Advertising 2.0: Which marketing mix leads to the greatest |
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Titel: |
Advertising 2.0: Which marketing mix leads to the greatest success? |
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Publikationsdatum: |
02-06-2012 11:00 |
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Meldung: |
Advertising 2.0: Which marketing mix leads to the greatest
success? After a BTE survey of summer 2011 the fashion retail predicts online marketing a rapidly increasing importance in future. 83.1 percent of the participants rated their own website as an important growing way of advertising. 73.1 percent of the interviewees are seeing Social networks (Facebook, i.e.) and 72.8 percent e-mailings as an advertising medium with increasing importance. Followed in the assessment are the organizing of promotions / events (62.9 percent) and the dispatch of direct mails (53.8 percent). As tends to decline, however, the importance of traditional media with high scattering losses such as newspaper ads, brochures / leaflets, placards / posters, as well as cinema-, radio- and TV- advertising is estimated. Inevitably reallocations of the advertising budgets are going on. But many fashion retailers are uncertain about of how to allocate their advertising budgets in the light of the increasing popularity of online marketing. To give concrete assistance and recommendations to the fashion retailers the BTE will hold on March 7th in Cologne a workshop on "Strategic Planning of advertising budgets in the fashion trade - which marketing-mix promises the greatest success." Initially, basic knowledge and important numbers and facts will be presented before it goes to the joint development of strategies for each correct distribution of the budget on traditional media (advertisements, brochures) as well as on dialogue and online marketing. Source: |
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