From the Sector

In light of recent Covid-19 cases in China, the Autumn Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo will be rescheduled to 9 – 11 October 2021. The fairs were originally due to take place at the end of August at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained: “To comply with the government guidelines for pandemic containment and following discussions with our stakeholders, we have made the decision to postpone the fairs from their original August timing. To allow our exhibitors and buyers as much time as possible to plan ahead, we have already confirmed new dates with the fairground for the three concurrent fairs: 9 – 11 October.”

“I would like to thank the participants of all three fairs for their understanding and ongoing support as we continue to operate in uncertain times. We remain dedicated to providing a quality international trading platform for three sectors for the autumn / winter sourcing season, and our overseas suppliers will still be able to participate through our hybrid exhibition scheme if they are unable to be in Shanghai in-person.”

Exhibitors or visitors with any queries about these fairs should email textile@hongkong.messefrankfurt.com, or visit the fairs’ respective websites:
•    Intertextile Shanghai Apparel Fabrics: https://intertextileapparel.hk.messefrankfurt.com/
•    Intertextile Shanghai Home Textiles: https://intertextilehome.hk.messefrankfurt.com/
•    Yarn Expo: www.yarnexpochina.com

Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. The co-organisers of Yarn Expo are Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT. Intertextile Shanghai Home Textiles is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

The pandemic shows the importance of single-use nonwovens for disinfectant and other wipe application. Therefore Truetzschler focuses on both high-performance solutions for an efficient production of disinfectant and biodegradable wipe materials.

It’s the classic combination of polyester and viscose fibers which combines exceptional good wipe characteristics with affordable raw material costs. For such high-speed carding/spunlacing processes Truetzschler Nonwovens offers production line configurations with three roller cards. Such an extended carding section not only enhances web quality but also fully utilizes AquaJet’s spunlacing power to deliver up to 4 tons of nonwovens per hour.

Line concepts for eco-friendly baby and body wipes are another focus at booth 1J20. The latest hot topic: Truetzschler‘s proven CP (carded/pulp) nonwoven line concepts with built-in flexibility. The machinery is able to process various pulp types for the wet-laid layer and various fiber types for the carded layer.

Topics at SINCE also are technologies for pulp-based WLS (wet-laid/spunlaced) nonwovens, cotton nonwovens and nonwovens made from 100% viscose or lyocell fibers. Truetzschler Card Clothing introduces a new generation of condenser wires.

Truetzschler Nonwovens will deliver equipment to enlarge an existing spunlacing line - put into operation in 2015 at the Turkish Eruslu Nonwovens Group - into a flexible, state-of-the-art production line for various light to heavy weight sustainable nonwovens.

Last year Eruslu decided to broaden its portfolio in the wipes segment by adding biodegradable products from renewable resources. The group took full advantage of the 2015 small capacity line and went for:

• a second NCR random and a NCA airlay card
• fiber preparation and card feeding equipment for the two new cards
• more hydraulic power to reliably and efficiently hydroentangle multi-layer webs
• an extension to the dryer for increased evaporation capacity

After starting up in the second half of 2022, Eruslu will be operating an ultra-modern, highly flexible NCR-NCA-NCR spunlace line, the first of its kind in Turkey. The line is tailor-made to process virgin cotton fibers, comber noils and short fibers at high speeds. End products are top-quality, lightweight natural wipes or heavy-weight, three-layer nonwovens for cosmetic pads.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

In addition to the in-person event, the company invited its visitors to a virtual booth. Groz-Beckert welcomed a total of almost 3,600 visitors during the trade fair – 2,300 of them in person and around 1,300 virtually.

This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions. At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world. An exchange between customers and Groz-Beckert took place either in person or – also in real time – via chat or video cal
 
In Shanghai, most of the visitors came from China due to the pandemic. The ranking in the virtual environment puts India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Marabu is one of the first ink manufacturers to achieve climate neutrality. All Marabu Business Units will, where possible, make a specific contribution to achieve the 17 United Nations Sustainable Development Goals (SDGs) with PROJECT GREEN and therefore participate in the Green Deal.

"We are safeguarding the future of the next generations and are proud that we have managed to be a climate neutral company from July 2021 with the Tamm and Bietigheim sites. All our products, whether printing inks or creative colours, are climate neutral, too," explains York Boeder, CEO Executive Committee. "Our so-called PROJECT GREEN combines all measures that are taking us on our journey to climate neutrality. Climate protection is a particular concern for us, to which we have made a binding commitment within the scope of an extensive sustainability strategy. In accordance with our Marabu Green Deal, we avoid and reduce emissions wherever possible, e. g. by using green electricity, energy-saving schemes, mobility concepts or environmentally friendly materials. We offset all unavoidable CO2 emissions by supporting internationally certified climate protection projects. We are continually implementing measures to improve our carbon footprint and update them annually to make their success measurable. We have therefore set ourselves the active goal of reducing our CO2 emissions by another 25 % by 2030."

For decades, Marabu has invested in the research and development of safe production processes, environmentally friendly products, and clean technologies with the aim of preserving the natural environment. Marabu has worked with Climate Partner to analyse all the CO2 emissions from the sites in Tamm and Bietigheim and determine its carbon footprint. Including all product-related factors such as raw materials and logistics, Marabu currently generates approx. 18,500 tons of unavoidable CO2 emissions. This value is the positive result of a number of climate-friendly measures pursued by Marabu, such as the early switch to green electricity in 2007.

Marabu's main activities to avoid and reduce CO2 emissions:

• Energy - Switching to green electricity from hydropower
• Mobility - Migration of the company's vehicles to electric and hybrid cars as well as in e-charging stations
• Production - Use of renewable energies and resource-efficient production processes
• Raw materials - Replacing critical substances with environmentally friendly alternatives for new and existing products
• Transporting - Climate-neutral freight carriers and lower-emission transport methods like shipping or road transport replace air freight wherever possible
• Product technology - Modern, low-emission products

International technology Group ANDRITZ will be presenting its innovative nonwovens production and textile solutions at ANEX/SINCE 2021 in Shanghai, China, from July 22 to 24, 2021. The product portfolio covers state-of-the-art nonwovens and textile production technologies such as air-through bonding, needlepunch, spunlace, spunbond, wetlaid/Wetlace, converting, textile finishing, airlay, recycling, and bast fiber processing.

Among the largest end-use markets for nonwoven products are materials for durable uses. Interior linings for cars, materials for construction, geotextiles, synthetic leathers for clothing and furniture, carpeting, filtration and many other industries rely on the use of nonwovens produced using the needlepunch method.

ANDRITZ Nonwoven’s processes play a pioneering role in the production of biodegradable materials. For many years, ANDRITZ has offered different processes, like spunlace, Wetlace and Wetlace CP, all with one goal in mind: Elimination of plastic components while maintaining the high quality of the desired product properties. Such processes achieve high performance entirely with plastic-free raw materials. The added benefit of using a blend of fibers, like wood pulp, short-cut cellulosic fibers, viscose, cotton, hemp, bamboo or linen, without chemical additives results in a 100% sustainable fabric, thus meeting customers’ needs exactly as well as supporting the strong tendency to move away from plastics and synthetics.

The latest development in this field is the ANDRITZ neXline wetlace CP line. This process combines the benefits of two forming technologies (inline drylaid and wetlaid web forming process) with bonding by hydroentanglement. Natural fibers, like pulp or viscose, can be processed smoothly and generate a high-performance and cost-efficient wipe that is fully biodegradable and plastic-free.

Lectra announces the signature of an agreement to acquire the entire capital and voting rights of the French company Neteven.

The transaction concerns the acquisition of 80% of Neteven for 12.6 million euros right now. The acquisition of the remainder of capital and voting rights will take place in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.

Founded in 2005, Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.

The SaaS platform centralizes the product catalog and information on stock levels, sales prices and orders, in order to automate and facilitate distribution on online marketplaces.
Neteven helps its customers save time when managing their distribution channels and gain greater local and international visibility of their products in order to reach more consumers. The Neteven team provides its technological and services expertise to prestigious brands to help them optimize their e-commerce strategy.

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of a leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 89th edition of the Pitti Immagine Filati exhibition in Florence, Italy from the 28th till the 30th of June. Because this edition of Pitti Filati will be a fusion of physical venue and online exhibit via Pitti Connect, increased importance is sure to be placed upon digitalization in the presentation of yarn.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI is presenting new online services at Pitti Filati. APEXFiz™ is SHIMA SEIKI’s first subscription-based design software and yarnbank™ a digital yarn sourcing web service for the knitting industry.

APEXFiz™ is the latest addition to SHIMA SEIKI’s proven SDS®-onE APEX series design system lineup, but with a big departure from the past. Whereas previous APEX-series design systems were offered as an all-in-one hardware/software package, for the first time in its nearly 40 years of design system development, SHIMA SEIKI has released its new APEXFiz™ as subscription-based design software that can be installed on customers’ individual computers. Maintaining proven functions that have made the APEX series so popular with fashion designers, with APEXFiz™ those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain. APEXFiz™ is furthermore available in 5 different product variations that can be selected according to the customer’s needs, from APEXFiz™ Design Jr. to APEXFiz™ Design Pro.

APEXFiz™ is supported by another web service to enhance its user experience even more. yarnbank™ is one of the world's first online platforms for searching and downloading digitized yarns, developed in cooperation with yarn companies from around the world. Registered users can download yarn data for free, for use in fabric simulation and virtual sampling on APEXFiz™, avoiding the need to scan yarn on their own.