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PINKO Spring-Summer Advertising Campaign  (c) PINKO
PINKO Spring-Summer Advertising Campaign
13.01.2020

PINKO Spring-Summer Advertising Campaign

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

 

More information:
Fashion Mode PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH

SEEK: Give bag 2020 (c) SEEK
SEEK: Give bag 2020
09.01.2020

SEEK: Give bag 2020

SEEK renews its Give Bag collaboration with the OneWarmWinter homeless initiative

Last year, approx. 100 boxes of donations were collected at SEEK. They were then packed into 500 Give Bags and given out to the homeless as part of the New Year's celebrations at the Heilig-Kreuz-Kirche church in Kreuzberg.

SEEK renews its Give Bag collaboration with the OneWarmWinter homeless initiative

Last year, approx. 100 boxes of donations were collected at SEEK. They were then packed into 500 Give Bags and given out to the homeless as part of the New Year's celebrations at the Heilig-Kreuz-Kirche church in Kreuzberg.

“The charity campaign was an all-out success right from the start and would not have been possible without our partners of many years! We want to take further steps towards sustainability together and gradually distance ourselves from the massive waste in the fashion industry.”– Marie-Luise Patzelt, SEEK Team

There will be collections for donations this season, too. A large container will again be located in front of SEEK, where exhibitors’ donations can be accepted. This season will also see another box for donations at the trade fair itself, as well as at PREMIUM in STATION-Berlin, where more brand and private donations will be collected.

More information:
SEEK
Source:

SEEK