Aus der Branche

Major developments:

• Currency-neutral sales up 11%, driven by adidas brand accelerating to 16% growth
• adidas brand up double digits across all channels with increases in all markets
• Underlying gross margin improves around 1.5 percentage points to 50.5% despite significant currency headwinds
• Operating profit of € 346 million compared to € 176 million in prior-year period
• Healthy inventories at a level of € 4.5 billion to support future top-line growth
• Full-year guidance upgraded on July 16 to reflect current brand momentum

Full-year outlook
High-single-digit revenue increase expected in 2024
On July 16, adidas raised its top- and bottom-line guidance as a result of the better-than-expected performance during the second quarter and taking into account the current brand momentum. adidas now expects currency-neutral revenues to increase at a high-single-digit rate in 2024 (previously: to increase at a mid- to high-single-digit rate). The company’s operating profit is now expected to reach a level of around € 1.0 billion (previously: to reach a level of around € 700 million). Within this guidance, adidas assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional revenues of around € 150 million and no further profit contribution during the second half of 2024.

Outlook impacted by significant currency headwinds
The company continues to expect unfavorable currency effects to weigh significantly on its profitability this year. These effects are negatively impacting both reported revenues and the gross margin development in 2024. This was particularly the case during the first half of the year.