Benetton: Carlo Benetton dies

Benetton: Carlo Benetton dies

Carlo Benetton, the youngest of the siblings behind the manufacturer of apparel United Colors of Benetton, Castrette di Villorba/Italy, died on July 10, 2018, aged 74.
With his brothers Luciano and Gilberto and his sister Giuliana, Carlo Benetton founded United Colors of Benetton in 1965 in Ponzano Veneto/Italy. The company was especially successful between 1982 and 2000 – particularly due to daring ad campaigns by Italian photographer Oliviero Toscani.
For over a decade the brand has been hit by dwindling sales. In 2017, following heavy losses, 83-year-old Luciano Benetton announced he was coming out of retirement to retake the reins of the company.