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Lenzing Logo (c) Lenzing Group
29.09.2020

Lenzing is founding partner of the Renewable Carbon Initiative

Eleven leading companies from six countries founded the Renewable Carbon Initiative (RCI) in September 2020 under the leadership of nova-Institute (Germany). The aim of the initiative is to support and speed up the transition from fossil carbon to renewable carbon for all organic chemicals and materials.

Besides Lenzing, these ten companies are founding members of the RCI, which also form the Core Advisory Board: Beiersdorf (Germany), Cosun Beet Company (The Netherlands), Covestro (Germany), Henkel (Germany), LanzaTech (USA), NESTE (Finland), SHV Energy (The Netherlands), Stahl (The Netherlands), Unilever (UK) and UPM (Finland).

Eleven leading companies from six countries founded the Renewable Carbon Initiative (RCI) in September 2020 under the leadership of nova-Institute (Germany). The aim of the initiative is to support and speed up the transition from fossil carbon to renewable carbon for all organic chemicals and materials.

Besides Lenzing, these ten companies are founding members of the RCI, which also form the Core Advisory Board: Beiersdorf (Germany), Cosun Beet Company (The Netherlands), Covestro (Germany), Henkel (Germany), LanzaTech (USA), NESTE (Finland), SHV Energy (The Netherlands), Stahl (The Netherlands), Unilever (UK) and UPM (Finland).

The Renewable Carbon Initiative (RCI) addresses the core problem of climate change, which is extracting and using additional fossil carbon from the ground. The vision is stated clearly: By 2050, fossil carbon shall be completely substituted by renewable carbon, which is carbon from alternative sources: biomass, direct CO2 utilisation and recycling. The founders are convinced that this is the only way for chemicals, plastics and other organic materials to become sustainable, climate-friendly and part of the circular economy – part of the future.

Robert van de Kerkhof, Chief Commercial Officer of the Lenzing Group: „We at Lenzing believe that we need to create strategic partnerships to implement systemic change. Therefore, we support the Renewable Carbon Initiative. First of all, because it is the right thing to do and, second, it is also fully aligned with our corporate strategy. Therefore, we are part of the RCI from the beginning and its commitment to start acting now.”

Michael Carus, CEO of nova-Institute and head of the Renewable Carbon Initiative: “This is about a fundamental change in the chemical industry. Just as the energy industry is being converted to renewable energies, so renewable carbon will become the new foundation of the future chemical and material industry. The initiative starts today and will be visibly present from now on. We want to accelerate the change.”

The main avenues on which the initiative wants to deliver change are threefold. One, the initiative strives to create cross-industry platforms that will demonstrate feasibility of renewable carbon in tangible activities. Two, one main target will be to advocate for legislation, taxation and regulation changes to give renewable carbon a level commercial playing field to play on. Finally, the third avenue will be to create a wider pull for sustainable options by raising awareness and understanding of renewable carbon level amongst the business community and the wider public.

The Renewable Carbon Initiative has made a powerful start with eleven international member companies and the personal support of more than 100 industry experts. The initiative hopes to gain many additional members and supporters in the upcoming months to keep the strong momentum of the initiative. Working together, RCI will support and accelerate the transition from fossil to renewable carbon for all organic chemicals and materials.

In the end, the aim is as complex as it is simple: renewable energy and renewable carbon for a sustainable future. Within the RCI Lenzing will especially focus on further greening up the textile and nonwoven businesses. Here we will promote this concept and encourage our partners to become a part of this vision.

More information about the Renewable Carbon Initiative can be found on www.renewable-carbon-initiative.com.

More information:
Lenzing Group nova Institute
Source:

Lenzing Group

Strategic partneship between HUNTSMAN and PPJ
Logo HUNTSMAN and PPJ
29.04.2020

HUNTSMAN TEXTILE EFFECTS and PPJ to tap growth potential

Huntsman Textile Effects and Phong Phu International (PPJ) today announced a strategic partnership agreement that aims to promote PPJ’s growth in Vietnam as a manufacturer of  textiles and garments for brands and retailers all over the world.
Vietnam-based PPJ will leverage technical support from Huntsman Textile Effects to enhance its manufacturing processes across its denim/twill and knit mills, and develop new products that deliver sustainability along with advanced performance, protection and comfort.

Huntsman Textile Effects and Phong Phu International (PPJ) today announced a strategic partnership agreement that aims to promote PPJ’s growth in Vietnam as a manufacturer of  textiles and garments for brands and retailers all over the world.
Vietnam-based PPJ will leverage technical support from Huntsman Textile Effects to enhance its manufacturing processes across its denim/twill and knit mills, and develop new products that deliver sustainability along with advanced performance, protection and comfort.

The development of workwear and textile for the American, European and Japan markets  will be a key project for the two partners. They will use advanced Huntsman Textile Effects barrier solutions such as PHOBOL®, PHOBOTEX® and ZELAN™, along with other finishing effects.Huntsman Textile Effects will additionally support PPJ to promote its Sinnika Fabric collection, leveraging Huntsman’s advanced dyeing technology and finishing effects to deliver high-value market-focused solutions to brands and retailers.

The new agreement strengthens a  relationship that has already seen PPJ develop denim, knitwear and woven fabrics and garments using Huntsman Textile Effects technologies including AVITERA® SE dyes, NOVACRON® Atlantic dyes and High IQ® intelligent effects.
 

Source:

Huntsman Textile Effects

16.09.2019

Premium group partners with wholesale platform JOOR

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”

 

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”

 

More information:
PREMIUM GROUP JOOR
Source:

Premium Exhibitions GmbH

10.07.2019

New Consortium HAICoPAS targets innovative solutions for carbon thermoplastic composite structures

Hexcel, Arkema and their partners are pleased to announce that their joint collaborative project “HAICoPAS” has received approval from Bpifrance and the support (grant of 6 million euros) of France’s Investissements d’Avenir program.

HAICoPAS project is a collaborative project with a total amount of 13.5 million euros lead by Hexcel and Arkema and their industrial partners (Ingecal, Coriolis Composites, Pinette Emidecau Industries (PEI) et l'Institut de Soudure), and academia lead by CNRS (PIMM (CNRS - Arts et Métiers ParisTech - le Cnam), LTEN (CNRS - Université de Nantes). This project follows last year’s announcement of the strategic partnership between Hexcel and Arkema to develop high performance PEKK/carbon fiber UD tapes targeting composite parts for primary aerospace structures.

Hexcel, Arkema and their partners are pleased to announce that their joint collaborative project “HAICoPAS” has received approval from Bpifrance and the support (grant of 6 million euros) of France’s Investissements d’Avenir program.

HAICoPAS project is a collaborative project with a total amount of 13.5 million euros lead by Hexcel and Arkema and their industrial partners (Ingecal, Coriolis Composites, Pinette Emidecau Industries (PEI) et l'Institut de Soudure), and academia lead by CNRS (PIMM (CNRS - Arts et Métiers ParisTech - le Cnam), LTEN (CNRS - Université de Nantes). This project follows last year’s announcement of the strategic partnership between Hexcel and Arkema to develop high performance PEKK/carbon fiber UD tapes targeting composite parts for primary aerospace structures.

Source:

AGENCE APOCOPE

Oerlikon presents its expanded nonwovens product portfolio at the IDEA 2019 in Miami (c) Oerlikon
28.02.2019

Oerlikon - Partnerships are the focus of IDEA 2019

  • Oerlikon presents its expanded nonwovens product portfolio at the IDEA 2019 in Miami

Neumünster – Oerlikon presents its complete nonwoven plant portfolio for the production of airlaid, meltblown, spunbonded and hybrid materials at this year’s IDEA in Miami from 25–28 March. The focus of its presentation will be on solutions for hygiene, medical and other disposable nonwovens. Visitors to this year’s IDEA can inform themselves on the wide range of products at Oerlikon’s exhibition stand (no. 1724).

Two strong partnerships for disposable nonwovens

While two years ago the Nonwoven business unit of the Oerlikon Manmade Fibers segment focused almost exclusively on solutions for technical applications, the company has now expanded its product portfolio to include solutions for disposable nonwovens by establishing strong partnerships.

Oerlikon & Teknoweb Materials – two strong partners for the nonwoven industry

  • Oerlikon presents its expanded nonwovens product portfolio at the IDEA 2019 in Miami

Neumünster – Oerlikon presents its complete nonwoven plant portfolio for the production of airlaid, meltblown, spunbonded and hybrid materials at this year’s IDEA in Miami from 25–28 March. The focus of its presentation will be on solutions for hygiene, medical and other disposable nonwovens. Visitors to this year’s IDEA can inform themselves on the wide range of products at Oerlikon’s exhibition stand (no. 1724).

Two strong partnerships for disposable nonwovens

While two years ago the Nonwoven business unit of the Oerlikon Manmade Fibers segment focused almost exclusively on solutions for technical applications, the company has now expanded its product portfolio to include solutions for disposable nonwovens by establishing strong partnerships.

Oerlikon & Teknoweb Materials – two strong partners for the nonwoven industry

As early as spring 2017, Oerlikon Manmade Fibers' Nonwoven business unit had entered into a strategic partnership with the Italian company Teknoweb Materials. Teknoweb Materials is an established technology supplier in the field of wipes and other disposable nonwovens. With its LEVRA technology, the company has its own patented, particularly efficient manufacturing process for wipes. It also has extensive process know-how on the making and further processing of these nonwoven materials. The Nonwoven business unit of Oerlikon’s Manmade Fibers segment completes this partnership with its well-established machine and plant solutions. Teknoweb Materials will also be represented at IDEA at the Oerlikon exhibition stand (no. 1724).

Cooperation with Shaoyang Textile Machinery

For spunmelt systems solutions for hygiene and medical applications, Oerlikon has been in cooperation with the Chinese machine and plant manufacturer Shaoyang Textile Machinery since Autumn of last year. The goal of these cooperation partners is to advance the international marketing of spunmelt plants outside of China. Oerlikon Manmade Fibers’ Nonwoven business unit contributes its plant engineering know-how and is responsible for product and process guarantees. Oerlikon also assumes the overall project responsibility as well as world-wide customer service outside of China. In return, Shaoyang, with its headquarters in the city of the same name in the Hunan province, supplies the plant technologies.The advantage for the customer: competitive solutions at an attractive price level with comparatively low investments.

Source:

Oerlikon - Marketing, Corporate Communications & Public Affairs

 

(c) BASF
14.11.2018

BASF, Materialise and Essentium join forces to advance industrial additive manufacturing

  • Three companies with complementary strengths team up
  • BASF leads a Series A investment round with Materialise as one of the co-investors

BASF Venture Capital is leading the Series A investment round in Essentium, Inc., an innovative developer of disruptive, industrial additive manufacturing solutions headquartered in College Station, Texas. Materialise is one of the co-investors in the Series A investment round in Essentium, Inc. BASF and Essentium have been working together on advanced fused filament fabrication (FFF) solutions using Essentium’s proprietary FlashFuseTM technology for high mechanical strength in the build direction for extrusion printed parts. The two companies are now extending their strategic partnership to establish a consistent global materials supply chain supportive of Essentium’s new High Speed Extrusion (HSE) additive manufacturing platform. Essentium and BASF welcome Materialise to enter this strategic partnership to develop 3D printing software for the Essentium technology.

  • Three companies with complementary strengths team up
  • BASF leads a Series A investment round with Materialise as one of the co-investors

BASF Venture Capital is leading the Series A investment round in Essentium, Inc., an innovative developer of disruptive, industrial additive manufacturing solutions headquartered in College Station, Texas. Materialise is one of the co-investors in the Series A investment round in Essentium, Inc. BASF and Essentium have been working together on advanced fused filament fabrication (FFF) solutions using Essentium’s proprietary FlashFuseTM technology for high mechanical strength in the build direction for extrusion printed parts. The two companies are now extending their strategic partnership to establish a consistent global materials supply chain supportive of Essentium’s new High Speed Extrusion (HSE) additive manufacturing platform. Essentium and BASF welcome Materialise to enter this strategic partnership to develop 3D printing software for the Essentium technology. This will allow users to take advantage of the speed of the HSE technology while having immediate access to the full Materialise software capabilities for professional 3D printing. The three companies combine their complementary strengths to jointly advance 3D printing technology and customer value to enable industrial additive manufacturing.

BASF is contributing comprehensive material know-how, a broad product portfolio, and its global network to the partnership. Materialise adds nearly three decades of expertise in the development of innovative 3D printing software solutions. Essentium is addressing additive manufacturing at scale by developing an industrial additive platform truly built for the production floor, providing its FlashFuseTM electric welding technology, and engineering-grade, multi-layer filaments for demanding applications. Together, the three partners intend to innovate solutions with advanced combination of hardware, software and materials to unleash the potential of Essentium’s unique high-speed-printer technology, coordinating their strengths to the best advantage.

“Our joint investment strengthens our co-operations with both Essentium and Materialise and accelerates the innovation potential of this powerful team to the benefit of BASF’s customers,” said Markus Solibieda, Managing Director of BASF Venture Capital.

“With this strategic investment, Essentium and BASF are focusing on improved supply chain performance, material consistency and accessibility. Essentium is also delighted to begin a new partnership with Materialise as the three companies focus efforts toward a new era for smart solutions in the global additive extrusion space. Together, we believe manufacturers everywhere will be able to accelerate production due to increased access to our new solutions, bolstered by a holistic, customer-centric approach,” comments Dr. Blake Teipel, CEO of Essentium, Inc.

“Materialise, Essentium and BASF share a vision for growth in the 3D printing industry that builds on the creation of meaningful applications in an open and vibrant ecosystem”, said Bart Van der Schueren, CTO of Materialise. “This partnership helps to promote a more open market model, which will fuel the adoption of 3D printing in the industrial field by offering users more control, more choice in materials and ultimately lower cost and higher volumes.”

BASF and Materialise are joined by a syndicate of private venture investors. Moving forward, BASF, Materialise, and Essentium will jointly drive the transition from 3D printing to scalable additive manufacturing.

Source:

BASF

(c) BASF
12.11.2018

BASF 3D Printing Solutions presents new products at formnext and announces pioneering strategic alliances for industrial 3D printing

New products for photopolymer and laser sinter printing methods from BASF 3D Printing Solutions GmbH (B3DPS) are on show from November 13 to 16 at Stand F20 in Hall 3.1 at this year’s formnext fair in Frankfurt. The BASF subsidiary is also announcing several new partnerships for the development and distribution of groundbreaking 3D printing solutions and products.

B3DPS has entered into a strategic partnership with the US company Origin, San Francisco, California for the further development of photopolymer printing processes. “Within the framework of an open business model, we are combining BASF’s material know-how with Origin’s expertise in printer software programming and the manufacture of the corresponding hardware,” explained Volker Hammes, Managing Director BASF 3D Printing Solutions GmbH. The collaboration has already shown the first signs of success. Origin has developed a new printing method where BASF’s new Ultracur3D photopolymers can be processed particularly well. The technology offers an optimal combination of a good surface finish and high mechanical stability, while also allowing for high material throughput.

New products for photopolymer and laser sinter printing methods from BASF 3D Printing Solutions GmbH (B3DPS) are on show from November 13 to 16 at Stand F20 in Hall 3.1 at this year’s formnext fair in Frankfurt. The BASF subsidiary is also announcing several new partnerships for the development and distribution of groundbreaking 3D printing solutions and products.

B3DPS has entered into a strategic partnership with the US company Origin, San Francisco, California for the further development of photopolymer printing processes. “Within the framework of an open business model, we are combining BASF’s material know-how with Origin’s expertise in printer software programming and the manufacture of the corresponding hardware,” explained Volker Hammes, Managing Director BASF 3D Printing Solutions GmbH. The collaboration has already shown the first signs of success. Origin has developed a new printing method where BASF’s new Ultracur3D photopolymers can be processed particularly well. The technology offers an optimal combination of a good surface finish and high mechanical stability, while also allowing for high material throughput.

B3DPS is working together with Photocentric, a manufacturer of 3D printers and their corresponding software and materials, on the development of new photopolymers and large-format photopolymer printers for mass production of functional components. Based in Peterborough, UK and Phoenix, USA, Photocentric has developed and optimized the use of LCD screens as image generators for its own printing systems. The two partners plan to offer the industry 3D printing solutions that replace parts of traditional manufacturing processes such as injection molding for small series, as well as enabling the production of large components.

The objective of the cooperation with Xunshi Technology, a Chinese printer manufacturer headquartered in Shaoxing, and operates in USA under the name Sprintray, will be opening new fields of application in 3D printing for the Ultracur3D product range of B3DPS.

Ultracur3D specialties for photopolymer printing processes
B3DPS has grouped well-established and new photopolymers designed for the respective 3D printing processes under the brand name Ultracur3D. BASF has developed unique raw materials for its new products that enable special part properties.
“Our Ultracur3D portfolio enables us to offer customers various UV-curable materials for 3D printing that provide far better mechanical properties and higher long-term stability than most available materials,” explained András Marton, Senior Business Development Manager at B3DPS. He added: “These materials have been developed for functional components that are subject to high stress.”

Expansion of distribution network for filaments
Innofil3D, a subsidiary of B3DPS, is entering into a partnership with Jet-Mate Technology, based in Tjanjin, China, for the distribution of plastic filaments in China. In parallel, a distribution agreement has been concluded with M. Holland in Northbrook, USA for the distribution of filaments in USA. “Since the USA is the largest market for filaments, we intend to strengthen our activities there,” said Jeroen Wiggers, Business Director 3DP Solutions for Additive Extrusion at B3DPS, adding: “Asia is another important market for us. We will be developing further distribution channels there and putting our Ultrafuse filaments on the Asian market in 2019.”

BASF’s portfolio of filaments for 3D printing are comprised of two categories; the well-established Innofil3D filaments based on generic polymers for conventional applications and polymer-based Ultrafuse filaments for advanced formulations used in demanding technical applications. One of the broadest filament selections on the market, this portfolio covers customer requirements ranging from prototype to industrial-scale production.

SLS: new 3D printing material with fire protection classification
New flame-resistant Ultrasint Polyamide PA6 Black FR meets UL94 V2 fire protection standards and is a new material class for use in selective laser sintering (SLS) processes, distinguished by high stiffness and thermal stability. In cooperation with one of the global leaders of public transportation vehicles, B3DPS has developed new components that meet vehicle fire protection requirements. “Together with our partner, we are currently producing prototypes, spare parts, and small series components, and are working to further improve flame resistance to meet additional certification specifications,” explained Hammes.
BASF introduced Ultrasint Grey PA6 LM X085 at AMUG this spring and now is followed by another product on show at formnext. Ultrasint PA6 Black LM X085 is based on polyamide 6, and can be processed at 175-185 degrees Celsius therefore making it suitable for most current SLS machines.

B3DPS adds polypropylene to its 3D printing portfolio
Through the acquisition of Advanc3D Materials GmbH in July 2018, B3DPS has expanded its range with numerous materials for use on laser sinter machines, including polyamide Adsint PA12, Adsint PA11, Adsint PA11CF and Adsint TPU flex 90.
Ultrasint PP is a special highlight. This polypropylene-based product exhibits outstanding mechanical properties and is frequently used in standard industrial production as it offers a good balance between price and performance. Ultrasint PP is distinguished by excellent plasticity, low moisture uptake, and resistance to liquids and gases. Prototypes and small batches can now be produced from the same material as used for traditional serial production. Post treatments such as thermoforming, sealing, and dyeing can be performed after printing.

More information:
BASF 3D printing materials
Source:

BASF 3D Printing Solutions GmbH

JD.com and Google Announce Strategic Partnership
JD.com and Google Announce Strategic Partnership
18.06.2018

JD.com and Google Announce Strategic Partnership

JD.com, Inc., China’s leading technology-driven e-commerce company, and Google, announced today that Google will invest $550 million in cash in JD.com as part of a strategic partnership.

Google and JD plan to collaborate on a range of strategic initiatives, including joint development of retail solutions in a range of regions around the world, including Southeast Asia, the U.S. and Europe. By applying JD’s supply chain and logistics expertise and Google’s technology strengths, the two companies aim to explore the creation of next generation retail infrastructure solutions, with the goal of offering helpful, personalized and frictionless shopping experiences. JD also plans to make a selection of high-quality products available for sale through Google Shopping in multiple regions.

“This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world,” said JD.com’s Chief Strategy Officer Jianwen Liao. “This marks an important step in the process of modernizing global retail. As we celebrate our June 18 anniversary sale, this partnership opens a new chapter in our history.”

JD.com, Inc., China’s leading technology-driven e-commerce company, and Google, announced today that Google will invest $550 million in cash in JD.com as part of a strategic partnership.

Google and JD plan to collaborate on a range of strategic initiatives, including joint development of retail solutions in a range of regions around the world, including Southeast Asia, the U.S. and Europe. By applying JD’s supply chain and logistics expertise and Google’s technology strengths, the two companies aim to explore the creation of next generation retail infrastructure solutions, with the goal of offering helpful, personalized and frictionless shopping experiences. JD also plans to make a selection of high-quality products available for sale through Google Shopping in multiple regions.

“This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world,” said JD.com’s Chief Strategy Officer Jianwen Liao. “This marks an important step in the process of modernizing global retail. As we celebrate our June 18 anniversary sale, this partnership opens a new chapter in our history.”

"We are excited to partner with JD.com and explore new solutions for retail ecosystems around the world to enable helpful, personalized and frictionless shopping experiences that give consumers the power to shop wherever and however they want,” said Google Chief Business Officer Philipp Schindler.

Under the agreements, Google will receive 27,106,948 newly issued JD.com Class A ordinary shares at an issue price of $20.29 per share, equivalent to $40.58 per ADS, based on the volume-weighted average trading price over the prior 10 trading days.

More information:
JD Google strategic partnership
Source:

parrkommunikation

Tommy Hilfiger partners with Formula 1 World Champions Mercedes-AMG Petronas Motorsport The TOMMY HILFIGER logo featured on the Mercedes-AMG Petronas Motorsport car. Photographed by Mikael Jansson.
06.02.2018

Tommy Hilfiger partners with Formula 1 World Champions Mercedes-AMG Petronas Motorsport

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions MercedesAMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”

For the past four Formula One seasons, Mercedes-AMG Petronas Motorsport has won both the Constructors’ and Drivers’ World Championships, with the team’s British racing driver Lewis Hamilton winning his fourth World Championship title in 2017 and Finnish driver Valtteri Bottas taking third place.

Under the long-term partnership, TOMMY HILFIGER will be the Official Apparel Partner, supplying travel and team kits, as well as office and hospitality apparel for the more than 1,500 individuals who make up the Mercedes-AMG Petronas Motorsport team. The TOMMY HILFIGER logo will be featured on the team’s 2018 race cars, which will be revealed on February 22, 2018 at the Silverstone track in the United Kingdom, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

More information:
TOMMY HILFIGER
Source:

NETWORK PUBLIC RELATIONS GMBH

MintModa and Archroma Archroma
MintModa and Archroma
11.07.2017

Trend forecaster MintModa and color leader Archroma partner to advance the heighten impact of color in fashion

Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.


“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa founder and creative director Sharon Graubard. “The emotional draw of color, hardwired into humans, becomes an ever-more powerful marketing tool.”
“The Color Atlas by Archroma represents a true labor of love,” said Chris Hipps, Global Director, Archroma Color Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of color curation dovetails with our passionate drive and relentless commitment towards excellence.”

Source:

Archroma