From the Sector

The fully booked international denim trade show BLUEZONE will celebrate its anniversary. More than 100 denim and sportswear specialists will transform Munich's Zenith area into a blue hotspot on this summer's early July date, which has been repositioned for the first time. Parallel to MUNICH FABRIC START and THE SOURCE and with a supporting program that is as full to the brim as it is relevant, the area on Munich's Lilienthalallee will become the hub of the international fashion community.

2023 is not only BLUEZONE's anniversary year: this summer marks the 150th anniversary of the patenting of jeans, Orta celebrates its 70th birthday in 2023 and denim icon Ruedi Karrer celebrates the 50th of his "The Jeans Museum" in Zurich. Vicunha is celebrating its 55th birthday. BLUEZONE therefore pays tribute to denim in all its facets. CONNEXXION is the appropriate leitmotif of the upcoming event.

"We have a line-up that will almost break the two days: in addition to internationally relevant and well-known exhibitors such as Calik, Denim Authority, Isko, Kurabo, Naveena Denim, NDL, Orta, Royo, Saitex and Sharabati among many others, we will have a 360° degree denim experience park in the completely booked Zenith Area", says Frank Junker, Creative Director & Partner, Munich Fabric Start Exhibitions GmbH. What visitors can expect here, among other things: two seminar sessions by the Transformers Foundation as well as panels and talks with Women in Denim, Mohsin Sajid and The 5 Denim Senses by AMD Düsseldorf, plus installations such as the photo exhibition "The World's best Denim Fades" by Bryan Szabo, founder of the Indigo Invitational, the exhibition by designer Ksenia Schnaider and a special presentation by "The Jeans Museum" Zurich, through which Ruedi Karrer himself will give guided tours.

For the first time, BLUEZONE will take place this summer on the new, earlier dates of July 18 and 19 and not at the end of August / beginning of September as in the past. With this step forward in terms of dates, MUNICH FABRIC START and BLUEZONE are reacting to changed order and collection rhythms and will position themselves in the future at the beginning of the purchasing and sourcing phase.

To this end, the exclusive VIEW Premium Selection, also organized by Munich Fabric Start Exhibitions GmbH, will move to the previous MFS date and on September 13 and 14 - then for the first time also on the Zenith grounds - will offer the market an additional, later ordering opportunity as RE:VIEW.

2^nd Denim Innovation Night presented by Pacific Jeans was held during the 14^th Bangladesh Denim Expo to showcase the innovation in the country’s denim industry.

The show displayed the very latest in sustainably produced and innovative denim products from Pacific Jeans to apparel brands and retailers, embassy representatives, development partners and to the representatives of the industry supply chain.

About 500 invited guests got the opportunity to witness the denim research, design and production innovation provided by the Bangladeshi denim Group highlighting the breadth and depth of denim innovation available in the country – from fibre, through to fabrics, design, manufacture and finishing.

Pacific Jeans Limited manufactures premium jeans in Bangladesh and exports to over 50 countries. With a continuous focus on quality improvement and value addition, adoption of updated denim processing technology, commitment towards safe and sustainable industry, the group has become one of the preferred suppliers to leading global fashion retailers.

The program was inaugurated by Commerce Minister Tipu Munshi, MP; while the Head of the Delegation of the European Union in Bangladesh H.E. Charles Whiteley was the Guest of Honor; President of Bangladesh Garment Manufacturers and Exporters Association (BGMEA) Faruque Hassan and Country Representative of the Japan External Trade Organization (JETRO) in Bangladesh Yuji Ando were special guests at the program.

The 1st Denim Innovation Night was presented by Pacific Jeans during the 7th edition of Bangladesh Denim Expo in November 2017.

As a global provider of sustainable woodfibre products, Sappi will be showcasing its solutions for the garment industry under the theme “Fashion meets Forest” at ITMA 2023 – with sublimation papers and its dissolving wood pulp, used for the production of garment fibres under the “Verve” brand name.

How can the woodfibre industry support a more sustainable garments market? Sappi is eager to answer this question at the ITMA and has created a “knowledge trail” for visitors to explore under the motto “Fashion meets Forest”. Visitors to the stand can follow the journey from wood via cellulose and fibre to the finished yarn and the printed garment.

Sublimation papers: Expanded production capacity in Carmignano
Sappi’s Transjet sublimation papers stand for fast, uniform ink transfer and minimal ink consumption. As a premium supplier, Sappi is constantly striving to meet its customers’ needs. So, at this year’s ITMA, various sublimation papers with optimised qualitative properties will be on show.

Sappi maintains the high quality of its coated Transjet and uncoated Basejet sublimation papers by regularly investing in new, state-of-the-art technologies. At the end of April, a new warehouse has been inaugurated at the Carmignano mill in Italy. In the next month’s, Sappi will further invest in two new converting machines with a width of 1.9 meters and 3.2 meters as well as in a fully automated packaging line. All the investments will support the company’s vision of having a complete in-house solution for the sublimation industry, have a positive impact on CO2 emission, satisfy the increased demand of their customers as well as further improve lead times.
 
“Verve” dissolving wood pulp for high-quality textiles
Sappi will also be showcasing its dissolving pulp (DP) brand “Verve”. DP provides the feedstock raw material toward producing rayon fibres such as Lyocell and viscose and further into yarns and fabrics. Textiles produced from wood based cellulosic fibres are noted for their breathability, colour fastness, softness, drape, absorbency and biodegradability. In addition to the garment industry, dissolving pulp is also used in various household and pharmaceutical products.

Performance sportswear brand FIRE+ICE by BOGNER announces an exclusive collaboration with the multi-sport athlete, Ester Ledecka. This 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

Her personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

"FIRE+ICE by BOGNER is my go-to outfitter for every occasion. In winter, I'm well protected from wind, cold and wet, and in warmer seasons, I'm fashionably and functionally geared up for surfing. The brand ideally reflects my lifestyle, and I'm excited about the upcoming joint projects", says Ester.