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Price pressure, reluctance to buy and changing demands on the longevity of products. Retailers around the world are facing similar challenges. Heimtextil Trends 25/26, curated by the Milan-based design platform Alcova, consciously addresses these challenges and provides valuable inspiration and conclusive solutions. Visitors will find these in the Trend Arena in Hall 3.0 at Heimtextil from 14 to 17 January 2025.

With its three themes - ‘Naturally Uneven’, ‘Radically Restructured’ and ‘Regenerative’ - Heimtextil Trends 25/26 focuses on key values such as integrity, longevity and ecological awareness. These themes reflect what is becoming increasingly important to customers: Products that not only impress with their aesthetics, but also fulfil ethical and ecological requirements. These approaches can be experienced live in the Trend Arena - from material qualities and colours to innovative production processes. Retailers will be given concrete inspiration and tools to orientate their product range towards more conscious consumption. After all, consumers' purchasing decisions are clear: long-lasting, highquality products that are also produced in a socially and environmentally responsible way are very popular. A recent study conducted by IFH on behalf of Messe Frankfurt confirms this. Consumers are becoming increasingly selective and weigh things up carefully before making a purchase decision. When they decide in favour of a product, it must be convincing in all areas: durable, high quality - but also sustainable. After all, the majority of Europeans attach great importance to sustainability when it comes to home textiles. Aspects such as long-lasting products, recyclable materials and transparency are among the key criteria.

The beauty of the imperfect: ‘Naturally Uneven’
‘Naturally Uneven’ celebrates the rawness and authenticity of natural materials. Fabrics such as linen, hemp, jute and wool stand for organic structures and handmade perfection in the imperfect. Small imperfections and natural grains make each piece unique and tell stories of craftsmanship and originality. The colour palette emphasises this natural aesthetic: soft grey like untreated stone, unbleached fibre tones and the delicate ‘Rose of Permanence’, which symbolises down-to-earthness and timelessness.

Innovation meets sustainability: ‘Radically Restructured’
This theme shows how advanced technologies and environmentally conscious design merge. The focus is on recycled materials that minimise the consumption of resources and set new standards in textile production. Heavy and light, transparent and opaque - these contrasts create a fascinating interplay of structure and appearance. In terms of colour, bold shades such as ‘End of Petrol’ and ‘New Green Deal’ dominate, visualising the upheaval. Techniques such as 3D weaving, digital printing and laser cutting reflect the innovative power that characterises this approach.

Redefining circular thinking: ‘Regenerative’
‘Regenerative’ embodies the principles of renewal, growth and circularity for customers who want to help shape a more sustainable future. Here you will find a mix of natural, recycled and bio-based fibres from linen, hemp and recycled wool to textiles that have been upcycled or reused. Handcrafted elements and techniques underline the focus on imperfection and individuality, while colours such as ‘Regenerative Azure’ or ‘Repairable Green’ convey the theme in all its many facets.

Under the theme "New Sensitivity", textile transformation is the focus of Heimtextil Trends 24/25. Three approaches show ways to a more sensitive world of textiles: the plant-based production of textiles, the support of textile cycles by technology and the bioengineered use of natural ingredients. In addition, Future Materials curates regenerative materials and designs.
 
After last year's focus on circular solutions, Heimtextil Trends 24/25 will once again shed light on transformative textile innovations.
Under the title "New Sensitivity," the focus is on innovations and changes in the composition of textiles, in addition to aesthetic aspects. "In this context, sensitivity means considering the impact on the environment when making a decision or creating a product. Understanding how natural ecosystems work and prioritising balance as the default are key," says Anja Bisgaard Gaede, Founder of SPOTT trends & business.

How does New Sensitivity translate into something concrete in the lifestyle industry, and what does having a sensitive approach to design and products mean? Also the adoption of Artificial General Intelligence (AGI) is transforming current times. AGI has the potential to bring innovative solutions and help tackle significant challenges, also in the textile industry. However, AGI can have the opposite effect on society. AGI needs the mindset of New Sensitivity that helps simplify complexity, expand creativity, and find unseen solutions, also within the world of textiles.
     
"With Heimtextil Trends 24/25: New Sensitivity, we encourage the textile industry to approach the future with thoughtfulness and consideration. Specifically, we see this change in three different trends for a more sensitive world of textiles: biotechnical, plant-based and technological," Bisgaard Gaede continues.

Plant-based: textiles made from plant crops or plant by-products
Plant-based textiles mean that the fibres are derived from something that grows rather than being synthetically produced. The sustainable advantage of plant-based textiles is that their origin is natural and, therefore, more able to recirculate in existing ecosystems. They can be divided into two groups. The first group of textiles are made from plant crops. New resilient crops like cactus, hemp, abaca, seaweed, and rubber offer new sustainable textile solutions. Because of mechanical extraction, they can grow despite climate changes and require fewer chemicals in their development. The second group consists of textiles made of plant by-products which are leftover raw materials from production such as banana, olive, persimmon and hemp.

Technological: technology and technical solutions transforming textiles
Technology can support the transformation of textiles through the use of different methods: upcycling and recycling of textiles, textile construction, and textile design. Due to decades of production, textiles are now a material available in abundance. Developing technologies for recycling textile waste and methods for upcycling textiles increases the circular usage of existing textiles. Furthermore, old textile construction techniques also offer pathways to sustainable solutions: For instance, using knitting technology for furniture upholstery produces less fabric waste; alternatively, weaving technique allows the creation of several colours using only a few coloured yarns. Textile Design Thinking is another method that addresses critical issues such as energy usage and durability of natural fibres and enhances these through technological textile advancement.

Bio-engineered: engineered to enhance bio-degrading
To a certain degree, bio-engineered textiles represent a fusion of plant-based and technological textiles. Bio-engineering bridges nature and technology and transforms the way textiles are made. They can be divided into two directions: fully bio-engineered and bio-degradable textiles. In the production of fully bio-engineered textiles nature-inspired strategies are adopted. Instead of growing plants and extracting their fibres, textiles are made from the protein, carbohydrates, or bacteria in corn, grass, and cane sugar. Manufacturing involves a bio-molecular process that creates filaments which are made into yarn. The sustainable advantage of bio-engineered textiles is that they can have some of the same functionalities as synthetically produced textiles, while still being biodegradable because of their natural origin. Biodegradable fibres can be added to conventional textiles like polyester to enhance the conventional textiles’ ability to revert to materials found in nature and hence biodegrade in natural environments such as water or soil. Although not biodegrading completely, these bio-enhanced textiles will biodegrade up to 93 % compared to conventional textiles.

Heimtextil Trends 24/25: new colourways
A sensitive approach to colouring methods is expressed by a dynamic yet subtle colour palette created through natural pigments deriving from the earth, as traditional colouring processes are brought to the next level through innovative bioengineering technology. In pursuit of creating colours that evoke emotions in our senses while at the same time respecting our values in protecting the environment, we see colour bacteria growing pigments generating hues with great richness and depth.
               
This New Sensitivity includes acceptance of natural colour flows, as colours may fade with time or morph into new colourways. The colourways for Heimtextil Trends 24/25 were inspired by natural colours deriving from avocado seeds, algae, living bacteria, antique pigments such as raw sienna, and bio-engineered indigo and cochineal. The high black component in most colours allows for widespread application and a greater variety of combinations. The punchy saturated accents enhance our senses as they lift our spirits. In contrast, the grounding neutrals in different shades of grey, terra and even dark purple allow for calmness and tranquillity.

Future Materials: regenerative design
How are regenerative textiles and materials defined? Regenerative design is dedicated to developing holistic creative practices that restore or renew resources, have a positive impact on the environment, and encourage communities to thrive. For Heimtextil 2024, design futures consultancy FranklinTill is curating a global showcase of cutting-edge textiles and materials to illustrate the principles of regenerative design and recognize pioneering designers, producers and manufacturers who are at the forefront of regenerative design.
The Trend Space at Heimtextil in Frankfurt, Germany, January 9-12, 2023, will showcase these pioneering solutions in an inspiring way. In addition, Heimtextil Trends will offer visitors orientation and insights into the future of home and contract textiles in the form of workshops, lectures and other interactive formats.

The Heimtextil Trend Preview 23/24 presented future-oriented design concepts and inspiration for the textile furnishing sector. With ‘Textiles Matter’, Heimtextil 2023 wants to set the benchmark for tomorrow’s forward-facing and sustainable textile furnishing. Hence, the focus is on circularity. Marta Giralt Dunjó of futures research agency FranklinTill (Great Britain) presented the design prognoses for 23/24. At the coming Heimtextil in Frankfurt am Main from 10 to 13 January 2023, the presentations of new products will generate stimulating impulses in the Trend Space.

The Heimtextil Trend Council – consisting of FranklinTill Studio (London), Stijlinstituut Amsterdam and Denmark’s SPOTT Trends & Business agency – offers insights into the future of the national and international market. The focus is more than ever before on sustainability and the circular economy, the main factors in setting the trends for the season 23/24.

Textiles Matter: bear responsibility
Textiles are an integral part of modern life. The material applications and the manufacturing processes are no less multifarious than user expectations. And this represents a great challenge for the international textile industry, which obtains its raw materials from a broad spectrum of sources and uses numerous processes to make a huge variety of products. This offers a great potential for the sustainable development of the textile industry in the future. The Heimtextil Trends show ways in which this potential can be utilized and sustainable developments promoted. Under the motto ‘Textiles Matter’, visitors can explore concepts for increased circularity, which will generate new impulses for the sustainable market of the future.

"Considering the state of environmental emergency we are currently living through, the textile industry has a responsibility to examine its processes, and change for the better. That is why for this edition of the Heimtextil Trends we are taking a material’s first approach, and focusing on the sourcing, design, and sustainability of materials. Textiles Matter showcases the potential of circularity and celebrates design initiatives that are beautiful, relevant and importantly sustainable”, explains Marta Giralt Dunjó of FranklinTill.

Change via circularity
The Trend Space at the coming Heimtextil 2023 will revolve around ideas and solutions for circularity in the textile sector. How can textiles be produced in a sustainable way? What recycling options are there? What does the optimum recycling of textile products look like? Within the framework of the circular economy, materials are continuously reused. On the one hand, this reduces the need for new raw materials and, on the other hand, cuts the amount of waste generated. In the technical cycle, inorganic materials, such as nylon, polyester, plastic and metal, can be recycled with no loss of quality. In the biological cycle, organic materials, such as linen and bast fibres, are returned to nature at the end of their useful life. This is the basis of the four trend themes: ‘Make and Remake’, ‘Continuous’, ‘From Earth’ and ‘Nature Engineered’.

Make and Remake
Pre-used materials, deadstock and remnant textiles are given a new lease of life with the focus shifting to the aesthetics of repair and taking the form of a specific design element of the recycled product. Bright and joyful colours and techniques, such as overprinting, overdyeing, bricolage, collage and patchwork, result in new and creative products. Layered colour patterns and graphics lead to bold and maximalist, yet conscious, designs.

Continuous
The Continuous trend theme describes closed-loop systems in which materials are recycled into new, waste-free products again and again. Putative waste materials are separated out and reprocessed as new fibres, composites and textiles. Thus, synthetic and cellulose yarns can be produced zero-waste. Thanks to technically advanced reclamation processes, the materials retain their original quality and aesthetic. Practicality, essentialism and longevity determine the design of Continuous products.

From Earth
This theme focuses on the natural world and harmony with the nature of organic materials. Natural colours communicate warmth and softness. Imperfect textures, signs of wear and irregularities create ecological and earth-born aesthetics. Earthen and botanic shades, natural variation and tactile richness dominate the From Earth segment. Unrefined and raw surfaces, unbleached textiles and natural dyes celebrate materials in their original states.

Nature Engineered
Nature Engineered uses mechanical means to elevate and perfect organic materials, such as bast fibres, hemp, linen and nettles. Cutting-edge techniques process natural textiles into sophisticated and smart products. Combined with shades of beige and brown, clean lines and shapes are the distinguishing features of this theme.

Meeting business partners, discovering new products and gaining inspiration – all will be possible again when Heimtextil 2022 opens its doors in Frankfurt am Main from 11 to 14 January. With registrations from around 1,600 exhibitors from 50 countries, the Trade Fair for Home and Contract Textiles anticipates a highly promising return to the international stage. The Heimtextil Team has begun the decisive preparatory phase for this international meeting place for the sector with great commitment and enthusiasm.

“With four months still to go, there has been a tremendous response to Heimtextil 2022, especially from the international side. The yearning for personal encounters and the chance to examine the latest products in reality is greater than ever before. We are looking forward very much to welcoming the sector back to our fair and exhibition centre and have complete confidence that Heimtextil 2022 will be a safe and successful event for all concerned”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

Trendsetting themes and a multifaceted product spectrum
In addition to the extensive spectrum of products to be seen, Heimtextil 2022 will offer inspiration and an attractive range of information services and events to help visitors discover the latest market developments in the sector. In particular, the presentation of the Heimtextil Trends provides in-depth insights into tomorrow’s furnishing themes. Also at Heimtextil, Interior.Architecture.Hospitality will spotlight offers for (interior) architects and hospitality experts. Moreover, particular emphasis will be given to the on-trend subject of healthy sleep, including numerous advisory services and products for the specialist bed trade. In this connection, the Heimtextil Sleep & More Conference will be a meeting place for representatives of the specialist bed trade with a high-grade programme of lectures, discussions and product presentations to choose from. Another important focal point at Heimtextil 2022 will be far‑reaching aspects for greater sustainability. Naturally, detailed information will also be available about this topic. Other highlights include presentations by Trevira and DecoTeam.

Digital services to supplement the trade fair
The range of products and information at Heimtextil 2022 will be rounded off by a blend of digital services. For example, the complete spectrum of Heimtextil Trends will be available for the first time in digital form – richly illustrated and visualised with the latest colours, designer features and short films. The Future Materials Library is also online with a first-class selection of sustainable material innovations. Also in planning are videos on demand about many of the items on the programme and tours of the fair via audio guides.

Another digital service provided by Messe Frankfurt is the order and data-management portal Nextrade, which offers a digital 24/7 business relationship between dealers and suppliers. The first digital B2B marketplace for the home and living, Nextrade brings together the demand and supply sides of the whole sector online and thus generates substantial value added for both sides.

How can the major sustainability challenges in the textile industry be met? The textile services industry, whose business model has always been based on durability and re-use, has an important role to play here as ambassador. In the run-up to Texcare International, Elena Lai, Secretary General European Textile Services Association (ETSA), talks about these challenges and her expectations for Texcare International from 27 November to 1 December 2021.

The textile sector was identified as a priority sector in the European Green Deal and in the Circular Economy Action Plan. What are the implications for the European textile services industry?
Elena Lai: We are in a truly historic and exciting time for the textile services industry. We are all well-aware that our industry is the key to providing sustainable solutions and ecofriendly best practice. We had a series of webinars at ETSA dedicated to sustainability and circular economy being key elements of the Green Deal and our larger companies such as industrial laundries, key textile manufacturers and innovative machinery companies, are all up to the task and providing effective solutions. Our national associations too, members of ETSA, are all working synergistically to exchange their best ways forward, in Europe and beyond as we have also partners from the US. These efforts within ETSA’s value chain make us really proud and eager to go the extra mile, guiding our members also towards those areas which seem to be the most challenging. For instance, the new EU Climate Law, which calls for 55% CO₂ reductions by 2030: this means that European industries will all have to do better to make us reach these targets in less than nine years. We know ETSA could represent the right network to identify the best way forward on this issue and truly perform and deliver what the EU is advocating for.

How can the textile services industry contribute to achieving circular economy in the textile industry?
Elena Lai: The business model of textile services is inherently circular. By having a business model which is focused on renting and reusing textiles we can see a litany of benefits that it can offer to the EU’s Circular Economy Action Plan. Firstly, in renting textiles. Through rented textile services, textile service companies can extend the lifecycle of products and thus reduce the amount of production that is necessary to occur in the first place, while also reducing the amount of wastewater and energy needed in the laundry process. Secondly, through re-use and repair textile products can remain in consumer hands for longer, which is paramount as our industry is one that battles against planned obsolescence. Both of these are important pillars to our industries that will help both consumers and the planet. Lastly, by continuing to expand recycling and upcycling we can minimise waste, ensuring that a product stays inside the European economy as long as possible. These are all important steps and help us do our part to help Europe reach its emissions and sustainability goals.

Textile recycling is a very important point. How do you think the textile recycling rate can be increased?
Elena Lai: The Commission will mandate separate waste sorting of textiles by the year 2025, thus recycling, upcycling and end of life re-use must be improved. A ban on the burning of unused textiles will also soon take effect, this will incentivise further recycling and waste reduction. Fundamentally what we in textiles services need to do is to continue to reduce, re-use and recycle. We can increase the rate of recycling by making consumers aware of rented textiles and textile services so to increase the public demand for such services.

How can sustainability in textile services be further improved?
Elena Lai: In order to boost sustainability in our industry we need to build on the existing culture of innovation and entrepreneurship where exciting, new, out-of-the-box ideas can be developed and refined. EU programs like Horizon Europe, which emphasise green and digital solutions to common problems are an excellent way to empower citizens, textile service firms and local communities to take the initiative and take matters into their own hands. The EU’s Due Diligence legislation is one example of somewhere we can see both consumers and firms come together and take proactive action to improve sustainability, not only in textiles and textile services, but in European industry more broadly. To put it clearly, we have to strengthen our technological innovation while also empowering consumers, authorities and textile service firms, we believe our work at the EU level helps to make this a reality.

How does ETSA promote new projects in the field of sustainability?
Elena Lai: We at ETSA have been hard at work lobbying EU policymakers for responsible legislation, while also spreading awareness of the industry’s best practice to the public. Recently ETSA has also become an EU Commission Climate Pact Ambassador. This is an exciting opportunity which will allow ETSA to work closely with European Institutions to inform and inspire real climate action amongst our members, national associations and the industry as a whole. ETSA is a platform where stakeholders, citizens, industries and European Union representatives can come together and have a dialogue on the best ways to improve Europe’s sustainability. Furthermore, we have been hard at work disseminating information on the best practice that will help Europe get to 55% emissions reductions, as well information on chemicals, waste-water, microplastics and other salient environmental issues. Our work is far from being done but we look forward to continuing to strive and advance via our focused Working Group on Environment and our webinars to make the world green and sustainable again.

What role will circular economy/sustainability play at Texcare?
Elena Lai: A central role, several European and World Leaders have underlined, is that Climate Change is the most important issue of our time and it is imperative we act now. Climate Change is also an issue with a global spill over and therefore we all have a clear incentive to find solutions and work in synergy with each other. We need future-oriented dialogue which understands the urgent need for sustainability across the entire textile value chain. ETSA in synergy with one of our members, DTV, is working hard to put together a panel at Texcare dedicated to the sustainability debate, with lots of members and participants to get engaged.

What does ETSA expect from this year's Texcare?
Elena Lai: We at ETSA are excited to be at Texcare, we think it’s a great opportunity to not only network and converse with other relevant actors in the industry but also to share best practice, concerns and most of all opportunities. Due to the pandemic we had a difficult year 2021 and this event will really enhance a stronger engagement of key actors in this sector. The need for green, sustainable and digital solutions is nonetheless imperative. We are looking forward to hearing of ways that the industry across the world not only continues to adapt to the evolving COVID situation, but also how it is embracing the green and digital transition that has been emphasised as being the futuristic approach by our EU policymakers. We at ETSA wholeheartedly look forward to this event.

Texcare International will take place from November 27 December 1, 2021 in Frankfurt am Main.

Circular instead of throwaway economy - from fast fashion to zero-waste philosophy. The key elements of the circular economy in the fashion business are: Avoiding waste and pollution through new processes, continuous recycling of products and materials, and regeneration of natural systems. Textination talked with Olaf Schmidt, Vice President of Textiles & Textile Technologies, and Thimo Schwenzfeier, Show Director of Neonyt, from Messe Frankfurt about the Neonyt trade show as a business and communication platform for circularity & fashion.
 
It has been about 10 years since Messe Frankfurt ventured onto the "sustainable" fashion trade show stage. Initially with the Ethical Fashion Show, then with the Greenshowroom, there were two trade show formats in Berlin dedicated to the topic of green fashion. What prompted you as a trade show organizer to launch such a special format in Germany at that time?

Olaf Schmidt: Messe Frankfurt's Texpertise Network brings together the world's most important textile trade shows - at around 60 events worldwide, we show what drives the textile and fashion industry. We present the current topics and trends and set impulses for the entire textile value chain. Messe Frankfurt recognized the need for a suitable platform for the future topic of sustainability at an early stage. It was therefore obvious to expand our expertise in the field of fashion and to meet the demand from this segment. To achieve this, we have adapted and realigned existing formats: After launching the Ethical Fashion Show in Paris in 2004, Messe Frankfurt France took over the event in 2010. Two years later, Messe Frankfurt founded the Ethical Fashion Show Berlin in Germany and found, with the moving of the event to the polarizing capital, the ideal location for the coming years. Messe Frankfurt merged the already existing Greenshowroom with the Ethical Fashion Show, and from January 2015 the two shows took place in one venue. For Messe Frankfurt, hosting these events was the next logical step on our way to a sustainable fashion future - the concept is now established in the sustainable fashion market and has a continuous growth potential. The merging of the trade show duo in 2019, with the current name Neonyt, allowed us, our exhibitors and visitors a new content orientation and a holistic approach to the topic of sustainability as well as a more direct access to the conventional fashion market, especially with regard to retail. In summer 2021, Neonyt will take place for the first time in the new fashion hotspot Frankfurt as part of the new Frankfurt Fashion Week.

 
In 2019, both event formats were merged, the new trade show Neonyt was born and 1 + 1 became what? What components does Neonyt offer in addition to the previous trade show concepts, what is so "new-new" and how did you actually come up with the name?

Thimo Schwenzfeier: One plus one, as you so nicely put it, did not simply add up to two with Neonyt. One plus one equals unique, neo-new, internationally relevant: Among other things, the trade show business was supplemented by the international conference format Fashionsustain and a showcase to gradually bring
together the topic of sustainability with the topics of technology, innovation and prepress. Our content creator format Prepeek ensures the necessary lifestyle and the fashion show provides the glamour of the fashion world. Neonyt combines the most important elements of the international textile and fashion industry - style, business, inspiration, innovation, knowledge, fun and community. And that is exactly what makes Neonyt so "new-new". Progressive and polarizing - the artificial word Neonyt is derived from the ancient Greek word "neo" (eng. new, revolutionary) and the Scandinavian word "nytt" (eng. new). "The renewed new" - Neonyt is our synonym for the fundamental transformation process of the textile and fashion industry, a reinterpretation of what has already been there and our commitment not to stand still and to promote positive change together.

 
For the Neonyt trade show format, you have teamed up with partners - for example, for conferencing components and in the design area. What expertise do they provide, and what is the added value for exhibitors and visitors?

Thimo Schwenzfeier: We know which future topics our brands and the community are currently dealing with and therefore create the right platform - for personal encounters and exchange, for networking and successful business deals. To put it simply: we organize trade shows, we organize events, we provide the right setting, we connect people and business. Neonyt therefore forms the global interface between the various players in the textile and fashion industry - between industry, trade, politics, services and consumption. And so that a lively, transparent and, above all, authentic dialog can develop between all counterparts, we naturally draw on the knowledge of industry experts and form strong partnerships to push fashion and sustainability forward. Only together can we achieve real change and guarantee that our community is provided with sufficient and, above all, the right information to make self-determined decisions.
 

In recent years, the keyword circularity - or rather closing the loop - has been encountered everywhere in the fashion industry. Whether Stella McCartney, the Ellen MacArthur Foundation, or large retail groups - many players and decision-makers are of the opinion that the future of the fashion world lies only in a circular economy and not in downcycling of any kind. What is Neonyt's view on this?
         
Thimo Schwenzfeier: That's right, the concept of circular economy is not new, nor is it limited to the textile and fashion industry. Circularity - actually the ultimate for every product, every industry, for our global society. The concept is supposedly simple: All materials and products are kept in a closed loop, the useful life is increased and at the end of the product life cycle everything is recycled. Many sustainable fashion labels are already showing how it's done. Neonyt brands are right at the forefront and are already implementing practices that should become the norm as soon as possible: starting with T-shirts or shoes made from recycled materials and take-back systems for collection items. As well as compostable clothing that "dissolves" at the end of the product life cycle and breaks down into its natural components, and on to repair services and leasing models for denim and co. - thinking holistically, acting in a sustainable manner and producing in a circular way are definitely the trends of the coming fashion seasons and at least one important, if not the most important, component of the future fashion world.

 
For the idea of a circular economy to be implemented successfully, there needs to be an interplay between technology, production, design and sales. What presentation options and forms of communication does Neonyt have in store for the various components?  

Thimo Schwenzfeier: The combined innovative power of technology, sustainability and digitization is an important driver of the current developments in the textile and fashion industry - including the topic of circularity. Processes and production sequences are changing along the entire value chain - the industry has to reinvent itself for the most part. Neonyt shows how this can work successfully in the long term, with the internationally established Fashionsustain conference format - including spin-offs in China, Europe and the USA - and the supplementary Showcase. Together, these two formats offer the ideal mix of orientation and inspiration to prepare the industry for the future. Virtual fashion, authentic brands and textile value chains, science and innovation as well as retail, business models and impact investment - at Fashionsustain, top-class experts will exchange ideas with an interested professional audience and discuss the change and new solutions in the textile and fashion industry. The Neonyt Showcase takes a deeper look at the topics and innovations presented and discussed on the Fashionsustain stage. Expert knowledge on-demand, so to speak: whether microfactories or installations - Neonyt brands as well as brands from the rest of the Texpertise Network of Messe Frankfurt, such as exhibitors at Texprocess, get the chance to present sustainable innovations, new technologies and materials, initiatives, change-maker campaigns or research projects. Here they interact directly and practically with Neonyt's international cross-sector community.
 

Last year was an unprecedented challenge for trade show companies due to the pandemic situation. Neonyt was also affected by this - and physical events had to be canceled. With a digital format "Neonyt on Air" you have tried to offer exhibitors and visitors an alternative platform. What has been your experience: Did the focus of the trade show and its community perhaps even help to make such a virtual event easier to launch? 

Olaf Schmidt: Corona has already changed a lot and will certainly continue to do so in one way or another. Nevertheless, it will continue to be our task as trade show organizers to offer the industry the best possible meeting platforms for presenting their new products worldwide. We are convinced that people will continue to want to meet in person and discuss new products as well as services in the future. This is particularly the case in the textile sector, where haptics plays a very crucial role. We expect that there will even be a certain catch-up effect after the crisis. Because what the last two very successful digital seasons of Neonyt on Air, for example, have nevertheless shown clearly: Fashion lives from personalities, presentation and inspiration. Digital formats can support this, but they cannot fully replace it.
 
Thimo Schwenzfeier: The digital Neonyt on Air was far from being a total replacement for the original physical seasons, but nevertheless a huge success. For one week, fashion, lifestyle and digital experts were discussing about more authenticity, immediacy and transparency in the textile and fashion industry in numerous keynotes, interviews and panel discussions. With more than 24,000 international followers on Instagram, we generated around 50,000 impressions and more than 4,700 content interactions with our presenting partners Grüner Knopf, Hessnatur and Oeko-Tex in just five days. These figures show, that the topic of sustainability has arrived in the middle of society and is being discussed across all industries. I think that the polarization and, above all, the prevailing restrictions, as far as trade and commerce are concerned, have certainly contributed to holding a successful digital format. Digitization was truly the booster for the fashion industry in this case: Instead of replacing personal exchange, it helps to maintain and expand the business activities of brands, especially in the current times. And quite clearly, the need for exchange in the fashion industry and the motivation to initiate together a change are still enormous. Neonyt on Air has once again shown us that clearly. However, we are already looking forward to the next physical edition of Neonyt.
 

The COVID-19 pandemic has also left its mark on the textile and clothing industry. When you look back on just under a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement, for what support are you grateful for and where did you feel you were left on your own? 

Olaf Schmidt: A year like no other - that can clearly be said about the last one. The Corona pandemic caught everyone off guard - us as trade show organizers, but of course also our exhibitors, visitors and partners. Especially in the near future, we must continue to expect, that trade shows can only be held under stricter health and safety regulations at first. Messe Frankfurt reacted quickly and developed a comprehensive safety and hygiene concept. One thing was clear: we all had to adjust and deal with a new situation. And so far, we've done a great job together, the team understanding among each other, the close contact - although physically at a distance, but globally networked - between all those involved, makes me feel positive about the future. For me, an important realization of this global pandemic, a credo almost, is to be open to new ways and opportunities and to find ways to combine things rather than separate them: Hybrid solutions, so to speak.    

Thimo Schwenzfeier: There was no master plan for Neonyt, and in places there was also the impression that we now had to "reinvent the wheel": How does collaboration work when face-to-face meetings cannot take place? Can digitized contact compensate for the social distancing that is currently being imposed and still make it possible to work closely together? How can business relationships be maintained when stores are closed? How can priorities be set when well-tested solutions and established annual plans lose their validity? Who am I, who are 'the others' and what defines community? Never have questions about our creation and existence, about what makes us who we are and what we want to be, been more relevant than right now. One thing that I take away from the current situation and that allows me to continue to look forward positively despite difficult circumstances is the fact, that cohesion and solidarity with one another - both privately and professionally - have become increasingly important. Like a magnifying glass, the crisis has magnified existing opportunities, but also challenges, and brought the essentials into focus. I think that if we continue to try to experience things more consciously and not take them for granted, we will manage together to create a " new normal " and leave this crisis with more strength.
 

As in the past in Berlin, Neonyt is currently also located in Frankfurt in the environment of the Fashion Week and conventional trade shows. Can you imagine that a special event concept like Neonyt will be unnecessary in a few years, because the circularity concept will have established itself in the clothing industry worldwide?

Olaf Schmidt: A clear no. Sustainability per se is already no longer a unique selling point. The important thing is to keep up with the times, to follow trends or, even better, to track down new trends yourself and develop them further. Things, strategies, concepts will always change - if last year showed us one thing, it was certainly that. It is more than desirable that we all learn from this crisis and reflect on the really important values, on solidarity between partners, on climate protection and sustainability. It may be exactly for this reason, that companies that place particular emphasis on sustainability will emerge even stronger from this crisis. So you can be sure that we, as a leading international trade show organizer for the textile industry, will continue to focus on sustainability and support future-oriented companies and solutions. However, this will not make our formats obsolete due to the establishment and normalization of holistic business practices in the textile industry. But it is impossible to make an exact forecast for the coming decades. Over the last few months, we have all noticed ourselves in our personal everyday lives or in our professional lives, how uncertain and volatile the future is. What is clear, however, is that the fashion industry - the world in general - will change even faster than before. And therein lies the opportunity for formats like Neonyt. The ten-year history shows in how many directions Neonyt has already developed, content focal points have been shifted and it has reinvented itself - this will also be the case in the future.
 

Mr. Schwenzfeier, in addition to your role as Director of Marketing Communications for Messe Frankfurt's textile exhibitions, you have also been Show Director of Neonyt since 2018. You have spoken to many exhibitors and visitors - which ideas or creations have particularly impressed you?

Thimo Schwenzfeier: I think it's not so much the individual innovations or creations of the exhibitors at our trade shows. And I deliberately choose the plural here. Because in my function as Director of Marketing Communications in the Textiles & Textile Technologies division of Messe Frankfurt, Neonyt is just one of "my" events. I think it's more the variety of fashion, technical and professional innovations that brands, labels, companies, start-ups and designers present every year. But if I really had to choose one innovation, it would probably be the vegan "Currywurst" sneakers made of red pepper and recycled PET bottles - the same label also offers shoes made of wood, stone, coffee and mushrooms or now even meteorite particles. It is impressive to experience every season anew of how creative the textile and fashion industry is.
 

Breaking new ground means being willing to make decisions, overcoming fears - and thus also having the courage to fail. Not every project can succeed. In retrospect, about which entrepreneurial decision by Messe Frankfurt are you particularly glad, that you made?
 
Olaf Schmidt: Clearly the decision to create Neonyt. To establish our own trade show format for fashion, sustainability and innovation and to integrate the freedom and lifestyle, which entail this topic, into our event. After more than a decade, we may be saying goodbye to Berlin in 2021, but not to our community and our spirit. Together we look back on many fashionable seasons and great locations in the capital: starting in the Hotel Adlon Kempinski to the Ewerk, the Postbahnhof, the Kronprinzenpalais, the Funkhaus and the Kraftwerk to the last physical event in Tempelhof. With the turn of the year and in the setting of Frankfurt Fashion Week, Neonyt is about to move to the metropolis by the Main. In Frankfurt, worlds collide: Skyscrapers and 19th-century villas. Architectural sins and masterpieces. Business and middle class. Red-light district and luxury boulevard. Frankfurt Fashion Week sets new impulses in this area of conflict. And in the middle of all this is Neonyt. The signs are pointing to a new beginning - a restart for the entire fashion industry, together we are taking sustainability to the next level - the focus topics Applied Sustainability and Applied Digitization are creating a completely new Fashion Week ecosystem in the metropolis by the Main.
 

If everything works out, Neonyt can be held again as a face-to-face event for the first time in July 2021. What are your plans? What and who can visitors look forward to? And what backup is there for a worst-case scenario?

Thimo Schwenzfeier: Of course, due to the currently ongoing tense situation around Covid-19, it is difficult to make binding statements about the next physical event. However, we are cur rently expecting the situation to ease into the summer summer 2021 is therefore on the health of everyone - exhibitors, visitors, partners and employees of Neonyt. Messe Frankfurt has developed a concept that includes detailed hygienic measures: Hygiene, distance and fresh air supply are important factors, which we coordinate with the responsible authorities in Frankfurt and those in charge of Frankfurt Fashion Week. In due course, the Neonyt community will receive advice and recommendations for the trade show attendance and participation, that comply with current regulations. We have not yet thought about a concrete backup for a worst-case scenario, as we are currently anticipating a physical B2B event - but the last two seasons have shown, should it not be possible to hold the Neonyt face-to-face, that we are quite well positioned with the digital Neonyt on Air and could certainly adapt the format for another summer event. We regularly exchange ideas with all market participants and try to get a sense of opinions and wishes from our community through surveys. Wait and see, one might say - in the end, we also have to act according to what the current health situation allows and what decisions are made by politicians.

The Interview was conducted by Ines Chucholowius,
Managing Partner, Textination GmbH

Since 2019, the Messe Frankfurt Texpertise Network has been working with the Conscious Fashion Campaign and the United Nations Office for Partnerships to bring the Sustainable Development Goals to all 58 textile events in the network worldwide. Numerous measures have already been implemented. Others are imminent.

Shortly before the start of the COVID-19 crisis, the UN Secretary-General Antonio Gutérrez hailed the start of the Decade of Action. As of 2020, the international community now has just ten years to achieve the 17 Sustainable Development Goals (SDGs) to which the UN Member States committed themselves in the 2030 Agenda. As part of the collaboration with the Conscious Fashion Campaign and the United Nations Office for Partnerships, the Messe Frankfurt Texpertise Network will put the SDGs on the agenda of additional events in December, thus further supporting their implementation in the fashion and textile industry.

Virtual event “Discover the SDGs – To Power the Decade of Action”
From 1-30 December 2020, the Texpertise Network is taking part in the virtual learning experience “Discover the SDGs”, which was initiated by the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships. The aim of the event is to strengthen the knowledge and commitment within the fashion industry that is needed to further support the Decade of Action to deliver the Sustainable Development Goals. One component of the event is a virtual and interactive exhibition on the 17 goals, as well as on-demand discussions with industry leaders, United Nations representatives and advocates of the United Nations, including Detlef Braun, Member of the Executive Board, and Thimo Schwenzfeier, Director Marketing Communications Textiles and Textile Technologies at Messe Frankfurt, as well as from Kering, Lenzing, Allbirds, Arch and Hook, Artistic Milliners, Orta, ITL, Vogue Business, CFDA, Collina Strada and the Swarovski Foundation.

“This is a critical time to accelerate partnerships to address the world's biggest challenges – from eliminating poverty, hunger and inequalities to reversing climate change and unsustainable consumption and production practices,” said Annemarie Hou, acting Executive Director of the United Nations Office for Partnerships. “The fashion industry is an important ally for the United Nations in this Decade of Action to deliver the SDGs by 2030.”

Conscious Fashion Campaign becomes a presenting partner of Frankfurt Fashion Week
Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships. The Sustainable Development Goals (SDGs) will be a prerequisite for exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world.

Expansion of internal sustainability communication
17 goals, 58 textile events worldwide, around 600,000 visitors and 23,000 exhibitors in 2019: with its global events, the Messe Frankfurt Texpertise Network offers unique reach for supporting the SDGs, even during the corona pandemic. The participating subsidiary companies, sales partners and Messe Frankfurt partners abroad who organise the relevant events play an important role in this. To actively expand knowledge about and further commitment to the Sustainable Development Goals, the Texpertise Network is organising several online seminars, including for staff members in Argentina, Ethiopia, China, Hong Kong, India, Japan, Russia, South Africa and the USA and thus expanding its internal sustainability communication.

SDG actions up to now
Ever since the expanded collaboration between the Messe Frankfurt Texpertise Network, the Conscious Fashion Campaign and the United Nations Office for Partnerships was announced at the UN headquarters in New York in December 2019, the international Messe Frankfurt textile events have implemented numerous measures to support the SDGs.

At the Messe Frankfurt textile events in Germany alone, a number of things came to fruition: the most recent physical and digital editions of Heimtextil, the leading trade fair for home and contract textiles and Neonyt, global hub for fashion, sustainability and innovation, offered panel discussions, press conferences and video messages, including with the Conscious Fashion Campaign and United Nations Office for Partnerships. An SDG Lounge in the Green Village at Heimtextil and selfie walls with the SDGs inspired exhibitors, visitors and influencers alike to engage with the 17 goals and share them on their social network channels. Podcasts were produced that can still be listened to on the Neonyt and Heimtextil channels and Neonyt also hosted e.g. the influencer challenge “Let's wear the goals!”.

A great deal has also already been achieved internationally: in March 2019, Neonyt organised a showcase with selected Neonyt brands to mark the foundation of the “UN Alliance for Sustainable Fashion” in Nairobi. Techtextil India launched Techtextil NEXT at its 2019 edition, India’s first hackathon for technical textiles and sustainability. Among those who attended were Shrikar Dhole, founder and CEO of the SDG Foundation and Niharika Gautam, who campaigns for the achievement of the SDGs in the fashion industry and co-leads the fashion section of the All Ladies League Delhi. The Heimtextil Russia 2020 Digital Edition was able to attract a prominent figure to give a message of greeting, namely Vladimir Kuznetsov, head of the UN Information Centre (UNIC) in Moscow. The digital edition of Texworld USA (now Texworld New York City) and Apparel Sourcing USA in summer 2020 offered a talk by the Conscious Fashion Campaign and supported the production of a podcast with Claire Kells from the UN Global Compact.

With its SDG actions to date, Messe Frankfurt Texpertise Network is estimated to have reached around 146,000 visitors, 170,000 followers on social media channels and 65,000 subscribers to newsletters about participating events at home and abroad. Added to this is also the approx. 2.5 million followers of the influencers involved in the actions.

The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4 to 7 May 2021. This will result in exciting synergistic effects for the sector.
 
The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.
     
“The bulk of the international home and contract textiles sector want us to hold Heimtextil 2021. Many companies are hoping to give their businesses a boost by taking part in the fair following the restart. And we consider it a greater obligation than ever before that we play our part in this”, explains Detlef Braun, Member of the Executive Board of Messe Frankfurt. “However, the current travel restrictions and the renewed increase in the number of infections represent a big hurdle for our very international trade fair. We are in constant contact with our exhibitors and the appropriate authorities and will do everything in our power to ensure a safe and successful Heimtextil 2021.”

Over 90 percent of exhibitors come to Heimtextil in Frankfurt from outside Germany. As part of the preparatory work for an international trade fair of this kind in January, it is necessary, for example, to commission stand-construction companies, ship the goods and book flights and hotels in September. Thus, in view of the current travel restrictions, holding Heimtextil 2021 in May instead of January offers greater planning certainty for all involved.
 
“The trend-oriented order cycles of the home and contract textiles sector require an annual event towards the beginning of the year. Techtextil and Texprocess are biennial trade fairs and are next due to be held in May 2021. For Heimtextil, this is an opportunity to join forces with the two internationally successful textile trade fairs and present the entire textile value chain simultaneously at Frankfurt Fair and Exhibition Centre”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Additionally, holding Heimtextil concurrently with Techtextil, the leading international trade fair for technical textiles and nonwovens, and Texprocess, the leading international trade fair for processing textile and flexible materials, offers a host of exciting synergistic effects for the sector.

The close proximity to suppliers and buyers of technical textiles and nonwovens with innovative functionalities, as well as machines and the latest technologies for processing textile and flexible materials, is certain to generate interesting new perspectives for both visitors and exhibitors of Heimtextil. Indeed, the two textile fairs already aim at the home-textile sector with the ‘Hometech’ segment.
 
“We are confident that the situation with respect to the corona pandemic will have eased significantly by May, next year, and are looking forward to holding a successful and safe event together with our partners from the sector”, says Olaf Schmidt.

NEU: Nextrade - the digital marketplace
For the first time, Messe Frankfurt will provide a supplementary digital service in connection with Heimtextil 2021: Nextrade, an order and data-management portal offering new opportunities through digital 24/7 business relationships between trade-fair participants, especially against the background of the Covid-19 pandemic. There, dealers can place their orders with suppliers around the clock and, therefore, do so independently of any official pandemic regulations applying at the time. Nextrade also offers suppliers completely new sales and distribution channels, especially internationally. Nextrade was launched in conjunction with the Ambiente, Tendence and Nordstil consumer-goods and lifestyle trade fairs. As the first digital B2B market place for home and living, the portal brings together demand and supply from the whole sector and thus produces great value added for both sides:: www.nextrade.market

Techtextil / Texprocess
At the biennial Techtextil, the leading international trade fair for the sector in Frankfurt am Main, international exhibitors present the complete spectrum of technical textiles, functional apparel textiles and textile technologies for all areas of application. Techtextil is held concurrently with Texprocess, the leading trade for the garment and textile processing industry, which is aimed primarily at manufacturers of garments, fashions, upholstered furniture and leather products.

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

“While we have been closely in touch with overseas exhibitors and visitors to prepare for the Autumn Edition of Intertextile, we are mindful that some may not be able to travel to China in September. We understand that alternative solutions are necessary at this time to help our exhibitors and visitors overcome the obstacles set by the outbreak of COVID-19, thus we have evaluated the online tools and services we currently have, as well as sought new ways to digitally connect the industry,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Our digitised solutions will cater for all scenarios – domestic and overseas suppliers and buyers who have been eager to connect with each other since missing out on the Spring Edition of Intertextile, while serving as pre-event promotion, business and networking opportunities for the Autumn Edition. This will facilitate a seamless exchange of information for doing international business online and offline before, during and after the fair to truly support the industry’s recovery,” continued Ms Wen.

Maximising brands’ exposure and business opportunities:
Intertextile’s digitised solutions will allow exhibitors to gain access to its valuable database – more than 100,000 buyers from over 100 countries and regions. To reach out to domestic buyers, exhibitors can download Intertextile’s mobile app and proactively upload product information and photos. They can interact with buyers by sharing their latest business updates, developments and sales promotions. Exhibitors will also have access to buyers’ contacts so that they can schedule online or onsite meetings in advance via the app’s built-in messenger function. The mobile app contains information about the fair, such as map, traffic and fringe programme updates, making it an all-in-one tool for exhibitors to enjoy convenience at the fair while gaining extra exposure not limited to the 3-day show period.

As a special measure in response to COVID-19, Intertextile is extending its offer for exhibitors and visitors to access its online business matching platform, Connect PLUS, which is normally only used to schedule onsite business meetings in advance of the fair. Connect PLUS is now available for online business matching before and after the fair. Based on data-driven intelligent recommendations, exhibitors can check out overseas buyer profiles from Intertextile’s valuable database and proactively send out requests to connect. With instant messaging and video call functions, this platform will be useful for exhibitors to connect with overseas buyers who are unable to attend Intertextile, serving as an ideal tool for post-event business matching and for enhancing sourcing efficiency. Sponsorship packages are also available for exhibitors to advertise on the platform and increase their exposure.

For more details about Intertextile’s digitised solutions, please visit: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online content for overseas participants
The team at Intertextile is preparing for more pre-event content sharing in the form of webinars called the ‘Textile e-Dialogue’ series. By promoting exhibitors’ pre-event webinars through the fair’s e-newsletters and website, this will allow the online audience to catch up with the latest industry news while being able to interact with exhibitors via Q&A sessions.

During the fair, fringe programme events such as product presentations will also be livestreamed with real-time Q&A for onsite buyers and online audience. Presentations will be recorded and made available for viewing and sharing on social media platforms, so that overseas exhibitors and buyers in different time zones can learn about the fair’s highlights at their convenience.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2020 will be held concurrently with Yarn Expo Autumn, CHIC and PH Value from 23 – 25 September at the National Exhibition and Convention Center (Shanghai). The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

The productivity of a laundry depends on unbroken process flows and transparent commodity streams. Thanks to increasing digitalisation and consistent integration of data, the through-put of textiles in laundries is being continually improved. The solutions required for automation in the sector are therefore a high priority at Texcare International, from 20 to 24 June in Frankfurt am Main.
 
The be-all and end-all for the laundry sector is the ability to monitor the quantity, quality and storage location of the textiles that are circulating on site, at all times. The data collected form the basis for precise price calculations, throw up any weak points in the system and serve to provide documentation for third parties. But it is only when all the machinery and plant involved in a given textile service are interlinked on a single network that the logistics of the laundry service run seamlessly, with minimal down-time of the machinery, reduced quantities in circulation and the resultant increase in productivity that is closely associated with it.

Transparent tracking for each individual laundry item
Automation in the processing of workwear is already well advanced. As the dirty laundry is sorted on arrival, each item is recorded using an identification system such as a barcode or RFID technology. From this moment on, all the stages that the textiles undergo are controlled. ‘Readers’ or ‘gates’ on the premises enable each item to be recorded as it progresses through the system, right up to the point of order picking; and they monitor whether an item is sent to a repair station or directed into storage. In addition, high-frequency transponders (UHF tags) can monitor the movements of laundry items outside of the laundry: in hospitals, for instance, identification systems have been installed, which record the despatch and return of apparel and enable an extensive process of textile management via data transfer procedures.

Robots for the soiled laundry area
This already high degree of automation in a workwear laundry facility is, however, capable of still further refinement. Artificial intelligence can simplify the ‘dirty’ work in the reception area: robots separate and sort the soiled clothing and x-ray machines, cameras and metal detectors are used to identify any foreign bodies. The advantages of such systems are particularly in evidence in hospital laundries: medical instruments, which regularly find their way into the laundry bags, are automatically separated from the clothing, thus minimising damage to the items themselves and to the machinery. The useful life of the textiles is extended and costs are reduced. Moreover, there is no danger of infection for the staff.

Real-time laundry processes
Whilst individual control and traceability are already widespread in the professional treatment of work apparel, when it comes to flat linen, often only generalisations about quantity, quality and storage location for the textiles are possible. “In order to assess a business’s efficiency, calculate prices and efficiently control processes and procedures, laundries need reliable figures […],” observes Martin Rauch, CSO of the Jensen Group, who operate on a worldwide basis.

In the pursuit of automated production, ultra-modern information and communications technologies assume a key role. They synchronise the machines involved in a given production process and facilitate communication and cooperation between plant, product and the human being. This way, you get self-organising, flexible production with unbroken processes and high levels of utilisation of equipment. With the synchronisation of commodity streams and information flow in the laundry, all items arrive at the right processing station at the appropriate time. A central database controls all the processes in the entire laundry, regulates the machinery and the linked sub-systems, chooses the correct processing programmes and optimises machine use.
 
Data accompanies the laundry throughout
“Trolleys of laundry standing around, waiting times at the machines, excessive buffering and time spent searching for items are all lost capital […],” says Matthias Schäfer, who is responsible for product management, laundry logistics / smart laundry at Kannengiesser (Vlotho).

When data and goods flows are successfully synchronised throughout a flat-linen laundry, each washing station contributes its information along with that of other stations, right from the initial sorting of the soiled linen through to the folding machines. The laundry can, therefore, be monitored throughout the entire operation, as the information from each station is sent on with the item, either automatically or – after the drier – in the form of bar-coded labels. (“Stabilisation of production through the synchronisation of material and production flows.”)

RFID identification systems do indeed enable complete transparency to be built into the passage of goods through the various stages, as each chip or tag carries the necessary information for each individual item. In view of the high cost of the transponders, ‘chipping’ of flat linen is, however, currently an option for only very few laundries. So the textile care sector is waiting on more economical, more functionally reliable solutions from the machinery and plant manufacturers.
 
Smart to the very end of the chain
Further potential for automation resides in the picking and packaging. Collecting together items for delivery manually is subject to error and that leads to customer complaints. With intelligent storage facilities and transport solutions, smart stacking management and the networking of equipment with the laundry’s information system, order picking becomes simpler, quicker and more reliable. To ensure that the integration can function, modern machines are equipped with interfaces, so that each new installation can be linked seamlessly into a laundry’s existing system. The same goes for accessory machines, which exchange all the important information relating to preparation and repair online.

User friendly apps
Digital developments are not only large scale: they are to be found on a smaller scale as well. For launderettes, too, apps provide important information on the status of the equipment, enable operators to see what is going on, even at considerable distances, as well as being able to provide digital payment models. Moreover, in heavily used laundry facilities, they can take on the entire job of time management, as Andreas Barduna, Head of Business Management, Miele Professional (Gütersloh) is very aware.

At Texcare International, from 20 to 24 June 2020, machinery and plant manufacturers from all over the world will be presenting their smart solutions for the laundries of tomorrow. The focus will be very much on artificial intelligence and smart information systems, which will help maximize the degree of automation within the sector.