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WHERE I BELONG: Heimtextil stellt die Designtrends für 20/21 vor © Messe Frankfurt Exhibition GmbH / Pietro Sutera
24.09.2019

“WHERE I BELONG”: HEIMTEXTIL PRESENTS THE DESIGN TRENDS FOR 2020/2021

„Heimtextil will launch the new 2020/2021 trend season with the general theme “WHERE I BELONG”. For the official Heimtextil Trend Preview, Stijlinstituut Amsterdam director Anne Marie Commandeur introduced the new design themes. The presentation in the run-up to Heimtextil (7-10 January 2020) took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands on 11 September 2019 and was streamed worldwide.

This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business contribu¬ted to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop.

„Heimtextil will launch the new 2020/2021 trend season with the general theme “WHERE I BELONG”. For the official Heimtextil Trend Preview, Stijlinstituut Amsterdam director Anne Marie Commandeur introduced the new design themes. The presentation in the run-up to Heimtextil (7-10 January 2020) took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands on 11 September 2019 and was streamed worldwide.

This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT trends & business contribu¬ted to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop.

At the annual international Trend Council workshop, identity was an ever-present topic: part of a broader discussion on gender and cultural diversity, on tolerance and curiosity. Today, the self-identification process seems more complex than ever. Identities are now formed through experiences that take place simultaneously, on different levels. Locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, individuals can all have multilayered identities.


Making Room for the Multifaceted Self
As an overarching theme, “WHERE I BELONG” addresses layered identities via the five diverse Heimtextil 20/21 trends. “Maximum Glam” turns the glamorous life tech-savvy, “Pure Spiritual” finds balance in nature and mysticism, “Active Urban” values utilitarian, adaptable solutions, whereas “Heritage Lux” celebrates rich historical legacies and “Multi-Local” embraces global cultural influences.

Reflecting on this year’s Heimtextil trend “WHERE I BELONG” shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.

Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. Settings can be bizarre, beautiful, and at times bewildering: it’s now up to the visitors to define where they and their target customers belong.

Future Materials Library
A highlight of the Heimtextil Trend Space 2020 will be the Future Materials Library curated by FranklinTill, presenting emerging sustainable material innovation to the interior textile industry. Focused on material composition and manufacturing innovation, the library exhibits will provide invaluable insight and inspiration for visitors and exhibitors alike, complementing the curated showcase of aesthetic design and colour trends. Each showcased sample will feature on-point information about each material’s raw origins, manufacturing process and potential afterlife.

Material Manifesto
Heimtextil and the international trend team created a Material Manifesto outlining how to manage resources used during the event and avoid using new materials that can end up as waste when the exhibition closes. Through intelligent material choice, Stijlinstituut Amsterdam will reduce material impact to create an immersive forum with a minimal footprint.

Filling the 2,000 sqm Trend Space over four exhibition days is a challenge that the Heimtextil and Stijlinstituut Amsterdam teams must collaborate on to make a forum built primarily of textiles and inflatables with materials that can be reused after the event. Working according to the principles of circularity, these textiles fit for reuse will be combined with Messe Frankfurt stock components and rented and loaned materials. These installations go beyond decorative backdrops: they will tell distinctive stories representative of this year’s trends while meeting Heimtextil’s commitment to sustainability.

MAXIMUM GLAM
Pleasure seekers revel in layering theatrical influences and glamorous showtime aesthetics, forging a fantastic marriage between the crafted and digitally rendered. Textiles show a ‘more is more’ attitude through a mash-up of glam, gradients and spectrums, fake fur, pile and fringe, jacquard weaves and fantastic prints. The flashy, kitsch colour range becomes brutally glam thanks to electric sheen, synthetic shimmer, digital glitch and artful blur. A riot of clashes and rebellion.

PURE SPIRITUAL
Idealists seek perfection and purity, restoring equilibrium by connecting with the uber-natural. They embrace technology for good while shifting between realism and mysticism in pursuit of a personal haven. To address a renewed bond with nature, organic matter, raw materials and pure textiles are selected which show nature’s traces, organic structures and irregularities. Shades are created from the earth and cultured by man. An elemental and pure range reflects the source of their existence.

ACTIVE URBAN
Urban dwellers confront the challenges of the fast paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions. They value tech performance while making smart use of available and renewable resources. Functionality is prioritised, while looking cool and working well remains key. Interior/sportswear hybrid textiles show smooth surfaces and a fun mash-up of graphic textures. The palette shows uniform blue, asphalt grey and caterpillar yellow.

HERITAGE LUX
Preservers of historic legacies treasure sensuousness alongside the uncanny, enlightenment together with darkness, for a whole new immersive experience. This new narrative translates to a love for luxury and splendour, decoration and embellishment. Finding beauty in history and nature through ornamental patterning and alluring surface enhancement. Reflecting on ancient history results in a palette featuring enigmatic blood red, sapphire and a lustrous mother-ofpearl.

MULTI-LOCAL
Hyper-locals go global, celebrating inclusivity over appropriation, honouring traditional craftsmanship and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Indigenous style meets global influences. This is a celebration of crafted and decorative pattern, from tribal and folkloric to geometric and abstract. Textile colours become part of a wider cultural narrative, linked to local community, cultural heritage and private identity.

“Toward Utopia”: Heimtextil presents the design trends for 2019/2010 (c) Heimtextil Trendbook
18.09.2018

“TOWARD UTOPIA”: HEIMTEXTIL PRESENTS THE DESIGN TRENDS FOR 2019/2010

With “Toward Utopia”, Heimtextil is setting the course for the new trend season 2019/2020. As part of the official Heimtextil Trend Preview on 4 September 2018 in Frankfurt am Main, London-based studio FranklinTill presented the design themes for the upcoming international trade fair for home and contract textiles (8-11 January 2019).

With “Toward Utopia”, Heimtextil is setting the course for the new trend season 2019/2020. As part of the official Heimtextil Trend Preview on 4 September 2018 in Frankfurt am Main, London-based studio FranklinTill presented the design themes for the upcoming international trade fair for home and contract textiles (8-11 January 2019).

In addition to the British trend researchers, Anne Marie Commandeur from the Stijlinstituut Amsterdam and Anja Bisgaard Gaede from SPOTT Trends & Business also participated in the forecast for perspectiverelated interior design, which applies globally. Together with the Heimtextil management team, they provided initial insights into future style worlds. Stefan Weil from Atelier Markgraph, the studio that designs the spatial staging of Heimtextil trends, gave a preview of the new “Trend Space' and emphasised the importance of spatial communication for Heimtextil.
 
The Heimtextil trends 2019/2020 describe a world in which we live according to new standards. We try to escape complex lifestyles and have a desire for deeper relationships, spiritual confirmation and greater meaning. “We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.

“Toward Utopia” shows which individual routes we can take on the way to finding a modern utopia: those who seek temporary time-out from the internet to reconnect with nature and defy the elements (“Go off-grid”), while others escape from the real world into a virtual world (“Escape Reality”). Some withdraw and find security in pure, minimalist rooms (“Seek Sanctuary”). “Embrace Indulgence” offers a nostalgic answer to today’s uncertain times and surrounds us with beauty and luxury. And the unconditional hedonistic desire for play (“Pursue Play”) is probably hidden in all of us.

„Trend Space“ in hall 3.0
In the newly designed “Trend Space” in hall 3.0, Heimtextil will be demonstrating how the various scenarios can be lived out. Here, the trade fair presents five trend themes that represent a combination of inspiration, interaction and knowledge transfer and showcases trailblazing projects and design initiatives. The “Trend Space” also presents current colour trends. The immersive staging on site and the Trend Book, which is available as of now, document the poetic properties of colour as well as its inspiring, artistic and aesthetic power in design.

‘The new “Trend Space” at Heimtextil convinces with interactive and tactile worlds of experience. Visitors are playfully inspired, involved and motivated to get to grips with futuristic, spatial design concepts’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, looking ahead to the future. ‘This creates a comprehensive picture of the design of future spaces and we can get some answers to the questions of how we will interact, consume, live and work in the future’, continues Schmidt.
 
An overview of Heimtextil trends 2019/2010:

PURSUE PLAY
In an era of uncertainty, political instability and environmental problems, we satisfy our need for optimism and creativity with play. Playing helps us to find meaning in the midst of chaos and turbulent times. Designers thus playfully focus on uninhibited, tactile interactions and experiments. Daring, cheeky product, room and fashion designs are loosened up with a touch of humour. Shapes and colour palettes take on a surrealistic note and the concept of L’art pour l’art once again commands attention. The use of rich primary colours is playful and naive, while the combination of high-gloss and matt textures creates a palatable visual appeal. Abstract forms, bold play with patterns and exuberant textures challenge us to be imaginative and invent our own stories.
 
SEEK SANCTUARY
In the midst of our intense, hyper-connected everyday life, more and more people are looking for ways to “cut off” all connections – for utopian havens of peace amidst all the noise. They retreat to urban oases where they can switch off to find relaxation, a new perspective and clarity. However, this essentialism does not mean that we have to categorically reject products. Rather, is it about the targeted search for and appreciation of design pieces and concepts that are simple, beautiful, functional and high quality. The combination of a minimalist colour palette with carefully selected structural details, curvy shapes and upholstery gives rise to comfort and warmth.

GO OFF-GRID
The search for a new closeness to nature leads to a hankering for experiences beyond a networked everyday life. It is an attempt to live more naturally, to return to the origins of humanity and to live in harmony with nature – and not against it. It is about cross-border experiences in remote locations, supported by high-tech survival equipment. The combination of hard-wearing technical aspects of outdoor textiles and workwear requires a sophisticated, utilitarian aesthetic and promises durability and functionality. Colours and patterns inspired by nature celebrate the supposed “imperfection” of the natural.
 
ESCAPE REALITY
A new utopia can be rooted in both the digital and the real. The potential of virtual and extended reality blurs the boundaries between fantasy and reality. We are working on a technology that enables deeper and more lasting experiences in daily life. Shimmering, iridescent surfaces have a transformative and optimistic quality, are transformed by movement and create a fleeting, intangible form of motion. Mother-of-pearl effects and high gloss create a unique dynamic in designs that seem to achieve the impossible by appearing fluid and in suspension as a solid form that could literally dissolve at any time. Ethereal combinations of light pastel shades create a surrealistic, hyper-real mood.

EMBRACE INDULGENCE
High-quality materials and rich colours, a modernist style and solid craftsmanship combine to form a utopian vision of the future of luxury. In a modern age marked by uncertainty, we look back through rose-tinted glasses to earlier epochs, remember the comfort of the good old days, long for security and surround ourselves with a calm, inviting aesthetic. Cleverly combined, honest materials, creatively implemented ideas and simple opulence form a new kind of comfort as well as give rise to intimacy and a sense of tangibleness.

 

More information:
Heimtextil Trends
Source:

Messe Frankfurt Exhibition GmbH

Heimtextil Trend Council © Messe Frankfurt GmbH / Pietro Sutera
17.04.2018

HEIMTEXTIL 2019: TRENDS IN A NEW GUISE

Heimtextil is pushing ahead with the new concept for 2019: now that those responsible have worked out a completely new hall plan, they are turning their attention to redesigning the trend programme. With a meeting of international trend researchers on 20 and 21 February in Frankfurt am Main, the design experts have begun preparations for the trends of the upcoming Heimtextil (8-11 January 2019) at an unprecedented early stage.

Heimtextil is pushing ahead with the new concept for 2019: now that those responsible have worked out a completely new hall plan, they are turning their attention to redesigning the trend programme. With a meeting of international trend researchers on 20 and 21 February in Frankfurt am Main, the design experts have begun preparations for the trends of the upcoming Heimtextil (8-11 January 2019) at an unprecedented early stage.

‘The Heimtextil trends have enjoyed a worldwide reputation for decades. Showcased in the extensive and progressive way that they are, they are an essential component of our trade fair’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘That's why it is very important to us that we continue to live up to our pioneering role with our new trend concept and offer our exhibitors and visitors a future-oriented programme. In the future, we will strengthen this showcasing above all at the digital level’.
 
Starting with the meeting in Frankfurt, trend researchers from three European offices are working on the Heimtextil trends 2019/20. The British design studio FranklinTill will once again play a leading role and is responsible for the implementation of the Trendbook. The Stijlinstituut Amsterdam (Netherlands) and SPOTT Trends & Business (Denmark) have joined forces with them to form the new Heimtextil Trend Council.

During the two-day workshop, the three agencies compiled insights into current trends in interior design, architecture, fashion and art. They focused on developments in materials and textures, colours and patterns. Finally, they defined stylistically formative design themes from which a globally applicable trend forecast will be worked out in the coming months.

New: “Trend Space” in hall 3.0
When it comes to showcasing trends at the trade fair, Heimtextil will receive support from the Frankfurt agency Atelier Markgraph. As a specialist for communication within spaces, Atelier Markgraph is planning an interactive, future-oriented exhibition that will immerse trade fair visitors in the world of trends 2019/2020 using analogue/digital experience formats. In future, the trend showcase will be called “Trend Space”, replacing the previous “Theme Park”. Those responsible for this change have chosen hall 3.0 as the new location. As part of the new Heimtextil concept, the “Trend Space” can be found in close proximity to international textile designers, CAD/CAM suppliers and digital printer manufacturers. Heimtextil is thus bringing the progressive themes of trends, textile design and digital printing together on one hall level, creating an area full of inspiration and future technologies. Hall 3.0 – exclusively for exhibitors – will be opened on the eve of Heimtextil on 7 January 2019.

Preview: Trend presentation in late summer
The results of the trend researchers will be recorded in the new Heimtextil Trendbook. Exhibitors at Heimtextil will be sent the Trendbook in advance to assist in their product design and collections. Together with the Trend Council, those responsible for the trade fair will provide an initial insight into the new trends on 4 September. For this purpose, Heimtextil will invite representatives of the press to a preview, the framework of which will also be redesigned.   
 
The following design studios are working on Heimtextil 2019:

The design studio FranklinTill (United Kingdom) will be taking on the main responsibility for the development of the Heimtextil Trends 2019/2020. With its headquarters in London, the studio comprises trend researchers, designers and stylists as well as a broad-ranging, international network of creatives and visionaries. The multidisciplinary agency's varied projects include  trend reports, colour forecasts, design realisations, brand developments and curating trade fairs and exhibitions. In addition to agency founders Kate Franklin and Caroline Till, Titia Dane will also be working on Heimtextil. www.franklintill.com

Anne Marie Commandeur from the Stijlinstituut Amsterdam (Netherlands) manages a team of designers who focus on textile innovations, predictions, colour trends and strategic design concepts. The agency acts as a versatile and dynamic force in the industry and keeps fashion companies and fashion-related companies up to date on the most important developments. This year, researcher Emma Wessel is supporting Anne Marie Commandeur at Heimtextil. www.stijlinstituut.nl

SPOTT Trends & Business (Denmark) advises Scandinavian lifestyle brands with issues relating to consumer insights, trend and colour forecasts. SPOTT aims at the individual development of brands and combines trend research with neuroscience and commercial expertise. Anja Bisgaard Gaede is the founder of SPOTT. In addition to her work as a consultant, she has given many presentations over the past ten years, and has also published a reference book. www.spottrends.dk

Atelier Markgraph (Germany) designs rooms that communicate and stimulate communication. For more than 30 years, the design studio has supported its clients in creating immersive experiences in the areas of conflict where culture, business and science intersect. At the interface of digital and analogue communication, a 60-strong interdisciplinary team translates central themes and brand messages into directly tangible scenarios: from exhibitions and showrooms to exhibition stands, media installations and AR applications. www.markgraph.de

 

“The future is urban”: Heimtextil presents 2018/19 trends © Note Studio
03.10.2017

“THE FUTURE IS URBAN”: HEIMTEXTIL TRENDS 2018/19

  • Preview of Heimtextil “Theme Park” with FranklinTill Studio, Stijlinstituut Amsterdam and Studio Felix Diener
  • Four “Spaces” depict macro trends; five additional themes showcase the colours, materials and designs of the new season

Frankfurt am Main - Urbanisation is one of the key words of our time. More than half the world's population already lives in cities. In its “Theme Park” inspiration area, the upcoming Heimtextil (9-12 January 2018) will reveal how urban life is likely to impact the worlds of living and working in future. As part of the official “Theme Park” preview on 30 August 2017 in Frankfurt am Main, the London design studio FranklinTill gave an initial insight into the new trend concept. Under the title “The future is urban”, Kate Franklin and Caroline Till presented the new Heimtextil Trendbook.

  • Preview of Heimtextil “Theme Park” with FranklinTill Studio, Stijlinstituut Amsterdam and Studio Felix Diener
  • Four “Spaces” depict macro trends; five additional themes showcase the colours, materials and designs of the new season

Frankfurt am Main - Urbanisation is one of the key words of our time. More than half the world's population already lives in cities. In its “Theme Park” inspiration area, the upcoming Heimtextil (9-12 January 2018) will reveal how urban life is likely to impact the worlds of living and working in future. As part of the official “Theme Park” preview on 30 August 2017 in Frankfurt am Main, the London design studio FranklinTill gave an initial insight into the new trend concept. Under the title “The future is urban”, Kate Franklin and Caroline Till presented the new Heimtextil Trendbook. Together with Anne Marie Commandeur from the Stijlinstituut Amsterdam and Felix Diener from the Düsseldorf studio of the same name, they published their predictions for future interior design.

'FranklinTill and all the trend experts involved have managed to provide the international interior industry with a superb source of inspiration to use in their product developments. With the new Heimtextil Trendbook, textile manufacturers, designers, fitters and furnishers will get a valuable overview of trailblazing design developments', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. The “Theme Park” will also provide in-depth information about new design themes during the trade fair in January. The elaborately designed presentation in hall 6.0 will incorporate market-defining themes and present solutions for the textile interior of tomorrow. Those interested in trends can already get some answers to their furnishing questions of the future on www.heimtextil-theme-park.com.

The new book and the showcase at the trade fair will give a comprehensive idea of how rooms will be designed in the future. How will we live, work, shop and cohabit? Four so-called Spaces will provide a platform for upcoming lifestyle trends and present numerous pioneering projects and creative works.

The Flexible Space

This lifestyle trend shows solutions for big city dwellers who are increasingly living like modern nomads and in ever smaller flats. Designers, architects and planners tackle this challenge with a great deal of ingenuity and optimise the available space with convertible and adaptable design.

The Healthy Space

We've long known the far-reaching effect that the spaces in which we live, work, learn and relax can have on our well-being. Designers, architects and materials scientists are increasingly searching for innovative design that promotes our levels of health, satisfaction, attentiveness and productivity. From the integration of plants indoors to new directions in wellness, the healthy space is on the rise.      

The Re-Made Space

Another phenomenon of urbanisation is the rapid generation of waste. For the first time in history, the amount of waste produced in cities is growing faster than urbanisation itself. To conquer this huge mountain of waste, cities must understand that the future is to put waste on an equal footing with resources. This will make waste a starting point for new design.   

The Maker Space

The maker movement has triggered a revolution in the manufacture of interior design objects. It has the potential to fundamentally change production, particularly thanks to the democratisation of digital manufacturing technology. DIY instructions, open source and downloadable designs make it possible for everyone to develop their own personalised products wherever they might be. 

The trend experts have also worked on the development of an additional five themes that give an outlook on the trendy colours, materials and designs of the 2018/19 season.

Relax/Recharge

Colours are known to influence moods and feelings. In contrast to current views, blue has been shown to be stimulating and red calming. Relax/Recharge is a transformative design option that uses the power of colours to bring the energy balance of over-stimulated urban living worlds back into equilibrium. walls, floors and furniture are completely immersed in colour.  

Perfect Imperfection

Indigo, one of the oldest dyes in the world, is currently much in vogue among numerous current brands and designers. They are rediscovering indigo dyeing and accepting all of the foibles and the many colour gradations of this deep blue colour. Based on the Japanese philosophy of Wabi-Sabi (“accepting the imperfect”), materials and products bear the traces of the way they were made. Brush strokes and seams are made visible and welcomed as part of the poetic documentation of the creative process.

Soft Minimal

Urban living systems are multifunctional and can be adapted. Soft Minimal focuses on interior designs and products that appeal because of their functionality and are valued for a lifetime. Cosy materials – wool, felt, linen and bouclé yarn – give a minimalistic flat some warmth and personality. A reserved colour palette of muted pastel colours and neutral shades complemented by matt black ensures timeless elegance.

Adapt+Assemble

Freed of all excess frills, the designs appeal with geometric and interchangeable shapes and materials that are perfect for packing and transporting – travelling and moving made easy. The textile techniques used are simple and reliable. Industrial materials are reinterpreted and converted for home use. Bright primary colours ensure a playful appearance.

Urban Oasis

Designers transform interiors into green oases in order to use nature to achieve an increased sense of well-being. Green is regarded as the most relaxing colour for the eye. Lush green shades are used to refresh both body and soul. Dark forest and sage green are mixed with matt pink. Textures that imitate nature ensure a full, soft feel.

Beyond the “Theme Park” and Heimtextil trends for 2018/19, the trade fair will also focus on the theme “The future is urban”: with its new exhibition format “Interior.Architecture. Hospitality Expo”, Heimtextil will give answers to questions relating to sustainable urban design as well fire protection regulations and structural requirements. Selected suppliers will present their textile products and material solutions in the exclusive surroundings of the new Expo in hall 4.2. In this way, they can position themselves to specifically target interior designers, hoteliers and project planners.