Textination Newsline

THE 50TH EDITION OF THE WORLD-LEADING TRADE FAIR WITH MAJOR FOCUS ON SUSTAINABILITY

Half a century shaped by textile design: for the 50th time, Heimtextil will bring together the international home textiles industry. From 7-10 January 2020, 2952 companies from 65 countries will present their innovations at the world’s largest trade fair for home and contract textiles.*

‘There is hardly any other trade fair in the world that can look back on such an eventful and successful history. Ever since the first event in January 1971 with 679 exhibitors, we have invested massively over the decades in the quality of the fair as well as in the range of information and inspiration we offer the industry. We are looking forward to a very special edition of Heimtextil, which is in very good shape as it approaches its 50th anniversary’, says Detlef Braun, CEO of Messe Frankfurt.

The textile furnishing sector faces major challenges in the anniversary year of Heimtextil: the digital revolution – key word ‘Industry 4.0’ – is currently leading to fundamental changes in the manufacture and processing of home textiles. Not all companies can keep up, meaning that the past year has been dominated by business closures and insolvencies. Digitisation opens up many opportunities on the production side – on the retail side, however, it leads to a significant shift in purchasing flows, making specialist bricks-and-mortar shops dependent on new concepts in the medium term. Here, too, there has been strong consolidation and a decline in the number of specialist shops.

Sales in the retail sector continue to decline
The latest industry report by the IFH Cologne shows that spending on home and household textiles continues to slide. Although the years 2015 to 2017 were still top notch, sales have fallen by almost €1 billion within two years and are now back to the levels seen in the tough financial years of 2008/09. The reasons for this sales trend can primarily be ascribed to the sluggish economy. As a result, German industry is pinning its hopes on foreign markets and the high proportion of Heimtextil trade visitors from abroad (75 percent).

Varied measures for greater sustainability
Sustainability is the major overarching theme of the industry. At Heimtextil 2020, green aspects will be at the top of the fair’s agenda for the tenth time. With its range of measures, Heimtextil is promoting the industry's commitment to sustainability and giving green pioneers a platform. The tenth edition of the Green Directory, the exhibitor directory for sustainable producers, includes more pioneers and newcomers than ever before with 259 companies. The ‘Green Village’ is also enjoying growth. In the sustainability area in hall 12.0, which acts as a first port of call for all questions relating to green issues, recognised certifiers and seal awarders will present themselves. New to this area is the German government's ‘Grüner Knopf’ textile seal, launched in September, and the United Nations Office for Partnerships, which will present the global Sustainable Development Goals at Heimtextil. For example, Lucie Brigham, Chief of Office at the United Nations Office for Partnerships, will report on the Sustainable Development Goals and cooperation with Heimtextil at the opening press conference of Heimtextil. Two showcases will illustrate which sustainable approaches the industry is pursuing and how they are already being applied in practice: the Portuguese textile industry will present the ‘iTechStyle Green Circle’ in hall 12.0 and Pakistani manufacturers will present pioneering projects under the ‘Sustainable Pakistan’ umbrella in the foyer of hall 10.2.

Trend Space focuses on sustainable concept
Sustainable aspects were also at the forefront of the concept for this year’s ‘Trend Spaces’. ‘Together with our designers, we have set ourselves the goal of creating a sustainable show and have adopted a material manifesto for this purpose. The aim was to minimise the environmental impact by selecting materials in an intelligent way. This means: wherever possible, alternative, sustainable materials were used’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt. ‘Heimtextil thus invites you to a design show that not only talks about sustainability but also embraces it in practical terms and, thanks to this approach and its reputation, is unrivalled worldwide. With the motto WHERE I BELONG, visitors interested in design will experience around 1000 exhibits by international exhibitors in the “Trend Space” in hall 3.0 – integrated into a spectacular design concept by Stijlinstituut Amsterdam under the direction of Anne Marie Commandeur. The approach of the new Future Materials Library, part of the Trend Space, is also progressive and sustainable. Here, visitors can explore the nature and production method of innovative materials. The focus is on recycled fabrics and cultivated – so-called living – textiles, among other things.

Hotels etc.: contract furnishing in the spotlight
As another top theme, Heimtextil is focusing on the furnishing of hotels and public buildings under the title ‘Interior.Architecture.Hospitality’. The new highlight here is the ‘Interior.Architecture.Hospitality Library’, a textile materials library with 64 selected, high-quality products categorised according to functional properties especially for contract furnishing. With this library, Heimtextil clearly demonstrates the many and varied uses of functional textiles, in particular providing interior designers with a first-rate work tool. Every product on display is labelled with the name of the manufacturer, booth number and its functional properties. All information on this can also be accessed online throughout the year at www.textile-library.com. Furthermore, the fair offers interior designers, architects and hospitality experts an extremely attractive programme in hall 4.2 – with superb product presentations in the ‘Interior.Architecture.Hospitality Expo’, a four-day lecture programme, guided tours and a special exhibitor directory, the
‘Interior.Architecture.Hospitality Directory’.

For better sleep: professional tips and product innovations
The topic of ‘sleep’ is of huge power and importance for both personal well-being and for the home textiles industry. Heimtextil will be dedicating itself to this much-discussed lifestyle theme for the second time. in “Sleep! The Future Forum' in the foyer of hall 11.0, a four-day programme of talks with a wider range of topics and numerous experienced sleep experts awaits interested listeners. These sleep experts include professional athletes such as Olympic luge champion Susi Erdmann and scientists from Berlin’s Charité, the Fraunhofer Institute and the German Sleep Research Society. Heimtextil has also been able to attract speakers from Ikea, Hästens and Auping to talk about progressive sleep topics. Numerous products aimed at greater sleep comfort will celebrate their première in the context of the ‘Sleep’ programme at the world's leading trade fair.

50th Heimtextil: design classics from the past five decades
To mark the 50th edition of Heimtextil, the trade fair will be presenting design classics from the past 50 trade fair editions in a showcase area in hall 9.0. Under the motto ‘Heimtextil Journey through Time – Celebrating 50 Years of Interior Design’, the fair invites visitors to take a tour through five decades of Heimtextil history. Four specially designed rooms incorporate colours, shapes, furniture and design objects from past decades. The showcase is complemented by a café that will be realised in cooperation with Schöner Wohnen, Europe's largest living magazine.

_____________________
*For comparison: In 2019, 3,012 exhibitors from 65 countries took part (FKM figures, Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen, Berlin)

Economy
With an average GDP growth of 2% in 2018 and 2019, Canada now resembles the word’s 10th biggest economy and is worthy of a closer look wether it could serve as a sales market for investments.

Canada’s average GDP growth of 2 % in 2018 and 2019 initiates an examination if the country could serve as a market or if an investment in the country could be of value. In particular, the service sector, the manufacturing sector, energy and raw materials and agriculture form the Canadian economy. Canada’s business centers are Vancouver, Montreal, Toronto, as well as the provinces Ontario and Quebec. The sometimes enormous distances between those regions should not be underestimated.

An inner-Canadian trade agreement that came into effect in 2017 aims on the reduction of trade barriers among Canada’s provinces. In addition to that, an investment plan for infrastructure by the government should enable public investments in the amount of roundabout €120 Bil. by 2028. With its national climate strategy and the ratification of the Paris climate agreement, Canada also pursues an ambitious climate policy. Today, more than 50% of the needed electricity is already created by using renewable energies, even though the country has got the third-biggest energy and raw materials reserves in the world.

Due to its dependency on export, Canada is involved in many trade agreements (about a dozen bilateral free trade agreements). The North American Free Trade Agreement (NAFTA) with Canada and Mexico, which has been in existence since 1994, is expected to be renewed and replaced on January 1st 2020 by the United States-Mexico-Canada Agreement (USMCA) With the EU, Canada's second most important trading partner, the Comprehensive Economic and Trade Agreement (CETA) has been provisionally in force since 21st September 2017. Furthermore, Canada signed the Comprehensive and Progressive Trans Pacific Partnership Agreement (CPTPP) at the beginning of 2018. Besides that, there are amongst other trade agreements with the EFTA-States, as well as South Korea and the Ukraine.

Automotive parts, oil and raw materials (excluding fuels) account for more than one third of Canada's total exports. The US are the biggest customer of Canadian goods with a share of 75.9% of exports. The majority of goods being imported in Canada are motor vehicles and automotive parts; machines and chemical products. The main exporters to Canada in 2017 were the US (51.3%) and China (12.6%), followed by Mexico (6.3%) and Germany (3.2%). Germany mainly exports cars and parts and machinery to Canada and imports raw materials.

Economy Data 2017/2018 (Estimations/Forecasts)

GDP	1,820 Bil. USD (2019)
Population	37.1 Mio. (2018)
Exports to Germany	4.4 Bil. Euro
Imports from Germany	9.7 Bil. Euro

Source: GTAI, AHK, AA

Fair market
The close economic relations with the US are also reflected in the exhibition industry. For Canadian exhibitors and visitors, it does not make much of a difference in terms of time and logistics whether a trade show takes place in the neighbouring United States or in Canada. Therefore, many of them take advantage of the opportunity to participate in international fairs in the US. However, some Canadian trade fairs are among the industry's leading trade shows in North America or even worldwide. These include, for instance, the GPS Global Petroleum Show (oil and gas industry) and the Buildings Show (construction industry), but also the PDAC (commodities) and Canada's Farm Progress Show (agriculture) fairs. For exhibitors and visitors from the US and from all over the world, participation at these fairs is indispensable. In addition to the international fairs, there are various regional fairs, which are mainly used by local companies of specific industries.
 
Just as in the US, in Canada it is common for trade fairs to be either organized by trade associations or in cooperation with a trade fair organizer. It also makes sense in Canada to first test the interest in one's own products at a trade show and, in a second step, to decide on a branch or a sales partner. Canadian trade fair visitors are accessible and relaxed, which facilitates the first conversation. The stand construction is usually less expensive than in Germany and the exhibition halls are more compact.

Since the mid-1970s, the Canadian Association of Exposure Management (CAEM) has represented the interests of the Canadian exhibition industry. The members are organizations or persons organizing trade fairs, consumer exhibitions or similar events. Fair-related service providers can become associated members. Among other, the association provides its members with ‘Best Practice Guidelines’ for health and safety. As a partner of the International Association of Exhibitions and Events (IAEE), CAEM also offers specific courses for the Canadian trade fair industry as part of the Certified in Exhibition Management (CEM).
 
Fairs und Organizers 
The Association of the German Trade Fair Industry (AUMA) approximately lists around 40 fairs in Canada every year. The majority of these events takes place in Toronto, followed by Montreal, Vancouver and Calgary.

Similar to the US, most of the fairs are being organized by the industry associations. Fairs and accompaniment-events are one of the key services for their members, but also the main source of income of the associations. With the main emphasis on metalworking and processing, the Society of Manufacturing Engineers organizes among other the FabTech Fair Canada. The vast majority of organizers only hosts one fair per year. The Canadian Institute of Mining, Metallurgy & Petroleum (CIM), for instance, organizes the CIM Annual Convention (Mining) annually at changing places. The Society of Petroleum Engineers organizes the ATCE – Annual Technical Conference and Exhibition fair (Petrochemistry) - and the Woodworking Network carries out the WMS - Woodworking Machinery & Supply Expo (Woodworking).
 
Also, there are for-profit fair organizers, that host different fairs in Canada. The British company Informa PLC for instance has been active on the Canadian market since the takeover of the fair Fan Expo Canada in 2010. Over the years, the enterprise continuously extended its portfolio among other with the takeover of the company MMPI Canada. Dmg events also organizes various trade fairs in Canada, for example the trade show GPS - Global Petroleum Show & Conference. In the field of food and beverage the French company COMEXPOSIUM organizes the trade fair SIAL Canada. The activities of Messe Frankfurt GmbH and Deutsche Messe AG in the Canadian market are explained in more detail in the section "German Organizers".

Year	Fairs in Canada*
2020	41
2019	46
2018	44
2017	43
2016	39
2015	41

* listed in AUMA fair database

German Organizers
The Messe Frankfurt GmbH has been active in Canada since 2005. Part of the Portfolio are two fairs, that take place simultaneously, the Waste & Recycling Expo Canada and the Municipal Equipment Expo.

Since 2014 the Deutsche Messe AG is represented in Canada by its subsidiary Hannover Fairs with the CanWEA fair (wind energy). The fair has been organized annually in collaboration with the Candian Wind Energy Association. Another cooperation with the solar industry association (Canadian Solar Industries Association) concerned the organization of the solar Canada fair, which was being held until 2019. The two fairs are being merged from 2020 on as Electricity Transformation Canada. In addition to that the Truck World fair is being organized in cooperation with Newcom Business Media every two years.

Contact
AHK Kanada
Deutsch-Kanadische Industrie- und Handelskammer  Canadian German Chamber of Industry and Commerce Inc.  
480 University Avenue
Suite 1500
Toronto, Ontario M5G 1V2
Phone +1 416 598 33 55
Fax: +1 416 598 18 40
E-Mail: Info.toronto@germanchamber.ca  
Website: http://kanada.ahk.de
 
CAEM Canadian Association of Exposition Management
E-Mail: info@caem.ca
Website: https://caem.ca/
 
Germany Trade & Invest (GTAI)
E-Mail: info@gtai.de  
Webseite: www.gtai.de
 
Auswärtiges Amt
Botschaft der Bundesrepublik Deutschland Postadresse:
P.O. Box 379, Postal Station „A“ Ottawa, Ontario  K1N 8V4
Phone: +1 613-232-1101
Fax: +1 613-780-1527
Website: https://canada.diplo.de/ca-de

AUMA
Christine Zander  
Referent global markets
Regions: North America, Latin-America, Subsahara-Africa, South East Asia, Australia; Voting of foreign trade fair participations, EU-topics
Phone: +49 30 24000-125
Fax: +49 30 24000-320
E-Mail: c.zander@auma.de

 

 

Digital textile printing technologies to take Centre Stage at Gartex Texprocess India 2019 – the 3-day comprehensive exhibition on complete supply-chain of garmenting & textile manufacturing solutions

India’s leading trade show, dedicated completely to garmenting and textile manufacturing solutions and technologies, Gartex Texprocess India is scheduled from 10-12 August 2019. Spread over 1,50,000 sq. ft. exhibit area, the show will be held across six halls in Pragati Maidan, wherein more than 200 companies will display over 400 brands. A hub dedicated completely for showcasing and highlighting latest developments in machinery, inks, software and services in digital textile printing, the Show is designed to take the country’s fabric printing & apparel industry to the next level.

The 4th edition of the Show is gearing up incorporating DIGITEX Show highlighting the developments and innovations taking place in the digital textile printing technology, which is eventually picking up fast in the apparel manufacturing industry across the country. More than 20,000 enthusiastic visitors are expected to witness the latest developments during the three days of extreme business activities. They would not only take a glimpse of what new has hit the turf in the digital textile printing, but will also experience the newest technologies through various live demonstrations that the leading brands catering to the solution for soft signage and sublimation printing would put on the display.

The transformation in digital technologies over the past few years has been tremendous, which the organisers found important to bring forth under the DIGITEX @ Gartex Texprocess 2019. The advancement in technologies and rapidly increasing awareness has brought it at a revolution of sorts. Digitex hopes to become a one-stop solution hub for the latest machinery, inks, software and services to serious buyers and decision makers of the digital textile printing industry. The Show would also witness renowned brands offering live demo of their respective machines to let the visitors feel and appreciate the development taking place in the fabric digital printing arena which is slowly but steadily picking up.

Ever since direct to garment (DTG) printing has been introduced, textile printing industry has started finding new horizons with a fast and flexible production solution that delivers exceptional image quality, which in turn is opening up new doors of opportunities for those who are willing to enter into the apparel industry or are eager to expand their garmenting & textile business. Digitex @ Gartex Texprocess India is an important event for the digital printing technology leaders as it offers them the perfect Launchpad as far as Indian market is concerned.

Moreover, experts feel that increasing thrust and resultant R&D investment in progression of digital textile printing technology will further boost the growth avenues for the digital textile industry in near future. Meanwhile, increasing popularity of polyester as an alternative to cotton as a textile fabric further creates opportunities for digital textile printing equipment providers to expand their business. Attributing to such significant demand for digital textile printing technology, there is scope for manufacturers to enhance their business in time to come.

Many leading names like ColorJet India, Fortuna Colours & Prints Llp, Apsom Technologies, Kornit Digital, True Colors Group, Epson India, Jaysynth Dyestuff (India) Ltd., etc. are lined up with their new arrivals and eagerly awaiting the Show dates to launch their latest printers. Featuring continuous production and a wide range of printing capabilities, most of these new age digital textile printers work on minimal maintenance and come with easy cleaning options for smooth operation. All these activities clearly evince that overall textile printing technology market has positive growth prospects, riding on the back of the country’s burgeoning textile industry.

Companies like Arrow Digital, AT Inks, Britomatics, Cosmic Trends, DCC Print Vision Llp, E.I.DuPont India Pvt. Ltd. Electronics For Imaging India Pvt. Ltd. (Efi Optitex), Epson India, Fortuna Colours & Prints Llp, Ganpati Graphics, Grafica Flextronica, Green Printing Solution, Green Tech, Hi Tech Marketing, HP India Sales Pvt. Ltd., Jay Chemicals Industries Ltd., JN Arora & Co., Kamal Sales Corp., KNR Technology Company, Mac Printing Solutions, Mouvent, Negi Sign Systems & Supplies Co., Orange O Technology Pvt. Ltd., Somya Digital Technologies, Spintex Pvt. Ltd./Aura, Tanya Enterprises, Texzium International Pvt. Ltd./Wenli, Veekay Enterprises, & many more are coming up with their technological innovations to showcase their latest product range under the DIGITEX.
 
The extensive exhibit profile ranging from new printers and inks to upcoming techniques will explore new and exciting opportunities offered by digital printing for home furnishing & interior decoration, apparel & fashion and corporate interiors. On the display will be digital textile machinery, digital textile printing machines, dye sublimation process, screen printing machines, t-shirt printing machines, transfer printing process, digital textile printing chemicals, digital textile printing inks (disperse, reactive and pigment inks), heat transfer machines, sublimation paper, software & many more.

Moreover, it’s a great opportunity for digital printing companies, signage industry stakeholders, screen printing industry people from graphic arts industry, merchandisers and other industry players to interact with the leading digital printing technology suppliers and to witness the latest range and innovations in the sector. This is because following the advent of digital printing solution, the applications of fabric or textile is not limited only to the clothing and home furnishing, but has gone far beyond to include signage, flags, posters, back-lit, front-lit, etc. to bring forth a wholesome idea that where all digital textile printing technology can be used.

Points to be noted are numerous benefits of soft signage. Textile or soft signage presses are very eco-friendly, run over water-based inks with little to no odour and low power consumption. Soft signage facilitates customers save on shipping because of being much lighter in weight than other materials used in the signage and graphics industry. Also, fabric-printed signs fold up to create smaller packages, again decreasing shipping costs. But overall, the Show would be a win-win for business visitors as it has much more than focusing on digital printing technology, bringing entire value chain of garmenting and textile printing manufacturing solution under one roof.

Organised by the MEX Exhibitions Pvt. Ltd. in association with Messe Frankfurt India, Gartex Texprocess, this year, will have three more shows apart from the Digitex. These are namely, FABRIC & TRIMS SHOW: A focused area to source all embellishments & fabrics, DENIM SHOW: A zone that aims to bring together the denim supply chain under one roof, and INDIA LAUNDRY SHOW: An ideal platform offering a wide range of business and networking opportunities to manufacturers, suppliers and service providers in the laundry and dry-cleaning industries.

Additionally, there are a couple of focus areas i.e., EMBROIDERY ZONE highlighting the significant evolution that has been taking place in the invention of new technologies and machinery for embroidery. The top variants of embroidery machines, software & allied products will be highlighted in this dedicated segment. Another focus area is GARMENTING & APPAREL MACHINERY that would showcase technological developments in the Garment & Apparel Manufacturing Sector.

Broad exhibit categories at Gartex Texprocess 2019 include embroidery machines, cutting and sewing machines, fabrics & accessories, needles & threads, laundry & washing equipment, finishing equipment, laser cutting machines, digital textile printing machines, automation and software.

After just a few seasons (since the founding of MBFW), Berlin has established itself as one of the top 5 fashion sites worldwide with up to 70,000 visitors, more than 30 fashion shows during the Fashion Week as well as numerous trade shows, events and showrooms.
In 2018, around 200,000 people came to visit the Fashion Week, further fueling the city’s economy with up to 120 million euros. The broad range of Berlin’s fashion sector offers everything. from high-end couture and tailoring to eco-fashion and streetwear, from single pieces to collections. Green Fashion and Upcycling are becoming increasingly important; more and more fashion labels in Berlin concern themselves with production according to ecological standards. Neonyt as well as other major trade shows are showcasing numerous brands of the Eco-Portfolio.
 
 

MBFW

In July 2019, MBFW will showcase its fashion-focused, approachable concept according to the new claim „Follow MBFW – Focus Fashion“. Within the modern and digital format that successfully launched in 2018, Mercedes-Benz and creative agency NOWADAYS band together to further strongly promote Berlin as fashion location and offer an attention-drawing platform for upcoming designers as well as established fashion brands to present their collections twice a year. The collections for Spring/Summer 2020 will be presented at ewerk located in Wilhelmstraße, Berlin-Mitte. With its raw industrial look, the location offers excellent conditions to create an authentic atmosphere where high-end fashion is the centre of attention. Within the new concept, MBFW focuses on remarkably staged presentations by a selected number of designer labels and brands in one location. Fashion interested end-consumers have the chance to watch all MBFW shows live at the forecourt of the venue or follow via digital channels like the website www.mbfw.berlin or on Instagram: @MBFW.berlin.

Monday 1.7.2019 – Wednesday 3.7.2019
LOCATION ewerk Berlin
Wilhelmstraße 43
10117 Berlin
CONTACT buero@mbfw.berlin
WEB  www.mbfw.berlin    

PREMIUM INTERNATIONAL BUSINESS PLATFORM FOR ADVANCED CONTEMPORARY FASHION

Begun in January 2019, the focus this season continues to be on the restructuring of the halls. The goal is to amalgamate the theme areas more precisely and make it easier for visitors to gain an overview, as well as to inspire them and appeal to their emotions. The exhibitors will present key looks rather than huge collections.On top of this we see the recurrence of a trusty PREMIUM theme: sustainability. As a result of this, there will be no plastic in the catering areas; a strong focus on rubbish sorting; and specific promotion of eco-brands.

PREMIUM has been the leading trade show among the most important international trade events since 2003, as well as the most relevant business and networking platform for advanced contemporary fashion. PREMIUM continually aims to inspire, strengthen business relationships and promote discussion across disciplines. B2B services are constantly being perfected and developed together with the key players in the industry.

Tuesday, 2.7.2019, 10am–7pm
Wednesday, 3.7.2019, 10am–7pm
Thursday, 4.7.2019, 10am–5pm
LOCATION STATION-Berlin
Luckenwalder Strasse 4–6
10963 Berlin
CONTACT PREMIUM Exhibitions GmbH
 +49 (0) 3062 908 50
 info@premiumexhibitions.com
WEB www.premiumexhibitions.com
www.facebook.com/PREMIUMBERLIN
www.instagram.com/PREMIUMBERLIN
www.twitter.com/PREMIUMBERLIN    

PANORAMA BERLIN
PANORAMA EXPEDITION

PANORAMA BERLIN is the groundbreaking meeting point for decision makers in the fashion and lifestyle business. Since its premiere in January 2013, it has become one of the most relevant European fashion platforms and, as the leading trade fair for Berlin Fashion Week, represents a comprehensive overview of national and international women & menswear.
Twice a year, together with the Tradeshow for Quality Garments SELVEDGE RUN & ZEITGEIST and the sustainable fashion show XOOM, PANORAMA BERLIN is an "all-in-one event" for international brands, which are divided into various sectors: smart formalwear, casual and sportswear, contemporary styles, denim, heritage and streetwear, accessories and shoes as well as sustainable fashion and lifestyle products.
Following the realignment in January 2019, PANORAMA BERLIN will be taking place from 2 to 4 July 2019 under the motto "BERLIN VIBES" and will focus on the topics of infotainment, eventisation and matchmaking. The concentration continues to target brands with relevance and clear messages. More sophisticated presentations, trend capsules and limited editions, which can only be found in Berlin, stage fashion in an exciting lifestyle context. From furniture to beauty products: In new, central concept store areas in halls 1 to 4, brands and products are presented in a new exciting relationship, providing a wealth of inspiration in terms of presentation and composition. Under the motto "Knowledge to go", PANORAMA BERLIN will be presenting a wide-ranging lecture program with leading keynote speakers in the Retail Solutions Hall on a wide range of future topics relating to international trends in retail, marketing, e-commerce and digitization.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION PANORAMA BERLIN
ExpoCenter City
Eingang Süd/Jafféstraße
14055 Berlin
CONTACT PANORAMA Fashion Fair Berlin GmbH
+49 (0) 3027 595 604 0
office@panorama-berlin.com
WEB www.panorama-berlin.com
www.facebook.com/panoramafashionfairberlin
www.instagram.com/panoramafashionfair

 SHOW & ORDER X PREMIUM
TRADE SHOW FOR FASHION, LIFESTYLE & EXPERIENCE

Thanks to the special department store concept, SHOW&ORDER X PREMIUM is different to other trade shows. Buyers gain inspiration and stories not only from the family atmosphere, but also from the spacious Experience Floor. In addition, the Beauty Lounge will be there again: the place to go to enjoy a quick freshen-up during the hustle and bustle of Fashion Week. It’s not just the KÜHLHAUS itself that has lots to offer again in July 2019 – the Outside Area, too, will be equipped for hot summer days with a beach lounge, bar and mouth-watering catering. Trade show for fashion, lifestyle & experience Over six partly open, gallery-like floors around 200 fashion brands will be exhibiting alongside beauty products, interior and design pieces, stationery, books, art, music, fragrances and magazines, as well as innovative food concepts, located in various experience spaces on the different floors of the KÜHLHAUS. The building is situated on the STATION-Berlin premises very close by to PREMIUM.

Tuesday, 2.7.2019, 10am–7pm
Wednesday, 3.7.2019, 10am–7pm
Thursday, 4.7.2019, 10am–5pm
LOCATION Kühlhaus
Etage 1–5
Luckenwalder Strasse 3
10963 Berlin
WEB www.showandorder.de
www.facebook.com/ShowandOrder

#FASHIONTECH BERLIN

#FASHIONTECH BERLIN, held twice a year during Berlin Fashion Week, is the leading tech conference for the fashion industry, discussing topics around digital transformation, innovations and disruptive technologies. Featuring keynote presentations with international experts on stage (#LISTEN!), interactive masterclasses to boost your specialist knowledge (#LEARN!) and the Exhibition Area, where visitors will be introduced to the latest developments, products and innovations on the market (#EXPERIENCE!), #FASHIONTECH Berlin has evolved to become a leading European content hub for technology, digitalisation, sustainability and innovation.
#FASHIONTECH BERLIN also creates the stage for interdisciplinary exchange between different industries. The networking areas give visitors the opportunity to network with the speakers, industry insiders and entrepreneurs, as well as to seek out new business partners and generate business leads. Since digitalisation has affects every aspect of modern lifestyle, FASHIONTECH BERLN is looking into the latest trends that shape our lives.

TOPICS OF OUR TIME IN THE ERA OF DIGITALISATION

• DIGITAL BUSINESS
• STREET CULTURE
• E-SPORTS & GAMING IN FASHION
• SUSTAINABLE FUTURE

 

Thursday, 4.7.2019, 10am–6.30pm
LOCATION Festsaal Kreuzberg
Am Flutgraben 2
12435 Berlin
CONTACT Michael Stracke
hello@fashiontech.berlin
WEB www.fashiontech.berlin
www.facebook.com/FashionTechBerlinConference
www.instagram.com/Fashiontech_berlin/
www.twitter.com/fashiontechber

FASHIONSUSTAIN BERLIN

Technology, sustainability and innovation are important drivers of the fashion and textile industry that will revolutionize the sector and its processes and production methods. On Wednesday and Thursday, 3/4 July 2019, the international conference format Fashionsustain is dedicated to precisely these topics.
The up-coming edition of Fashionsustain will be dedicated to the subject of water – from microplastics to water stewardship. Highprofile speakers from innovative companies will be presenting visionary approaches to help preserve this vital resource. In addition, the summer edition of Fashionsustain focuses on retail. This involves margins, assortments, collections, POS solutions and the communication of sustainability issues.
And the topics discussed on the conference stage will be brought to life in the “Showcase of Change” exhibition area. But taking place before that, from 1 to 2 July 2019, is the Thinkathon – a space for open dialogue and creative thinking processes. Fashionsustain is part of Neonyt, the global hub for fashion, sustainability and innovation (2 to 4 July 2019) – organized by Messe Frankfurt.

Wednesday, 3.7.2019, 10am–6pm
Thursday, 4.7.2019, 10am–6pm
LOCATION Kraftwerk Berlin
Upper level
Köpenicker Straße 70
10179 Berlin
CONTACT Falco Fuchs
Messe Frankfurt Exhibition GmbH
+49 6975 755 938
falco.fuchs@messefrankfurt.com
WEB www.fashionsustain.com
www.facebook.com/FashionSustain
www.instagram.com/fashionsustain.berlin 

SEEK – A COMMON GROUND FOR INDIVIDUALS IN FASHION

The concept of the Trade Union, which was developed by SEEK Director Maren Wiebus and her team, will continue and will be polished from time to time.        
The bringing together of pioneers and industry visionaries will continue to have its dedicated space for promoting discussion, inspiration and food for thought. SEEK goes charity again! After the overwhelming success of the first initiative with One Warm Winter in January, SEEK and the Berlinbased NGO are planning to collect sneakers for the homeless this summer in front of the location during the show, but also before and after by collaborating partner stores. The project is supported by Sneaker Freaker.
Many reasons to celebrate: 60th birthday of Alpha Industries, 100th birthday of Champion and Farah plus a special Event OVERKILL x ASICSTIGER x SEEK Block Party Vol. 2 Fashion. Trade. Show. Each season, SEEK, the Voice of Street Culture, presents selected streetwear and urbanwear pieces that translate the current lifestyle trends for the industry. SEEK stands for democracy and fairness, clarity, friendliness and honesty, in keeping with the motto of “what you see is what you get”. The focus is on carefully selected style tribes that embody the modern zeitgeist and guarantee SEEK’s visitors valuable inspiration.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION ARENA Berlin
Eichenstrasse 4
12435 Berlin
CONTACT info@seekexhibitions.com
WEB www.seekexhibitions.com
www.facebook.com/seekberlin

SELVEDGE RUN & ZEITGEIST

The show will be all about quality and trust.
After the successful merger with Panorama Berlin, the architecturally impressive hall at the south entrance of the Berlin Expo Center is the new home of Selvedge Run & Zeitgeist. As an integrated part of Panorama Berlin, the tradeshow for quality garments and crafted goods presents a unique exhibitor mix of the latest streetwear topics, which are highly relevant for the market, such as: denim, craft, current and outdoor. The brand list of Selvedge Run & Zeitgeist includes international iconic and heritage brands and distinctive products, some of which can only be seen in Europe exclusively in Berlin.
In July 2019, Selvedge Run & Zeitgeist will again be the hot spot for the community, offering a meeting place with like-minded people and food & drinks to discover the best quality brands and meet buyers from all over the world. In the integrated "Marketplace" you will find curated concept brands that can be ordered as well as bought directly.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION PANORAMA BERLIN
ExpoCenter City
South Entrance/Jafféstrasse
14055 Berlin
CONTACT info@selvedgerun.com
+49 (0) 3027 595 604 0
WEB www.selvedgerun.com
www.facebook.com/selvedgerun
www.instagram.com/selvedgerun
www.vimeo.com/selvedgerun

NEONYT – GLOBAL HUB FOR FASHION, SUSTAINABILITY AND INNOVATION

Changing fashion together. Through collaboration, communication and entrepreneurship. That is the vision of Neonyt, the global hub for fashion, sustainability and innovation.With its hub concept, Neonyt combines the most important elements of the fashion industry – style, business, inspiration, knowledge, fun and community – in a neo-new way. The hub is made up of the Neonyt Trade Show, the conferences Fashionsustain and the design-thinking format Thinkathon, showcases, the influencer and blogger event Prepeek, networking events and, last but not least, the Neonyt Party.
The Neonyt Trade Fair will present a good balance of leading brands and newcomers – from contemporary, casual and urbanwear to denim, streetwear and sportswear down to business outfits. In addition to men’s, ladies’ and kidswear, the assortment of products on show also includes outdoorwear, shoes, accessories, jewellery and beauty. Neonyt is organized by Messe Frankfurt.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
WEB www.neonyt.com
www.facebook.com/Neonytberlin
www.instagram.com/neonyt.berlin

"Sustainability at Techtextil" and "Sustainability at Texprocess" are the two topics by which these leading international trade fairs for technical textiles and non-wovens, and for the processing of textile and flexible materials, will be explicitly turning their focus for the first time onto their exhibitors' approaches to sustainability. To this will be added a broad complementary programme on this topic. Among those contributing will be major players in the industry, such as Kering, Lenzing and Zalando.

Fibres made of recycled polyester, bio-based high-tech textiles, waterconserving dyeing and finishing processes, functional and work clothing, using little or no solvents and adhesives: in the field of technical textiles, and when processing textile and flexible materials, more and more firms are adopting approaches to greater sustainability. Through "Sustainability and Techtextil" and "Sustainability at Texprocess" the leading international trade fairs, from 14 to 17 May, will be demonstrating exactly these approaches taken by their exhibitors. In addition, numerous event formats will be taking up the topic of sustainability at both fairs.

Fair guide for selected exhibitors
In the run-up to Techtextil and Texprocess exhibitors at both fairs were able to submit their approaches and evidence of their work on every aspect of sustainability to the fairs' organisers. An independent, international jury of experts on sustainability assessed the submissions, in accordance with the relevance and validity of current national and international product-sustainability labels, such as currently mainly Bluesign, Cradle-to-Cradle, EU Eco Label, ISO 14001, GOTS, GRS as well as SteP by Oeko-Tex.

Overall, 47 firms were selected, including 44 exhibitors at Techtextil and three at Texprocess. Visitors who are interested will find the selected firms in their own Fair Guide, which will be available at the Fair, via filter function under "Sustainability" in the online visitor search facility, and on both fairs' apps. In addition, the exhibitors so selected will be publicizing their participation at their exhibition stands.

Members of the international jury of experts: Chairman: Max Gilgenmann, Consulting Service International Ltd. (Germany and China); Claudia Som, Empa (Switzerland); Jan Laperre, Centexbel (Belgium); Heike Illing-Günther, Textile Institute of Saxony (Sächsisches Textilinstitut e.V., Germany); Karla Magruder, Fabrikology (USA); Lauren Zahringer, SAC Social Apparel Coalition (Netherlands).

Techtextil Forum featuring theme of sustainability
Taking "Towards sustainability" as its motto, the Techtextil Forum on 14 May between 11 a.m. and 3 p.m. will be providing a series of contributions devoted exclusively to sustainable textile innovations. Chaired by Braz Costa, managing director of the Portuguese technology centre CITEVE, among the topics on the programme will be: textile recycling (TWD Fibres, Velener Textil), sustainable construction with wool (Minet S.A., Romania), sustainable textile coatings (Centexbel), biopolymers (RWTH Aachen University), traceability of GMO-free cotton (Hohenstein Institute) and low-cost, bio-based carbon fibres (Jules Verne Research Institute, France).

Techtextil Innovation Award
For the first time the Techtextil Innovation Award will be presented to two firms in the category of sustainability. The winners will be announced and the awards presented on the first day of the fair during the opening ceremony. During the whole time of the fair visitors will also be able to find out about the prize-winners and their award-winning projects at the Techtextil Innovation Award Exhibition Area in Hall 4.2.

Texprocess Forum with branch of Fashionsustain Conference
Through a branch of Fashionsustain Berlin, Messe Frankfurt's conference on every aspect of sustainable textile innovations, the Texprocess Forum on the morning of the 14 May will be devoted exclusively to the theme of sustainability in the textile and fashion industries in all its aspects. The first keynote, "Sustainable innovation – a matter of survival", will come from Micke Magnusson, co-founder of the Swedish start-up We are Spindye. Next, posing the question "Is Sustainability the Key to Textile Innovations?", will come a discussion by leaders in the industry such as Clariant Plastics and Coatings, Indorama, Lenzing, Perpetual Global, Procalçado S.A., Kering und Zalando. Fashionsustain will be chaired among others by Karla Magruder, founder of Fabrikology International.

Innovation Roadshow features sustainable footwear production
Next at the Fashionsustain Conference fibre manufacturer Lenzing, knitting-machinery producer Santoni and shoe-component manufacturer Procalçado S.A. will be presenting the Innovation Roadshow, entitled "The Future of Eco-Conscious Footwear Manufacturing." The roadshow will be supported by the Messe Frankfurt Texpertise Network. It will feature examples of the sustainable production process of a shoe, thus demonstrating how a fundamental change to sustainability can already be a reality in the fashion and textile industries today. The panel will be chaired by Marte Hentschel, founder of Sourcebook, the B2B network for the fashion industry.

Individualisation, automation and digitalisation: micro-factories are the way forward for the future of clothing production and will be the main theme of Texprocess in Frankfurt am Main from 14 to 17 May 2019.

“Send your favourite design to the manufacturer today via an app and wear your individually designed, perfectly fitting trainers or shirt tomorrow.
It’s a long time since this was just a pipe dream for the future,” says Michael Jänecke, Director Brand Management Technical Textiles and Textile Processing at Messe Frankfurt. “Behind it, however, lies a host of complex processes, involving production, processing and logistics. Micro-factories, based on networked and integrated procedures, represent the progressive way of making textile processing quicker, more flexible and, because it is more local, also more sustainable; whilst, at the same time, producing personalised products.”

In a total of four micro-factories at the up-coming Texprocess, trade visitors will be able to get an idea of how integrated textile processing works and where micro-factories are already being used.

Digital Textile Micro-Factory: on-demand and virtual reality
Following the success of the last event, Texprocess, in collaboration with the German Institutes of Textile and Fibre Research in Denkendorf (Institute für Textil- und Faserforschung Denkendorf – DITF) and partners from industry, will once again be presenting a ‘Digital Textile Micro-Factory’ display - and thus fully networked production chains - live in Hall 4.1. New this year: the ‘Digital Textile Micro-Factory’ will showcase three production lines – one for apparel manufacture, one for 3D-knitted shoes and one for processing technical textiles, largely for the motor-vehicle and furniture industries.

‘Fashion Line’ integrates virtual prototypes and customer interaction
The fashion industry plays a central role in the ‘Digital Textile MicroFactory’. The customer’s digital doppelganger is becoming more and more important in development departments in the apparel industry as the starting point for individualised and perfectly fitting clothes and for links with finishing departments. In the context of the micro-factory’s production line, it is the key feature.

The production line demonstrates the various stages involved, including CAD/Design, printing, cutting out, assembly, finishing and labelling. New approaches also combine 3D simulations of clothing with direct data transfer in virtual reality (VR) and augmented reality (AR). Instead of presenting the customer with physical examples of the clothing to be produced, the examples are visualised as virtual objects. And during the production process, the customer has the opportunity for direct input into the design of the product in question. This direct interaction between the 3D simulation of an item, the representation in VR/AR displayed on the customer’s own hardware and the direct impact on the production process has never been shown before in this way. Partners of the ‘Fashion Line’ are: Assyst (CAD/design), Mitwill (materials), Caddon, ErgoSoft, Mimaki and Multiplot (printing), Zünd (cutting), Juki and Stoll (assembling), Veit (finishing) and Vuframe (AR/VR).

3D knitting on the way to Industry 4.0
From 3D image to finished prototype in 18 minutes: the future is here in the world of knitting too! The ‘Digital Textile Micro-Factory’ at Texprocess and Techtextil shows a workflow which enables 3D-knitted uppers for shoes to be produced directly from the customer’s own particular foot measurements.
The ‘3D-knitting Line’ of the micro-factory demonstrates the process from the 3D model to the creation of a geometrically accurate knitting pattern by the software, based on the 3D data set, and the development of a specification of the final knitting data, through to the manufacture of a 3D-knitted prototype. Knitting is the additive manufacturing process for textiles. The ‘3D-knitting Line’ is partnered by Stoll.

Processing technical textiles in the micro-factory
Industry 4.0 live: the focus of the third production line of the ‘Digital Textile Micro-Factory’ 2019 is on the automated processing of technical textiles, personalised for the individual customer, taking us right through to the finished product. Trade visitors will see here on-demand inkjet printing and networked machines with integrated sensors, which are linked through a bus system – a future-oriented topic for integrated manufacturing. A robot arm with a special claw for use with textiles sorts the cut items as they emerge from the cutter in a free-moving open shuttle. The items to be sewn are conveyed automatically to the sewing stations. Tracing and tracking procedures show the progress of each order through the individual stages of the manufacturing process using an auto ID. In addition, the display will also show how creative ideas from the Cloud can be incorporated in the manufacture of technical products. Technology meets creativity. Partners of the production line: Mitwill (design), ErgoSoft (RIP), Caddon (colour management), HP (large-format inkjet printing), Zünd (cutting), Dürkopp Adler (networking, integration of an open shuttle, sewing), Veit (finishing), Next Robotics (material handling).

Smart Textiles Micro-Factory: industrial-type production of smart textiles
In their ‘Smart Textiles Micro-Factory’, located in the walkway between Halls 4.1 and 5.1, the Institute for Textile Technology (ITA) at the RWTH Aachen University, together with partners from industry and research, will be producing a ‘smart’ pillow which, with the help of integrated LEDs, provides new ways of interaction. With this demonstration, the partners in the project will present an exemplary, industrial-style manufacturing process for a smart textile from design to finished product. The prototype of the pillow was displayed in advance at Heimtextil 2019. The following are all involved in the ‘Smart Textiles Micro-Factory’: the Institute for Textile Technology (ITA) of the RWTH Aachen University (project coordination), Gerber Technology GmbH (cutting), the Korea Institute for Industrial Technology KITECH (electronics), VETRON TYPICAL Europe GmbH (sewing), Wear it GmbH (product design and concept) and ZSK Stickmaschinen GmbH (embroidery).
 
World of Digital Fashion: customisation of apparel
Six companies have grouped together under the ‘World of Digital Fashion’ umbrella. They work in areas of visualisation, CAD-cutting systems, automated body measurement, cutting out and process automation. Together, they will be showcasing, in Hall 4.0, ways of integrating and combining their products in a variety of workflows within the value creation chain and will enable visitors to experience what the digital process chain is like in practice. The focus will fall particularly on the customisation of apparel and fashion items. Partners of the ‘World of Digital Fashion’ are: Browzwear Solutions and Tronog (visualisation), Software Dr. K. Friedrich (CAD), Fision (automated body measurement), Bullmer (cutting), as well as Gertsch Consulting and Mode Vision (process automation).

Micro-factory presented by Efka and Gemini: easy to implement
Manufacturers of drive mechanisms for industrial sewing machines Efka will,in collaboration with CAD suppliers Gemini, be showcasing the production of a knitted garment that can be individually designed. The core element of their micro-factory, which closely reflects industrial practice, is the link to the sewing stage of production, something which is already available today as an economic, partially automated solution. The display presents a solution that can be easily implemented and adopted by most companies, using already available resources.

 

• HEIMTEXTIL IS ALREADY SHOWING TODAY HOW WE CAN SLEEP BETTER TOMORROW

According to doctors specialising in sleep, we already know almost everything there is to know about sleep. However, studies show that the quality of this regeneration process is deteriorating all the time. How can we prevent this from happening? The upcoming Heimtextil (8-11 January, Frankfurt am Main) will supply solutions to this with the new ‘Sleep! The Future Forum’. Here, international experts will present the latest findings and textile innovations for a restful night. The world’s leading trade fair for home and contract textiles brings together around 800 producers of textiles in the bed segment. Of these, 140 international industry leaders will be represented in the ‘Smart Bedding’ segment alone in hall 11.0, which will be presenting the latest sleep systems, mattresses, bedding and smart sleep technology. In addition, the new ‘Sleep! The Future Forum’ in the foyer of hall 11.0 will provide a platform for knowledge transfer, exchange of experiences and networking relating to a good night’s sleep. International experts will provide an overview of the current state of research and the latest findings on the ‘Future of sleep’ in the four subject areas of digital, sport, hotels and sustainability.

‘We sleep too little’
It is not without reason that many experts are declaring sleep to be the latest lifestyle trend after nutrition and fitness: numerous current studies prove that we are sleeping ever more badly despite increasing knowledge. ‘You don’t always notice sleep deprivation straightaway but you do become less attentive’, says Prof. Ingo Fietze, Head of the Interdisciplinary Sleep Medicine Centre at the Berliner Charité and chair of the German Sleep Foundation. At ‘Sleep! The Future Forum’, Fietze will talk about ‘The power engine of sleep’. ‘From a scientific point of view, we already know a great deal about our night’s sleep. The big problem is that we don’t sleep enough and don’t give sleep the importance it deserves’, says Fietze.

In order to improve our night’s sleep, there are now a number of smart gadgets available: intelligent pillows, noise-reducing high-tech earplugs and sleep trackers – these are all designed to help banish bad sleeping habits and consolidate healthy ones. Given that consumers can quickly get lost in this maze, the Schlafonauten, who call themselves Germany's biggest YouTube channel on the topic of sleep, are ready to help. ‘We test products that promise a calmer night to see how effective they are’, says Schlafonaut Fabian Dittrich. He will present the latest test results in the knowledge forum as part of an interview (‘Smart innovations – the practical test’).

Sleep like a (sports) professional
Another speaker knows the sleeping habits of professional athletes very well: Nick Littlehales, sleep coach of five-time World Cup footballerCristiano Ronaldo and four-time Formula 1 world champion Lewis Hamilton, will present his findings from his 22 years as a sleep coach for top athletes (‘Redefining Sleep in Elite Sport’). ‘Athletes and professionals in world sports are facing the growing demands of a globalised 24-hour society’, says Littlehales. This is also increasingly true for non-athletes, says Littlehales, who is certain that his sleep tips for professionals will also be useful for normal mortals.

The night's rest as an experience
Sleeperoo founder Karen Löhnert will show that you can sleep comfortably in the most unusual places during her lecture ‘Sleeperoo - The Night, The Place and You’ at the ‘Sleep!’ forum. She will be introducing the world’s first ‘Design Sleep Cube’. The sleeping capsule known from the start-up TV show ‘Höhle des Löwen’ is currently nominated for the German Innovation Award 2019. It allows the user to spend the night in exotic places such as a museum, a bunker or a pier in the Baltic Sea. ‘I'm a big fan of adventure nights, from tree houses to tepees; but unfortunately I've only been able to find a few local accommodation offers of this type and they don't come with quality guarantees’, says Löhnert. With her sleep cube, she wants to make sleep experiences with a high standard of amenities possible for the first time. In the Sleep Cube, the user lies on a comfortable 1.60 metre wide and 2 metre long mattress, while three large panoramic windows and the roof provide a view of the surroundings and the sky.

Even classic hotel stays have now become a focus of research. Vanessa Borkmann from the Fraunhofer Institute for Industrial Engineering IAO will talk about the importance of sleep in hotels in Frankfurt am Main in January (‘The importance of sleep during a hotel stay – a special experience thanks to innovation’). ‘Healthy sleep is particularly important in hotels’, says Borkmann, who wants to show how the effect of rest in the hotel bed can be improved, for example through the design of the sleeping environment, the behaviour of the guest themselves or technical innovations.

Sustainable sleep
More and more people are using natural materials and sustainably produced textiles in their bedrooms. The lecture block ‘Sleep & Sustainability’ is therefore dedicated to the material properties of textiles and the quality of their processing as well as the auditability of sustainable procurement and production standards. This is how Hendrik Albers, buyer of home and household textiles, bedding & mattresses at OTTO, and Dr Juliane Hedderich, managing director of the Down and Feather Associations in Mainz, describe the growing importance of nature conservation, environmental protection and animal welfare in the bedroom (‘Sustainable good advice - Convincing with the right arguments when it comes to animal welfare and quality’). ‘In the past, criteria such as weight, moisture wicking and filling power has played an almost exclusive role in the choice of bedding, but now the ethical component is increasingly coming into play’, says Hedderich. Consumers are placing ever greater importance on certificates and seals which prove that the processed down and feathers did not originate from live plucking or foie gras production. Hedderich and OTTO buyer Albers present the quality seal ‘DOWNPASS 2017’, which guarantees controlled animal husbandry and adherence to animal protection criteria.

With “Toward Utopia”, Heimtextil is setting the course for the new trend season 2019/2020. As part of the official Heimtextil Trend Preview on 4 September 2018 in Frankfurt am Main, London-based studio FranklinTill presented the design themes for the upcoming international trade fair for home and contract textiles (8-11 January 2019).

In addition to the British trend researchers, Anne Marie Commandeur from the Stijlinstituut Amsterdam and Anja Bisgaard Gaede from SPOTT Trends & Business also participated in the forecast for perspectiverelated interior design, which applies globally. Together with the Heimtextil management team, they provided initial insights into future style worlds. Stefan Weil from Atelier Markgraph, the studio that designs the spatial staging of Heimtextil trends, gave a preview of the new “Trend Space' and emphasised the importance of spatial communication for Heimtextil.
 
The Heimtextil trends 2019/2020 describe a world in which we live according to new standards. We try to escape complex lifestyles and have a desire for deeper relationships, spiritual confirmation and greater meaning. “We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.

“Toward Utopia” shows which individual routes we can take on the way to finding a modern utopia: those who seek temporary time-out from the internet to reconnect with nature and defy the elements (“Go off-grid”), while others escape from the real world into a virtual world (“Escape Reality”). Some withdraw and find security in pure, minimalist rooms (“Seek Sanctuary”). “Embrace Indulgence” offers a nostalgic answer to today’s uncertain times and surrounds us with beauty and luxury. And the unconditional hedonistic desire for play (“Pursue Play”) is probably hidden in all of us.

„Trend Space“ in hall 3.0
In the newly designed “Trend Space” in hall 3.0, Heimtextil will be demonstrating how the various scenarios can be lived out. Here, the trade fair presents five trend themes that represent a combination of inspiration, interaction and knowledge transfer and showcases trailblazing projects and design initiatives. The “Trend Space” also presents current colour trends. The immersive staging on site and the Trend Book, which is available as of now, document the poetic properties of colour as well as its inspiring, artistic and aesthetic power in design.

‘The new “Trend Space” at Heimtextil convinces with interactive and tactile worlds of experience. Visitors are playfully inspired, involved and motivated to get to grips with futuristic, spatial design concepts’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, looking ahead to the future. ‘This creates a comprehensive picture of the design of future spaces and we can get some answers to the questions of how we will interact, consume, live and work in the future’, continues Schmidt.
 
An overview of Heimtextil trends 2019/2010:

PURSUE PLAY
In an era of uncertainty, political instability and environmental problems, we satisfy our need for optimism and creativity with play. Playing helps us to find meaning in the midst of chaos and turbulent times. Designers thus playfully focus on uninhibited, tactile interactions and experiments. Daring, cheeky product, room and fashion designs are loosened up with a touch of humour. Shapes and colour palettes take on a surrealistic note and the concept of L’art pour l’art once again commands attention. The use of rich primary colours is playful and naive, while the combination of high-gloss and matt textures creates a palatable visual appeal. Abstract forms, bold play with patterns and exuberant textures challenge us to be imaginative and invent our own stories.
 
SEEK SANCTUARY
In the midst of our intense, hyper-connected everyday life, more and more people are looking for ways to “cut off” all connections – for utopian havens of peace amidst all the noise. They retreat to urban oases where they can switch off to find relaxation, a new perspective and clarity. However, this essentialism does not mean that we have to categorically reject products. Rather, is it about the targeted search for and appreciation of design pieces and concepts that are simple, beautiful, functional and high quality. The combination of a minimalist colour palette with carefully selected structural details, curvy shapes and upholstery gives rise to comfort and warmth.

GO OFF-GRID
The search for a new closeness to nature leads to a hankering for experiences beyond a networked everyday life. It is an attempt to live more naturally, to return to the origins of humanity and to live in harmony with nature – and not against it. It is about cross-border experiences in remote locations, supported by high-tech survival equipment. The combination of hard-wearing technical aspects of outdoor textiles and workwear requires a sophisticated, utilitarian aesthetic and promises durability and functionality. Colours and patterns inspired by nature celebrate the supposed “imperfection” of the natural.
 
ESCAPE REALITY
A new utopia can be rooted in both the digital and the real. The potential of virtual and extended reality blurs the boundaries between fantasy and reality. We are working on a technology that enables deeper and more lasting experiences in daily life. Shimmering, iridescent surfaces have a transformative and optimistic quality, are transformed by movement and create a fleeting, intangible form of motion. Mother-of-pearl effects and high gloss create a unique dynamic in designs that seem to achieve the impossible by appearing fluid and in suspension as a solid form that could literally dissolve at any time. Ethereal combinations of light pastel shades create a surrealistic, hyper-real mood.

EMBRACE INDULGENCE
High-quality materials and rich colours, a modernist style and solid craftsmanship combine to form a utopian vision of the future of luxury. In a modern age marked by uncertainty, we look back through rose-tinted glasses to earlier epochs, remember the comfort of the good old days, long for security and surround ourselves with a calm, inviting aesthetic. Cleverly combined, honest materials, creatively implemented ideas and simple opulence form a new kind of comfort as well as give rise to intimacy and a sense of tangibleness.

 

‘High-Tex from Germany’ at Techtextil North America and Texprocess Americas shows again how innovative the German textile industry is.

Back to the USA: ‘High-Tex from Germany’ made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) in cooperation with the Association of the German Trade Fair Industry (Messeausschuss der Deutschen Wirtschaft e.V. – AUMA), a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors. The textile sector made its first appearance in the USA in 2000. This was followed by highly successful presentations in Shanghai in 2002, in Mumbai in 2007 and in Moscow in 2012.

“Taking ‘High-Tex from Germany’ to Atlanta again was a very good decision. The southeast of the USA has a long tradition of textile manufacturing. It is home to many companies that are always on the lookout for innovative textiles and machines for textile production and processing”, explained Detlev Rünger, German Consul General in Atlanta during the ‘High-Tex from Germany’ press conference. “Fairs bring people together. And this was evident here in Atlanta. With the overseas exhibition programme, we give small to medium-sized companies the chance to show their products in foreign markets”, said Patrick Specht of the Trade Fair Policy and EXPO Participations division of the BMWi.

“‘High-Tex from Germany’ within the framework of Techtextil North America and Texprocess Americas was a very good platform for our small to medium-sized companies. After Techtextil and Texprocess in Frankfurt, these two events are the second-most important editions of the trade-fair duo. ‘High-Tex from Germany’ came fully up to our expectations and anyone who failed to take part missed a great opportunity to be noticed”, said Marc Lorch, Member of the Board of Zwissler Holding, who represented the participating companies as exhibitor president.

Michael Metzler, Sales President of ZSK Stickmaschinen, confirmed this saying, “A German pavilion of this scope makes us extremely visible. Thanks to the excellent organisation, we were also able to concentrate on promoting our company and products.” In addition to the appealing exhibition-stand concept and the excellent organisation, the companies taking part were particularly pleased with the high visitor standard. “We regularly exhibit at Techtextil North America but taking part in ‘High-Tex for Germany’ resulted in our best ever day at a fair here. The pavilion is a real eye-catcher”, said Thomas Wiederer, Area Sales Manager, Brückner Textile Technologies. “The visitors to our exhibition stand were very interested in our products. We gained potential customers and were able to make numerous high-grade contacts. The level of interest shown in our highly innovative e-textile solutions, which are completely new in the sector, was very high. We are looking forward to the follow-up phase”, said Andreas Lanyi, Vice President Digital Unit and Internet of Things of the Hamburg-based start-up, Lunative Laboratories.

Besides gaining new customers, the focus of the companies taking part in ‘High-Tex from Germany’ was on cultivating customer relations. “The German pavilion in Atlanta once again gave us a good opportunity to get to know the US market better. We have had a factory in the vicinity of Atlanta for two years now and aim to expand our network in the long term”, said Ronny Schröder, Associate Sales Director Technical and Comfort Products, Sandler. “We like making presentations within the framework of the German pavilion very much”, added Georg Voggenreiter, Technical Sales, Maschinenfabrik Herbert Meyer. “Once again, ‘High-Tex from Germany’ was a good starting point for cultivating contacts with our customers in the USA.”

The companies taking part in ‘High-Tex from Germany’ made their presentations on around 1,300 square metres of exhibition space with their own exhibition stands, with selected exhibits on a central ‘Plaza’, in guided tours and no less than 35 lectures. Additionally, the German Institutes of Textile and Fibre Research (Deutsche Institute für Textil- und Faserforschung – DITF), the Association of the Finishing, Yarns, Woven Fabrics and Technical Textiles Industry (Industrieverband Veredlung, Garne, Gewebe und Technische Textilien – IVGT), the Tübingen-Reutlingen-Zollernalb location agency and the German American Chamber of Commerce of the Southern U.S. provided insights into current research projects and offered information about the sector.

Heimtextil is pushing ahead with the new concept for 2019: now that those responsible have worked out a completely new hall plan, they are turning their attention to redesigning the trend programme. With a meeting of international trend researchers on 20 and 21 February in Frankfurt am Main, the design experts have begun preparations for the trends of the upcoming Heimtextil (8-11 January 2019) at an unprecedented early stage.

‘The Heimtextil trends have enjoyed a worldwide reputation for decades. Showcased in the extensive and progressive way that they are, they are an essential component of our trade fair’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘That's why it is very important to us that we continue to live up to our pioneering role with our new trend concept and offer our exhibitors and visitors a future-oriented programme. In the future, we will strengthen this showcasing above all at the digital level’.
 
Starting with the meeting in Frankfurt, trend researchers from three European offices are working on the Heimtextil trends 2019/20. The British design studio FranklinTill will once again play a leading role and is responsible for the implementation of the Trendbook. The Stijlinstituut Amsterdam (Netherlands) and SPOTT Trends & Business (Denmark) have joined forces with them to form the new Heimtextil Trend Council.

During the two-day workshop, the three agencies compiled insights into current trends in interior design, architecture, fashion and art. They focused on developments in materials and textures, colours and patterns. Finally, they defined stylistically formative design themes from which a globally applicable trend forecast will be worked out in the coming months.

New: “Trend Space” in hall 3.0
When it comes to showcasing trends at the trade fair, Heimtextil will receive support from the Frankfurt agency Atelier Markgraph. As a specialist for communication within spaces, Atelier Markgraph is planning an interactive, future-oriented exhibition that will immerse trade fair visitors in the world of trends 2019/2020 using analogue/digital experience formats. In future, the trend showcase will be called “Trend Space”, replacing the previous “Theme Park”. Those responsible for this change have chosen hall 3.0 as the new location. As part of the new Heimtextil concept, the “Trend Space” can be found in close proximity to international textile designers, CAD/CAM suppliers and digital printer manufacturers. Heimtextil is thus bringing the progressive themes of trends, textile design and digital printing together on one hall level, creating an area full of inspiration and future technologies. Hall 3.0 – exclusively for exhibitors – will be opened on the eve of Heimtextil on 7 January 2019.

Preview: Trend presentation in late summer
The results of the trend researchers will be recorded in the new Heimtextil Trendbook. Exhibitors at Heimtextil will be sent the Trendbook in advance to assist in their product design and collections. Together with the Trend Council, those responsible for the trade fair will provide an initial insight into the new trends on 4 September. For this purpose, Heimtextil will invite representatives of the press to a preview, the framework of which will also be redesigned.   
 
The following design studios are working on Heimtextil 2019:

The design studio FranklinTill (United Kingdom) will be taking on the main responsibility for the development of the Heimtextil Trends 2019/2020. With its headquarters in London, the studio comprises trend researchers, designers and stylists as well as a broad-ranging, international network of creatives and visionaries. The multidisciplinary agency's varied projects include  trend reports, colour forecasts, design realisations, brand developments and curating trade fairs and exhibitions. In addition to agency founders Kate Franklin and Caroline Till, Titia Dane will also be working on Heimtextil. www.franklintill.com

Anne Marie Commandeur from the Stijlinstituut Amsterdam (Netherlands) manages a team of designers who focus on textile innovations, predictions, colour trends and strategic design concepts. The agency acts as a versatile and dynamic force in the industry and keeps fashion companies and fashion-related companies up to date on the most important developments. This year, researcher Emma Wessel is supporting Anne Marie Commandeur at Heimtextil. www.stijlinstituut.nl

SPOTT Trends & Business (Denmark) advises Scandinavian lifestyle brands with issues relating to consumer insights, trend and colour forecasts. SPOTT aims at the individual development of brands and combines trend research with neuroscience and commercial expertise. Anja Bisgaard Gaede is the founder of SPOTT. In addition to her work as a consultant, she has given many presentations over the past ten years, and has also published a reference book. www.spottrends.dk

Atelier Markgraph (Germany) designs rooms that communicate and stimulate communication. For more than 30 years, the design studio has supported its clients in creating immersive experiences in the areas of conflict where culture, business and science intersect. At the interface of digital and analogue communication, a 60-strong interdisciplinary team translates central themes and brand messages into directly tangible scenarios: from exhibitions and showrooms to exhibition stands, media installations and AR applications. www.markgraph.de