Textination Newsline

• “Das Haus 2020” by MUT Design brings the Spanish outlook on life to imm cologne
• Young design team MUT from Valencia to create “Das Haus” as guest of honour
• The Spaniards’ design addresses the longing for an interior concept in which possibilities for retreat can be sustainably combined with outdoor living.

 “Das Haus” is erected at the international furniture and interiors fair imm cologne: a design that points the way ahead to how we might live in future. For seven days in January every year, it’s constructed from scratch, painted and lovingly furnished, visited by thousands, discussed and photographed. The simulated interior in Cologne – a combination of architecture, interior design and furnishings – gives a designer or design team the opportunity to make their own personal statement on contemporary living. In a wide-ranging variety of styles – from minimalist to extravagant, from matter-of-fact to sensuous – the installation blends current trends and products into a finely tuned interior design. Koelnmesse has nominated the young Spanish design team MUT to be its guest of honour for the ninth edition of “Das Haus” at imm cologne 2020 (13.-19.1.).

“A project like ‘Das Haus’ gives a designer a unique opportunity to create something that’s totally independent of production and market conditions while simultaneously understanding and rediscovering their designs in terms of how they impact the space,” says MUT, describing the challenge of designing a fully furnished house for the international furniture and interiors fair imm cologne.

“In our design, we want to go one step further and explore the potential architecture and interior design have for opening the space up to the outdoors.” As a result, the architectural dimension of “Das Haus” is particularly significant this time round. “Mediterranean life is synonymous with outdoor living,” says MUT of the inspiration the team draws from its traditional lifestyle culture. “Our houses have always integrated a little bit of nature into their interiors.”

Founded in 2010 by Alberto Sánchez and Eduardo Villalón, the design studio is one of the most successful teams of the “new wave” in Spanish design. In their native Valencia, a hotspot of Spanish design that’s bolstered by the traditional furnituremaking and ceramics industries round about, the team creates furniture, carpets, tiles and lamps for the interiors sector, as well as designing hotels and exhibitions. All their work is characterised by a tendency towards simple, soft, circular shapes. Their creations – which have won major accolades such as the Red Dot award – exhibit forms with a vaguely unfamiliar quality or translate a familiar shape into a modern design. Their international clientele includes firms such as Expormim, GAN, Ex.t, Sancal, Preciosa Lighting, Bolia, E interiors, Harmony Inspire, Missana and LZF.

The name MUT comes from Valencian (a variant of Catalan) and translates roughly as “Quiet!” – a request for silence when you want to make yourself heard. But the designers can also identify with the German meaning of “Mut”, i.e. courage: “It rounds off the way we see ourselves perfectly, because nowadays it takes a lot of courage to stand up for your own principles instead of going with the flow dictated by trends,” says the Spanish team. And it’s definitely true to say that emotionality and an expressive design language are the most outstanding characteristics of their work.

With MUT, “Das Haus” is deliberately remaining within the sphere of European design this time round, while simultaneously selecting a decidedly progressive team with a contemporary profile. “MUT isn’t so much a classic design team as the kind of multidisciplinary community of like-minded people that exists in all sorts of constellations nowadays: modern, flexible and creative. They work in a surprisingly diverse range of fields: they’re product designers, creative directors, graphic designers, interior designers and curators, all rolled into one,” says Dick Spierenburg, creative director of the imm cologne, on the decision to nominate MUT. “As a result, they stand for a new generation of design studios that’s responding to a changed market landscape in which huge demands are made of designers’ adaptability and inventiveness.”
 
“Das Haus” – half portrait of the designer, half model home
The “Das Haus – Interiors on Stage” installation simulates a residential house at the international furniture and interiors fair imm cologne. The fair constructs an approximately 180-square-metre house in the middle of the Pure Editions area, Hall 3.1, designed according to the plans of a designer who is newly nominated every year. The furniture, colours, materials, lighting and accessories are also selected by the designer, rendering the finished house an individual, integrated configuration of interior design. The project thereby deals not just with contemporary furnishing trends but also with people’s aspirations as well as social change.
          
“Das Haus” from 2012 to 2019 – eight ideas of home
“Das Haus” was staged for the first time in 2012 and the Indian-British design team of Nipa Doshi and Jonathan Levien was nominated to introduce the new format. They installed a seemingly organically grown space that allowed inhabitants and cultures to interact in a spirit of communication. In 2013, the Italian product designer Luca Nichetto introduced the next installation of the design event with an elegant ensemble, the construction open on all sides. In 2014, the Danish designer Louise Campbell turned “Das Haus” into a low-tech place of calm within the bustle of the fair, representing the reconciliation of the most diverse human characters and preferences in style. In 2015, the Chinese architect couple Rossana Hu and Lyndon Neri challenged traditional home life rituals by taking “cages for living” packed full with classic and modern furniture and setting them in a spatial construction that recalled the narrow alleyways of Shanghai, turning visitor into voyeur and calling for reflection. German designer Sebastian Herkner was on home turf in 2016. With his circular “Haus”, he created a house that was airy and fully accessible – with no barriers to people or cultures – and limited only by adjustable curtains in order to permit changing perspectives. The transatlantic “Haus” by Todd Bracher that trade fair visitors could experience in Cologne in 2017 drew its inspiration from paring down to the essentials. While the Czech designer Lucie Koldova transformed “Das Haus 2018” into an experiment about the emotional dimension of various lighting compositions, Rotterdam-based Studio Truly Truly turned its idea of mood-driven, “fluid” living into reality with a design consisting of organically interlinked zones.

For the 50th edition of Heimtextil (7-10 January 2020), the international trade fair for home and contract textiles will once again sparkle with the world’s largest product range for textile interiors and its unique presentation of the hottest trends. Around 3000 international exhibitors will present their innovations in Frankfurt.

More than 250 companies will be presenting sustainably produced textiles at Heimtextil. The Green Directory, a separate exhibitor index focusing on the theme of sustainability that will be published by Heimtextil for the tenth time in 2020, lists these companies and their product innovations. The number of companies included in the directory has increased considerably and is higher than ever before. Progressive, sustainably produced materials can also be seen in the new Future Materials Library, part of the Trend Space. Here, visitors can explore the nature and production method of innovative materials. The focus is on recycled fabrics and cultivated – so-called living – textiles, among other things. The Green Village in hall 12.0 also functions as a hub for all questions relating to green issues. Seal providers and certifiers are among those introducing themselves here and offering companies their support in acting more sustainably. The United Nations will also present its Sustainable Development Goals here for the first time.

Trend Space: the furnishing trends of the future
The programme highlight for those interested in design is the Trend Space in hall 3.0. In this trend and inspiration area, visitors and exhibitors alike can look forward to a wealth of material innovations, colour trends and new designs. Sustainability is a top priority here too: thanks to targeted selection of materials, material requirements can be reduced and the environmental footprint kept to a minimum. On an area of around 2000 square metres, designers thus create a forum comprising primarily of textiles and materials that can be reused after the event. The overarching theme is “Where I belong”, which invites visitors to take an inspiring journey of discovery thanks to its numerous interactive elements. An accompanying programme of talks and guided tours give far-reaching insights into new design projects. The Trend Space has been designed by Stijlinstituut Amsterdam.

Expanded area for printers and processing machines
At its upcoming edition, Heimtextil will present an extended range of machines for the textile industry and expand the product segment “Textile Technologies”. The background to this is that the digital revolution is currently leading to fundamental changes in the manufacture and processing of home textiles. Heimtextil will present the opportunities offered by technological change in the industry and, under the new name “Textile Technologies”, will present the latest product developments in hall 3.0, from digital printing machines, software and corresponding accessories to machines for textile processing. The trade fair will also offer its own lecture programme with experts from industry and research for the first time.

Further growth in furniture and decorative fabrics
In the “Decorative & Furniture Fabrics” segment in particular, Heimtextil is experiencing unstoppable growth. At the upcoming fair, 40 new exhibitors will be joining and adding new perspectives to the already very large selection of furniture and decorative fabrics as well as leather and imitation leather. Over 400 international producers will present their new collections in halls 4 and 6. European top producers in particular are strongly represented. Another new aspect is that for the first time Heimtextil will be identifying around 250 weavers of furniture and decorative fabrics, curtains and bed linen fabrics with their own logo at stands and in the catalogue – for the better orientation of visitors. This innovation applies to both hall 4 and hall 8.0.

Design Dialog highlights trends for the furnishing industry
Representatives from the furniture industry will find hall 4 an attractive place thanks the expanded product range and information offered by the Design Dialog. Heimtextil will be providing information on the latest design trends for the furniture industry in the Lecture Area of hall 4.2 on the Wednesday of the trade fair between midday and 1.30 pm. Those present will include Christiane Müller from Studio Müller Van Tol, Anne Marie Commandeur from Stijlinstituut Amsterdam, representing the Heimtextil Trend Council, and product and furniture designer Werner Aisslinger. Susanne Tamborini-Liebenberg, editor-in-chief of md- Magazin, will chair the event.

Interior.Architecture.Hospitality by Heimtextil
Heimtextil offers new business segments and sales opportunities for contract furnishers. Around 370 exhibitors will provide solutions for the contract sector aimed specifically at interior designers, architects and hospitality experts. Selected suppliers will present their wares at the Interior.Architecture.Hospitality EXPO. The product offer will be supported by a new materials library, the Interior.Architecture.Hospitality LIBRARY. It will present a selection of exhibitor products with functional characteristics such as flame-retardant, sound-insulating, abrasionresistant and water-repellent. Numerous information offers, such as expert presentations and guided tours of the trade fair, complete the programme.

Hall 8.0: Hotspot for the latest interior collections
Curtains, decorative and furniture fabrics, drapery and curtain hardware, sun protection systems, carpets and tools for textile processing will be presented in Hall 8.0 under the title "Window & Interior Decoration". In addition, Heimtextil bundles all participating textiles editeurs and optimally integrates them into the product range for interior decorators and retailers. Around 50 international editeurs present their collections for the coming season.

Showcase: design classics from the past 50 years
Suppliers of pillows, blankets and plaids as well as table and kitchen linen will be exhibiting in Hall 9.0 under the title "Beautiful Living" – together with lifestyle-oriented accessories. Heimtextil thus creates a starting point full of brands for high-quality retailers. On the occasion of the 50th Heimtextil edition, the fair stages design classics from the past 50 years. On this showcase area the fair invites to a journey through five decades of Heimtextil history. Four designed tell about the colors, shapes, furniture and design objects of the past decades. The showcase will be complemented by a café, which will be realized in cooperation with Schöner Wohnen, Europe's largest interior design magazine.

Sleep: new findings and product solutions
Heimtextil puts the sleep theme prominently on the agenda: with the product segment Smart Bedding, the trade fair offers new insights into healthy sleep in hall 11.0 and presents concrete product solutions. Mattresses, bedding, sleep systems and associated technology can be viewed here, as well as duvets and pillows. 140 major players in the industry will bring the theme of sleep to life. There will also be some exciting start-ups that will cause a sensation with smart market innovations. More in depth-information is offered in presentation area “Sleep! The Future Forum”. Here, in the foyer of hall 11.0, visitors can look forward to discussions with sleep experts. These include professional athletes such as Olympic luge champion Susi Erdmann, sleep coach Nick Littlehales and scientists from Berlin’s Charité, the Fraunhofer Institute and the German Sleep Research Society. Speakers from Ikea, Hästens and Auping will talk about progressive sleep topics. The lecture programme covers the top themes of digital, sport, hospitality, sustainability and interior design. In this way, Heimtextil presents the latest findings from sleep research and showcases the latest developments in industry and trade.