summarised. How the certification ensures that you can meet the requirements of governmental and non-governmental organisations", Claudia Kersten, GOTS und Heike Scheuer, IVN. In German.
1 p.m. Talk "More sustainable fibres and materials – from vision to volume", Simone Seisl, Textile Exchange. In German.
2 p.m. Podium discussion "Transparency in the supply chain", with Renate Künast (MdB, Bündnis 90/Die Grünen), Stefan Genth (Managing Director HDE Handelsverband Deutschland), Matthias Hebeler (Managing Director Brainshirt), Claudia Lanius (Managing Director Lanius). In German.
3.30 p.m. Talk and interactive game: "Fair Wear Foundation towards sustainable global garment supply chains", Andrea Spithoff and Maaike Payet, Fair Wear Foundation. In English.

 

Videos, photos and other Information:
www.greenshowroom.com
www.ethicalfashionshowberlin.com
www.facebook.com/greenshowroom
www.facebook.com/ethicalfashionshowberlin
www.youtube.com/greenshowroom
www.youtube.com/EFSBerlin
www.instagram.com/greenshowroom
www.instagram.com/ethicalfashionshowberlin

 

 

 IVC introduces the 16th Edition of the Study "The Fiber Year" with Key Sector Data © The Fiber Year GmbH
10.05.2016

IVC INTRODUCES THE 16TH EDITION OF THE STUDY "THE FIBER YEAR" WITH KEY SECTOR DATA

  • Fiber Production for the first Time in five Years lower than Consumption
In a press conference on May 3rd 2016, the industry association IVC published in an established tradition both the national and the global sector data: Andreas Engelhardt, CEO of The Fiber Year GmbH left no question about all important raw materials, natural and synthetic fibers and nonwovens unanswered and presented In his study a forecast horizon till 2020. 20 country profiles of leading production as well as consuming nations completed next to statements from sector experts and an extensive statistical annex the new edition. The key messages were focused on production, consumption and trading volume.
 
For the first time in five years fiber production is less than consumption
 
Since 2008 the global fiber production dropped again for the first time.
  • Fiber Production for the first Time in five Years lower than Consumption
In a press conference on May 3rd 2016, the industry association IVC published in an established tradition both the national and the global sector data: Andreas Engelhardt, CEO of The Fiber Year GmbH left no question about all important raw materials, natural and synthetic fibers and nonwovens unanswered and presented In his study a forecast horizon till 2020. 20 country profiles of leading production as well as consuming nations completed next to statements from sector experts and an extensive statistical annex the new edition. The key messages were focused on production, consumption and trading volume.
 
For the first time in five years fiber production is less than consumption
 
Since 2008 the global fiber production dropped again for the first time. The global volume fell by 0.7% to 94.9 million tons. The decline was decisive caused due to cotton which experienced its steepest decline in forty years. The production in the current season is estimated with 22.0 million tons, a decrease of 15.6% compared to the previous season.  With a slight decrease in demand by 2.2% at the same time the stocks remain with over 20 million tons still at an enormous height. High growth rates of China's chemical fiber industry let expect a massive supply surplus. The global fiber demand in the past year has grown to 96.7 million tons. This represents an increase of 3.1% over the previous year, the weakest growth in four years due to a continuously decreasing growth of demand.
 
With a world population of about 7.3 billion people, this results in an average consumption per capita of 13.3 kg of textile materials for garments, home textiles, carpets and technical textiles. Synthetic fibers showed an increase of 6.6% to 60.7 million tons, significantly driven by a growth of polyester. The increase is largely caused by the area of filament yarn, as staple fibers achieved a moderate growth of 2.4% only. This can be seen as a recovery after this part of the sector showed in the last year a decline for the first time since 2008.
 
Cellulose fibers showed for the first time after seven years with strong growth a slight fall in production of 1.2% to 6.1 million tons. The market is almost completely dominated by staple fibers. Due to a growth across Europe and Asia viscose fibers could increase their volume by 1.1% to 4.9 million tons. In contrast Acetate showed a loss in a second consecutive year. A decreasing production activity was seen in all markets and regions with a global slump of 7.5% to 0.9 million tons. This drastic cut was significantly stronger than the losses in the end-use consumption, which can be seen as a clear indication of global destocking. The long-term shrinkage of cellulosic yarns for textile applications has developed further, so that the global supply of about 350 000 tons is equivalent to the level of the early 1930s.
 
The market for natural fibers experienced with a reduction of 13.2% to 28.1 million tons the biggest annual decline since 1986, which is mainly due to cotton. The production of wool was unchanged at 1.1 million tons while for bast fibers a reduction of about 5% is expected.
 
In a focus on the different countries, the People's Republic of China could further strengthen its dominant position with an increase in production output by 8.9% to more than 47 million tons. The United States could consolidate their second place despite a slight  decline of 2.5% to 2.9 million tons, while India experienced a continued decline in the fifth following year to 2.6 million tons.
 
Trading volume grows unabated
 
According to the World Trade Organization (WTO) during the year 2014 the textile and clothing exports reached around USD 820 billion. The for the yearbook researched trade flows of 26 countries and the EU (28) estimate that the worldwide export will fall to USD 780 billion in 2015. While the Chinese exports developed a first decrease in six years, Bangladesh, Cambodia, Myanmar and Vietnam were able to continue to raise their export value. The dynamic development particular of Vietnam with its booming textile industry can be attributed to the influence of free trade agreements.
 
Fiber production in Germany
 
Despite international trends and many political challenges, which increasingly plague the German chemical fiber producers, man-made fibers "made in Germany" are still no dying species, Dr. Wilhelm Rauch, managing director of the industry association said.
 
While in 2014 the chemical fiber industry in Germany suffered a decline in production volumes of 6.1%, the production volume stabilized at almost the same prior-year level. The production of cellulosic fibers remained with a reduction of - 6.8% (previous year - 8.6%) - conform to the worldwide slump of cotton. Synthetic fibers (in particular Polyester) however achieved a slight increase of + 1.6% (last year - 4.9%). Thus the reduction in production volumes kept with - 0.9% in limits.
 
As consequences of this a sales decline of - 4.8% and associated necessary personnel adjustments with -1.4% are alarming signals, that the site conditions for chemical fiber producers in Germany (and Europe) are urgently in a need of improvement. A positive turnaround could certainly bring a fair competition protecting and an industry-friendly approach of the EU business policy. But the emphasis of the current policy debates - about the recognition of the market economy status of China as an example of politically motivated developments let suppose a very different intension, so Mr. Rauch. Despite unfavorable economic expectant conditions it is to owe the commitment and innovation power of the local manmade fiber sector that they claim to withstand the international competition.  
 
Nevertheless, the sector would appreciate a somewhat lower political headwind.
 
Fiber processing
 
In 2015 the processing of all types of fiber in Germany could not keep the level of the previous year and suffered a decrease of -11.6%. The total imports of chemical fibers - mostly from the 28 EU countries with +54% followed by Asia with + 40% - show a plus of 1.1% (synthetic staple fibers +1.9% and filaments +1.7%), while cellulosic fibers suffered a slump of -7.4%. The total export is declining slightly (- 2.0%). Despite the reduction of total exports, here the shares in the various regions of the world compared to the previous year stood unchanged.
 
Further information is available at:
 
Andreas Engelhardt 
CEO
The Fiber Year GmbH 
Hauptstraße 19 
9042 Speicher, Schweiz 
Tel.: + 41 / 71 / 450 06 82 
 
Creta Gambillara
Economics and Public Relations
Industrievereinigung Chemiefaser e.V.
Mainzer Landstraße 55
60329 Frankfurt am Main
Tel.: 069 / 279971 – 39
More Investment in the Kazakhstan Light Industry © Nikolai Fokscha/ pixelio.de
26.04.2016

MORE INVESTMENT IN THE KAZAKHSTAN LIGHT INDUSTRY

  • Special Economic Zone (SEZ) Ontustik becomes important Sector Center

Almaty (GTAI) - Although the Kazakhstan textile industry is far away from the production figures in earlier Soviet times, increases have been achieved in recent years. Against the general trend, imports of textile machinery have grown strongly in 2015. The lack of skilled workers and the small domestic market has a negative effect on the development of the sector. The Special Economic Zone (SEZ) Ontustik in Shymkent could become an important center of the light industry.

  • Special Economic Zone (SEZ) Ontustik becomes important Sector Center

Almaty (GTAI) - Although the Kazakhstan textile industry is far away from the production figures in earlier Soviet times, increases have been achieved in recent years. Against the general trend, imports of textile machinery have grown strongly in 2015. The lack of skilled workers and the small domestic market has a negative effect on the development of the sector. The Special Economic Zone (SEZ) Ontustik in Shymkent could become an important center of the light industry.

The textile, clothing and leather goods industry used to be one of the most important economic sectors in Kazakhstan. After the collapse of the Soviet Union, these three sectors, identified as light industry in the country, have however lost much of its importance. In 2015 they contributed only 1.2% of the total output of the manufacturing sector. Compared to 2008 (0.9%), the proportion rose at last slightly again.

Hand in hand with the devaluation the output of the industry, measured in USD, pointed significantly down. The overall output amounted to USD 320 million in 2015. In reality in 2014 (+ 4.0%) and in 2015 (+ 3.4%) a production growth could be achieved.  

Development of production in the light industry (USD millions) 1)
  2013 2014 2015 Change 2015/14 2)
Manufacturing, thereunder 38,471 33,999 25,936 0.2
Light industry, thereof 427 353 320 3.4
Textile industry 208 148 155 0.5
Clothing industry 193 166 136 6.1
Leather goods industry 27 39 29 3.1

1) Change at the respective annual exchange rate; 2) real change in %
Source: Agency for Statistics, Astana

Investments in the light industry rise

Gross fixed investments in the light industry show an upward trend in recent years.  According to the Kazakhstan Statistics Agency the investments grew from 2012 to 2015 from USD 18.5 million to USD 45.6 million. A role hereby played the support of modernization projects by government subsidies. 

Gross fixed investments in the light industry (USD millions)*)
  2013 2014 2015
Manufacturing, thereunder 4,514.9  4,065.8 3,491.8
Light industry, thereof 32.6 23.0 21.7
Textile industry 4.6 4.1 23.2
Clothing industry 0.4 11.3 0.8

 *) Change at the respective annual exchange rate  
Source: Agency for Statistics, Astana

The recent increase in investments is reflected in imports of machinery and equipment for the sector. Against the general trend the import of textile machinery (HS positions 8444-8453, without 8450) increased nominally by 28.3% to USD 35.2 million in 2015. However, one reason for the strong growth are the weak prior years (2013: USD 40.3 million; 2014: USD 27.5 million) also. The imports however develop well above the level of 2010 and 2011 with average imports totaling nearly USD 16 million. Most important supplier of textile machinery is the PR of China. According to the Federal Statistical Office exports from Germany numbered to EUR 4.3 million in 2015, (2014: EUR 4.4 million).

The light industry suffers less from the economic crisis than other sectors

Currently the Kazakhstan economy is suffering from the slump in commodity prices and the consumers had to endure enormous losses in their purchasing power due to the devaluation. The light industry however is less affected by the negative economic situation. An advantage is the price increase of imported textiles and a gain in competitiveness due to the lower wages. Nevertheless - the sector is highly dependent on imports of both machinery and primary products.

According to the latest available information provided by the Bureau of Statistics, the average income in the textile industry in 2014 was 52,800 Tenge (T) per month, equivalent to a value of USD 294. Converted to the current exchange rate however, the amount - excluding wage increases - has shrunk to USD 150.

Hand in hand with the increased purchasing power Kazakhstan’s import of textile products had multiplied from 2006 to 2014 from USD 332 million to just under USD 2.1 billion. In 2015 the upward trend was halted. Imports broke nominally by 38.6% to USD 1.3 billion, they came down to a level of 91% of the market volume in 2014 and 2015.

Kazakhstan’s import of textile products (USD million)1)
2006 2008 2010 2012 2014 2015 Change 2015/14 2)
332 429 394 1.458 2.087 1.281 -38,6

1) HS tariff positions 50 - 67; 2) nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

Market volume for textile products (in Mio. US$; nominal change in %)
  2014 2015 Change 2015/14
Imports 1) 2,087 1,281 -38.6
Exports 1)   147 186 26.5
Local production 2) 353 320 -9.3
Market Volume 2,293 1,415 -38.3

1) HS tariff positions 50 - 67; 2) nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

The light industry offers potential for development

Preconditions for a greater development of the light industry are given in Kazakhstan, but weak points remain. According to information of Lyubov Chudowa, president of the association of the light industry enterprises, these include the great shortage of skilled labor. In addition there are the small size of Kazakhstan's local market and the great distances in the country.

On the other hand the steppe republic has a great potential in the livestock farming sector, that can provide resources like leather and wool. In addition there is the cultivation of cotton in the territory of South Kazakhstan. Though - on the global scale in these areas Kazakhstan is a small player only.
The processing of crude products is still weak. According to information provided by the regional administration of South Kazakhstan, 90% of the in the country produced cotton is being exported. At the same time the sector companies need to import most of their primary products.

SEZ Ontustik in Shymkent

The in 2005 in Shymkent (South Kazakhstan region) founded Special Economic Zone (SEZ) Ontustik, could become an important center of the light industry. Key aspect of the SEZ is presently the light and paper industry.

As in the other SEZs in Kazakhstan for the settled companies a variety of reductions in custom duties and taxes and simplifications for the employment of foreign workers applies. In addition there are tariffs for electricity, water and gas, which are 35% below the local level.

In the SEZ so far eight companies have started to operate, USD 144 million were invested in the buildings. According to the company which runs UK SEZ Ontustik, until 2020 twelve more companies are expected to come. With the establishment of the Eurasian Economic Union the interest of foreign companies in manufacturing settlements has increased. The management of the park aims to expand the profile of SEZ to other areas of the manufacturing sector, such as for example the pharmaceutical industry.      

Concentration process in light industry

From 2010 to 2014 the number of sector companies has declined from 565 to 455.  An overview of the most important companies is available on the website of the association of light industry enterprises.

Internet addresses
Special Economic Zone Ontustik
Internet: http://www.sez-ontustik.kz
Association of Light Industry Enterprises of the Republic of Kazakhstan
Internet: http://www.aplp.kz

TEXPO Trade Development Authority of Pakistan (TDAP) / TEXPO
15.03.2016

TEXPO 2016 - INTERVIEW ON THE OCCASION OF THE FIRST TEXTILE FAIR AT KARACHI EXPO CENTER

The Trade Development Authority of Pakistan (TDAP) organizes from April 07th - 10th a new textile exhibition, the TEXPO in Karachi. This exhibition has been conceived as a whole sector comprehensive trade fair and should help to promote the export business of Pakistani textile and clothing companies. A month before the opening Textination got the opportunity to speak with the person in charge in Germany, the trade expert Mr. Rizwan Tariq from the Pakistani Consulate General in Frankfurt.

The Trade Development Authority of Pakistan (TDAP) organizes from April 07th - 10th a new textile exhibition, the TEXPO in Karachi. This exhibition has been conceived as a whole sector comprehensive trade fair and should help to promote the export business of Pakistani textile and clothing companies. A month before the opening Textination got the opportunity to speak with the person in charge in Germany, the trade expert Mr. Rizwan Tariq from the Pakistani Consulate General in Frankfurt.

T Mr. Rizwan, you can tell us some figures about the current state? How many exhibitors will take part in the event and how big is the occupied exhibition space?
RT There will be around 400 exhibitors and the occupied exhibition space would be around 20,000 sqm. This is the 1st edition of the exhibition and next year the number will double.
T How many visitors are you expecting? What is the expected proportion from Asia, the US and Europe?
RT All Pakistan Embassies and Consulates worldwide are marketing the event as it is the 1st ever Government sponsored textile & clothing exhibition. So we are expecting visitors from around 50 countries. There will be a large number of buyers from Asia especially China. US and Europe will constitute the remaining half.
T From August 27th - 29th 2016, the 14th textile trade show Textile Asia will be held in Lahore. Please explain how complementary or overlapping these two fairs will be and what are the main differences?
RT Textile Asia focuses on textile machinery, chemicals and dyes and other technology used by the textile industry of Pakistan. Both the fairs are aimed at different end customer. Texpo is the fair of Textile Industry which will sell its final product to the world while in Textile Asia, machinery and chemical/ dye manufacturers from all over the world come to Pakistan to sell their products to Pakistan’s textile industry.
T What is the current reaction of the international textile world to the new TEXPO event? What kind of feedback did you receive?
RT As I said earlier, this is the 1st edition of the exhibition but we are hopeful for positive results. Pakistan is already exporting textile products worth billions of dollars worldwide. So we already have a big customer base across the world. The main purpose of the fair is to give a positive message to our valuable buyers that we are a safe country to travel and that they should not have any apprehensions in visiting their suppliers.
T Will the generous visitor program be used by German companies - can you give us a few names?
RT Yes quite a few German companies have expressed their interest in visiting the event. Polo-Motorrand, Summary AG and a few other big names have already joined the delegation from Germany. Big German clothing retailers either already have their buying agents and Offices in Pakistan or in the neighbouring countries like India, Bangladesh and China. So some of the German representatives will also be coming from Asian countries.
T What kind of framework program, company visits, lectures, seminars or any other conference events will accompany the exhibition?
RT There will an Inaugural dinner on the 6th of April at the Sindh Governor House. It is a beautiful building built during the 18th Century and speaks of its glory. Then the 1st two days of the exhibition are for the foreign delegates/ buyers only. In the evenings we will have fashion shows where top Pakistani designers will display their design for international audience. The guests/ delegates will be free during the days to visit the exhibition and also plan their visits to manufacturing facilities of the exhibitors.
T Since many years Pakistan's textile industry is very active on European and US markets. What caused TDAP to initiate such a big new show in Karachi?
RT

Yes, Pakistan’s textile industry is very active in European and US markets but there is always room for growth. Like I explained earlier the event has multiple purposes.

First, Pakistan is known in the news/ media for all the wrong reasons like terrorism etc. whereas ground reality is totally different. So one purpose is to promote the real image of Pakistan. Our valuable customers should come and see for themselves and experience our hospitality.

Secondly, Pakistan has been granted GSP Plus preferential market access by the European Union for 10 years starting from January 2014. Almost all textile products from Pakistan enter European Union at Zero Customs duty. This is a 10-20 percent cost advantage over our competition. So the Government of Pakistan intends on helping the industry to maximum possible extent to increase their business especially to Europe.

This event will also help the new manufacturers to meet international customers at home and learn about new technology and trends in the international market. Similarly our valued customers will have the opportunity to meet new suppliers. So it will be a win win for all.

T At many large textile and clothing trade shows - whether in Germany, other European countries or the US - many wellknown Pakistani manufacturers of bedding
products, home textiles, cotton fabrics and of course clothing are showing again and again since many years. Will now mostly the same manufacturers or exhibitors be present at TEXPO, or will new, not yet so much export-oriented companies exhibit in Karachi?
RT Well! The big companies will ofcourse be there. They would definitely not to forego this opportunity to meet new buyers or loose their old buyers to competition. But there will also be a large number of SMEs and new exporters.
T Which visitor groups are you mainly targeting with the new fair - trading houses, purchasing associations, retail-chains,
department stores, discount–chains or other businesses?
RT We are targeting all kinds of textile buyers. Pakistan produces textiles for all segments of the market.
T Karachi was and is considered as being not a very safe city. Several terrorist attacks have happened there. What kind of security measures do you intend and what code of behavior will you recommend to your international visitors?
RT

As I have already explained, there is a lot of negative news in the media. Karachi is a city of around 20 million people and people are leaving in peace and harmony. This is Government sponsored event so security of the guests is also being taken care of by the Government. We will advise the buyers to move out of their hotels with known associates and friends and that they should inform the hotel management and the Organisers help desk at the hotel of their plans before leaving. The transport for the registered guests is also being arranged by the Government so all security related aspects are being taken care of. There is no serious security situation in the city but the above care will help the visitors in gaining confidence for their security arrangements.

Thank you very much for the interview, we wish the entire TEXPO team a succesful premiere.

For further information please contact:


1. Mr. Rizwan Tariq
Commercial Counsellor
Consulate General of Pakistan, Frankfurt am Main
Tel: +49 69-6976970
Mobil: +49 176-31363223
Email: pakcom.frk@tdap.gov.pk


2. Mr. Matthias Theis
Honorary Consul of Pakistan for the state of NRW, Düssseldorf
Tel.: +49 211 4407227
Email: office@pakistan-nrw.de


3. Mr. Rainer Borch
Trade Development Officer
Embassy of Pakistan Berlin
Tel.: +49 30-21244145
Mobil: +49 163-3736036
E-Mail: tdo@pakemb.de oder rainer.borch@aol.de

Supply chains in Asia are in motion © Tokamuwi/ pixelio.de
08.03.2016

SUPPLY CHAINS IN ASIA ARE IN MOTION

  • Vietnam is largest beneficiary
  • Relocation closer to sales markets

Hong Kong (gtai) - For global consumer product manufacturers, Asia has developed an important role as a procurement region. Large parts of production have been displaced in recent decades into the region and here traditionally mainly to China. The rising costs in China however lead to a strategy adjustment. Thus the production moved on to cheaper locations and a shift back closer to the end customer began. Free trade arrangements support this trend.

  • Vietnam is largest beneficiary
  • Relocation closer to sales markets

Hong Kong (gtai) - For global consumer product manufacturers, Asia has developed an important role as a procurement region. Large parts of production have been displaced in recent decades into the region and here traditionally mainly to China. The rising costs in China however lead to a strategy adjustment. Thus the production moved on to cheaper locations and a shift back closer to the end customer began. Free trade arrangements support this trend.

Labor costs in China will not move down again. Even when the economic growth increasingly weakens, China's coastal regions are already often too expensive for wage-intensive productions. The world's largest location of the manufacturing sector will anyway leave its dependence of exports and will generate more growth through domestic consumption. The remaining companies are therefore increasingly focused on Chinese customers. Has the textile industry heard the signals already several years ago and shifted away, now the electronics companies have started to search.

But – the relocation of production is not so easy, the experts agreed upon at the discussion panel Shifting Supply Chains in Asia on the Asian Financial Forum (AFF) in Hong Kong. Because no country, except India, offers such a workforce. But neither the infrastructure and the investment climate can match, nor the country has any interest in low-production stages. Furthermore China has set up a supply industry without any comparison.

Relocation trends slow down

Even Bangladesh, established for a long time as a cheap location for clothes, is losing its attractiveness - experts say. Besides fundamentally difficult production conditions especially scandals like collapsing factories are responsible. No western clothing manufacturer likes to be associated with that repute today. While Indonesia was generally judged for being rather little investment friendly, the Philippines would provide a better reputation than years ago. So in addition to numerous Japanese producers also German companies have moved from southern China to the special areas of the Philippines.

Due to wage cost increases by an average of 15% per year, China with it’s the low-wage area has catapulted itself in a large extent out of the market. In times of rising productivity this was compensated for a while but at last the model came to its limits. The empire of the middle will therefore make the leap to a consumptionbased growth based on production of high-tech and on the provision of services. It is still
unclear whether this leap across the "middleincome trap" will succeed. Many emerging countries are caught in this trap, and the growth is flagging.

German buyers order less in China

Accordingly German retailers are increasingly reducing their imports from China and buy more and more in other countries. This is the result of a member survey of the Foreign Trade Association of German Retailers (AVE), at which for the most part textile and shoe retailers participated. 80% of the respondents have already reduced their import volume from China in 2015, 90% of the companies said they are
planning to source from other supply regions. The merchants are seeing a shift to countries like Myanmar (78%), Bangladesh (67%) and Vietnam (56%).

Vietnam, which already benefited in recent years from the relocation, was still recommended on the AFF as a top location. The country with the highest economic growth in Southeast Asia in 2015 would have risen in the 1st half of 2015 to the fourth-largest exporter of textiles, the Vietnam National Textile and Garment Group (Vinatex) analyzed. For shoes it is already the third largest supplier worldwide. Based on mega investments from Samsung, now the electronics industry came out of the starting blocks and should attract more activities. Experts cite especially the mixture of young, growing populations with low labor costs as an important locational advantage.

Vietnam benefits from Free Trade Agreements (FTA)

A thrust Vietnam's attractiveness currently receives through free trade agreements which are in a final stage. So a free trade agreement with the European Union was signed in December 2015 which was followed early February 2016 by the Trans Pacific Partnership (TPP). The latter agreement, which includes next to ten other Pacific neighbors the United States, should bring a large benefit for Vietnam. For the Vietnamese consumer goods manufacturers the US is the most important market, the large retailers in the United States can move their procurements very fast.

As an underdeveloped member Vietnam is likely to get larger portions of the value chain in the textile and electronics area at the ratification (and even before). The country is still missing a developed supplier structure. This is just happening to be built in the textile sector, there are investments in capacity for yarns, fabrics and dyeing going on. For Samsung, the largest foreign investor, all components are still coming
from China. And only when a large proportion of the added value comes from TPP member states, the low duty will become applicable.

While the purchasing power is not quite so big in Europe, costs play an important role also there. But next to it the control of the supply chain and the flexibility has developed a greater role, rapid changes of trends and collections are determined by customers and the Internet. Therefore also here a shift back, closer to the markets, has begun. Romania and Bulgaria have established themselves in the middle of
Europe as a "low-wage locations". But even there the population is characterized by aging. Accordingly labor forces will become scare and wages will rise. Ukraine is traded as a new location.

Africa still with small potential

Little potential the experts from the Supply Chain Panels evidence the location of sub-Saharan Africa. This was tested by some buyers or producers, but the results would not be convincing. The views however diverge. Some Chinese companies are already partly on site and American manufacturers are monitoring the further development. So, for example, the VF Corporation, the largest denim retailer in the world, is buying in Africa. Only Ethiopia would have potential - according to a representative. But the infrastructure, investment climate and working morale could not be comparable.

So - basically serious alternatives to the established locations are lacking. Therefore, due to the scarcity of labor, costs and thus the final prices will rise. Even in Vietnam the minimum wage increased by 15% in 2015. But when it will be hardly possible to turn at the purchase screw, the companies need to position themselves better in marketing and sales, so a large clothing buyer. Therefore social media must be used in order to come closer to the customer and, for example, to develop individualization as a selling point.

The buying hotspots for clothes for the upcoming years (survey early 2015)
Country Named among the Top-3
Bangladesh 48%
Vietnam 33%
India 30%
Myanmar 30%
Turkey 30%
PR China 23%
Ethiopia 13%
Indonesia 10%
Egypt 5%
Sri Lanka 5%
Tunesia 5%

Source: McKinsey survey of chief purchasing managers

Shoes must glitter in winter 2016/17 © Messe Düsseldorf GmbH / ctillmann
16.02.2016

SHOES MUST GLITTER IN WINTER 2016/17

Paint, glitter and metallic effects should provide the highlights at the foot in the coming autumn / winter 2016/2017. In addition, deep shades of red and the trend color cognac and camel. Otherwise it is said: more volume, more profile. Androgenic shoe types conquer the shoe racks.

Paint, glitter and metallic effects should provide the highlights at the foot in the coming autumn / winter 2016/2017. In addition, deep shades of red and the trend color cognac and camel. Otherwise it is said: more volume, more profile. Androgenic shoe types conquer the shoe racks.

While the chilly autumn weather in September and in the first half of October still brought good sales for winter shoes and boots, the mild November and December thwart the retailers bill. Especially snow shoes and boots became shop keepers at many places, especially small and medium size enterprises had to record a decline in sales. Although the online trade had to fight with the same weather conditions, initial figures however indicate, that the online shoe trade was able to register last year a sales growth of around seven percent. The stationary trade is looking for new concepts, is even more intensely dealing with its assortments and suppliers and aims to react therefore with a proper weighting of new footwear trends. Many traders took advantage of the just ended GDS shoe fair in Dusseldorf in order to learn about the new trends for autumn / winter 2016/17: The hippie look with its inspirations from the 1970s finds its continuation. Folkloric elements are implemented with much attention to details: fringe, fur, embroidery and patchwork will be found not only on shoes but on boots as well. Velvets, animal prints, tapestry, floral or abstract patterns enhance the detail-note of the theme. Snake prints are found not only subtly used as an ornament, but all over the entire shoe. Pumps and ballerinas are interpreted feminine with curved heels. Hip, although probably not a bringer of numbers, the overknee, to be carried with the tunic dress.

Trendy remain androgynous types of footwear such as Budapest, Broques, Monks and Loafer, that are perfectly suited to types of trousers as the culotte and the new over long pants. Their soles are partly very distinctive but extremely light. Loving details such as perforations, tassels, straps ensure modernity. The new bootees convince thru reduced optics and different shaft heights: They range from almost ankledeep over classic variants to medium-high boots which are worn narrow to the leg. Copped and round boot strips stay, new are square forms. At heels block-heels and slightly tapered shapes are in vogue, the soles are ultra-light and come in their fashionable variants as plateau or wedge soles.

The sneaker is an indispensable part of the shoe closets and remains unbeatable in the coming autumn / winter. In the new season it will appear cleaner and with fewer details. Tone in tone leo, metallics and suede will be mixed with a little paint, which gives the new sneakers an extravagant touch. Matt-gloss and 3D effects give the sneakers a high fashion look. For the colder months the sneaker comes in a material mix with fur and a warm interior design. Neoprene, mesh and leather produce in combination with 3D printing a new trendy image. Side zipper, damping and padding ensure greater comfort. For the soles lightweight, flexible PU or mix variants remain important. Fashionably are darker soles or soles in a dirty look in addition to the white and light soils.

In the new season the classic black and will not disappear from the shoe cabinets, even though black will not be traded as the ultimate trend color in the new season. Buying impulses should be given by stone, timber and mineral tones as well as cognac and camel, rust and deep shades of red and khaki, olive and denim tones. Color gradients and strong contrasts create a new appearance. Gloss and glitter are back in the trend, through glittering colors as well as through pearls and strass.

The choice of materials by the designers for the new shoe fashion is versatile as seldom before, they like to mix in the new season: animated, soft qualities with haptic and structure, next to very clean, smooth qualities. It will be patched, stitched, printed, embossed, patterned and flocked. The trendy shoe materials include leather qualities in natural optics, often with noticeable grain pattern. Lizard embossments are back in vogue, especially crocodile and python. Soft suede and nubuck qualities are a must. Exceptional finish effects and fantasy embossments are very trendy. 3D is not just an issue for new high-tech qualities,
but can also be seen as brocade, bouclé, lace or jacquard pattern.

Rapidly growing German Fashion Export to China © Maclatz/ pixelio.de
09.02.2016

RAPIDLY GROWING GERMAN FASHION EXPORT TO CHINA

  • Volumes considerably upgradeable
  • Italy loses Top Position to North Korea

Beijing (gtai) - Chinese consumers appreciate German goods from cars to saucepan. Fashion "Made in Germany" is only now discovered. German providers benefit from the good image of their country of origin - and from the desire of the growing middle class to afford something "good". Local production usually has a rather bad reputation. However there is a lack of presence, German brand names are hardly known. Despite the high growth rates the sales potential is by far not yet exhausted.

  • Volumes considerably upgradeable
  • Italy loses Top Position to North Korea

Beijing (gtai) - Chinese consumers appreciate German goods from cars to saucepan. Fashion "Made in Germany" is only now discovered. German providers benefit from the good image of their country of origin - and from the desire of the growing middle class to afford something "good". Local production usually has a rather bad reputation. However there is a lack of presence, German brand names are hardly known. Despite the high growth rates the sales potential is by far not yet exhausted.

German Fashion in the PRC is coming: according to Chinese custom statistics in the first ten months of 2015  Chinese purchases from Germany of knitted and crocheted clothing and garments (HS-Pos. 61) rose by a whopping 31.8% and by 5.1 % in other apparel and clothing accessories (HS-Pos. 62). This is all the more remarkable because the total imports for clothes grew in the same period by 3.6% only, - and China across all sectors even recorded a stately import reduction by 15.7%.

But a sales volume of USD 5.6 million USD of a total import of products of these HS headings of USD 4.9 billion is rather negligible. In fact, German fashion brands, with a few exceptions such as Hugo Boss and Escada, are yet barely visible in the PRC. A really good positioning was reached by Adidas only.

Main delivering country for the PRC was Italy until September 2015, its highly quality textiles and clothing are greatly appreciated. It shipped in the first ten months of 2015 sector products worth USD 688.7 million. However, given the ongoing austerity and anti-corruption policy the Italian imports tend downwards significantly (-11.6% compared to the same period last year).

Luxury purchases are shifted abroad

The Shanghai Daily wrote in October 2015, Chinese luxury purchases have been shifted to abroad at two-thirds since 2012. In Paris, Milan, London, New York or Tokyo one can buy anonymously and also cheaper than on the mainland. In addition, there is a trend away from the "quasi everywhere" available "big names" to new, less known, more individual designers.

At least there seems to be a still unabated propensity abroad: For example, the Financial Services Global Blue reported an increase in tax refunds of Chinese tourists in August 2015 of 65.6% (July: + 73%) compared to the same month of the previous year.

Detached from the top position was Italy in October from Korea (Dem. P.R.) with USD 663.9 million. On the third and fourth place follow Vietnam (USD 587.5 million) and Bangladesh (USD 364.7 million). The success of these three countries is probably due to an already shifted production capacity of Chinese manufacturers, which bring their products back to China to sell them there.

Chinese imports of clothing
(in USD million, change in % compared to the previous year period)
HS-Pos. Designation 2012 2013 2014 January til
October 2015
Change
61 Apparel and clothing accessories, knitted or crocheted, coming from 1,344 1,666 2,067 1,894 9.9
  .Vietnam 87 169 242 280 39.9
  .Italy 231 267 296 226 -8.2
  .Bangladesch 63 89 144 146 20.2
  .Korea (Dem.) 67 88 119 139 34.3
  .Germany 5 2 2 2 31.8
62 Apparel and clothing accessories, not knitted or crocheted from 2,664 3,141 3,559 3,034 0.1
  .Korea (Dem.VR) 373 499 622 525 -4.8
  .Italy 514 577 631 463 -11.6
  .Vietnam 154 236 310 307 18.9
  .Bangladesch 90 142 191 219 30.7
  .Germany 5 4 4 3 5.1
  Total 4,009 4,807 5,626 4,927 3.6

Source: China Customs

As in many other areas of consumer goods in the “Dress-Question” Germany does not utilize its opportunities on the Chinese market. According to sector insiders “here could happen much more" - not least because of the excellent reputation that the label "Made in Germany" enjoys among Chinese consumers.

The recommendation is - and this was repeated on the last "Chic" once again -   to see China not only as a procurement market but increasingly as a sales market too. In the words of a German leather jacket provider: "Twenty  years ago we bought leather from China, now we sell leather to China."

"Light Luxury" demanded

The "big" Italian or French brands such as Gucci, Armani or Chanel remain inaccessible for the most. Fashion "Made in Germany" can cover a niche in the medium price range that is affordable for the growing urban middle class, that also would like to buy "something international" and has come to appreciate German products from automobiles to saucepan. For them German fashion is not for luxury, but for good execution respectively processing and good material. At the same time other competitors are active in this field. In a similar notch for example, the Dutch men’s wear supplier Suitsupply abuts, which opened in Shanghai in the summer. 

Fake products are not an alternative for this clientele. In fact, the Chinese consumer does not make its decision for a German product due to the low price, but rather by the desire to acquire a piece of excellent quality. This then may cost something and stands out from the mainstream, whether through innovative materials, unusual combinations of materials, individual or humorous cuts or by a special design. Increasingly demanded are accessories such as matching belts, bags or shoes. As a micro-trend in the younger generation applies also wearing hats - and who wants to leave is going to the popular Octoberfest in a real Dirndl.

Sales price at least three times the purchase price

German manufacturers take advantage from the "demographic factor": the Chinese society is aging rapidly. Accordingly the demand is shifting away from "more funky and young" goods towards timeless, trendy-fashionable, quality orientated clothing, which then may be slightly more expensive - and it de facto also is. Experiential German import goods become more expensive due to transportation, customs and usual trading margin up to at least three times the buying price.

However, as successful niche products yes, - for the masses German goods therefore are not suitable. This may apply to lovingly designed eco-slippers as well as for trendy hats or quality handbags in a "Light-luxury segment". Not seldom the one or the other gap in the market can only be detected by local presence - so for example - each country has its own "house shoe culture", with which one must learn to deal with as a provider.

According to the experience of many exhibitors, sometimes Chinese buyers like with high standards masterfully crafted products even more than the Germans themselves. Moreover it is advantageous, to be able to offer customers next to the actual product, "a story". So it absolutely impresses, when a company is family-run by the fourth generation - or high craftsmanship can be documented with a film.

Chinese textile and clothing industry © Walter Babiak / pixelio.de
02.02.2016

CHINA'S TEXTILE AND CLOTHING INDUSTRY IS ORIENTATING TOWARDS NEW

  • Creating local branding
  • Gradual relocation towards abroad

Beijing (gtai) - Away from cheap mass production or relocation are the alternatives for the Chinese textile and clothing industry. A domestic "Go-West" does probably not pay off in the long term, the migration however to Southeast Asia has already started. At the same time German quality suppliers expect new sales opportunities if the companies strengthen their competitive position through more quality. This became clear at the last "Intertextile" October 2015 in Shanghai.

  • Creating local branding
  • Gradual relocation towards abroad

Beijing (gtai) - Away from cheap mass production or relocation are the alternatives for the Chinese textile and clothing industry. A domestic "Go-West" does probably not pay off in the long term, the migration however to Southeast Asia has already started. At the same time German quality suppliers expect new sales opportunities if the companies strengthen their competitive position through more quality. This became clear at the last "Intertextile" October 2015 in Shanghai.

The Chinese textile and clothing industry is under massive pressure of costs. Away from cheap mass production or relocation is the need of the hour. Until now the industry is primarily located at the Pearl River and the attached Yangtze River Delta, where wages on average are the highest nationwide. According to the China National Garment Association (CNGA) about 70% of the production volume account for the five provinces of Shandong, Jiangsu, Zhejiang, Fujian and Guangdong.

Supported by the policy is the move to the more favorable central and western provinces. This happens not least to the preservation of local jobs and the development of the far less booming regions of the country. In this sense not only the CNGA endorses the relocation of clothing manufacturers to Xinjiang. In the western province 30% of the cotton of the country is grown, which with 6.2 million tons in 2014 is the largest cotton producing area in the world. After association investments the authorities are planning investments amounting to USD 3.2 billion, amongst other things for the establishment of "Textile Industry Parks".

Another attempt to shift the Chinese textile industry from the coast to the west, represents the Ningxia Ecological Rextile Industrial Demonstration Park, which was opened in December 2014. According to China.org.cn by 2020 here about 50,000 people work should be working there in the textile industry.

"Go West" is not attractive for private textile and clothing companies

To which extent these efforts will be successful remains to be seen. However, said by a Chinese businesswoman, "Go West" at best will be a medium-term solution, because also there sooner or later the wages would rise (not to mention the already there noticeable higher logistics and other costs). If to move, then only to permanently cheaper overseas locations. A migration to Vietnam, Bangladesh or Cambodia is already going on. But the fact is that so far a large displacement wave - at home or abroad - has not yet happened.

That Vietnam and Bangladesh have climbed in a few years to the third and fourth place of the main source countries for the PRC in terms of clothing (Vietnam: USD 587.5 million, Bangladesh: USD 364,7 each in the first ten months of 2015 for HS-Pos. 61 and 62), results very predominantly on already shifted production capacities of Chinese manufacturers. They bring their products from there back to China to sell them here.

Vietnam as a manufacturing site should also gain in the course of the in October 2015 successfully completed negotiations for the Trans-Pacific Partnership (TPP) trade agreement between the US and Vietnam in importance for Chinese enterprises. After coming into effect exports from Vietnam to the United States will be duty-free. In November 2015 for example was to read in China Daily, the Huafeng Co. of Shandong would be planning to build a textile mill in the Southeast Asian neighboring country with an investment of 700 million Renminbi (RMB - approximately 110 million USD, 1 USD= 0,157 RMB, the average rate as of November 2015).

Cambodia does not play in the foremost league yet, but pushes with power forward: During the named period, imports of knitted and crocheted clothing rose by 38.1% to USD 124.8 million (HS-Pos. 61) and other clothes (HS-Pos. 62) by 18.4% to USD 32.3 million.

However, for the relocation certain limits are set as the target countries often reach their capacity limits. Considered has to be the in China existing extremely advantageous integration of the various stages from cotton growing over the wide textile processing up to the final cutting and sewing of clothing.

Superiority in quality rather than relocation

Instead on a further relocation innovative companies and designers rely on an upgrading of their products. The aim is to serve more demanding customers in the Chinese market - and to position themselves abroad. To these belongs the fashion designer Ma Ke, who designs clothes for China's First Lady Peng Liyuan, or Guo Pei, who caused stir with her creation for the singer Rihanna at the Met Gala 2015 in New York.

Apart from individual stars of the scene also increasingly large companies such as the down jacket specialist Bosideng or the men’s wear designer Mark Fairwhale and Ningbo PeaceBird move away from pure volume production towards brand building and quality. Bosideng has even opened its own flagship store in London. The awareness of important Chinese brands such Heilan Home or Metersbonwe is still limited to local customers, for the majority of European buyers they are not a concept. But according to sector insiders this is likely to change, step by step.

Market share of the 10 most important suppliers for men’s wear in China 2014
Brand Country of origin Market share (in %)
Heilan Home PR China 2.9
Jack & Jones (Bestseller) Denmark (Tianjin) 2.4
Nike USA 1.0
Youngor PR China 1.0
Uniqlo Japan 1.0
Romon PR China 1.0
GXG PR China 0.9
Adidas Germany 0.8
Metersbowe PR China 0.8
Mark Fairwhale PR China 0.7

Source: China Daily based on Euromonitor

For German suppliers in terms of top materials (usually the most expensive materials), accessories (such as interlinings, buttons, thread, packaging) or also in cutting and sewing, China remains interesting. This was demonstrated once again at the last "Intertextile" in October 2015 Shanghai.

Two opposing trends are apparent: On the one hand exhibitors reported about a shift in demand to other countries in the wake of rising wages and ancillary wage costs. On the other hand suppliers of more expensive products can now look and hope beyond of inexpensive mass markets to the emergence of new niches, so a producer of woven-real hair fur materials. A provider of real horn buttons thinks similar.

The next "Intertextile" with a German pavilion takes place from October 11th to 13th 2016 in Shanghai ("Intertextile Shanghai Apparel Fabrics Autumn Edition"; information under www.auma.de or www.intertextile.com.cn).

Generally exhibitors recommend for risk diversification to build a second pillar next to the site in China. "The caravan moves on," is said. Currently the lowest wages for garment workers are being paid in Bangladesh, the country also benefits from duty-free agreements for imports into the EU. The latter also applies for Cambodia. Also very competitive the seamstresses are working in Vietnam and India. Moreover, Africa (specifically for example Ethiopia) will play an important future role, also a production facility in Korea (Dem.) is not outrageous for Chinese textile companies.

In general free trade agreements should get considerably more weight in future, as this is the case today.

imm cologne and LivingInteriors © Koelnmesse
26.01.2016

IMM COLOGNE/LIVINGINTERIORS A SUCCESSFUL START TO THE NEW YEAR FOR THE INDUSTRY

  • 80.000 trade visitors from 128 countries
  • Significant increase in visitors from Europe
  • 1,185 exhibitors from 50 countries
  • LivingInteriors dazzles with Smarthome

From 18 to 24 January 2016 at imm cologne and LivingInteriors, a total of 1,185 companies from 50 countries presented the trends in furniture and furnishings for the coming year. Buyers from the trade with decisionmaking authority made for a dynamic trade fair during the first five days. With around 80,000 trade visitors from 128 countries, the event recorded a slight increase (4.8 percent) in trade fair visitor numbers compared to 2014. The proportion of visitors from abroad was 46 percent (based on the trade visitor days).

  • 80.000 trade visitors from 128 countries
  • Significant increase in visitors from Europe
  • 1,185 exhibitors from 50 countries
  • LivingInteriors dazzles with Smarthome

From 18 to 24 January 2016 at imm cologne and LivingInteriors, a total of 1,185 companies from 50 countries presented the trends in furniture and furnishings for the coming year. Buyers from the trade with decisionmaking authority made for a dynamic trade fair during the first five days. With around 80,000 trade visitors from 128 countries, the event recorded a slight increase (4.8 percent) in trade fair visitor numbers compared to 2014. The proportion of visitors from abroad was 46 percent (based on the trade visitor days). The development in the number of visitors from overseas was positive, while the trade fair duo recorded an especially significant increase in the number of visitors from Europe.

"This outcome shows that imm cologne is unmatched as a business event for the global furniture and furnishings industry", said Gerald Böse, President and Chief Executive Officer of Koelnmesse, summing up the event.

"This is where the world comes together to do business, which offers a lot of new opportunities for export-oriented companies. At the same time, this fair duo has proved once again that business and creative inspiration are not mutually exclusive", Böse continued. "imm cologne was a wonderful furniture show and has got us off to a very successful start to the 2016 furniture year. With so many new products and ideas, innovations and great models in all price ranges, we are confident that the German furniture industry will achieve another increase in sales this year", added Dirk-Uwe Klaas, Managing Director of the Federal Association of the German Furniture Industry (VDM). This was confirmed by Hans Strothoff, President of the Federal Association of German Furniture, Kitchens and Furnishing Retailers (BVDM): "This year's imm cologne really stimulated a keen interest in furniture. Rarely has the mood in industry and trade been so positive as at this fair. Wherever you looked, only smiling faces and great optimism. imm cologne has really catapulted the industry into the new business year with a swing."

The atmosphere among visitors was characterised by business, networking and the search for trends. In the past few years, imm cologne has raised its international profile, not just among exhibitors, but also among visitors. 2016 saw a significant increase in buyers from Europe, primarily from the Netherlands, the United Kingdom, Spain and Austria. The event also registered a clear increase in the number of visitors from overseas, especially from the USA, China and India. Including estimated figures for the last fair day, a total of 120.000 visitors were inspired by the interior design worlds.

In addition to the products on show, the highlights of the 2016 trade fair once again included "Das Haus - Interiors on Stage", a walk-through simulation of a home, which was designed this year by Sebastian Herkner, and the "Smart Home" special exhibition at LivingInteriors, where numerous companies showcased solutions for a cleverly networked home that are already available today.

Trends at imm cologne/LivingInteriors 2016

Homes are becoming homier once again Cosiness and a feeling of security are increasingly important in the home. There is also a clear enthusiasm for new combinations. Along with furniture and decorations, accessories and home textiles that suit people's preferences when used individually are combined freely. The result is homes that are as unique as their inhabitants.

Mid-century design is booming
Across all product sectors, a striking number of furniture designs are reminiscent of those from the 1940s through the 1960s. These designs make efficient use of materials, have delicate features and are lightweight and above all smaller. The trend can be explained by the smaller living spaces available in city homes, though also by a general sense of nostalgia. Like an old friend, sleek mid-century furniture proves its value in uncertain times.

Natural materials are on the rise
Wood, glass, stone and metal: natural materials are particularly popular. In addition to the large proportion of wood used, for example in tabletops, chair and table frames, valuable natural stone is an increasingly common material in tabletops. Popular varieties include the European classic "marble" as well as exotic South American stone with particularly unique veining. The use of tree bark in wall decoration is another trend on the horizon.

The next imm cologne will be held from 16 through 22 January 2017 in Cologne - together with LivingKitchen, the international event for all topics related to the kitchen.

Heimtextil in Frankfurt am Main Messe Frankfurt Exhibition GmbH
16.01.2016

INCREASE IN EXHIBITORS AND VISITORS BOOSTS HEIMTEXTIL

  • A higher than ever percentage of international exhibitors at 89 per cent
  • Celebrity guests attracted large crowds in the halls

Heimtextil in Frankfurt am Main, the leading international trade fair for home and contract textiles, will finish today with a clear increase in the number of exhibitors and visitors. Over 69,000 trade visitors (2015: 67,861) and 2,866 exhibitors (2015: 2,723) from across the world travelled to Frankfurt from 12-15 January to start the economically promising 2016 business and trade fair year together. Detlef Braun, CEO of Messe Frankfurt, was visibly satisified with the outcome: ‘The world world of textile interior design came to Frankfurt and the increase in exhibitors and visitors alike speaks for itself. The positive economic indicators also boosted discussions between suppliers and purchasers.

  • A higher than ever percentage of international exhibitors at 89 per cent
  • Celebrity guests attracted large crowds in the halls

Heimtextil in Frankfurt am Main, the leading international trade fair for home and contract textiles, will finish today with a clear increase in the number of exhibitors and visitors. Over 69,000 trade visitors (2015: 67,861) and 2,866 exhibitors (2015: 2,723) from across the world travelled to Frankfurt from 12-15 January to start the economically promising 2016 business and trade fair year together. Detlef Braun, CEO of Messe Frankfurt, was visibly satisified with the outcome: ‘The world world of textile interior design came to Frankfurt and the increase in exhibitors and visitors alike speaks for itself. The positive economic indicators also boosted discussions between suppliers and purchasers. Heimtextil has thus impressively consolidated its position as the top global meeting place for the industry’.

This statement was confirmed by Cristobal Montero Álvarez, purchaser at Europe’s biggest department store chain El Corte Inglés: ‘For us, Heimtextil has been the most important trade fair when it comes to the purchase of home and house textiles for a number of years. No other trade fair offers such an international range of exhibitors. The quality and price of suppliers at Heimtextil appeals to us. This year, we were particularly impressed by the new technical solutions in the sun protection segment’.

More international exhibitors than ever before

Heimtextil in Frankfurt is by far the most international event of its kind. ‘From northern Europe to South Africa, from America to Asia: visitors to Heimtextil come from across the world and all of them want to see the latest trends in the textile market’, summarises Paola Ribera of the décor and furniture supplier Texathenea from Spain. As was the case last year, 68 per cent of trade visitors came from abroad. There was an increased number of visitors from Italy, Spain, Sweden, Russia, Japan and South Korea in particular at Heimtextil 2016.

However, it is not just the visitors, but also the exhibitors that form a microcosm of a global industry. 89 per cent of exhibitors (2015: 88 per cent) come from abroad. This year’s Heimtextil saw a growth in exhibitors from Europe, in particular Turkey, Italy, the Netherlands and Belgium, as well as global exhibitors from many countries including Brazil and the USA.

Growing product segments

In terms of products, Heimtextil was able to considerably expand its portfolio in various segments. For the fast-growing segment of décor and upholstery materials, hall 4.0 was even equipped with a new,  additional hall level, where primarily high-quality exhibitors from Italy showcased their wares. Textile digital printing with all the market leaders such as Epson, Hewlett Packard, Kornit, Mimaki and Zimmer was also considerably expanded in comparison to last year. The product group “bed” with bed linen, bedding, covers, decorative pillows and mattresses was also added to. The increase in mattress manufacturers in particular, such as Rössle & Wanner and f.a.n. Frankenstolz, who were both exhibiting at Heimtextil again after several years’ absence, was warmly received by trade visitors.

Jessica Schwarz, Nena, Guido Maria Kretschmer, Barbara Becker

The glamour factor was once again a major element in 2016. Actress and hotel owner Jessica Schwarz was an honorary guest at the opening press conference on Tuesday, informing the public that she intends to expand her hotel in the Odenwald town of Michelstadt. On Thursday she took the opportunity to go on a purchasing tour through the halls for this very purpose.

Also present on Tuesday was musician and artist Nena, who presented her new wallpaper collection at the Marburger Tapetenfabrik stand and rocked the house in the evening in front of an audience of invited guests.

Ullrich Eitel, CEO of Marburger Tapetenfabrik, was inspired: ‘The collection by Nena was the main focus of our trade fair presence. And Nena herself was of course the absolute highlight. Heimtextil offered the perfect platform for this. We could experience Nena because the affinity to wallpaper was there. We’ve put Nena’s signature on the wallpaper. The Nena collection was very well received by our customers and we had the perfect start to 2016. The fringe event with Nena, i.e. the presentation at our stand, the interview and, last but not least, the concert in the evening, provided the perfect way to round off our presence. Nena garnered the full support of and inspired enthusiasm in our guests’.

On Wednesday, it was star designer Guido Maria Kretschmer’s turn to be honoured in the Frankfurt trade fair halls. At the P+S International stand, he presented his wallpaper collection “Fashion for Walls” and was pleased about being there: ‘For me, Heimtextil is an excellent trade fair because it’s all about interiors and materials. It’s great to see the world coming together here and people bringing new looks and how everything is organised’.

The celebrity guests’ visits were completed on Thursday by regular trade fair visitor Barbara Becker at Kleine Wolke.

Heimtextil goes City

For the twelfth time, the promotion “Heimtextil goes City” will bring trends from Heimtextil to the city centre. On Saturday 16 January at 10 a.m., the needs of all those who want to see the latest trends and products in interior design before they officially go on sale will be met. In cooperation with the Decorator’s and Upholsterer’s Guild, a total of 19 specialist shops, galleries and public institutions will present new materials, on-trend colours and designs to end consumers.

The next Heimtextil, international trade fair for home and contract textiles, will take place from 10-13 January 2017 in Frankfurt am Main.

Heimtextil 2016 © Messe Frankfurt Exhibition GmbH
05.01.2016

HEIMTEXTIL 2016: SPECIALIST PROGRAMME FOR THE HOTEL TRADE, DESIGN AND ARCHITECTURE

The significant growth in exhibitor numbers is a clear indication that Heimtextil remains the most important platform in its sector in 2016 and that the themes are very much in line with the sector's current preoccupations. From 12 to 15 January 2016, Heimtextil will assemble more than 2,700 exhibitors at the world's largest trade fair for home and contract textiles. The range of products covers the world's largest international selection of contract textiles for the hotel trade, architectural use and interior design. More than 350 of the Heimtextil exhibitors, who come from all over the world, will be presenting their portfolios under the 'Contract Creations' seal.

The significant growth in exhibitor numbers is a clear indication that Heimtextil remains the most important platform in its sector in 2016 and that the themes are very much in line with the sector's current preoccupations. From 12 to 15 January 2016, Heimtextil will assemble more than 2,700 exhibitors at the world's largest trade fair for home and contract textiles. The range of products covers the world's largest international selection of contract textiles for the hotel trade, architectural use and interior design. More than 350 of the Heimtextil exhibitors, who come from all over the world, will be presenting their portfolios under the 'Contract Creations' seal.

The range of contract products and services not only covers a multitude of materials and suppliers of all qualities and all pricing levels; visitors can also expect an exciting mix of new stimuli as well as experienced partners to help with their ideas and projects. Guided tours of the fair and a lecture programme specially dedicated to hoteliers and architects will provide valuable input. Moreover, in its uniquely inspiring showcase for trends, the 'Theme Park' in Hall 6.0, Heimtextil offers an excellent overview of current and future trends, something that is unique in interior design anywhere in the world. The 'Theme Park' also risks a glance into the future of 'Hospitality' and showcases some stimulating and visionary ideas.

As a first port of call and a meeting place for architects and hoteliers, the 'Salon Interior. Architecture. Hospitality' in Foyer 4.0 provides an inviting venue. It not only offers a comfortable atmosphere in which to take a break from the hustle and bustle of the trade fair. It is also the meeting point for trend scouts, as well as for the guided tours for architects and hoteliers and it is where attendees of the lecture programme can find out about the subjects to be covered, the speakers and where they can sign up for the lectures.

The enormous range of products at Heimtextil is subdivided into clearly identifiable sections. 'Contract' logos on the stands indicate that the exhibitor carries a range of contract textiles and/or solutions for furnishing hotels, restaurants and other commercial or public spaces. The Contract Guide offers lots of help in finding your way around and contains an overview of all the suppliers of contract textiles exhibiting at Heimtextil. This index is directed at architects, hoteliers, planners and interior designers. The Contract Guide will be available for people to take away at various points throughout the Exhibition Centre and is a service that Messe Frankfurt offers free of charge to both exhibitors and visitors.

Furthermore Heimtextil presents the results of a recent study about the importance of textiles for the high-quality hotel sector in form of a Management Report which will be published at the beginning of the fair. The Management Report will be available on the Heimtextil website.

Lecture programme: Interior.Architecture.Hospitality

In collaboration with the architecture magazine AIT and the IHA Hotel Association, Heimtextil offers a varied programme of lectures for architects, interior architects, designers and hoteliers. All lectures will take place in the Europa Room in the Foyer of Hall 4.0 on 13 and 14 January 2016.

The trade journal AIT offers an exciting programme of lectures and panel discussions, each lasting approximately half an hour and involving internationally renowned architecture firms. On the afternoon of 13 January, all sessions will come under the banner of “compact.good.exclusive – the new luxury in residential construction”. On Thursday 14 January, from 1:00 p.m. onwards, the theme will be: 'Travel yesterday and today – Hotel architecture as a retreat in a foreign environment'.

On the morning of 14 January 2016, the German Hotel Association (IHA) will report on trends and developments as they relate to sustainability in the hotel industry. Specialist speakers such as Martina Baumgärtner (ALEGRIA), Christoph Haub (REMONDIS), Frank Martin (Cofely Deutschland) and Florian Zeitler (Electrolux Professional) will give details of sustainable hygiene solutions and technologies in the hotel trade. They will deal, in their lectures, with the following subjects amongst others: “Outsource or do the cleaning yourself?” and “What challenges does a modern environmental management system bring?” Individual topics range from housekeeping to economical energy provision. The event will be rounded off in the morning by the distinguished tourism expert Olaf Schlieper from the German Tourist Office. He will give a concentrated overview of the challenges of sustainable travel.

Architects and designers select Heimtextil products

Some 30 architects and interior architects will be looking for a new generation of innovative products from the sections on contract textiles, textile room dividers and sunshade systems, wall coverings, wallpapers and furniture that are on display at Heimtextil. The results of AIT's trendscouting activities will be available in the 'Salon Interior. Architecture. Hospitality' in Foyer 4.0. For those with a particular interest in innovation, the trend scouts will be offering a guided tour of the award-winning exhibitors.

In addition, the architecture journals AIT and xia will, in cooperation with Heimtextil, once again be organising the 'Innovation Award Architecture and Textile Contract'. This award underscores the importance of architectural quality in textile products and interior-design solutions. The competition is aimed at architects, interior architects and designers, as well as industrial companies and companies that process textile products, contract textiles and interior-design solutions.

The Award Ceremony for 'Architecture and Textile Contract' competition and the 'AIT Trend Scouting Display' will be held in the Europa Room, Hall 4.0, on 13 January 2016 at 5:00 p.m. The exhibition to accompany the innovation awards can be seen on the AIT stand throughout the trade fair. The nominated products from the AIT's trend scouting exercise will be displayed in Foyers 5.1 / 6.1 and will also be identified on the exhibitors' stands.

Finest Interior Award 2015

Heimtextil is a partner in this year's 'Finest Interior Awards' and, with them, seeks to honour the creative work of interior architects, interior designers, interior decorators and furnishings consultants. The 'Finest Interior Awards' were presented in November 2015 as part of a formal evening event in the Dutch Embassy in Berlin, and were given for particularly individual and professional contract furnishing projects. The Netherlands are the official partner country for this year's 'Finest Interior Awards'. The winning exhibits are there to be discovered at Heimtextil 2016 in a special display in Hall 11.0.

Guided tours for architects and hoteliers

In cooperation with the trade journals AIT and Hotel Design/AHGZ, Heimtextil will be offering guided tours tailored to the needs and interests of architects and hoteliers. The meeting point for all tours is the 'Salon Interior.Architecture.Hospitality' in Foyer 4.0.

From 11:00 a.m. onwards on both Wednesday 13 January and Friday 15 January, the trade journal AIT will present the product innovations for contract furnishings on offer from well-known manufacturers, which they, in conjunction with leading international interior architects, have identified. On the Wednesday, the tour will be led by Ushi Tamborriello (ushitamborriello Innenarchitektur_Szenenbild). On the Friday it is the turn of Sabine Krumrey (bki brandherm + krumrey) to take those with a special interest in this area through the halls. Each tour lasts approximately two hours. On 14 January 2016, also at 11:00 a.m.,
the AIT trend scouts will offer a tour which takes in the 15 products selected by architects and interior designers.

In conjunction with the trade magazine HotelDesign/AHGZ, Heimtextil will be inviting decisionmakers in the hotel industry to a conducted tour of the trade fair. In the company of Corinna Kretschmar-Joehnk from Hamburg architects JOI Design and Ms. Denise Boxler, Head of Design at Pentahotels, participants will get an overview of furnishing trends in the hotel and contract industries. The tours start at 11:30 a.m. and 3:00 p.m. on 14 January 2016.

Further informationen about Contract Creations on Heimtextil: www.heimtextil.de/contract