From the Sector

• Digital display experience platform, Raydiant, partners with Zyler to offer virtual try-on to fashion retailers in-store.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on.

This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase. Raydiant presents this new virtual try-on offering in combination with their digital signage solutions.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™

The second edition of The Modern Artisan initiative has been supported by C.L.A.S.S. with its strategic sourcing, mentoring and presence during the official launch happened at the beginning of November at the Dumfries House, part of The Prince's Foundation. Two days to introduce a capsule that reflects the initiative’s commitment to advance sustainability in luxury fashion, preserve heritage textile skills and creates a new culture where respect, beauty and innovation are blended together. They also demonstrate the shared ambition of YOOX NET-A-PORTER and The Prince’s Foundation to preserve the planet for future generations. The Modern Artisan aims to position artisanship as a viable and attractive career path for upcoming generations, equipping them with the skills to help shape a more circular industry.

The 10-month paid programme supports eight British and Italian graduates through the end-to-end process of designing, handcrafting, and bringing a more sustainable luxury collection to a global market. During the programme, they were given the opportunity to showcase their work to His Majesty, then The Prince of Wales, at Dumfries House.

The 13-piece capsule marks the culmination of the second edition of The Modern Artisan, YOOX NET-A-PORTER’s and The Prince’s Foundation’s pioneering flagship training programme, which commenced in 2019. Building on the success of 2020’s first collection launch, this year’s YOOX NET-A-PORTER for The Prince’s Foundation capsule achieves a number of new milestones in YOOX NET-A-PORTER’s Infinity sustainability journey. It is the first collection to align 100% with the Infinity Product Guide, its sustainability and circularity design guidelines, and its first ever carbon neutral collection.

The design is inspired by Highgrove Gardens, run by The Prince's Foundation and renowned for sustainable and organic approaches to agriculture and horticulture. The Artisans were supported by industry experts from YOOX NET-A-PORTER, The Prince’s Foundation, and several mentoring designer brands, including Gabriela Hearst, Nanushka and Stella Jean among others.

Hologenix®, creators of CELLIANT®, is pleased to announce CELLIANT® with REPREVE® – introduced with global textile solutions provider UNIFI®, makers of REPREVE® – has been awarded a Selection in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2024/25.

Twice a year, ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Both companies are excited that CELLIANT® with REPREVE®, whereby CELLIANT infrared (IR) technology is embedded into REPREVE, a brand of recycled fiber, has achieved the honor. CELLIANT® with REPREVE® is a performance fiber made from recycled materials that have been enhanced with IR technology to provide wellness benefits to the consumer.

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.

REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with UNIFI’s U TRUST® verification and FiberPrint™ technology, which provide assurance that the product comes from recycled materials. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, conserving water and energy and emitting fewer greenhouse gasses.

This award marks the third year in a row that Hologenix has had its CELLIANT technology recognized in the Fall/Winter Textrends Awards. CELLIANT in pure white was a Top Ten Winner in last year’s awards. The prior year, CELLIANT Viscose was a Selection Winner as well.

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

CELLIANT Viscose was developed by Hologenix®, creators of CELLIANT, a textile-based infrared ingredient brand, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. CELLIANT Viscose features natural minerals embedded into plant-based fibers and is biodegradable. It provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology. In addition, CELLIANT is durable and will not wash out.

From February 8th to 11th, 2023, the third edition of IFCO, Istanbul Fashion Connection will take place in the Istanbul Exhibition Center.

The fair with over 600 exhibitors in 9 halls gives an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, shoes, leather & furs. Separate platforms at IFCO are LinExpo for lingerie and hosiery and FashionIST with a wide range of wedding dresses, evening wear and suits. IFCO Sourcing, a new area at IFCO, offers the opportunity to find numerous companies for sourcing capacities.

Also new is the partnership with Igedo Exhibitions, Düsseldorf, which is responsible for the EUROPEAN SELECTION area at IFCO. International fashion labels present themselves at the fair as part of this participation.

More than 25,000 visitors from over 100 nations from all sales channels, from department stores and boutiques to online platforms from Eastern Europe, the Central Asian markets and the Arabian Gulf region, alongside buyers from Türkiye are expected at the show.

The declared goal of the organizers is to offer a "one-stop shopping solution" with IFCO that shows the creativity of the Turkish fashion scene, enables access to new sales markets and at the same time establishes the connection to potential production partners for supply chain optimization. The competitive advantages of production in Türkiye are evident:
short delivery times, high production quality, young and well-trained employees, the possibility of small minimum order quantities, a vertical textile and clothing industry that allows "one-stop shopping".

The manufacturing sector is an important sector for the industry, with over 80% of companies in Türkiye engaged in this sector. Türkiye has the fastest economic growth among the G20 after Saudi Arabia at 7.6% year-on-year in the second quarter of 2022, according to the Turkish Statistics Authority. Export is one of the most important pillars of growth.

The trade fair concept is being supported by the government with several programs. These include the cooperation with IMA, Istanbul ModaAkademisi, which regularly produces design talents becoming an integral part of the international fashion scene. IMA was founded in 2007 by ITKIB / IHKIB with the help of the IPA I program ((IPA: Instrument for Pre Accession Funds, provided by the EU for the EU candidate countries). Young design talents are brought to the stage at IFCO in cooperation with the ‘’Koza Young Fashion Designers Contest’’.

• The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
• The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
• The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

The new name - Alliance for European Flax-Linen & Hemp – reflects a newly restructured European industry which brings together the entire value chain around a common goal: to make European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide for Fashion, Technical Textiles and Natural Fiber Composite Applications.

The new brand identity is accompanied by a new logo that connects the identity, values and strategic direction of the Alliance for European Flax-Linen & Hemp. In addition to visual changes, the Alliance has announced enhanced values and a clear strategic path to turn European Flax-Linen and Hemp into the preferred sustainable premium fibers worldwide.

The Alliance’s future development pathway will focus on three distinct strategic pillars.

• Enhancing its work in publishing structured, reliable economic data and information on a regular basis, in order to be able to continuously deploy a set of specific decision-making support tools.
• Transforming the Alliance for European Flax-Linen & Hemp into an innovative and sustainable international reference which continuously improves its environmental footprint through two essential elements: traceability and Life Cycle Analysis.
• Guaranteeing quality and better describing the quality of its fibers by using technological innovations to create a reference for describing long fibers. A description of European Flax® fibers through optical imaging will soon complement the organoleptic method.

“Europe is the top global producer of Flax fiber. In an international context of growth and reindustrialization, Flax, which accounts for just 0.4% of global textile fibers, is a globalized fiber with remarkable technical and environmental properties. At the same time, the European textile Hemp industry is organizing itself to boost growth. Today, the European Flax-Linen and Hemp ecosystem thus embodies an innovative and sustainable European textile dynamic that meets the needs of consumers and brands.” Bart Depourcq, President, Alliance for European Flax-Linen & Hemp.

Grosvenor, an international retail development and investment company, has launched a search for new technologies that promote innovation and create a social customer experience. A major aim of the challenge was to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump. Zyler’s try-on solution impressed the judges and the companies will launch the technology with Grosvenor’s retail tenants.

Zyler’s patented technology allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements virtually. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.

The plan of the European Commission to propose a price cap on wholesale gas price at 275€/MWh would be a bitter disappointment for the European textiles and clothing manufacturers, said EURATEX.

November 22nd, EURATEX stated in a letter to EC President, Ursula von der Leyen, that any price cap above the level of 80€euro/MWh would not help the EU industry – the textile sector in particular – to survive the current crisis. Indeed as early as July 2021, the wholesale gas price in the EU was below 30€/MWh. Now, the EU industry is facing gas and energy prices that have exceeded any coping capacity: from the record-high 320€/MWh last August, the price has reached to 127€/MWh today. Still, it is more than 300% than the business as usual prices.

The very existence of the European industry is at stake and with it the European sustainability agenda – and Europe’s capacity to implement it. Furthermore, Europe will lose its strategic autonomy, which guarantees essential goods and services are made available on the European Internal Market. If we continue on this path, the EU will soon become totally dependent on foreign imports with no leverage to implement its sustainability agenda, let alone lead the transition to a circular economy on the international stage.

At present, the EU industry is facing a dire international competition with the industry in China, India and the US working at energy prices of around 10$/MWh. In addition, these competitors are benefitting of sky-high subsidies from their own governments: the rollout of the US $369bln industrial subsidy scheme is just the latest example.

EURATEX Director General, Dirk Vantyghem, believes that “while the EU Industry is under immense, unprecedented pressure, a price cap at 275€/MWh would be meaningless: the European industry will be permanently pushed out on the market. The industry is at the heart of the European way of life and the fundament of our social market economy. The EU must save its industry to save Europe. The moment to act is now.”

First insights, first new materials and trend highlights: On 29 and 30 November 2022, the European premium fabric sector will meet for an important exchange with international producers at VIEW in Munich to find out about the first colour and material trends for spring/summer 2024 at the earliest possible time. A selected range of around 300 pre-collections will be on show at the MVG Museum. This means that VIEW will once again be strong and business-relevant this season.

The past VIEW Premium Selection in June 2022 was a great success. Completely booked out and more international than ever, the Preview Textile Show of Munich Fabric Start Exhibitions GmbH was an important contact point for the buying and design teams of companies such as Akris, Baldessarini, Bogner, Calvin Klein, Cinque, Comma, Drykorn, Escada, Hugo Boss, Lala Berlin, Lagerfeld, Laurél, MAC, Marc Cain, Marc O'Polo, Riani, Schumacher or Strellson. The trend towards an increasingly international range continues in November. Numerous buyers, designers and product managers from European ready-to-wear manufacturers are expected in Munich the week after next, looking for new material innovations and trends at VIEW and the parallel ISPO.

International exhibitor portfolio with many new names
Material influences from Europe to Asia bring a highly exciting mix for the trend research of the new collections. Exhibitors from Bulgaria, China, Denmark, Germany, France, Great Britain, Greece, Hong Kong, Italy, Japan, Korea, Spain and Turkey are among the participants.

The newcomers and returnees include, in addition to others:
AGNSTR / ALA CAMPOLMI / BAIRD MC NUTT / BELL & THUNDER / CB STILE / COLORA / EKOTEN / FABRIC LAB / GUARISCO / JECA LIMITED / KING BUTTON / LANIFICIO CAVERNI / LIMONATA EAST / M.T.T. MANIFATTURA / MANTERO / MILIOR / MTP PIEROZZI / PADROCASAS / PIZVAL / RIBBONTEX / SITIP / TEKSTINA SINCE 1828 / TEXMODA / VIVOLO und WAY.