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NIEDERLÄNDER KAUFEN GERNE ONLINE EIN Photo: Pixabay
14.08.2018

DUTCH PEOPLE LIKE TO BUY ONLINE

  • E-commerce to grow by 17 percent in 2018

Berlin (GTAI) - E-commerce in the Netherlands is expected to grow in 2018. The most popular products are media and entertainment. Strong growth was recorded in the food trade.
The Dutch online food trade is gaining momentum, and high growth rates are expected for 2018. Customers also look beyond the borders and shop abroad. However, the online shops with the highest turnover are in Dutch hands.

  • E-commerce to grow by 17 percent in 2018

Berlin (GTAI) - E-commerce in the Netherlands is expected to grow in 2018. The most popular products are media and entertainment. Strong growth was recorded in the food trade.
The Dutch online food trade is gaining momentum, and high growth rates are expected for 2018. Customers also look beyond the borders and shop abroad. However, the online shops with the highest turnover are in Dutch hands.

Dutch people are very open to new technologies. In 2018, around 97 percent of the population (16.8 million people) will have an Internet connection. On average, the 13.9 million online shoppers spend EUR 1,242 a year. In 2018, e-commerce revenue will grow by around 17 percent to EUR 26.3 billion. This is predicted by an investigation of the organization Thuiswinkel. Already in the first quarter of 2018, EUR 6.3 billion were spent online, an increase of 13 percent compared to the same quarter of the previous year. The last quarter of a year with the holidays (Christmas, Santa Claus and Black Friday), in which 30 percent of the annual sales are taken place, is always very promising.

According to the Portal Commercenews online trading amounted to EUR 22.5 billion in 2017, up 13 percent from 2016, accounting for 9.7 percent of the total retail sales, which grew by only 4.2 percent. The e-commerce boom was followed by new company foundations: around 9,200 new webshops were established, but 5,400 were closed too. Most of these webshops also have foreign markets in their view.

Laptops are most commonly used for online purchases, but mobile devices are becoming increasingly popular. 2017 was marked by growing mobile commerce (m-commerce), a further increase is expected in 2018. After all, the country has more mobile devices than inhabitants (110 percent).

Not only the web shops benefit from the booming e-commerce. The Dutch Post is also pleased about the growth. Their e-commerce revenue is estimated at 42 percent of total revenue in 2018 (2017: 34 percent).

Food is bought more frequently online
Demand is focused on the media and entertainment sectors, where some 8.5 million purchases were made in the first three months of 2018. Food and near-food products (goods that are not food but are also available in supermarkets) were in demand in the first quarter of 2018, 42 percent more than in the same period of last year. Although their share of total purchases is still low, experts are already forecasting 3.7 percent in 2018 after 2.9 percent in 2017, when the sales exceeded EUR 1 billion for the first time. The purchases were mainly made at the large Albert Heijn and Jumbo supermarkets. The third important market Picnic, which only operates online, wants to expand into Germany and has already started a pilot project in the Düsseldorf area.

The Albert Heijn supermarket is about to make it even easier for its customers, to receive goods even when they are not at home. It is testing a so-called intelligent key (smart door lock) from Nuki. Customers can use their mobile phones to control who enters the apartment in their absence. By this this way he can let the delivery service in after his call..

Buyers are usually satisfied with their online purchases. Nevertheless, they fear that the goods are not clearly enough illustrated and described, as well as difficulties in returning them and their costs. Web shops can score points if they offer free shipping and fair return options.

The thrifty Dutch also compare when buying on the Internet. According to Ecommerce Foundation, 60 percent look around at multiple merchants before deciding, 53 percent use websites that compare prices or products, half consider other users' reviews on the web and only 8 percent buy spontaneously based on advertising or social media ads (multiple answers possible).

Dutch spend more and more abroad
Around 3.8 million Dutch people bought from foreign webshops in 2017, spending rose by 28 percent compared to the previous year. In 2017, they spent around EUR 1.5 billion on webshops in the European Union. Also Chinese sites with favorable offers are popular. Around EUR 248 million were invested in shops such as Aliexpress, Banggood, Dealextreme, Geekbuying, Gearbest, MiniIn TheBox. The most popular countries were China, the United Kingdom, Germany and the USA.

The most popular payment provider on the Internet is iDEAL. Around 95 percent of customers use the Dutch online payment system, in which several local banks are involved. Its market share is an impressive 57 percent. In 2017, the number of transactions via iDEAL grew by almost 34 percent. Foreign webshops have also joined the system: About one third of the payments went to them.

Most popular online payment methods
(in %, multiple selections possible)
iDEAL      95
Kreditkarte    50
pAYPAL 31
Tikkie 22

Source: Ecommerce Foundation

Many Dutch retailers among top online shops
Many of the most successful online retailers are Dutch companies. Bol, the local online seller with the highest turnover, was able to grow because large e-traders such as eBay or Amazon were not yet present in the Netherlands. Bol developed from a project of the German Bertelsmann Group with a focus on books and DVDs, but is now in Dutch hands and has considerably expanded its offering to other product groups. In 2012 Bol was acquired by the Ahold Group.

The Rotterdam-based company Coolblue launched an online store in 2000. Subsequently, several web shops were opened, each focusing on one product category. A stationary business was added in 2005. Coolblue today sells mainly consumer electronics, white goods and fitness equipment and is the second largest online retailer. The company is known for its excellent customer service.

Wehkamp began as a mail order company in 1952 and sold all articles via its Internet platform before 2000. The Internet pioneer has developed slowly, but has recently invested heavily in order to survive in the Dutch top league.

Like eBay in Germany, Marktplaats.nl in the Netherlands is the marketplace for second-hand goods. Google Shopping achieved strong growth in 2017. The portal is also expected to become the most important comparison portal in the Netherlands in a short time.

Important e-commerce events in the Netherlands
Event Date
Digital Marketing World Forum, DMWF Expo Europe, Amsterdam 19 - 20 September 2018
Savant Supply Chain Congress, Amsterdam 2 - 3 October 2018
Shopper Insights & Retail Activation International, Amsterdam 29 - 31 October 2018

 

More information:
ecommerce Onlineshopping
Source:

Inge Kozel, Germany Trade & Invest www.gtai.de

Texcare Asia and China Laundry Expo (c) Messe Frankfurt (Shanghai) Co Ltd
07.08.2018

TEXCARE ASIA AND CHINA LAUNDRY EXPO TO MERGE – CREATING ASIA’S LARGEST EXHIBITION FOR LAUNDRY EQUIPMENT AND TECHNOLOGY

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 
Mr Wolfgang Marzin, President and CEO of Messe Frankfurt Group, said: “The merger is fantastic news for the textile care industry in Asia as a whole and also for the Messe Frankfurt Group. By integrating Texcare Asia’s extensive resources with those of the China Laundry Expo, we will provide a larger and more complete platform for the industry to converge upon. The new show will provide coverage across the entire supply chain, including dry cleaning, dyeing, detergent and disinfecting chemicals, leather care, textile rental, digital solutions and much more.”
 
Ms Xiuping Han, General Manager of China Unifair Exhibition Services Co Ltd added: “The laundry industry in China faces numerous challenges, such as the tightening of sewage treatment and disposal regulations, while opportunities are also arising in the form of increased demand for energy saving technologies. By merging the China Laundry Expo and Texcare Asia under a single banner, we will provide an ideal platform to facilitate industry development and address these challenges and opportunities.”   
 
The annual China Laundry Expo was founded in 2000 and is held on a rotating basis between Beijing and Shanghai. Organised by the China Laundry Association and Unifair Exhibition Services Co Ltd, the show receives significant government and commercial sector backing. The 19th edition is held at the Shanghai New International Expo Centre over the next three days and will play host to more than 220 exhibitors representing around 500 brands from over 10 countries and regions. The fair is also expecting to welcome over 20,000 trade and industry visitors to an impressive 23,000 sqm of exhibition space.   

Key product categories of the China Laundry Expo include laundry equipment, accessories, chemicals, consumables, leather care products, energy-saving and environmental protection equipment, informationbased intelligent products and solutions, and much more. Not only do these product categories cater to the purchasing demands of visitors around the globe, but the strong variety also serves to attract more suppliers and industry players.
 
With a similar focus to the China Laundry Expo, Texcare Asia made its debut in Singapore in 1998 and was introduced to Hong Kong in 2002. The fair then move to China in 2005 in Beijing and has been located in Shanghai since 2013. With the strong international network and industry support from the mother fair, Texcare International, the China event is now recognised as Asia’s biggest laundry and dry-cleaning show. It has served as a biennial meeting point for textile care manufacturers, suppliers and professionals to network, trade, conduct business, and catch up with industry developments.   
 
The fair also holds a unique position as a platform for providers of textile rental services, training services for institutions, and machinery for the cleaning of carpets, floor coverings, upholstery and buildings. By combining product groups from the China Laundry Expo with those of Texcare Asia, the merged platform promises to deliver a comprehensive value added experience for its customers and visitors.  
 
The expanded product portfolio and merging of resources mean that the newly merged show is predicted to attract an impressive 300 exhibitors and 25,000 industry visitors across 30,000 sqm of floor space when it opens its doors in September 2019.   
 
For further details, please visit www.texcare-asia.com, or contact texcareasia@china.messefrankfurt.com.

„CREATE’N’CONNECT“ (c) Deutsche Messe AG
31.07.2018

„CREATE’N’CONNECT“– KEYNOTE THEME FOR DOMOTEX 2019

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.
 
“CREATE’N’CONNECT” keynote theme to be creatively staged by trend leaders
The “Framing Trends”special area in Hall 9 at DOMOTEX 2019 is a unique opportunity for manufacturers to breathe life into the “CREATE’N’CONNECT” theme and thereby demonstrate their creative genius and position themselves as trendsetters of the flooring industry. Complete with a quality supporting program of talks, lectures and discussions inspired by the keynote theme, “Framing Trends” is a vibrant networking platform and the beating heart of DOMOTEX. It is a place where creatives from all parts of the design spectrum can gather, make connections and contacts and spark new business opportunities. For manufacturers, retailers and designers, it is also a rich source of inspiration for new collections. With its out-of-the-ordinary artistic staging and groundbreaking product presentations, “Framing Trends” is an absolute magnet for fashion and lifestyle-savvy visitors, architects, interior decorators, designers and influencers.

“Framing Trends” - Apply to exhibit and start making connections  
As a major highlight of DOMOTEX, the “Framing Trends” special area is one of the main stops on the show’s special Guided Tours for architects and journalists. This premium exposure is further enhanced by the area’s strong presence in the organizer’s social media channels and on the DOMOTEX website. Furthermore, companies that give exclusive interviews at DOMOTEX are permitted to use the interviews for their own promotional purposes. As in 2018, the “Framing Trends” showcase at DOMOTEX 2019 will have a Blogger Lounge where bloggers and visitors can meet up, talk and collaborate.

The “Framing Trends” area includes the “Flooring Spaces” zone – a series of spaces where selected exhibitors and companies from the flooring industry can stage their unique, creative visions of the “CREATE’N’CONNECT” theme in the form of physical installations, interactive display circuits or workshops. Applications for participation at the “Flooring Spaces” zone are now open. Each applying organization is invited to submit a design proposal for a “Flooring Space” of any size from 20 sqm to 60 sqm. On request, the DOMOTEX organizers will arrange for designers to help applicants with their proposals. An expert jury made up of big-name designers and architects will select the participating exhibitors from among the applicants. The jury will make its decision by the fall of 2018.

Examples of creative flooring-related connections
The connectivity theme can be creatively expressed in many wonderful ways, as the following examples from the flooring and various allied industries show.
In teamwork with the studio Lotta Agaton Interiors, Austrian carpet maker Tisca Textil staged a home environment collage at DOMOTEX 2018 combining handmade woolen rugs with furniture by Vitra, Artek and Team7.

The lively graphic motifs used in the Infused Collection by Mannington Mills conjure up various aspects of five different U.S. metropolises. This LVT tile collection’s mix-and-match approach lends itself to the creation of imaginative mosaics using any combination of tiles desired.

Swedish design firm Kinnasand presents its rugs on a limited series of steel tubing “structures” created in cooperation with Berlin design studio Greiling. Draped over stylized bench, ottoman and daybed structures, the carpets take on a three-dimensional aspect.

Furniture manufacturer Walter Knoll uses the floor pillows and daybeds in its “Badawi Pillows” collection to create connections with its own sofa and carpet range. Details like the finishing on the leather headrest rolls attest to the firm’s high level of craftsmanship.

Gan, the rug and textile brand of Spanish outdoor furnishing company Gandia Blasco, includes a whole range of new products that explore the connection between rooms and their floors. For example, the “Parquet” kilim collection by Swedish designer duo Front (Sofia Lagerkvist and Anna Lindgren) reinvents the timeless aesthetic of wood parquet in soft floor coverings. Meanwhile, the “Mirage” collection by Spanish designer Patricia Urquiola comprises hand-knotted rugs made from New Zealand wool that look like they are woven from three dimensional planks whose ends protrude into the surrounding space. Her “Garden Layers” collection features layers of rugs, mats, roll pillows, cushions and even textile-covered Indian beds. The individual elements can be arranged in many different ways to create infinite inviting possibilities for outdoor living.
 
“Framing Trends” showcase well received by the market
Business decision-makers who participated in the inaugural “Framing Trends” showcase were full of praise for the enhanced DOMOTEX format. Their stories are glowing reports of successful business contacts made at DOMOTEX 2018. For instance, Jutta Werner, CEO of Nomad, an interdisciplinary design firm in Hamburg, described the “Flooring Spaces” area as a “well signposted proving ground for innovation and contemporary thinking.” She said the response to her presentation there was “overwhelming.” Benny Jensen, CEO of Denmark’s Fletco Carpets, was impressed with the Guided Tours and their ability to communicate targeted information to visitors. He said the tours enabled his company to present its new, award-winning “LockTiles” product directly to a quality, pre-qualified audience. Jensen noted that “architects, designers and planners made a special point of visiting the ‘Framing Trends’ display.” Floor coverings manufacturer Classen used the “Flooring Spaces” zone at “Framing Trends” to present a vision of a living space from the future. The flooring creation at the heart of Classen’s “Flooring Space” was developed specially for DOMOTEX at the company’s own design center, while the creative design and production of the space as a whole was undertaken on Classen’s behalf by a designer. The presentation raised Classen’s profile as an innovator. Marketing Director Heinz-Dieter Gras says the visitors showed a “great deal of interest” and described the presentation as “spectacular” and “masterfully done”.

Thomas Trenkamp, CEO of Carpet Concept, was very pleased with the “massive response” to his company’s “Framing Trends” presentation generated in the press and among industry peers and trade visitors. The kaleidoscope project which Carpet Concept realized in partnership with Schmidhuber, Munich, was a major attraction on site, in the press and across social media channels. Creative Matters, a Canadian design firm that specializes in carpets, rugs and wall coverings, staged a series of creative workshops that proved enormously popular with attendees. President and co-founder Carol Sebert described “Framing Trends” as a “vibrant, high-energy” showcase that enabled exhibitors and visitors to “experience the latest innovations and creations in the flooring world first-hand.” Jürgen Dahlmanns, the founder and creative mind behind cutting-edge German carpet label Rug Star, believes that DOMOTEX’s managers have moved the show in an “exciting new direction” with Framing Trends. “It’s a fun thing to be involved in as an exhibitor”. Textile floor coverings specialist Balta Group, of Belgium, has been exhibiting at DOMOTEX right from the early days. Marketing Director Geert Vanden Bossche said the new format has “further cemented the strong connection” his organization felt with DOMOTEX. Balta exhibits both at DOMOTEX in Hannover and at DOMOTEX asia/CHINAFLOOR in Shanghai.

DOMOTEX 2019 will be held in Hannover, Germany, from 11 to 14 January (Friday through Monday). The show is expected to feature around 1,400 exhibitors from more than 60 nations.

Shopping malls Photo: Pixabay
24.07.2018

NEW TRENDS IN ITALIAN RETAIL OPEN UP OPPORTUNITIES

  • Franchising takes off, more and more German retail chains discover Italy

Milan (GTAI) - The Italian retail sector is modernizing and the franchise economy is growing. Italian franchise systems are gaining ground. New modern shopping centers, including the largest in Europe, create space for new shops. German retail chains are expanding in many segments, from discount food and other consumer goods to services. Northern Italy is considered a popular test site. High quality and a price advantage are the keys to success.

  • Franchising takes off, more and more German retail chains discover Italy

Milan (GTAI) - The Italian retail sector is modernizing and the franchise economy is growing. Italian franchise systems are gaining ground. New modern shopping centers, including the largest in Europe, create space for new shops. German retail chains are expanding in many segments, from discount food and other consumer goods to services. Northern Italy is considered a popular test site. High quality and a price advantage are the keys to success.

The Italian retail sector is changing. The number of classic corner shops is declining, the modern organized retail trade is growing. The franchise economy in particular is developing positively. Beyond the classical areas such as food and fashion, various Italian franchise systems are spreading more and more visibly in the big cities.
 
According to the industry association Assofranchising, the franchise industry had a turnover of approximately EUR 24.6 billion in 2017. This represents an increase of 2.6 percent compared to the previous year and an increase of 5.7 percent since 2014. With a similar number of systems (929 in Italy, 972 in Germany), the German franchise industry generated almost five times as much turnover. One reason for this is that German franchise systems have on average more than three times as many businesses per franchise.

Development of the franchise economy in Italy
  2016 2017 Change (in %)
Sales (Euro Mio.)  23,930 24,545 2.6
Franchise systems 950 929 -2.2
Businesses 50,720 51,671 1.9
Italian businesses abroad 7,871 10,079 28.1
Italian businesses abroad (min. 3 companies) 169 179 5.9
Foreign systems in Italy 61 71 16.4
Employees 195,303 199,260 2.0
Average size of systems in Italy (number of companies) 53.4 55.6 4.2
Average size of Italian systems abroad (number of companies) 46.6 56.3 20.9

   Source: Rapporto Assofranchising 2018

But the segment is catching up in Italy. Italian franchise systems are expanding, also abroad. Outside Italy, their number increased by around 6 percent in 2017, while their average size (measured by the number of businesses) increased by around 21 percent. The domestic average dimension is also growing. The country is also becoming more attractive for foreign franchisors. In 2017, the number of foreign franchise systems increased by 16 percent. The relevant trade fair is the Salone Franchising, which will take place from October 25th to 27th 2018 in Milan.   

New shopping centers are driving the developments forward
Developments in the retail sector are accompanied by new construction projects. A number of new shopping centers are currently under construction in Italy, creating space for the new generation of franchises and retail chains. The major CityLife project on the former Milan exhibition grounds is a current example. In addition to two of the three planned skyscrapers (including Allianz's new headquarter in Italy), a new shopping center was inaugurated in autumn 2017. Particularly in the catering sector new Italian chains, which are expanding nationwide, can be seen. A new gastronomy floor with restaurants and cafés in the middle price segment was recently inaugurated at the Termini railway station in Rome.

A number of modern shopping centers are still under construction, including the new Westfield Milan. Project operators describe it as the largest shopping center in Europe. With an investment EUR 1.4 billion Westfield Milan is to be inaugurated in 2020. The majority of the new construction projects are located in the larger cities in the north, but Rome and Naples will soon receive new shopping centers also.

Shopping centers under construction in Italy
Designation Investment (Mio. Euro) Area (1,000 sqm) Completion Remarks
Westfield, Milan 1,400 60 2020

http://www.westfieldcorp.com

Maximo, Rome 300 61 2019 Cushman & Wakefield
Emilia Shopping District, Parma 200 74 2019

http://www.sonaesierra.com

Maximall Pompeii, Napoli 150 200 2019

http://www.maximall.it/pompeii

Falcon Malls Cascina Merlata, Milan n.a. 65 2021 http://falconmalls.it
Falcon Malls Concordia, Milan n.a. 131 2021 http://falconmalls.it
Waltherpark Shopping - Bozen 23 k.A. 2021

https://waltherpark.com

    Source: Research of Germany Trade & Invest

Opportunities for German retail chains
Another trend in Italy is the expansion of German retail chains. One growth area is the market for discount foods. According to Nielsen, discounters had a market share of 17 percent of the sold food at the end of 2017. The market leader is Eurospin from Italy, followed by Lidl. In 2018 Aldi opened its first store in northern Italy and by the end of 2018 it is planned to open 45 stores. Lidl is defending itself against its new competitor with planned investments in Italy amounting to EUR 350 mio for a new inner-city store concept. A total of 40 new points of sale are planned, and a further 50 stores are to be modernized.

Both German supermarket chains confirm that a local strategy for Italian gourmets is indispensable. Lidl sources 80 percent of its food products from Italy, while Aldi's share is almost as high at 75 percent.

In terms of price, the recipe for success of the German retail chains is somewhat different from Germany. Although German retailers continue to score with a good price-performance ratio, the focus in Italy is on the mid-price segment.

The latest example is the drugstore chain dm. The first branch was inaugurated at the end of 2017. There are plans to open 100 stores in northern Italy by 2020. dm offers not only a price advantage over its Italian competitors, but also high-quality products. In addition, there are hardly any "one-stop shops" in Italy, which are also drugstores, but also sell beauty products, organic and natural products as well as baby products.   

The Douglas perfumery chain is expanding also in Italy. At the end of 2017, Douglas' parent company completed the acquisition of two of the leading perfumeries in Italy, Limoni and La Gardenia.    

Fielmann is another example of a German chain that has conquered the Italian market in recent years with high-quality products and a price advantage. With entry into the South Tyrol market and ongoing expansion in northern Italy, Fielmann is popular with Italian consumers despite the large competing manufacturers of glasses in Italy due to its price advantages.

Germany's successful model is not limited to food and other consumer goods. The Berlin-based company Flixbus is an example that the concept of quality and price competition can also be successfully applied to the service sector. Flixbus has been in Italy since 2015 and the number of passengers is increasing constantly. In 2017, 40 million Italians were on the road with Flixbus, twice as many as the year before. Italy is the fastest growing market among 26 countries for the company.

More information:
Italy Franchisesysteme Retail
Source:

Robert Scheid, Germany Trade & Invest www.gtai.de