Cotton Inc.: wrinkle and formaldehyde-free press technology

Cotton Inc.: wrinkle and formaldehyde-free press technology

The natural absorbency of cotton can lead to wrinkles when the fabric is dried and the hydrogen bonds break and reform in different configurations. The research and marketing company for cotton, Cotton Incorporated, Cary, NC/USA, has introduced a durable press technology that keeps clothes wrinkle- and formaldehyde-free. Purepress utilizes widely-available chemistries in a patent-pending combination that performs as well as, or better than conventional resins.
Purepress creates smoothness equal to that of conventional resins, removes byproduct effects of formaldehyde, improves tensile strength, tear strength, and abrasion resistance, and does not promote yellowing, shade change, or cause odor.