CHIC Shanghai 2026: 160,000+ visitors and clear signals of market transformation

CHIC Spring 2026 (March 11–13, Shanghai) has successfully concluded, reaffirming its position as Asia’s leading fashion and lifestyle trade fair. Across 117,200 sqm, 1,291 exhibitors with 1,335 brands from eight countries and regions met more than 160,000 trade visitors at the National Exhibition & Convention Center in Shanghai  – highlighting the event’s role as a key international business platform.

Under the guiding theme “In Search of Spring,” CHIC reflected an industry in transition, shaped by structural change, new growth markets and evolving consumer demands. With 12 clearly structured segments covering the entire textile value chain, over 130 invited buyer groups from leading platforms such as JD.com, Douyin and Little Red Book, and more than 100 industry events, the fair offered targeted sourcing, high-level networking and strategic dialogue.

Key trends included the growing importance of sportswear, outdoor and lifestyle segments, the rise of culturally influenced design concepts and a continued shift towards quality, efficiency and brand identity. International participation is gradually returning, with 45 brands from eight countries and regions on site, among them Italy with 12 brands.