From the Sector

AlphaTauri gibt den österreichischen Tennisspieler Joël Schwärzler als globalen Brand Ambassador bekannt. Als einer der führenden Tennis-Junioren der Weltrangliste spielt der 18-jährige Österreicher im Herrentennis ganz weit vorne mit. Ab sofort wird AlphaTauri Joël On- und Off-Court einkleiden.

„Ich freue mich sehr jetzt auch offiziell Teil der AlphaTauri Familie zu sein. Mode ist für mich persönlich sehr wichtig. Es bedeutet mir sehr viel, mich gut zu kleiden und mich auch außerhalb des Platzes wohlzufühlen. Wenn ich gut angezogen bin, fühle ich mich auch besser,“ sagt Joël.

„Wir freuen uns sehr Joël als eines der vielversprechendsten Tennistalente Österreichs, als Brand Ambassador willkommen zu heißen. Als Premium Fashion Brand aus dem Hause Red Bull liegt es in der AlphaTauri DNA, eng verbunden zu sein mit der Welt des Sports und mit den besten aufstrebenden Athleten der Welt zusammenzuarbeiten,“ sagt Karl-Heinz Lauterbach, CEO Global Consumer Products Red Bull.

adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, in a campaign which brings together next-gen faces, including Tate McRae, Jude Bellingham and Noah Lyles, to showcase how all can stay connected through a shared love of football, athletics, dance, music and more, across the globe. The all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Fronting the new capsule of fresh looks is a collective of adidas’ next-gen trailblazers: Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo and Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS Z.N.E. collection was inspired by the lines in their field of play – from the track, to the stage and pitch.

From 7 to 9 August 2024, the sixth edition of IFCO Istanbul Fashion Connection took place with 300 exhibitors in a total of 4 halls at the Istanbul Expo Centre.

With this event, Istanbul Fashion Connection underlines its importance as a hub for the international fashion industry. Compared to the previous year's event, the proportion of international visitors increased by 13.9%. Almost 18,000 visitors came to IFCO in Istanbul, 35% of whom came from abroad. The most represented region was Asia with 31.3%, followed by the Middle East (31.3%), Europe (16.4%), North Africa (13.4%), North America, South America and Africa together with 3.1%. High-ranking buyer groups from a total of 121 countries came to IFCO to find out about the latest fashion trends, network and place orders.

Divided into clear product areas on a total of 30,000 square metres of exhibition space in four halls, brands and manufacturers presented the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and wedding wear, lingerie, hosiery, leather and furs.

The next IFCO is planned for 5-8 February 2025.

RadiciGroup and Atalanta Bergamasca Calcio announce the renewal of their partnership for the 2024/25 season. RadiciGroup will be the "Sponsor del Cuore" (Heart Sponsor) for the Italian Serie A league and the Supercoppa Italia, which will take place in January 2025 in Riyadh, while it will be the "Sleeve Partner" in the UEFA Champions League and Coppa Italia matches.

RadiciGroup therefore remains the "Sponsor del Cuore" of the Atalanta team, renewing the partnership started in 2017. Over these years, during which the Nerazzurri have achieved success, RadiciGroup has always supported the management, coach, players, and staff of Atalanta. This relationship is based on shared values such as attention to the territory, passion for the black and blue colours, and the ability to showcase an incredible game that highlights each player's talent within a winning team. Atalanta concluded the 2023/24 season triumphantly, winning the Europa League and giving Bergamo fans a trophy.

The Paris 2024 Summer Olympic Games are just around the corner and a global sports frenzy is underway. However, intense summer workouts often lead to sportswear absorbing excessive sweat, becoming clingy and cumbersome, causing discomfort and potentially impacting performance. A research team from the School of Fashion and Textiles at The Hong Kong Polytechnic University (PolyU) has developed the iActive™ sportswear range which features a root-like liquid transport system and a skin-like active perspiration dissipater and utilises nature-inspired, anti-heat textile fabrics to expedite sweat removal, effectively reducing the weight and stickiness of activewear caused by sweat accumulation during exercise.

The human body has millions of sweat glands that are vital for regulating body temperature by dissipating sweat for evaporation to cool the skin’s surface. With unabating greenhouse gas emissions, the number of very hot days annually is expected to increase significantly. This will lead to elevated energy consumption and increased sweating during physical activity and outdoor labour. Even when wearing highly breathable clothes with good sweat-wicking properties, individuals may still experience discomfort due to excessive sweat accumulation.

A research team led by Dr SHOU Dahua, Limin Endowed Young Scholar in Advanced Textiles Technologies and Associate Professor of the School of Fashion and Textiles at PolyU, has invented the iActive™, intelligent, electrically activated sportswear with a nature-inspired active perspiration function.

Its nature-inspired technologies, including low-voltage-driven artificial “sweat glands” created by skin-like anti-heat textile fabrics and a root-like branching liquid transport system that aligns with the body’s sweat map, can actively and programmably remove sweat to a perspiration dissipater at the lower region of the sportswear. The all-textile sweat dissipater is compact and operates at a safe output voltage of approximately 5-9V, and its battery is easy to detach from the clothing, making it convenient for users to repeatedly wash the clothing by hand or in a washing machine to maintain hygiene. When the human body’s sweat rate is low, iActive™ can still be used independently without the battery.

Based on the optimised wettability pattern and gradient, the research team utilises a skin-like textile fabric to transport sweat one-way quickly and dissipate it from the inside to the outside. This feature reduces the stickiness and weight of clothing, improves breathability and ensures the garments remain dry and comfortable to wear. Experimental findings indicate that iActive™ creates a breathable and dry skin microclimate by dissipating sweat at a rate that is three times faster than the maximum human sweating rate. This innovation can also prevent discomfort from coldness and moisture after a workout. In comparison to traditional fabrics, the textile materials in iActive™ are 60% lighter and 50% less clingy when soaked, providing the wearer with all-round comfort and enabling sports enthusiasts and athletes to perform at their best.

Furthermore, a mobile app further aids personalised sweat management by wirelessly adjusting the sweat level of iActive™. This innovation is versatile and can be seamlessly integrated into a variety of textile materials to facilitate sustainable mass production. Beyond sportswear, iActive™ is also well-suited to protective clothing and workwear for individuals engaged in prolonged, high-intensity physical labour and outdoor occupations, including healthcare professionals, construction workers, firefighters, law enforcement officers and others, thereby significantly enhancing their work performance.

Dr Shou Dahua stated, “The extreme weather and high temperatures resulting from global warming have elevated the importance of heatstroke prevention and cooling measures on a global scale. Drawing on the vivid phenomena of thermal insulation and directed liquid flow in nature, we aim to foster innovation and sustainable advancement in garment manufacturing by inventing intelligent clothing and materials to address global challenges. We seek to harness the power of technology to infuse fresh perspectives into the traditional clothing industry, thereby enhancing its competitiveness.”

His research team has also developed a premium fabric named Omni-Cool-Dry™, drawing inspiration from volcano dwelling beetles. This fabric not only provides ultra-fast sweat dissipation and ensures all-day comfort with its dry and breathable features under dynamic thermal conditions, but also reflects solar radiation and emits body heat into the cold universe, enabling passive cooling. The team is working hard to leverage the benefits of both inventions to further enhance the sweat-dissipating and cooling capability of iActive™ sportswear.

Dr Shou Dahua, a core member of the PolyU Research Institute for Intelligent Wearable Systems and the Research Centre of Textiles for Future Fashion, has recently been bestowed with the 2023 Distinguished Achievement Award by The Fiber Society for his outstanding contributions to the fields of personal thermal and moisture management, intelligent wearables and soft robotics. The accolade is presented annually to an individual researcher worldwide. He has also received international innovation awards, including consecutive TechConnect Global Innovation Awards in 2021 and 2022. Moreover, his research papers have been published in various internationally renowned academic journals including Science Advances, PNAS, Advanced Functional Materials, and Advanced Energy Materials. Dr Shou will be chairing The Fiber Society Spring 2025 Conference at PolyU.

The summer edition of Texworld Apparel Sourcing Paris welcomed nearly 1,200 exhibitors from 26 countries. This season event was characterised by a number of new features and the dynamics remained satisfactory. Next event: February 10, 2025, in a partially renovated Paris-Le-Bourget exhibition centre for a session rich in initiatives.

The latest edition of Texworld Apparel Sourcing Paris, offered in its full version with the Avantex and Leatherworld sectors, ended on July 3 with attendance levels down on the July 2023 session. Over and above a possible "Olympic Games effect" and its consequences on transport and accommodation costs in the capital, the current economic situation is prompting the show's organizers to explore all alternatives to adapt the offer to market demand. However, these results do not seem to have had any impact on the flow of business between visitors and exhibitors, who reported a fairly positive overall climate.

The dynamic on the booths remained steady and the exchanges satisfactory, as shown by several manufacturers particularly well established on the European market. Indian shirt manufacturer Sheraton Apparel, for example, made around thirty solid contacts over 3 days, and reported several serious approaches to African distributors. The same goes for SMIT, a Turkish company specialising in Made in Turkey sourcing, which was able to see its main European customers and open up new contacts with Canadian and Brazilian buyers.

An expanded offering
At the Near Sourcing Hub, the phygital sourcing space connected by QR Code to the B2B digital platform of Messe Frankfurt France partner FourSource, inquiries to exhibiting companies remained much the same as in 2023. The visitor profile, on the other hand, focused on buyers from networks of small multi-specialist boutiques looking for an original mid-to-top-range offering. It was in response to this market demand for differentiation that the show organizers decided to extend Apparel Sourcing's range to include new categories in the fashion accessories sector, such as jewelry and bags.

High-profile initiatives
Other innovations were also on show this summer. The yarn pavilion - a first conceived in collaboration with Yarn Expo, originally a Shanghai show run by Messe Frankfurt - showcased the expertise of Chinese, Indian, Pakistani and Taiwanese companies, while at the same time highlighting upstream products and services. At Avantex, where some twenty suppliers of solutions for more sustainable fashion were grouped together, the new Designer Hub enabled designers and buyers to discover some original initiatives, such as that of stylist Jean-Luc François' association, supported by Messe Frankfurt's Texpertise network, which trains people who are far from employment, or the 3D design studio Scotomalab.

Materra wins 2024 Avantex Fashion Pitch award
The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This British start-up, founded in 2019, designs solutions to support the cotton cultivation adapted to climate change. At the other end of the chain, it offers brands a service designed on a Cotton-As-A-Service model that encourages them to source from the producers it supports. Materra will benefit from a €2,800 stand at Avantex Paris 2025 donated by Messe Frankfurt France, plus €2,000 from Texpertise Network, the textile sector network of the Messe Frankfurt Group, and 1 year's incubation at Foundry donated by IFA Paris, official partner of the competition.

A trendy area at Leatherworld
New for 2024, the Leatherworld sector inaugurated its Leather Trend area, developed in collaboration with publisher Edizioni AF and the Arsutoria School design centre. Designed around the expertise of Italian companies specialising in the manufacture of leather shoes and bags, this inspirational space presented the autumn-winter 25-26 trends through 4 creative axis built around the expression of simplicity, nature, dynamism (sportswear collections) and finally romanticism. Leather Trend was also an opportunity to discover the new leather tanning technology developed by Ecotan, which avoids the use of metals (Chrome) and chemicals in the leather preparation stages thanks to the use of vegetable tannins.

After navigating the challenges of 2023, Vietnam's textile and garment exports have been gradually recovering. Additionally, foreign direct investment (FDI) into Vietnam during the first five months of this year reached USD 11 billion, a 2% year-on-year increase, according to the Foreign Investment Agency under the Ministry of Planning and Investment (MPI). To cater to Vietnam’s renewed business opportunities, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return from 26 – 28 February 2025 at the Saigon Exhibition and Convention Center (SECC).

The fair’s inaugural edition attracted 409 exhibitors and 17,262 visits from 17 and 55 countries and regions respectively. Building on this solid foundation, VIATT 2025 will continue to showcase the latest industry trends, and expand its focus on various pertinent areas. This will include the fair’s new Econogy Hub, a dedicated zone to advance the topic of sustainability in the textile industry, and to relate it closely to the demands of economic and social change. Together with the evolving environmental landscape, the fair will also help industry players adapt to the rapid adoption of new technology in the business world with the debut of the Innovation & Digital Solutions Zone. This zone will allow exhibitors to unveil the latest technology and solutions such as AI design, digital manufacturing, big data analytics, and more.

Concurrently, VIATT 2025 will continue to present a diverse range of exhibitors across the apparel, home textile and technical textile sectors, with positive feedback received from many quarters at the fair’s inaugural edition.

Apparel Fabrics & Fashion
In the first four months of 2024, textile and garment exports grew 6.3% year-on-year to over USD 10 billion. The US remains Vietnam’s top export market, followed by the EU, South Korea, China, and Japan. To meet this demand, Vietnam's textile industry continues to import a significant amount of raw materials. At VIATT 2024, yarns, fibres and fabrics for casualwear, sportswear and uniforms, as well as garment accessories, were in high demand.

Home & Contract Textiles
Vietnam’s home textile market is projected to undergo a steady CAGR of 2.4% from 2024 – 2032, driven by the rising need for modern and stylish home textiles, e-commerce expansion, and favourable government initiatives. At the fair’s previous edition, product groups included bedding, loungewear and bathroom textiles, curtains and curtain fabrics, upholstery and sofa fabrics, and home textile accessories.

At VIATT 2025, exhibitors can additionally present their latest offerings in the Home Textiles Display Zone or at dedicated product presentations, to maximise their visibility to potential buyers.

Technical Textiles & Technologies
Across the textile industry, investors are now focusing on optimising production capacity, streamlining supply chains, and enhancing product quality to maintain competitiveness in both domestic and international markets. With the new Innovation & Digital Solutions Zone to supplement the textile technology category, VIATT 2025 is set to play host to providers of textile and nonwoven machinery, CAD/CAM, CMT, and technology for embroidery, knitting, sewing, printing, and more. Exhibitors can draw more attention to their latest solutions by participating in the fair's new innovation showcase area.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain. The second edition will be held from 26 – 28 February 2025.

adidas Originals and Montreal-based design studio, JJJJound, return to present their latest collection.

Inspired by the Three Stripes’ sporting heritage and driven by a commitment to authentic storytelling, the second adidas Originals by JJJJound collection draws on quintessential footballing aesthetics with a 7 piece apparel, accessories, and footwear offering.

The apparel and accessories selection includes an all black track top and matching pair of track pants, a tonal white jersey, and a black airliner bag, as well as a co-branded football and bag set. The collection is then rounded out by a new take on the classic Samba sneaker.

Accompanying the launch of the collection is a campaign featuring football legend José Mourinho. Captured by photographer Liam MacRae amidst a backdrop of quotidian Portuguese life, the José campaign is an ode to Samba’s time honored legacy in sport and culture.

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

adidas introduces its 15-piece SS24 Paris Collection ahead of the 2024 clay season. Built to help players adapt to clay court conditions, the collection includes a core 8-piece range of apparel and footwear to help raise awareness of adidas’ annual Move For The Planet activation.

Designed to be played in seasonably warm Parisian temperatures, the collection features HEAT.RDY technology – breathable and lightweight fabrics that maximize airflow, to help keep players feel comfortable on court. Meanwhile increased mobility is unlocked thanks to adidas’ FreeLift Construction – a paneled fabric structure under the armpits – that enables greater freedom of arm movement during play while preventing the hems from riding up.

The pieces have been intentionally paired back, using zero prints to allow other bolder design features to make maximum impact, through striking color blocking, engineered paneling and textured fabrics. White and black panels on the garments emulate classic tennis court lines, highlighted by black bonding seams, meanwhile a stimulating Orange ‘Spark’ is used throughout to foster a sense of joyful energy for players during high-pressure games.

The collection will be worn by athletes including Caroline Wozniacki , Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Stefanos Tsitsipas , Felix Auger Aliassime, Jason Wu and Martin de la Puente.