Textination Newsline

"You don't tear down a house before the new one is ready for occupancy."

Textination talked to the Managing Director of the Industrievereinigung Chemiefaser e.V., Dr. Wilhelm Rauch, about his assessment of the turning point that the man-made fibers industry is currently facing. What are the risks and threats, and what needs to change in order to remain a competitive player on the global market.

US President Joe Biden has called his Russian counterpart Vladimir Putin a war criminal in connection with the invasion of Ukraine. The United Nations' highest court, the International Court of Justice in The Hague, has ordered Russia to immediately end its war against Ukraine. How do you personally assess Russia's behavior?
Dr. Rauch: With family roots in the Rhineland, Central and East Germany, I grew up at a time when, as a result of the division of Europe, families were separated and people were ruthlessly shot in the middle of Germany who wanted to cross the inner-German demarcation line towards the West. Since 1989, the fall of the Iron Curtain has led us into a period that lasted more than 30 years and allowed us, at least in Europe, to experience an era of peaceful coexistence between the great power blocs, intensive trade relations and prosperous states.

It is more than shocking to see today how Russia is trying to turn back the wheel of history in Europe with a brutality that the youngest generation growing up in Europe has fortunately not had to experience so far, and it brings back the worst memories of the Cold War, which everyone hoped would never return. If today in Ukraine even facilities for the peaceful use of nuclear energy are fired upon, a dimension has been reached that one does not want to extrapolate any further. In addition to the unspeakable human suffering caused, which we can only begin to alleviate by accepting Ukrainian refugees, in the long term all trust in political promises is being gambled away, which, however, is essential both for peaceful coexistence and for economic cooperation. We are facing a reordering of the world in which supply relationships and dependencies with or on autocratic states must be evaluated much more sensitively for each individual case.

The economic consequences of the Russia-Ukraine conflict are becoming increasingly clear. The Association of German Chambers of Commerce and Industry (DIHK) is correcting its forecast for 2022, but does not yet see a recession. What are your expectations for the industry in the current fiscal year?
Dr. Rauch: The man-made fibers industry has been severely affected by the SARS-CoV-2 pandemic in the last two years. Planned investments were first postponed and then finally abandoned. By the end of 2022, three man-made fibers producers will close their doors in Germany compared to 2019. The industry started the current year on a very hopeful note, although previous issues such as REACH and, above all, energy costs were already increasing in severity before the Russia-Ukraine war. The economic consequences of the war will have a negative impact both directly in the form of increased energy prices and indirectly through changes in international competitive conditions.

What do the war in Ukraine and the economic sanctions against Russia entail for the upstream supply chains of the manmade fiber industry?
Dr. Rauch: The immediate upstream supply chains will not be affected much by this war at first. However, we must expect supply chains in other industries to be disrupted. If, for example, certain raw materials or products are no longer available, this can have a noticeable impact, starting with logistics (mobility) and extending to components in production technology facilities. An example of this is the availability of cable harnesses, which were previously produced in Ukraine and are indispensable in many electronic components for man-made fibers production.

What is the relevance of Ukraine and Russia as sales markets for IVC member companies?
Dr. Rauch: If we take the last year before the outbreak of the SARS-CoV-2 pandemic as the reference year, exports to Ukraine and the Russian Federation account for around 1.6% of total exports of man-made fibers from Germany. On average, a loss of sales to these countries can be tolerated, although it should not be forgotten that in individual cases - depending on a company's product portfolio - the impact can be quite significant. Looking beyond the horizon, it is not only the direct exports of man-made fibers to the war region that are of significance, but also deliveries of products in which man-made fibers are processed. Here, there are now interrupted supply relationships that result in order losses for the man-made fibers industry.

Certain industries are particularly affected by the consequences - what does this mean for the man-made fibers sector as a supplier industry?
Dr. Rauch: Wherever production is cut back along the downstream value chain in which man-made fibers were used, the effects will be noticeable with a temporal delay. This applies, for example, to deliveries to the automotive sector, where the production of new vehicles comes to a standstill due to a lack of components originating from Ukraine.

How are exploding energy prices and the gas embargo affecting man-made fibers producers in the DACH region?
Dr. Rauch: Even before the Russia-Ukraine war, European energy costs were already at a level that hit our members hard. For example, European gas costs currently rose by ten times from approx. 12 EUR/MWh to approx. 120 EUR/MWh as a result of the war, while in the USA they "only" rose by two and a half times from approx. 8 EUR/MWh to approx. 18 EUR/MWh. The situation is similar for electricity prices in Germany in particular, which have also risen by a factor of 10 from an already high level. Further price increases in Europe cannot be ruled out, but are more likely. Against this background, moderate adjustments in man-made fibers prices are only a drop in the bucket. A market development with virtually exploding energy costs cannot be reliably depicted by any company, nor can it be priced in such a way as to cover costs.

As the industry association of the man-made fibers industry, what do you think of "Freeze for Peace" or a stop to all Russian gas and raw material imports?
Dr. Rauch: In Germany in particular, we have deliberately made ourselves dependent on Russian gas, contrary to all international warnings, by defining it as necessary for the bridge technology of electricity generation that we will need after the shutdown of coal- and nuclear-based power plants, before the availability of a sufficient amount of so-called "green" energy is assured. Gas is also needed for heating purposes and as a raw material, so it takes on the function of an all-rounder.

A boycott-related import stop would not only have serious negative consequences for the man-made fibers sector, but for the entire German industry and the majority of private households. As I mentioned at the beginning, it is the order of the day to help alleviate human suffering by taking in Ukrainian refugees. But this is not the end of the crisis. It must be assumed that the war situation will not be resolved in the near future. However, in order to cope with a protracted crisis situation, our economic strength must be maintained in order to be able to cope with the challenges ahead. An import freeze would be counterproductive in this respect. Since, due to the latest developments, gas deliveries are now to be paid for in rubles, there is rather a risk that Russia, for its part, will stop gas deliveries. In their effect, the two scenarios do not differ. The only thing that is certain is the fact that the availability of Russian gas to Europe is no longer guaranteed. Ultimately, the Russian demand to switch payments to rubles, which is not only aimed at revaluing the ruble, makes it clear that Russia is not dependent on Europe as a buyer of its gas. This would mean that a "freeze for peace" would lead to nothing. In the Far East, there is already a potential buyer of Russian gas to obtain it cheaply and safely, and which is also a major competitor of the European chemical fiber industry: China.

Are agreements with the United Arab Emirates and Qatar a good substitute solution for gas and oil supplies from Russia?
Dr. Rauch: It is not a question of evaluating a measure in the sense of good or bad, but of whether it appears suitable in this particular situation to reduce unilateral dependencies on an aggressor before sustainable solutions are available in sufficient quantity. In this respect, there should initially be no ideological barriers in the measures to be examined for feasibility. The agreements concluded with the United Arab Emirates and Qatar after certainly careful political scrutiny are individual decisions and represent only one piece in the mosaic among many.

Does the saying "First we had bad luck, then we were not lucky at all" apply to the current economic performance of the industry - or: how do you assess the influence of the Corona pandemic and the war situation in this respect?
Dr. Rauch: Both the SARS-CoV-2 pandemic and the Russia-Ukraine war are events with a global character. While the first event affected all countries equally sooner or later, the impact of the Russia-Ukraine war must be assessed in a more differentiated manner. The consequences of the war primarily affect companies in Europe, and there in particular those countries which - as mentioned above - have placed themselves in unilateral dependencies like Germany. This does not apply to the man-made fibers industry in particular. Although there are many fellow sufferers in other industries, this does not improve the situation, of course.

What does the industry expect from the political leaders in Berlin and Brussels in the future?
Dr. Rauch: The wish list can be fixed to a few core elements:
In the long term, we need a supply of energy and raw materials that is not based on the dependence of a few autocratic states. On the way there, against the backdrop of the Russia-Ukraine war, previous exit scenarios from coal and nuclear energy must be reconsidered without prejudice with regard to their timeline. Or to put it more concisely: You don't tear down a house before the new one is ready for occupancy.

But energies from renewable raw materials must also be offered at prices that allow global competitiveness. According to a study by DECHEMA and FutureCamp, the chemical industry has calculated a price of 4 ct/kWh (including all taxes and fees). We are miles away from this today.

The revision of REACH must not lead to further bureaucracy and requirements that tie up capacity in companies. What we need in Europe is not dotting the i on Maslow's hierarchy of needs, but to ensure that we do not slide down the levels step by step and that the i dot floats in the air without an "i".

European economic policy must focus on the international competitiveness of European industry. It is not sufficient to consider and regulate the European Union only from the point of view of the internal market. The planned carbon border mechanism is such an example. It is intended to impose customs duties on imports that carry a high CO2 burden. This may protect the domestic market, but it does nothing at all to help export-oriented European industry such as the man-made fibers sector on the international world market, because European production costs remain too high by global standards despite the carbon border taxes.

The European Commission must increasingly recognize the European industry and with it the man-made fibers industry as problem solvers. Man-made fibers are indispensable as products for the energy turnaround (rotor blades for wind turbines), lightweight construction in mobility (lightweight car bodies in composite systems), sustainable road construction (geotextiles to reinforce the road surface and increase its service life), reduction of steel-reinforced concrete and thus cement, sand and gravel (reinforcement with high-tensile man-made fibers) and medical products (medical masks, bandaging materials, stents).

In Europe, we again need more market economy and no small-scale regulations that are adapted again and again and proliferate into an impenetrable thicket.

With all the wishes to politicians mentioned above, let me finally mention the following with regard to the current situation: In 1961, after the Berlin Wall was built, Russian and American tanks faced each other at Checkpoint Charlie at a distance of less than 50 meters, ready to fire.

A year later, in October 1962, nuclear-equipped American and Russian naval units met head-on in the Cuban Missile Crisis. Both John F. Kennedy and Nikita S. Khrushchev - bitter rivals in the contest of political systems - were sensible enough at the time not to let the situation escalate.

At present, I wish our national, European and transatlantic politicians’ unconditional determination in the defense of our free democratic values, but I also appeal to all politicians worldwide to take to heart one of Albert Einstein's fundamental perceptions: "I don't know what weapons will be used in the Third World War. But I can tell you what they'll use in the Fourth - rocks!"

The network for the development of fiber materials technology for healthcare and sports will receive funding from the Central Innovation Programme for SMEs (ZIM) for another two years.

The Federal Ministry for Economic Affairs and Climate Action (BMWi) approved a corresponding application in December 2021. This will continue to provide funding for the development of innovative functional fibers, smart textiles and application-optimized fiber composite materials until June 2023 and strengthen the technological competitiveness and innovative strength of small and medium-sized enterprises (SMEs).

For this purpose, the FIMATEC innovation network combines competences from different engineering and scientific disciplines with small and medium-sized manufacturers and service providers from the target sectors in medicine and sports (e.g. orthopaedics, prosthetics, surgery, smart textiles) as well as players from the textile and plastics industry.      

This interdisciplinary combination of industrial partners and application-oriented research institutions increases competitiveness and enables the players to realise their technical research and development projects quickly and in a targeted manner. The focus for the joint R&D projects of the companies and research institutions is on the development of innovative materials and efficient manufacturing technologies. 
          
Fiber-based materials have become indispensable in many applications in medicine and sports. As a pure fiber, processed into a textile or as a fiber composite plastic, they offer an almost unlimited variety for adjusting property and functional profiles. At the same time, the demands on the range of functions, performance and cost-effectiveness are constantly increasing, so that there is great potential for innovation. Developments are driven on the one hand by new materials and manufacturing processes, and on the other by innovative applications. Products with new and superior functions create a technological advantage over international competitors and enable higher sales revenues. In addition, efficient processes, application-optimized materials or even the integration of functions into the basic structure of textile materials lead to lower production costs and improved marketing opportunities in the future.
For developments in this context, the partners have joined forces in the FIMATEC innovation network, thus combining their expertise. Within the network, innovative materials and processes are being developed jointly in the following areas and tested in future-oriented products and services:

• Functional fibers
  Innovative fiber materials with integrated functionalities
• Preforming
  Highly load path optimized fiber orientations for complex fiber composite components.    
• Smart Textiles
  Textile-based sensors and actuators
• Hybrid material and manufacturing technologies
  Application-optimized components through cross-technology solution approaches.    
• Fiber composites  
  Intelligent matrix systems and function-optimized fiber materials.    
• Fiber-reinforced 3D printing  
  High-quality additive manufacturing processes for the efficient production of individualized products.

 
17 network partners are researching fiber-based materials for medical and sports technologyCurrently, ten companies and seven research institutions are involved in FIMATEC. Interested companies and research institutions as well as potential users can continue to participate in the cooperation network or R&D projects. In the course of membership, the partners are actively supported in identifying and initiating innovation projects as well as securing financing through funding acquisition. One application for ZIM project funding has already been approved by FIMATEC in its first year.

The aim of the already approved project "CFKadapt" is to develop a thermoformable fiber-plastic composite material for optimally adaptable orthopedic aids such as prostheses and orthoses. In the "Modul3Rad" project, which is currently being worked out in detail, the project partners intend to develop a modular lightweight frame system for the construction of user-friendly therapy tricycles, suitable for everyday use by severely and very severely disabled children. Three further collaborative projects are already in the planning stage.

The technology and knowledge transfer enables in particular small and medium-sized enterprises (SMEs) to access cutting-edge technological research, especially these are often denied access to innovations due to the lack of their own research departments. The IWS GmbH has taken over the network management for FIMATEC and supports the partners from the first idea to the search for suitable project partners and the preparation and coordination of funding applications. The aim is to obtain funding from the Central Innovation Programme for SMEs (ZIM), which offers companies funding opportunities for a wide range of technical innovation projects in cooperation with research institutions.

FIMATEC-netzwork partners
all ahead composites GmbH | Veitshöchheim | www.bike-ahead-composites.de
Altropol Kunststoff GmbH | Stockelsdorf | www.altropol.de
Diondo GmbH | Hattingen | www.diondo.com
Mailinger innovative fiber solutions GmbH | Sontra | www.mailinger.de
Sanitätshaus Manfred Klein GmbH & Co. KG | Stade | www.klein-sanitaetshaus.de
STREHL GmbH & Co KG | Bremervörde | www.rehastrehl.de
WESOM Textil GmbH | Olbersdorf | www.wesom-textil.de
Faserinstitut Bremen e.V. (FIBRE) | www.faserinstitut.de
E.F.M. GmbH | Olbersdorf | www.efm-gmbh.de
REHA-OT Lüneburg Melchior und Fittkau GmbH | Olbersdorf | www.rehaot.de
Fraunhofer-Institut für Fertigungstechnik und Angewandte Materialforschung IFAM | Bremen | www.ifam.fraunhofer.de
Leibniz-Institut für Polymerforschung Dresden e.V. (IPF) | www.ipfdd.de
Institut für Polymertechnologien Wismar e.V. (IPT) | www.ipt-wismar.de
Institut für Verbundwerkstoffe GmbH | Kaiserslautern | www.ivw.uni-kl.de

Associated network partners
9T Labs AG | Zürich, Schweiz | www.9tlabs.com
Fachhochschule Nordwestschweiz, Institut für Kunststofftechnik (FHNW) | www.fhnw.ch
KATZ - Kunststoff Ausbildungs- und Technologie-Zentrum | Aarau, Schweiz | www.katz.ch

• ▪ Painting and Drawing by Jutta Jung
• ▪ Exhibition in the gallery ART ROOM in Düsseldorf-Gerresheim (Germany) from 05-02-2022 – 04-03-2022
• ▪ From Neo-Pop Art to Magic Realism

The creative signature of textile designer Jutta Jung cannot be pigeonholed - in her artistic expression, she moves between Neo-Pop Art, Figurative Expressionism and Magical Realism. In her upcoming exhibition at the ART ROOM-Düsseldorf gallery, the Neuss-based artist will be showing new realistic-expressive paintings with motifs of women, in which she combines textile-like structures with luminous pours of paint.

Jutta Jung: "We all live in one world, and yet we do not. We all see the same thing, but perceive it differently. The diversity of external and internal views has always fascinated me."

As a counterpoint to her paintings of women, some of which are autobiographical in origin or can also stimulate the viewer's imagination for stories of their own, she is presenting a current series of surface paintings in the gallery. These are presented in her typical colourfulness and overlapping forms and structures.

This is complemented by an excerpt from her collection of "Women's Stories and Dream Landscapes" with expressive portrait drawings and abstract paintings. On large canvas formats, Jutta Jung works out in a painterly-gestural way what she wants to make visible. Power meets colour. Fine strokes and drawings are combined with painting on paper and in smaller formats - from contemplative to impulsive. Worlds of colour, abstracted landscapes, compositions that take up symbols and signs, figurative elements or depictions of people: Jutta Jung combines a variety of materials and artistic techniques in her paintings to depict her perspectives and ways of seeing. "There are always new worlds to discover," she says.

On the occasion of its 50th anniversary, the Kreismuseum Zons is showing the special event "Art to the Last Corner" from 13 May to 26 June 2022. Jutta Jung is one of seven selected artists and will present works on her theme "Global Ethno". The museum as part of a former castle with buildings from the 17th to the end of the 20th century gives exhibitions a special presentation framework. It also contains the 900 works of Prof. Helmut Hahn's life's work from forty years of activity.

Vita
Jutta Jung lives and works in the Rhineland. She completed her design studies (specialising in textile design) at the Niederrhein University of Applied Sciences in Krefeld with a diploma under Professor Helmut Hahn with the grade "very good". Her main subjects were free drawing, free painting, illustration, colour composition, conception & design, art science, design theory. In addition to her many years of work as a textile designer and collection designer in the Rhineland textile industry, she has been working as a freelance designer and artist in her own studio since 2003:
▪ Textile design and collection design for companies in Europe and Asia. (including fabric designs, porcelain decors and designs for handmade carpets).
▪ Free painting and sale of works to private collectors.
Since 2010, Jutta Jung has concentrated exclusively on free artistic work in painting and drawing. She is a member of Kunst.Neuss e.V. and the artist network crossart international.

Contact:
E-Mail: jutta-jung-artwork@gmx.de
Web: https://juttajungartwork.com/

Founded in January 1926, Tokyo-based Japanese chemical company Toray Industries, Inc. is known as the world's largest producer of PAN (polyacrylonitrile)-based carbon fibers. But its overall portfolio includes much more. Textination spoke with Koji Sasaki, General Manager of the Textile Division of Toray Industries, Inc. about innovative product solutions, new responsibilities and the special role of chemical companies in today's world.

Toray Industries is a Japanese company that - originating in 1926 as a producer of viscose yarns - is on the home stretch to its 100th birthday. Today, the Toray Group includes 102 Japanese companies and 180 overseas. They operate in 29 countries. What is the current significance of the fibers and textiles business unit for the success of your company?

The fibers’ and textiles’ business is both the starting point and the foundation of Toray's business development today. We started producing viscose yarns in 1926 and conducted our own research and development in nylon fibers as early as 1940. And since new materials usually require new processing methods, Toray also began investing in its own process technology at an early stage. On the one hand, we want to increase our sales, and on the other hand, we want to expand the application possibilities for our materials. For this reason, Toray also began to expand its business from pure fibers to textiles and even clothing. This allows us to better respond to our customers' needs while staying at the forefront of innovation.

Over the decades, Toray has accumulated a great deal of knowledge in polymer chemistry and organic synthesis chemistry - and this know-how is the foundation for almost all of our other business ventures. Today, we produce a wide range of advanced materials and high-value-added products in plastics, chemicals, foils, carbon fiber composites, electronics and information materials, pharmaceuticals, medicine and water treatment. However, fibers and textiles remain our most important business area, accounting for around 40% of the company's sales.

What understanding, what heritage is still important to you today? And how do you live out a corporate philosophy in the textile sector that you formulate as "Contributing to society through the creation of new value with innovative ideas, technologies and products"?

Toray has consistently developed new materials that the world has never seen before. We do this by focusing on our four core technologies: Polymer chemistry, organic synthetic chemistry, biotechnology and nanotechnology. We do this by focusing on our four core technologies: Polymer chemistry, organic synthetic chemistry, biotechnology and nanotechnology. For textiles, this means we use new polymer structures, spinning technologies and processing methods to develop yarns with unprecedented properties. We always focus on the needs and problems of the market and our customers.

This approach enables us to integrate textiles with new functions into our everyday lives that natural fibers and materials cannot accomplish. For example, we offer sportswear and underwear that absorb water excellently and dry very quickly, or rainwear and outdoor clothing with excellent water-repellent properties that feature a less bulky inner lining. Other examples include antibacterial underwear, uniforms, or inner linings that provide a hygienic environment and reduce the growth of odor-causing bacteria. People enjoy the convenience of these innovative textiles every day, and we hope to contribute to their daily comfort and improve their lives in some way.

In 2015, the United Nations adopted 17 sustainable development goals – simply known as the 2030 Agenda, which came into force on January 01, 2016. Countries were given 15 years to achieve them by 2030. In your company, there is a TORAY VISION 2030 and a TORAY SUSTAINABILITY VISION. How do you apply these principles and goals to the textile business? What role does sustainability play for this business area?

Sustainability is one of the most important issues facing the world today - not only in the textile sector, but in all industries. We in the Toray Group are convinced that we can contribute to solving various problems in this regard with our advanced materials. At the same time, the trend towards sustainability offers interesting new business approaches. In our sustainability vision, we have set four goals that the world should achieve by 2050. And we have defined which problems need to be addressed to achieve this.

We must:

1. accelerate measures to combat climate change,
2. implement sustainable, recycling-oriented solutions in the use of resources and in production,
3. provide clean water and air, and
4. contribute to better healthcare and hygiene for people around the world.

We will drive this agenda forward by promoting and expanding the use of materials that respond to environmental issues. In the textile sector, for example, we offer warming and cooling textiles – by eliminating the need for air conditioning or heating in certain situations, they can help reduce energy costs. We also produce environmentally friendly textiles that do not contain certain harmful substances such as fluorine, as well as textiles made from biomass, which use plant-based fibers instead of conventional petrochemical materials. Our product range also includes recycled materials that reduce waste and promote effective use of resources.

The TORAY VISION 2030, on the other hand, is our medium-term strategic plan and looks at the issue of sustainability from a different angle: Toray has defined the path to sustainable and healthy corporate growth in it. In this plan, we are focusing on two major growth areas: Our Green Innovation Business, which aims to solve environmental, resource and energy problems, and the Life Innovation Business, which focuses on improving medical care, public health, personal safety and ultimately a longer expectancy of life.

Innovation by Chemistry is the claim of the Toray Group. In a world where REACH and Fridays for Future severely restrict the scope of the chemical industry, the question arises as to what position chemistry can have in the textile industry. How do chemistry, innovation and sustainability fit together here?

The chemical industry is at a turning point today. The benefits that this industry can bring to civilization are still enormous, but at the same time, disadvantages such as the waste of resources and the negative impact on the environment and ecosystems are becoming increasingly apparent. In the future, the chemical industry will have to work much more towards sustainability - there is no way around it.

As far as textiles are concerned, we believe there are several ways to make synthetic materials more sustainable in the future. One of these, as I said, is materials made from plants instead of petrochemical raw materials. Another is to reduce the amount of raw materials used in production in the first place – this can be achieved, for example, by collecting and recycling waste materials from production or sales. Biodegradable materials that reduce the impact of waste products on the environment are another option worth pursuing, as is the reduction of environmentally harmful substances used in the production process. We are already looking at all of these possibilities in Toray's synthetic textiles business. At the same time, by the way, we make sure to save energy in our own production and minimize the impact on the environment.

Toray's fibers & textiles segment focuses on synthetic fibers such as nylon, polyester and acrylic, as well as other functional fibers. In recent years, there has been a clear trend on the market towards cellulosic fibers, which are also being traded as alternatives to synthetic products. How do you see this development – on the one hand for the Toray company, and on the other hand under the aspect of sustainability, which the cellulosic competitors claim for themselves with the renewable raw material base?

Natural fibers, including cellulose fibers and wool, are environmentally friendly in that they can be easily recycled and are rapidly biodegradable after disposal. However, to truly assess their environmental impact, a number of other factors must also be considered: Primarily, there is the issue of durability: precisely because natural fibers are natural, it is difficult to respond to a rapid increase in demand, and quality is not always stable due to weather and other factors.

Climatic changes such as extreme heat, drought, wind, floods and damages from freezing can affect the quantity and quality of the production of natural fibers, so that the supply is not always secured. In order to increase production, not only does land have to be cleared, but also large amounts of water and pesticides have to be used to cultivate it – all of which is harmful to the environment.

Synthetic fibers, on the other hand, are industrial products manufactured in controlled factory environments. This makes it easier to manage fluctuations in production volume and ensure consistent quality. In addition, certain functional properties such as resilience, water absorption, quick drying and antibacterial properties can be embedded into the material, which can result in textiles lasting longer in use.

So synthetic fibers and natural fibers, including cellulose fibers, have their own advantages and disadvantages – there is no panacea here, at least not at the moment. We believe: It is important to ensure that there are options that match the consumer's awareness and lifestyle. This includes comfort in everyday life and sustainability at the same time.

To what extent has the demand for recycled products increased? Under the brand name &+™, Toray offers a fiber made from recycled PET bottles. Especially with the "raw material base: PET bottles", problems can occur with the whiteness of the fiber. What distinguishes your process from that of other companies and to what extent can you compete with new fibers in terms of quality?

During the production of the "&+" fiber, the collected PET bottles are freed from all foreign substances using special washing and filtering processes. These processes have not only allowed us to solve the problem of fiber whiteness – by using filtered, high-purity recycled polyester chips, we can also produce very fine fibers and fibers with unique cross sections. Our proven process technologies can also be used to incorporate specific textures and functions of Toray into the fiber. In addition, "&+" contains a special substance in the polyester that allows the material to be traced back to the recycled PET bottle fibers used in it.

We believe that this combination of aesthetics, sustainability and functionality makes the recycled polyester fiber "&+" more competitive than those of other companies. And indeed, we have noticed that the number of requests is steadily increasing as companies develop a greater awareness of sustainability as early as the product planning stage.

How is innovation management practiced in Toray's textile division, and which developments that Toray has worked on recently are you particularly proud of?

The textile division consists of three sub-divisions focusing on the development and sale of fashion textiles (WOMEN'S & MEN'S WEAR FABRICS DEPT.), sports and outdoor textiles (SPORTS WEAR & CLOTHING MATERIALS FABRICS DEPT.) and, specifically for Japan, textiles for uniforms used in schools, businesses and the public sector (UNIFORM & ADVANCED TEXTILES DEPT.).

In the past, each division developed its own materials for their respective markets and customers. However, in 2021, we established a collaborative space to increase synergy and share information about textiles developed in different areas with the entire department. In this way, salespeople can also offer their customers materials developed in other departments and get ideas for developing new textiles themselves.

I believe that the new structure will also help us to respond better to changes in the market. We see, for example, that the boundaries between workwear and outdoor are blurring – brands like Engelbert Strauss are a good example of this trend. Another development that we believe will accelerate after the Corona pandemic is the focus on green technologies and materials. This applies to all textile sectors, and we need to work more closely together to be at the forefront of this.

How important are bio-based polyesters in your research projects? How do you assess the future importance of such alternatives?

I believe that these materials will play a major role in the coming years. Polyester is made from purified terephthalic acid (PTA), which again consists of paraxylene (PX) and ethylene glycol (EG). In a first step, we already offer a material called ECODEAR™, which uses sugar cane molasses waste as a raw material for EG production.

About 30% of this at least partially bio polyester fiber is therefore biologically produced, and the material is used on a large scale for sportswear and uniforms. In the next step, we are working on the development of a fully bio-based polyester fiber in which the PTA component is also obtained from biomass raw materials, such as the inedible parts of sugar cane and wood waste.

Already in 2011, we succeeded in producing a prototype of such a polyester fiber made entirely from biomass. However, the expansion of production at the PX manufacturer we are working with has proven to be challenging. Currently, we are only producing small sample quantities, but we hope to start mass production in the 2020s.

Originally starting with yarn, now a leading global producer of synthetic fibers for decades, you also work to the ready-made product. The range extends from protective clothing against dust and infections to smart textiles and functional textiles that record biometric data. What are you planning in these segments?

In the field of protective clothing, our LIVMOA™ brand is our flagship material. It combines high breathability to reduce moisture inside the garment with blocking properties that keep dust and other particles out. The textile is suitable for a wide range of work environments, including those with high dust or grease levels and even cleanrooms. LIVMOA™ 5000, a high quality, also demonstrates antiviral properties and helps to ease the burden on medical personnel. The material forms an effective barrier against bacteria and viruses and is resistant to hygroscopic pressure. Due to its high breathability, it also offers high wearing comfort.

Our smart textile is called hitoe™. This highly conductive fabric embeds a conductive polymer – a polymer compound that allows electricity to pass through - into the nanofiber fabric. hitoe™ is a high-performance material for detecting biosignals, weak electrical signals that we unconsciously emit from our bodies.

In Japan, Toray has developed products for electrocardiographic measurements (ECGs) that meet the safety and effectiveness standards of medical devices. And in 2016, we submitted an application to the Japanese medical administrative authorities to register a hitoe™ device as a general medical device – this registration process is now complete. Overall, we expect the healthcare sector, particularly medical and nursing applications, to grow – not least due to increasing infectious diseases and growing health awareness among the elderly population. We will therefore continue to develop and sell new products for this market.

In 1885, Joseph Wilson Swan introduced the term "artifical silk" for the nitrate cellulose filaments he artificially produced. Later, copper, viscose and acetate filament yarns spun on the basis of cellulose were also referred to as artifical silk. Toray has developed a new innovative spinning technology called NANODESIGN™, which enables nano-level control of the fineness and shape of synthetic fibers. This is expected to create functions, aesthetics and textures that have not existed before. For which applications do you intend to use these products?

In NANODESIGN™ technology, the polymer is split into a number of microscopic streams, which are then recombined in a specific pattern to form a new fiber. By controlling the polymer flow with extreme precision, the fineness and cross-sectional shape of the fiber can be determined much more accurately than was previously possible with conventional microfiber and nanofiber spinning technologies. In addition, this technology enables the combination of three or more polymer types with different properties in one fiber – conventional technologies only manage two polymer types. This technology therefore enables Toray to specify a wide range of textures and functions in the production of synthetic fibers that were not possible with conventional synthetic fibers – and even to outperform the texture and feel of natural fibers. Kinari, our artificial silk developed with NANODESIGN technology, is a prime example here, but the technology holds many more possibilities – especially with regard to our sustainability goals.

What has the past period of the pandemic meant for Toray's textile business so far? To what extent has it been a burden, but in which areas has it also been a driver of innovation? What do you expect of the next 12 months?

The Corona catastrophe had a dramatic impact on the company's results: The Corona catastrophe had a dramatic impact on the company's results: In the financial year 2020, Toray's total sales fell by about 10% to 188.36 billion yen (about 1.44 billion euros) and operating profit by about 28% to 90.3 billion yen (about 690 million euros). The impact on the fiber and textile business was also significant, with sales decreasing by around 13% to 719.2 billion yen (approx. 5.49 billion euros) and operating profit by around 39% to 36.6 billion yen (approx. 280 million euros).

In the financial year 2021, however, the outlook for the fibers and textiles sector is significantly better: So far, the segment has exceeded its goals overall, even if there are fluctuations in the individual areas and applications. In the period from April to June, we even returned to the level of 2019. This is partly due to the recovering sports and outdoor sector. The fashion apparel market, on the other hand, remains challenging due to changing lifestyles that have brought lock-downs and home-office. We believe that a full recovery in business will not occur until the travel and leisure sector returns to pre-Corona levels.

Another side effect of the pandemic that we feel very strongly, is the growing concern about environmental issues and climate change. As a result, the demand for sustainable materials has also increased in the apparel segment. In the future, sustainability will be mandatory for the development and marketing of new textiles in all market segments. Then again, there will always be the question of how sustainable a product really is, and data and traceability will become increasingly important. In the coming years, the textile division will keep a close eye on these developments and develop materials that meet customers' needs.

About the person:
Koji Sasaki joined Toray in 1987. In his more than 30 years with the company, he has held various positions, including a four-year position as Managing Director of Toray International Europe GmbH in Frankfurt from 2016 to 2020. Since 2020, Koji Sasaki has been responsible for Toray's textile division and serves as acting chairman of Toray Textiles Europe Ltd. In these roles, he supervises the company's development, sales and marketing activities in the apparel segment, including fashion, sports and work or school uniforms.

The interview was conducted by Ines Chucholowius, Managing partner Textination GmbH

The CHT Group is a globally operating company group for specialty chemicals. It has been in business for more than 65 years in a wide variety of industrial sectors and markets. Innovative and high-quality specialty chemicals alongside convincing services are just as much part of the portfolio as chemical auxiliaries and additives.

Textination spoke with Kurt Speckle [Head of Technical Service Dyestuffs] and Ursula Häberli [Head of Human Resources] specifically for the Textile Solutions division about the challenges of a successful human resources policy in such special times as a pandemic and the shortage of skilled workers.

The Technical Service Dyestuff department, headed by Kurt Speckle, who has worked for CHT for 32 years, currently comprises 16 people. It consists of a technical staff, which supports customers worldwide in the form of technical advice, on-site trials, lectures and in the creation of presentations, as well as a laboratory team, which handles inquiries regarding color settings, problem solutions, fastness, etc. Depending on the customer inquiry, both departments work hand in hand together.

The know-how and the heart of the technical staff consists of six people, all 50+, whom Kurt Speckle - with a grin - also calls "textile dinosaurs". In addition, young technicians with operational experience are being trained in order to be introduced to larger tasks. The apprenticeship training for textile laboratory technicians at CHT SWITZERLAND AG has a supporting effect.

As a globally operating company group for specialty chemicals, the CHT Group has been active in numerous industrial sectors and markets of 20 countries for more than 65 years. CHT Switzerland AG turns 50 this year and is the world's competence center for dyes. How has it been possible to establish and maintain such a good market position in dyes?

Kurt Speckle: In addition to the quality level of our products and the wide range of more than 700 products covering the various quality requirements of today's customers, CHT Switzerland also offers an excellent technical service for the product application. This globally known additional service makes us interesting for customers and generates inquiries worldwide. Transferring customer-specific problem solutions from our laboratory to production is one of the keys to our success.

In the Textile Solutions division, you have a wide range of specialty chemicals and dyes for textile production in your portfolio. In your opinion, in which direction is the textile industry currently moving in terms of dye chemistry - what trends do you see? What does this mean for your product range?

Kurt Speckle: One of the challenges today is to find the right dye gamma for the desired application. In recent years, we have constantly adapted the range to the new needs and requirements. In addition to these technical specifications, the entire textile finishing industry is also constantly confronted with new ecological and toxicological legal requirements. Textiles and also technical textiles not only have to meet certain fastness requirements, but also have to comply with countless label requirements. REACH and many labels lead to constant adjustments in the dye finishing to ensure that the products are up-to-date with the latest technology.

How does optimal teamwork work in the dyestuff team, and how can you ensure that the knowledge and experience gained over many years is passed on?

Kurt Speckle: Exchange of experience works with people who have practical experience. Only this can be built upon and new information can be stored accordingly. We operate and communicate on a common drive. Lively verbal communication is also essential for this. Our own tests in the laboratory and also in the production at customers' sites form the actual wealth of experience of our employees.

We are observing various megatrends that have taken a new turn as a result of the pandemic and that also directly affect your customers in the textile industry: Neo-ecology, connectivity and digitalization, health - to name just a few. To what extent does this challenge you as a service provider for your customers and as an employer? Is there a changed requirements profile for your employees?

Kurt Speckle: Due to the omission of traveling and direct customer contact, the working picture has of course changed. Due to the experience potential, however, many problem inquiries can be processed and solved via a wide variety of communication options. However, this cannot be seen as a sustainable and permanently established system. Experience and further development can only take place through practical trials on the most varied machines under the most varied conditions and with our dyes.

In which areas of training - whether at university or in apprenticeships - do you see a need for improvement in the curricula? Do career starters have the necessary skills for your company, or do you need to provide additional training in fundamental required areas?

Ursula Häberli: We train our future pool of specialists internally. In addition, we have several apprentices every year as textile and chemical laboratory technicians, whom we offer a permanent position afterwards. The training at the vocational school and in the advanced courses is excellent. The apprentices are challenged in many different areas. Textile laboratory assistants complete exactly the same training as chemical laboratory assistants, but have additional 240 lessons of textile training and textile courses. Textile laboratory assistants now require very extensive, in-depth and broad specialist knowledge. The textile industry is developing rapidly and new, complex content is constantly being added to the already very broad basic knowledge. We also actively support further education, for example the BSc Design & Technology at the Swiss Textile College. This training is broadly based and provides employees with good specialist knowledge and various additional essential skills.

What do you think about the personnel situation at CHT in general? Can you fill all positions? Who are you currently looking for most urgently?

Ursula Häberli: Our long-standing market presence and the good reputation we have built up over 50 years with our "customer first" approach always help us to attract talent. We are currently looking for a person as a textile technician for the Dyestuffs BU. Here we are planning early for the succession of a textile dinosaur who may retire in 2022. And for the Garment Team we are also looking for a textile technician.

The garment sector is a textile specialty that has been increasingly relocated to eastern countries in the last 10 years. Therefore, the search will certainly be a challenge.

You have built a career portal for CHT at https://career-switzerland.cht.com. With this website, you directly address different target groups: Apprentices, students, young professionals and experienced professionals. What role do the "old stagers" play in the company group?

Ursula Häberli: The old stagers are sometimes called "dinosaurs" by us - textile workers like them, with an often lifelong career in the textile world, are rare, pessimistically speaking: dying out. But all joking aside, the old stagers are enormously important. It is up to them to actively pass on their knowledge to future generations. This is already working very well on a day-to-day basis. The dyestuff team - including the boss - deliberately sits together in one large room so that a lot can be overheard and discussed. The team recently launched the "Textile Lunches". These are short concise learning nuggets to share knowledge and experience.

Employer branding seems to have been the magic word for some time now. Create an attractive employer brand, focus on strengths such as open corporate culture, transparent communication, responsibility for one's own area and employee benefits - and all positions are filled very quickly. What does CHT think of employer branding, what experience have you had with it, and what special offers do you provide to prospective employees?

Ursula Häberli: With the career site https://career-switzerland.cht.com, we have deliberately chosen a modern, outward-looking tool to strengthen our employer brand. CHT ambassadors tell their stories and make job seekers want to join us and help shaping the future. Another big plus is that the workplace is located in a wonderful landscape with a high recreational value, close to Lake Constance and an impressive mountain landscape, where our employees like to spend their time.

For some time now, the CHT company group has been operating under a new claim: Chemistry with Character. This statement was created for marketing purposes, but it certainly also says something about the company. What does this claim mean in particular for your personnel policy? Who is already on your team? Who are you looking for? And how many rough edges are employees allowed to have?

Ursula Häberli: We are looking for doers with high team player qualities. That's what sets us apart and makes us prepared for the future. We offer an extremely exciting field of work that demands a high degree of personal responsibility, initiative and creativity. We are proud to be the competence center for dyes at the Montlingen site - one of the few companies in the geographic area of Eastern Switzerland / Vorarlberg / Southern Germany that still exists and will continue to exist for a long time.

 

The interview was conducted by Ines Chucholowius, Managing partner Textination GmbH

The digital Performance Days will kick off on May 17 through to May 21, providing online access to even more information, current trends, all the latest material innovations and enhanced tools while providing all within the industry the opportunity to interact with one another and with exhibitors.

The focus of the trend-setting PERFORMANCE FORUM in summer will highlight the winners of the two awards. This year, the jury will present a PERFORMANCE AWARD as well as an ECO PERFORMANCE AWARD.

Function revisited: Outstanding fabric innovations for the Summer 2023 season
Plant-based fibers such as hemp, organic cotton, bamboo, wool, kapok or coconut shell remain in demand, with manufacturers increasingly refraining from the use of environmentally harmful chemicals, avoiding micro plastics, advocating natural dyeing processes and striving to either return fabrics back into the cycle, to recycle plastic and other waste or to produce fibers in such a way that they are biodegradable.

In the Marketplace, visitors have the opportunity to view more than 9.000 exhibitors’ products, including the fabric highlights of the individual PERFORMANCE FORUM categories. In order to present the fabrics to visitors in digital form as realistically as possible in terms of feel, design and structure, the PERFORMANCE FORUM has been equipped with state-of-the-art 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.

Exceptional: PERFORMANCE AWARD & ECO PERFORMANCE AWARD Winners
For the Spring/Summer 2023 season, the jury also presented two awards for outstanding new developments – so in addition to the PERFORMANCE AWARD, presented to the winner Trenchant Textiles, there is also an ECO PERFORMANCE AWARD winner, in this year’s case, Utenos Trikotazas.

Sustainability at the highest level, wellbeing for body & soul:
With its fully biodegradable, brushed fleece material made of 11% hemp, 63% organic cotton and 26 % Tencel, Utenos Trikotazas fully convinced the jury and picked up the ECO PERFORMANCE AWARD for its sustainable comfort. The extremely comfy material is pleasant on the skin and impresses with an incredibly soft feel. Hemp is known for its natural anti-bacterial properties and natural UV protection. In combination with organic cotton and Tencel, this fabric guarantees ideal warmth and odour regulation.

Function redesigned, breaking down borders and creating space for the new: In keeping with the Focus Topic of the digital fair week “Still Physical – Your Success Story of 2020”, Trenchant Textiles combined functional features with fashionable design in its new fabric construction, fully deserving of the PERFORMANCE AWARD. The membrane on the outer side, SlickrB, is made of non-toxic, sustainable polypropylene membrane. By printing dot patterns on the surface of the membrane, the fabric provides greater abrasion resistance while maintaining its breathability properties. Absolutely revolutionary: patterns and colors can be altered individually according to preference. The inner liner made of N15DW (15D woven polyamide) also provides tear resistance as well as sufficient, adequate stretch.

Circular instead of throwaway economy - from fast fashion to zero-waste philosophy. The key elements of the circular economy in the fashion business are: Avoiding waste and pollution through new processes, continuous recycling of products and materials, and regeneration of natural systems. Textination talked with Olaf Schmidt, Vice President of Textiles & Textile Technologies, and Thimo Schwenzfeier, Show Director of Neonyt, from Messe Frankfurt about the Neonyt trade show as a business and communication platform for circularity & fashion.
 
It has been about 10 years since Messe Frankfurt ventured onto the "sustainable" fashion trade show stage. Initially with the Ethical Fashion Show, then with the Greenshowroom, there were two trade show formats in Berlin dedicated to the topic of green fashion. What prompted you as a trade show organizer to launch such a special format in Germany at that time?

Olaf Schmidt: Messe Frankfurt's Texpertise Network brings together the world's most important textile trade shows - at around 60 events worldwide, we show what drives the textile and fashion industry. We present the current topics and trends and set impulses for the entire textile value chain. Messe Frankfurt recognized the need for a suitable platform for the future topic of sustainability at an early stage. It was therefore obvious to expand our expertise in the field of fashion and to meet the demand from this segment. To achieve this, we have adapted and realigned existing formats: After launching the Ethical Fashion Show in Paris in 2004, Messe Frankfurt France took over the event in 2010. Two years later, Messe Frankfurt founded the Ethical Fashion Show Berlin in Germany and found, with the moving of the event to the polarizing capital, the ideal location for the coming years. Messe Frankfurt merged the already existing Greenshowroom with the Ethical Fashion Show, and from January 2015 the two shows took place in one venue. For Messe Frankfurt, hosting these events was the next logical step on our way to a sustainable fashion future - the concept is now established in the sustainable fashion market and has a continuous growth potential. The merging of the trade show duo in 2019, with the current name Neonyt, allowed us, our exhibitors and visitors a new content orientation and a holistic approach to the topic of sustainability as well as a more direct access to the conventional fashion market, especially with regard to retail. In summer 2021, Neonyt will take place for the first time in the new fashion hotspot Frankfurt as part of the new Frankfurt Fashion Week.

 
In 2019, both event formats were merged, the new trade show Neonyt was born and 1 + 1 became what? What components does Neonyt offer in addition to the previous trade show concepts, what is so "new-new" and how did you actually come up with the name?

Thimo Schwenzfeier: One plus one, as you so nicely put it, did not simply add up to two with Neonyt. One plus one equals unique, neo-new, internationally relevant: Among other things, the trade show business was supplemented by the international conference format Fashionsustain and a showcase to gradually bring
together the topic of sustainability with the topics of technology, innovation and prepress. Our content creator format Prepeek ensures the necessary lifestyle and the fashion show provides the glamour of the fashion world. Neonyt combines the most important elements of the international textile and fashion industry - style, business, inspiration, innovation, knowledge, fun and community. And that is exactly what makes Neonyt so "new-new". Progressive and polarizing - the artificial word Neonyt is derived from the ancient Greek word "neo" (eng. new, revolutionary) and the Scandinavian word "nytt" (eng. new). "The renewed new" - Neonyt is our synonym for the fundamental transformation process of the textile and fashion industry, a reinterpretation of what has already been there and our commitment not to stand still and to promote positive change together.

 
For the Neonyt trade show format, you have teamed up with partners - for example, for conferencing components and in the design area. What expertise do they provide, and what is the added value for exhibitors and visitors?

Thimo Schwenzfeier: We know which future topics our brands and the community are currently dealing with and therefore create the right platform - for personal encounters and exchange, for networking and successful business deals. To put it simply: we organize trade shows, we organize events, we provide the right setting, we connect people and business. Neonyt therefore forms the global interface between the various players in the textile and fashion industry - between industry, trade, politics, services and consumption. And so that a lively, transparent and, above all, authentic dialog can develop between all counterparts, we naturally draw on the knowledge of industry experts and form strong partnerships to push fashion and sustainability forward. Only together can we achieve real change and guarantee that our community is provided with sufficient and, above all, the right information to make self-determined decisions.
 

In recent years, the keyword circularity - or rather closing the loop - has been encountered everywhere in the fashion industry. Whether Stella McCartney, the Ellen MacArthur Foundation, or large retail groups - many players and decision-makers are of the opinion that the future of the fashion world lies only in a circular economy and not in downcycling of any kind. What is Neonyt's view on this?
         
Thimo Schwenzfeier: That's right, the concept of circular economy is not new, nor is it limited to the textile and fashion industry. Circularity - actually the ultimate for every product, every industry, for our global society. The concept is supposedly simple: All materials and products are kept in a closed loop, the useful life is increased and at the end of the product life cycle everything is recycled. Many sustainable fashion labels are already showing how it's done. Neonyt brands are right at the forefront and are already implementing practices that should become the norm as soon as possible: starting with T-shirts or shoes made from recycled materials and take-back systems for collection items. As well as compostable clothing that "dissolves" at the end of the product life cycle and breaks down into its natural components, and on to repair services and leasing models for denim and co. - thinking holistically, acting in a sustainable manner and producing in a circular way are definitely the trends of the coming fashion seasons and at least one important, if not the most important, component of the future fashion world.

 
For the idea of a circular economy to be implemented successfully, there needs to be an interplay between technology, production, design and sales. What presentation options and forms of communication does Neonyt have in store for the various components?  

Thimo Schwenzfeier: The combined innovative power of technology, sustainability and digitization is an important driver of the current developments in the textile and fashion industry - including the topic of circularity. Processes and production sequences are changing along the entire value chain - the industry has to reinvent itself for the most part. Neonyt shows how this can work successfully in the long term, with the internationally established Fashionsustain conference format - including spin-offs in China, Europe and the USA - and the supplementary Showcase. Together, these two formats offer the ideal mix of orientation and inspiration to prepare the industry for the future. Virtual fashion, authentic brands and textile value chains, science and innovation as well as retail, business models and impact investment - at Fashionsustain, top-class experts will exchange ideas with an interested professional audience and discuss the change and new solutions in the textile and fashion industry. The Neonyt Showcase takes a deeper look at the topics and innovations presented and discussed on the Fashionsustain stage. Expert knowledge on-demand, so to speak: whether microfactories or installations - Neonyt brands as well as brands from the rest of the Texpertise Network of Messe Frankfurt, such as exhibitors at Texprocess, get the chance to present sustainable innovations, new technologies and materials, initiatives, change-maker campaigns or research projects. Here they interact directly and practically with Neonyt's international cross-sector community.
 

Last year was an unprecedented challenge for trade show companies due to the pandemic situation. Neonyt was also affected by this - and physical events had to be canceled. With a digital format "Neonyt on Air" you have tried to offer exhibitors and visitors an alternative platform. What has been your experience: Did the focus of the trade show and its community perhaps even help to make such a virtual event easier to launch? 

Olaf Schmidt: Corona has already changed a lot and will certainly continue to do so in one way or another. Nevertheless, it will continue to be our task as trade show organizers to offer the industry the best possible meeting platforms for presenting their new products worldwide. We are convinced that people will continue to want to meet in person and discuss new products as well as services in the future. This is particularly the case in the textile sector, where haptics plays a very crucial role. We expect that there will even be a certain catch-up effect after the crisis. Because what the last two very successful digital seasons of Neonyt on Air, for example, have nevertheless shown clearly: Fashion lives from personalities, presentation and inspiration. Digital formats can support this, but they cannot fully replace it.
 
Thimo Schwenzfeier: The digital Neonyt on Air was far from being a total replacement for the original physical seasons, but nevertheless a huge success. For one week, fashion, lifestyle and digital experts were discussing about more authenticity, immediacy and transparency in the textile and fashion industry in numerous keynotes, interviews and panel discussions. With more than 24,000 international followers on Instagram, we generated around 50,000 impressions and more than 4,700 content interactions with our presenting partners Grüner Knopf, Hessnatur and Oeko-Tex in just five days. These figures show, that the topic of sustainability has arrived in the middle of society and is being discussed across all industries. I think that the polarization and, above all, the prevailing restrictions, as far as trade and commerce are concerned, have certainly contributed to holding a successful digital format. Digitization was truly the booster for the fashion industry in this case: Instead of replacing personal exchange, it helps to maintain and expand the business activities of brands, especially in the current times. And quite clearly, the need for exchange in the fashion industry and the motivation to initiate together a change are still enormous. Neonyt on Air has once again shown us that clearly. However, we are already looking forward to the next physical edition of Neonyt.
 

The COVID-19 pandemic has also left its mark on the textile and clothing industry. When you look back on just under a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement, for what support are you grateful for and where did you feel you were left on your own? 

Olaf Schmidt: A year like no other - that can clearly be said about the last one. The Corona pandemic caught everyone off guard - us as trade show organizers, but of course also our exhibitors, visitors and partners. Especially in the near future, we must continue to expect, that trade shows can only be held under stricter health and safety regulations at first. Messe Frankfurt reacted quickly and developed a comprehensive safety and hygiene concept. One thing was clear: we all had to adjust and deal with a new situation. And so far, we've done a great job together, the team understanding among each other, the close contact - although physically at a distance, but globally networked - between all those involved, makes me feel positive about the future. For me, an important realization of this global pandemic, a credo almost, is to be open to new ways and opportunities and to find ways to combine things rather than separate them: Hybrid solutions, so to speak.    

Thimo Schwenzfeier: There was no master plan for Neonyt, and in places there was also the impression that we now had to "reinvent the wheel": How does collaboration work when face-to-face meetings cannot take place? Can digitized contact compensate for the social distancing that is currently being imposed and still make it possible to work closely together? How can business relationships be maintained when stores are closed? How can priorities be set when well-tested solutions and established annual plans lose their validity? Who am I, who are 'the others' and what defines community? Never have questions about our creation and existence, about what makes us who we are and what we want to be, been more relevant than right now. One thing that I take away from the current situation and that allows me to continue to look forward positively despite difficult circumstances is the fact, that cohesion and solidarity with one another - both privately and professionally - have become increasingly important. Like a magnifying glass, the crisis has magnified existing opportunities, but also challenges, and brought the essentials into focus. I think that if we continue to try to experience things more consciously and not take them for granted, we will manage together to create a " new normal " and leave this crisis with more strength.
 

As in the past in Berlin, Neonyt is currently also located in Frankfurt in the environment of the Fashion Week and conventional trade shows. Can you imagine that a special event concept like Neonyt will be unnecessary in a few years, because the circularity concept will have established itself in the clothing industry worldwide?

Olaf Schmidt: A clear no. Sustainability per se is already no longer a unique selling point. The important thing is to keep up with the times, to follow trends or, even better, to track down new trends yourself and develop them further. Things, strategies, concepts will always change - if last year showed us one thing, it was certainly that. It is more than desirable that we all learn from this crisis and reflect on the really important values, on solidarity between partners, on climate protection and sustainability. It may be exactly for this reason, that companies that place particular emphasis on sustainability will emerge even stronger from this crisis. So you can be sure that we, as a leading international trade show organizer for the textile industry, will continue to focus on sustainability and support future-oriented companies and solutions. However, this will not make our formats obsolete due to the establishment and normalization of holistic business practices in the textile industry. But it is impossible to make an exact forecast for the coming decades. Over the last few months, we have all noticed ourselves in our personal everyday lives or in our professional lives, how uncertain and volatile the future is. What is clear, however, is that the fashion industry - the world in general - will change even faster than before. And therein lies the opportunity for formats like Neonyt. The ten-year history shows in how many directions Neonyt has already developed, content focal points have been shifted and it has reinvented itself - this will also be the case in the future.
 

Mr. Schwenzfeier, in addition to your role as Director of Marketing Communications for Messe Frankfurt's textile exhibitions, you have also been Show Director of Neonyt since 2018. You have spoken to many exhibitors and visitors - which ideas or creations have particularly impressed you?

Thimo Schwenzfeier: I think it's not so much the individual innovations or creations of the exhibitors at our trade shows. And I deliberately choose the plural here. Because in my function as Director of Marketing Communications in the Textiles & Textile Technologies division of Messe Frankfurt, Neonyt is just one of "my" events. I think it's more the variety of fashion, technical and professional innovations that brands, labels, companies, start-ups and designers present every year. But if I really had to choose one innovation, it would probably be the vegan "Currywurst" sneakers made of red pepper and recycled PET bottles - the same label also offers shoes made of wood, stone, coffee and mushrooms or now even meteorite particles. It is impressive to experience every season anew of how creative the textile and fashion industry is.
 

Breaking new ground means being willing to make decisions, overcoming fears - and thus also having the courage to fail. Not every project can succeed. In retrospect, about which entrepreneurial decision by Messe Frankfurt are you particularly glad, that you made?
 
Olaf Schmidt: Clearly the decision to create Neonyt. To establish our own trade show format for fashion, sustainability and innovation and to integrate the freedom and lifestyle, which entail this topic, into our event. After more than a decade, we may be saying goodbye to Berlin in 2021, but not to our community and our spirit. Together we look back on many fashionable seasons and great locations in the capital: starting in the Hotel Adlon Kempinski to the Ewerk, the Postbahnhof, the Kronprinzenpalais, the Funkhaus and the Kraftwerk to the last physical event in Tempelhof. With the turn of the year and in the setting of Frankfurt Fashion Week, Neonyt is about to move to the metropolis by the Main. In Frankfurt, worlds collide: Skyscrapers and 19th-century villas. Architectural sins and masterpieces. Business and middle class. Red-light district and luxury boulevard. Frankfurt Fashion Week sets new impulses in this area of conflict. And in the middle of all this is Neonyt. The signs are pointing to a new beginning - a restart for the entire fashion industry, together we are taking sustainability to the next level - the focus topics Applied Sustainability and Applied Digitization are creating a completely new Fashion Week ecosystem in the metropolis by the Main.
 

If everything works out, Neonyt can be held again as a face-to-face event for the first time in July 2021. What are your plans? What and who can visitors look forward to? And what backup is there for a worst-case scenario?

Thimo Schwenzfeier: Of course, due to the currently ongoing tense situation around Covid-19, it is difficult to make binding statements about the next physical event. However, we are cur rently expecting the situation to ease into the summer summer 2021 is therefore on the health of everyone - exhibitors, visitors, partners and employees of Neonyt. Messe Frankfurt has developed a concept that includes detailed hygienic measures: Hygiene, distance and fresh air supply are important factors, which we coordinate with the responsible authorities in Frankfurt and those in charge of Frankfurt Fashion Week. In due course, the Neonyt community will receive advice and recommendations for the trade show attendance and participation, that comply with current regulations. We have not yet thought about a concrete backup for a worst-case scenario, as we are currently anticipating a physical B2B event - but the last two seasons have shown, should it not be possible to hold the Neonyt face-to-face, that we are quite well positioned with the digital Neonyt on Air and could certainly adapt the format for another summer event. We regularly exchange ideas with all market participants and try to get a sense of opinions and wishes from our community through surveys. Wait and see, one might say - in the end, we also have to act according to what the current health situation allows and what decisions are made by politicians.

The Interview was conducted by Ines Chucholowius,
Managing Partner, Textination GmbH

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

The history of the STF Swiss Textile & Fashion Institute began in 1881. In this year Pablo Picasso was born and Billy the Kid was shot. The Tales of Hoffmann by Jacques Offenbach was premiered and Thomas Alva Edison built the world's first electric power station. The Breuninger department store opened at Stuttgart's market square and Rudolph Karstadt's first store in Wismar.
What led to the foundation of STF during this period of time and what values do you still feel committed to today?
In 1881, the textile industry in Switzerland was thriving. Companies in the sector of spinning, weaving, finishing and others burgeoned. However, there was a shortage of trained specialists who could have operated or repaired the machines. This is why the companies teamed up and founded the STF Swiss Textile & Fashion Institute - a place for education and training of specialists for the Swiss textile and clothing industry. For this reason, the STF is still organized as a cooperative today. Therefore, we are still committed to the values of competence, customer orientation, innovation, inspiration and passion to this day.

If you had to introduce your educational institution in 100 words to someone who doesn't know the Schweizerische Textilfachschule: How does the school define itself today and on which fields of activity does it focus?
The STF Swiss Textile & Fashion Institute stands for sustainable educational competence covering the entire life cycle of a textile, fashion or lifestyle product. With the "STF-LAB", the STF positions itself as an educational service provider with three business fields. The core field is "Education", where the STF offers numerous training and further education courses, from basic education to bachelor's and master's degrees. In the "Incubator & Makerspace" (STF Studio), the main focus is on shared infrastructure, mutual inspiration and the thereby together achieved progress. In the third business field, "Think Tank & Consulting", the school acts as a think tank, where experts can be "hired" and part-time management is offered.

Keyword life-long education: What further education programs does the STF offer for the textile and clothing industry, even after a successful degree?
Which industry sectors and which countries are you focusing on?
Firstly, we offer a variety of informal modular courses for the textile and clothing industry as well as retail, in which one can achieve a good overview of a specific topic within 45 lessons. Such as: Welding & Bonding, Smart & Functional Textiles, Start-up in Fashion or the Steiger Stitch Module, where you learn to program your own knitting designs and then knit them on a "Shared Machine" at STF. We also offer two-week intensive summer courses each year, for example in Sustainable Fashion Design. In terms of formal education, I can recommend our master’s program in Product Management Fashion & Textile in German or our two CAS in Sustainability Management in Textiles. Once with face-to-face classes in German and once via e-learning in English. At the moment, we are focusing our programs on Germany, Austria and Switzerland (DACH region). Our internationalization strategy was abruptly stopped due to Covid-19. With our English master's programs, we were focusing particularly on the Indian and Chinese markets We are now strategically repositioning ourselves with English language courses and will start marketing again from 2022 onwards. The goal is to provide flexible, modular master's programs with a high e-learning component, so that costs remain moderate and travelling can be reduced.

Sustainability has changed from a buzzword to a matter of course: The latest OTTO Trend Study even says, that sustainable consumption has entered the mainstream society. What does this mean for the textile and clothing industry? Are the companies positioned in terms of personnel in such a way, that they have professionally incorporated this complex of topics into their service portfolio?
Swiss companies have recognized, that they only have a chance against foreign competitors, if they are capable of innovation, consistently operating in a niche and can stand out through sustainable production. Sustainability is therefore an absolutely central USP. With this in mind, many companies are dealing this and, of course, also send their employees to us for further training.

The STF offers - so far being the only one in the German-speaking area - an internationally recognized further education in the field of Sustainability Management in Textiles as a Certificate of Advanced Studies CAS. Which sub-areas from design, production, process optimization to marketing does the certificate cover?
The STF offers the internationally recognized University of Applied Sciences certificate in collaboration with SUPSI, the Scuola Universitaria Professionale della Svizzera Italiana in Ticino.

In the degree program, we look from a holistic perspective and at the entire value chain of a textile, i.e. from design to production and to marketing, global challenges, where sustainability acts as a multilateral solution. In addition, the normative and strategic management of sustainability, topics related to social responsibility as well as initiatives and standards for the textile industry are highlighted. An important element of the CAS are raw materials and products, i.e. not only sustainable fibers but also fabrics or the use of chemical agents. Last but not least, aspects around biodiversity, animal welfare, marketing, labeling as well as possible future scenarios and best practice examples are highlighted.

Who could be interested in the CAS Sustainability Management in Textiles and why? What impact can the certificate have on a career?
The CAS is attractive for managers who are generally concerned about the strategic orientation of a company, as well as for specialist employees in design, product development, purchasing, sales or quality management who are responsible for operationalizing the sustainability strategy. And of course we always welcome young designers with their own fashion labels willing to break new, sustainable grounds and to stand out from the rest. The push in professional life is strongly related to one's own personality. So far, however, all graduates have found attending the further education program to be extremely beneficial for their own career paths.

What about the formal aspects of the CAS? For example, are there selection criteria, by when do you have to register, what does the curriculum look like, and what are the fees for attendants?
We start the educational courses at the end of August each year. Early registration, preferably by mid-May, is recommended to secure a place. In the face-to-face course, 120 lessons take place in Zurich and Ticino, costs of CHF 5,900. -, including teaching materials and examination fees, can be expected. In the e-learning course, with a few days of on-site attendance, the content is taught synchronously by Microsoft Teams, usually by the same lecturers. Here, the fee is CHF 5,600.

These costs do not include personal expenses as well as travel and accommodation costs.

Those who are interested can find the facts & figures on our homepage (available in German only):
(www.stf.ch/kurse/cas or www.stf.ch/kurse/cas-online)

The COVID-19 pandemic has clearly shown us the limitations of mobility. How have you responded to this as an educational institution?
Physical limitations can easily be overcome with e-learning. One of the reasons why our classes continued regularly throughout the pandemic period. For the period after Covid-19, we are planning, in addition to face-to-face study modules, further online-only seminars, such as our CAS-Online. These will be offered increasingly in English as well. We are also currently testing possible forms of hybrid lessons. Meaning, while some are educated on-site in Zurich, people who have to travel a long way, such as those from Germany, Austria and Switzerland (DACH region), can attend the lessons virtually and live from a distance.

The past year has left its mark on the textile and apparel industry. When you look back on a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement?
It was definitely a year of a state of emergency! One positive aspect is, that we at STF were ready and able to teach online from day one of the lockdown. The learners, students and my team all showed the greatest understanding and flexibility. But as an institute in the textile, fashion and lifestyle sector, teaching also thrives on visual materials. Being able to feel and smell the yarns and fabrics, as well as to discuss the experiences in person, are important learning experiences. It is definitely a challenge to implement such key learning elements online. Overall, Covid-19 has catapulted us forward as an institution in regards to the topic of digitization by what feels like two years. However, I would be grateful if we could return to normality as soon as possible and to an everyday life with "less distance".

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which decision that you made for the STF profile are you particularly pleased about?
I'm proud to say that most of the projects we tackle are successful. There is almost always a way. Sometimes, as you move forward, you just have to adjust the direction a bit to get where you want to go. A groundbreaking innovation was certainly the modularization of (almost) all degree programs. Students can therefore benefit from a wide range of choices and create their own curriculum.

A second decision I'm grateful for was that, as a small institute, we invested a lot in expanding our digital capabilities and infrastructure at a very early stage, which we are now benefiting from. With very well-trained lecturers and a learning platform, a VM platform and modern 3D software in various subject areas, we consider ourselves a pioneer in e-learning and digitalization across Europe. Capabilities, which also pay off in terms of sustainability.

The interview was conducted by Ines Chucholowius, Managing Director of Textination GmbH

 

Further information:

• Master in Product Management Fashion & Textile
  www.stf.ch/kurse/master-pm/
• CAS in Sustainability Management in Textiles
  (in German with classroom instruction and in English as an online course of study)
  www.stf.ch/kurse/cas/ or www.stf.ch/kurse/cas-online/

The Carl Meiser GmbH & Co. KG - started in the early 1950s as a day- and nightwear manufacturer. Over the last 20 years the company has become a specialist in the field of technical textiles. With its brand nopma Technical Textiles the company is present as developer and producer of textile solutions via coatings. The main products are nopma anti-slip - textiles with anti-slip effect, nopma adhesion - adhesive pre-coated films, spacer fabrics and substrates for lamination in automotive interiors, nopma ceramics - abrasive more resistant textile surfaces and nopma silicones - silicone coatings on textile surfaces.

Textination talked to the managing director, Jens Meiser, who joined the company in 2005, realigned the division and developed it into a service provider, about his plans and objectives.

Founded in 1952, Carl Meiser GmbH & Co.KG has changed from a day- and nightwear manufacturer to an innovator in the field of technical textiles, presenting themselves as a specialist for plastic-based coating processes. If you had to introduce yourself in 100 words to someone who does not know the company: What has influenced you most in this development process and what makes you unique?
Innovation is the new normal - This has been true for the textile industry not just since Sars CoV-2. Our industry was one of the first to be disrupted in the early 1990s and has always been subject to constant change. This urge for further development, which is essential for survival, has left its mark on us intensively and has enabled us to manage huge leaps in innovation in recent years

Today we regard ourselves as an innovative development and production service provider with a focus on textile coating. We develop and produce almost exclusively customized special solutions.

Through the combination of coatings on textiles these hybrid materials receive completely new properties.

You manufacture exclusively at your location in Germany. Why? Have you never been tempted to set up subsidiaries in other countries, for example to benefit from lower wage levels?
Today we supply global supply chains from our headquarter in southern Germany. Although we produce in a high-wage country, much more important for us are know-how and the drive of our team to create something new. Globalization will continue to be the key to success in the future. Therefore, subsidiaries in North America and Asia could be very interesting for us in the medium- and long-term perspective. However, this is still too early for us.

You use CIP and Kaizen techniques intensively in your company. How did a Japanese concept come about in the Swabian Alb?
KAIZEN, the change for the better, are actually German virtues. The urge to improve and optimize things is in all of us. Due to the continuous improvement process we do not stand still but evolve constantly. Besides, there is the personal affinity to Japan. A look at another culture simply opens the horizon. And if you additionally recognize parallels in the working methods, it’s even better. 

10 years ago, you turned your attention to new markets: aviation, automotive, protection, caravan and furniture manufacturing, to name just a few. Some of these segments have collapsed significantly during the Covid 19 pandemic. What market development do you expect in the medium term and what consequences will this have for your company?
Of course, the aviation or automotive industry, for example, have substantial problems during or due to the Covid-19 pandemic. Quite honestly, many of these problems existed before. They were further tightened, as if a fire accelerator has been used. Of course, these cut-backs are also hitting us hard economically. But we are pursuing long-term goals. As a medium-sized company, you have to have the resilience to continue on your path. Thanks to our specialisation and the split of our industrial sectors, which we drive forward every day, we manage to decouple ourselves more and more from economic developments in individual industries. For our customers this is a great advantage of relying on a very stable partner with long-term orientation.

We are positive about the future. Megatrends like sustainability, digitization and ongoing globalization will lead to new business models in the above-mentioned sectors, as in many others, and to renewed growth. Our coatings on textiles and flexible woven materials can contribute a wide range of solutions to this. If, for example, materials become lighter with identical usage properties or suddenly become biodegradable, because of biodegradable plastics, many new opportunities will arise.

Tailor-made instead of solutions for major customers: The topic of individualization down to batch size 1 is making up a large part of the discussion today. In 2015, you opened a large development laboratory where you have a wide range of testing technologies for textiles and plastics available. What do you think about individual product solutions, and in which application areas have you successfully implemented them?
In principle, we do not use any standards. We live individualization with the smallest possible batch sizes. In our field, we do not manage batch size 1, but we start with MOQs of 300 running meters at process-safe series production. We have very few finished products, and above all we have no collections. Our development laboratory is the key for this. Together with our customers we have the possibilities to realize very lean development processes.

Even on a laboratory scale, we can develop and test new products within just a few hours. We then strive to scale up to production at a very early stage in order to obtain production series results. This way, we offer our clients speed and power that represent a special potential for our partners.

You register important input factors in the production process and evaluate them in monthly environmental analyses. What are these factors in concrete terms and to what extent have their analyses already changed production operations? How do you define environmental management for your company?
For us, environmental management means a holistic approach. In principle, we operate production units and manufacture products that consume many resources. Due to the high production volumes, this continues to accumulate. Because of this, it is self-understanding that we record and evaluate our input and output flows and derive measures from them. This makes economic sense, but is also necessary because of our responsibility for our environment. Specifically, these are energy consumption values, consumption data of primary chemicals, electricity load peaks, our Co2 footprint, just to name a few. This consideration has changed us in many areas. Today we operate a power plant with gas condensing technology, our free roof areas are greened or carry photovoltaic modules, we offer our employees and visitors electric filling stations and finally we have converted the entire power supply of our factory to environmentally friendly hydroelectric power.

With nopma, you have been building up a brand for the technical textiles industry since several years and communicate this via an Individual website parallel to Carl Meiser GmbH & Co. KG. How did this brand name come about and what is the product portfolio behind it?
This is the name of a first technical textile product from the 1990s. It was a textile - coated with dots. Dots on a knitted fabric. NOPMA. My father created this brand.

In 2016 you invested in an additional production line for nopma products and were able to start a directly serial delivery in the NAFTA area. How do you currently assess the market opportunities for North America and Mexico?
We continue to see opportunities in globalization and thus on the North American market also. However, these markets are still severely affected by the pandemic and there are major distortions. When these return to normal, we surely will see more success on these markets again.

As an innovation leader, Meiser offers solvent-free PU adhesive systems as pre-coatings for lamination. How do you assess the importance of such innovations in the context of REACH?
These innovations offer our customers the opportunity to decouple themselves from the pressure REACH triggers in some industries. However, we also have some products that have been developed newly in recent months. This keeps us busy, but also creates opportunities to open up new market segments.

How have you felt about the corona era to date - as a company and personally? What would you on no account want to go through again and what might you even consider maintaining on a daily basis?
I think this time has also strengthened us as a society, as people and even as entrepreneurs. Each crisis you go through makes you a little more relaxed for the unforeseen, but also more motivated to achieve your goals. In my opinion, there have been a lot of positive things in the last few months. Suddenly, for example, digitalization tools have become accepted in our everyday lives, and I feel that people are paying more attention to others again. Hopefully this will stay this way.

The futuristic "tube" escalator at the Elbphilharmonie Concert Hall is just as impressive as the building itself and the longest escalator in western Europe. In August, a start-up based in Cologne installed an UV technology that keeps the handrails clean at all times. At the same time, you presented an antiviral functional coating that can be applied to all textiles in the form of yard goods. How does this work and for what purposes will this technology be suitable?
We have already been working with antimicrobial finishing techniques for many years. This already started with the swine flu in 2009/2010, when we made initial contacts with a young start-up and launched a development. Due to a lack of market interest, however, this had to be discontinued after a few months. Today we are experts in the field of "antimicrobial equipment by means of coatings". We were also able to build up an enormous amount of knowledge on the subject of approval and biocide regulation. Today, we can support our customers holistically in these areas. The function by skin-compatible active substances from the cosmetics sector with a vesicle booster can kill viruses and bacteria within a few minutes.
Since the pandemic has shown us the enormous importance of a new level of hygiene, the applications are very diverse and differentiated. We have already realized the use in personal protective equipment, work furniture, vehicles and for example gloves. In principle, every application is predestined where textile carriers are exposed to many touches by different persons in high frequency. Here our nopma products offer a new level of protection and hygiene.

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. In retrospect - about which entrepreneurial decision are you particularly glad to have made it?
We fail again and again. This is part of the game. But it has never happened that we did not learn anything. The pandemic situation is another good example. In spring we accepted our corporate responsibility for our society and were one of two companies in Baden-Württemberg to achieve certification for FFP protective masks. Since we did not want to participate in the revolver market at that time, we offered these products only to the public sector at favourable pre-crisis prices. However, the decision makers could not make up their minds for weeks and did not order. This disappointed our whole team very much at that time. Today we have overcome this and have taken a lot of knowledge with us from this development.

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

Die Veranstalter der Intertextile Shanghai Apparel Fabrics sind entschlossen, digitale Lösungen zu nutzen und so Aussteller und Besucher zu unterstützen, die weder an der Frühjahrsausgabe der Intertextile in Shanghai im März, noch an der kommenden Herbstausgabe vom 23. - 25. September teilnehmen konnten und können. Zu der in diesem Monat stattfindenden Messe werden rund 3.400 Aussteller aus mehr als 20 Ländern und Regionen erwartet. Mit der mobilen Intertextile-App, einer Online-Business-Matching-Plattform mit verschiedenen Zusatzfunktionen, nutzt die Intertextile weiterhin ihr vielfältiges Netzwerk in der Textilindustrie, um bei der Adressierung von Beschaffungsbedarf und der Entwicklung neuer Geschäftschancen zu helfen.

"Um uns auf die Herbstausgabe der Intertextile vorzubereiten, haben wir in engem Kontakt mit Ausstellern und Besuchern aus Übersee gestanden. Uns ist bewusst, dass einige im September möglicherweise nicht nach China reisen werden können. Wir verstehen, dass in diesen Zeiten alternative Lösungen notwendig sind, um unseren Ausstellern und Besuchern dabei zu helfen, die durch den Ausbruch von COVID-19 verursachten Hemmnisse zu überwinden. Deshalb haben wir die derzeit verfügbaren Online-Tools und -Dienste evaluiert und nach neuen Wegen gesucht, um die Branche digital zu verbinden ", sagte Wendy Wen, Senior General Manager der Messe Frankfurt (HK) Ltd.

"Unsere digitalen Lösungen werden allen Szenarien gerecht - Lieferanten und Einkäufer aus dem In- und Ausland, die seit dem Ausbleiben der Frühjahrsausgabe von Intertextile bestrebt waren, miteinander in Kontakt zu treten, und dies gleichzeitig als Werbemöglichkeit oder Geschäfts- und Networking-Angebote vor der Herbst-Ausgabe nutzen. Dies wird einen nahtlosen Informationsaustausch für internationale Online- und Offline-Geschäfte vor, während und nach der Messe ermöglichen, um die Erholung der Branche wirklich zu unterstützen ", so Frau Wen weiter.

Maximierung der Bekanntheit und der Geschäftsmöglichkeiten von Marken:
Mit den digitalen Lösungen der Intertextile erhalten Aussteller Zugriff auf deren wertvolle Datenbank - mehr als 100.000 Käufer aus über 100 Ländern und Regionen. Um inländische Käufer zu erreichen, können Aussteller die mobile Intertextile-App herunterladen und selbst Produktinformationen und Fotos hochladen. Sie können mit Käufern interagieren indem sie ihre jüngsten Unternehmensneuigkeiten, Entwicklungen und Verkaufsförderungsmaßnahmen teilen.
Die Aussteller haben außerdem Zugriff auf die Kontakte der Käufer, sodass sie über die integrierte Messenger-Funktion der App Online- oder Vor-Ort-Meetings im Voraus planen können. Die mobile App enthält Informationen zur Messe wie beispielsweise Updates zu Karten, Verkehr und Rahmenprogrammen, was sie zu einem All-in-One-Tool für Aussteller macht, die Komfort auf der Messe und gleichzeitig zusätzliche Aufmerksamkeit bevorzugen, die nicht auf die dreitägige Ausstellungsdauer beschränkt ist.

Als besondere Maßnahme als Reaktion auf COVID-19 erweitert die Intertextile ihr Angebot für Aussteller und Besucher, auf deren Online-Business-Matching-Plattform Connect PLUS zugreifen zu können. Diese wird normalerweise nur zur Planung von Geschäftstreffen vor Ort vor der Messe verwendet. Connect PLUS ist jetzt verfügbar für Online-Business-Matching vor und nach der Messe. Basierend auf datengesteuerten intelligenten Empfehlungen können Aussteller Käuferprofile aus Übersee aus der Intertextile-Datenbank abrufen und proaktiv Verbindungsanfragen senden. Mit Instant Messaging- und Videoanruffunktionen eignet sich die Plattform für Aussteller, um Käufer aus Übersee zu kontaktieren, die nicht an der Intertextile teilnehmen können. Dies ist auch ein perfektes Instrument für das Business-Matching nach der Veranstaltung und zur Steigerung der Sourcing-Effizienz. Aussteller können darüber hinaus Sponsoren-Pakete nutzen, um auf der Plattform zu werben und so ihre Bekanntheit steigern.

Weitere Informationen zu den digitalen Lösungen der Intertextile finden Sie online: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online-Inhalte für Teilnehmer aus Übersee
Das Team der Intertextile bereitet eine verstärkte Weitergabe von Inhalten vor der Veranstaltung in Form von Webinaren vor, die als "Textile e-Dialogue" -Serie bezeichnet werden. Durch die Bewerbung von Aussteller-Webinaren vor der Veranstaltung über Newsletter und die Website der Messe, wird dies dem Online-Publikum ermöglichen, um sich über die neuesten Branchennachrichten zu informieren und gleichzeitig mit den Ausstellern über Fragen und Antworten zu interagieren.

Während der Messe werden Rahmenprogramme wie Produktpräsentationen für Käufer vor Ort und das Online-Publikum live übertragen, die wiederum in Echtzeit Fragen stellen und Antworten bekommen können. Die Präsentationen werden aufgezeichnet und zum Anzeigen und Teilen auf Social-Media-Plattformen zur Verfügung gestellt, so dass Aussteller und Käufer aus Übersee und aus verschiedenen Zeitzonen die Highlights der Messe nach Belieben kennenlernen können.

Intertextile Shanghai Apparel Fabrics - Die Herbstausgabe 2020 findet vom 23. bis 25. September gleichzeitig mit der Yarn Expo Autumn, der CHIC und der PH Value im Nationalen Ausstellungs- und Kongresszentrum (Shanghai) statt. Die Messe wird von der Messe Frankfurt (HK) Ltd., dem Sub-Council of Textile Industry, CCPIT, und dem China Textile Information Center gemeinsam organisiert.