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adidas: Y-3 and Real Madrid launch Travel Collection (c) adidas AG
08.03.2024

adidas: Y-3 and Real Madrid launch Travel Collection

Having recently celebrated the club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s perspective to the club with a seven-piece travel collection.

Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s recognizable handwritten signature script wordmark and the Real Madrid crest.

Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.

Having recently celebrated the club’s 120th anniversary with a special kit for the 2021/2022 season, this year, Y-3 and Real Madrid have come together once again to bring Yohji Yamamoto’s perspective to the club with a seven-piece travel collection.

Inspired by the signature monochromatic color palette of both Real Madrid and Y-3, the travel collection itself consists of a sleek and elegant selection of pieces in all black. Crafted at the intersection of tailoring and athletic-wear, the suite of pieces includes a short sleeve polo, a long sleeve polo, a pair of shorts, a pair of track pants, a track top, a coach jacket, and a premium faux leather jacket – each made with soft sporting fabrics and finished with collaborative details such as Yohji Yamamoto’s recognizable handwritten signature script wordmark and the Real Madrid crest.

Accompanying the launch of the travel collection is a campaign shot by trailblazing London-based photographer Gabriel Moses featuring past and present Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, Misa Rodríguez, and Zinedine Zidane.

Weitere Informationen:
adidas Y-3
Quelle:

adidas AG

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(c) adidas AG
25.08.2022

adidas: Y-3 Presents Fall/Winter 2022 Chapter 4

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Y-3 returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.

Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its creative focus to a distinctly textural concept – Memories of Exotics – the German sportswear brand and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers through a slew of all-over print graphics.  

The seasonal offering is highlighted by a selection of pieces that juxtapose leopard prints and fabrics with muted palettes, functional details, and dynamic sporting silhouettes. Curated as a daring blend of past and future, the collection clashes the brand’s heritage with its progressive vision for tomorrow.

Accompanying the launch of Fall/Winter 2022 Chapter 4 is a visual campaign that oscillates between mystery, intrigue, and sporting dynamism. Shot by Heji Shin with creative direction from Jamie Reid and styling from Robbie Spencer, the visuals channel a visceral, rather than understated, interpretation of Y-3’s past, present, and future.

Weitere Informationen:
adidas Y-3 clothing
Quelle:

adidas AG

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