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(c) SANITIZED AG
05.02.2019

Sanitized® Odoractiv 10: Odor-free polyester functional clothing

  • Patented technology with bluesign®, ECO PASSPORT, and Skin Friendly certification

Polyester sport and functional textiles treated with Sanitized® Odoractiv 10 are protected against “permastink”. Already a holder of the Swiss Technology Award, the Sanitized® Odoractiv 10 odor-management technology can now carry the bluesign® sustainability label, the Skin Friendly certification from the Hohenstein Institute and the ECO PASSPORT by OEKO-TEX® label. SANITIZED AG has been a bluesign® system partner for over 10 years.

An unwelcome odor can quickly develop in polyester sport and functional clothing, even if freshly washed. This is “permastink”. It’s a challenge to the textile industry as it generally reduces the attractiveness and market opportunities of sport and functional clothing made from polyester.

  • Patented technology with bluesign®, ECO PASSPORT, and Skin Friendly certification

Polyester sport and functional textiles treated with Sanitized® Odoractiv 10 are protected against “permastink”. Already a holder of the Swiss Technology Award, the Sanitized® Odoractiv 10 odor-management technology can now carry the bluesign® sustainability label, the Skin Friendly certification from the Hohenstein Institute and the ECO PASSPORT by OEKO-TEX® label. SANITIZED AG has been a bluesign® system partner for over 10 years.

An unwelcome odor can quickly develop in polyester sport and functional clothing, even if freshly washed. This is “permastink”. It’s a challenge to the textile industry as it generally reduces the attractiveness and market opportunities of sport and functional clothing made from polyester.

The patented, non-biocidal Sanitized® Odoractiv 10 technology provides specific solutions and sales arguments for the end products. It works in two ways: The odor-causing bacteria can’t stick to the textile surface and are washed out completely in a normal wash cycle. This is due to the anti-adhesive “coating” applied in the padding process. This effect has been proven in a test procedure developed in cooperation with EMPA (Swiss Federal Laboratories for Material Science and Technology). Secondly, the treatment has an adsorbing effect. The odors are “trapped” and repeatedly expelled during a normal wash cycle.

No binder, no nano
Another characteristic: The treatment with Sanitized® Odoractiv 10 doesn’t apply an additional binder system. As with all of our products, SANITZED AG uses no nano technology. The safety and tolerability have been confirmed by the Skin Friendly certification from the Hohenstein Institute and ECO PASSPORT by OEKO-TEX® label. These have now been joined by the bluesign® accreditation.

More information:
Sanitized AG
Source:

PR-Büro Heinhöfer

(c) Lenzing AG
04.02.2019

Lenzing partners with TaFF to open design space for fashion leaders

  • Strategic collaboration in a prominent location on Orchard Road
  • TENCEL™ Studio will host showroom featuring fashion from TENCEL™ fibers
  • Cooperation underpins new branding strategy to reach out to consumers
  • Chain of innovation and application centers in Asia completed

Lenzing/Singapore – The Lenzing Group, world market leader in specialty fibers from wood, will partner with the Textile and Fashion Federation Singapore (TaFF) to offer Singapore’s designers a hub to present themselves and make the TENCEL™ brand more accessible to consumers. The collaboration was announced last week at the opening ceremony of Design Orchard attended by Chan Chun Sing, Minister for Trade and Industry of Singapore.

  • Strategic collaboration in a prominent location on Orchard Road
  • TENCEL™ Studio will host showroom featuring fashion from TENCEL™ fibers
  • Cooperation underpins new branding strategy to reach out to consumers
  • Chain of innovation and application centers in Asia completed

Lenzing/Singapore – The Lenzing Group, world market leader in specialty fibers from wood, will partner with the Textile and Fashion Federation Singapore (TaFF) to offer Singapore’s designers a hub to present themselves and make the TENCEL™ brand more accessible to consumers. The collaboration was announced last week at the opening ceremony of Design Orchard attended by Chan Chun Sing, Minister for Trade and Industry of Singapore.

“Lenzing is excited to work with TaFF on The Cocoon Space and its programs. Our cooperation with fashion designers is an important element in showcasing the sustainability promise of our flagship brand TENCEL™ to consumers. It comprises an integral part of Lenzing’s commitment to green-up the fashion industry”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “Singapore is a strategic hub for Lenzing in Asia, and we are proud to contribute towards taking Singapore’s fashion scene to greater heights.”

Source:

Lenzing AG

(c) ILUNA Group
01.02.2019

ILUNA Group presents GRS certified lace solutions

Driven by its natural inclination for the implementation of smart and innovative solutions fully in line with the latest global fashion trends, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Italian tradeshow Milano Unica, conceived, organized and driven by entrepreneurs, to offer international visibility to the world of textiles in a highly qualified context, in line with the quality of its products.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their approach and to their solid and continued commitment, Iluna Group has been the very first lace producer to receive the GRS (Global Recycled Standard) certification for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant achievement for the firm that, thanks to the Green Label collection (a peculiar range that features a 360-degree responsible approach) made responsible innovation a key value for its production that focuses on smart ingredients as ROICA Eco-Smart™ family, TENCEL™ Lyocell and Q-Nova® by Fulgar.

Driven by its natural inclination for the implementation of smart and innovative solutions fully in line with the latest global fashion trends, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Italian tradeshow Milano Unica, conceived, organized and driven by entrepreneurs, to offer international visibility to the world of textiles in a highly qualified context, in line with the quality of its products.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their approach and to their solid and continued commitment, Iluna Group has been the very first lace producer to receive the GRS (Global Recycled Standard) certification for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant achievement for the firm that, thanks to the Green Label collection (a peculiar range that features a 360-degree responsible approach) made responsible innovation a key value for its production that focuses on smart ingredients as ROICA Eco-Smart™ family, TENCEL™ Lyocell and Q-Nova® by Fulgar.

(c) TIntex
31.01.2019

TINTEX’ brings Naturally Advanced Solutions and presents “THE BLUE LAB”

Do not miss the perfect opportunity to experience the new Naturally Advanced solutions by TINTEX Textiles. A great chance to touch and feel, that is also the best way to get to know something more on the wide range of fabrics that embody responsible innovation and creativity. Smart ingredients take the lead being enhanced by the unique TINTEX’s dyeing and finishing expertise. The seasonal collection that fuses science and innovation, leading the way towards a more conscious evolution is to be presented at Munich Fabric Start.

Do not miss the perfect opportunity to experience the new Naturally Advanced solutions by TINTEX Textiles. A great chance to touch and feel, that is also the best way to get to know something more on the wide range of fabrics that embody responsible innovation and creativity. Smart ingredients take the lead being enhanced by the unique TINTEX’s dyeing and finishing expertise. The seasonal collection that fuses science and innovation, leading the way towards a more conscious evolution is to be presented at Munich Fabric Start.

TINTEX, driven by its strong DNA toward responsible innovation, take the chance to be at Munich Fabric Start to introduce a brand new project who has born in Germany and is now flying at international level thanks to a group of pioneers key players who are implementing it. A unique initiative called THE BLUE LAB, created by the NGO Drip by Drip aimed at developing alternative textile solutions with the lowest possible water footprint, in collaboration with a network of participants. Among the key partners, Lenzing that provides the fibers, Tearfil supplying the yarn, TINTEX realizing the fabrics, Blue Ben creating the garments, Montebelo that works closely with brands, organizations and manufacturers to create responsible fashion products and with Agroho the non-profit organization that is working for marginalized communities in Bangladesh.

Source:

GB Network

(c) Archroma
31.01.2019

CARLIN x ARCHROMA COLLABORATION AT PREMIERE VISION PARIS WITH SHARED BOOTH AND SNEAK PREVIEW AT FW 2021 COLOR TRENDS

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, and Carlin, the trend office who pioneered trend forecasting back in 1947, are heading together to Premiere Vision Paris, where they share a booth fully dedicated to color creativity, inspiration and performance.
Carlin is well known in France and abroad for its "trend-oriented" expertise from brand strategy and collection design, to color creation and trend forecasting. Carlin serves famous brands in the fashion, cosmetic or sportswear industry, such as GAP, Empreinte, Byredo, Birchbox, or Samsung.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, and Carlin, the trend office who pioneered trend forecasting back in 1947, are heading together to Premiere Vision Paris, where they share a booth fully dedicated to color creativity, inspiration and performance.
Carlin is well known in France and abroad for its "trend-oriented" expertise from brand strategy and collection design, to color creation and trend forecasting. Carlin serves famous brands in the fashion, cosmetic or sportswear industry, such as GAP, Empreinte, Byredo, Birchbox, or Samsung.

Carlin x Archroma collaboration
Archroma launched the 'Color Atlas by Archroma®' in 2016, a unique tool dedicated to providing fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.
The Color Atlas contains 4,320 colors on cotton poplin, and online, almost double compared to similar tools available to textile and fashion specialists. More brands are turning to the Color Atlas and Archroma for color creation and implementation, such as American Eagle Outfitters, Athleta, Express, and Lands’ End.
Archroma and Carlin started their collaboration in July 2018. Carlin is using the color references of the Color Atlas during its color workshops throughout France, as well as in its 20 yearly publications.
At Premiere Vision, Archroma and Carlin will be together in one exhibition space, allowing visitors to enjoy a full consultation from color trends to color inspiration to color implementation from the first mood board all the way into production.

More information:
Archroma Carlin
Source:

Archroma

(c) CHOMARAT
30.01.2019

CHOMARAT INVESTS IN ITS COATINGS & FILMS BUSINESS: NEW EXTRUDER, NEW GRAINING LINE

Chomarat, a leader in technical textiles and composite reinforcements, is developing its Coatings & Films business at its French sites. The Group has just acquired an extruder and a graining line to increase its production capacities and develop new, more efficient solutions, particularly in the field of TPO (polyolefin thermoplastics). These two technological investments are part of the €35 million investment plan announced by the Group in mid-2017.

AN EXPANDED OFFER WITH THE NEW GRAINING LINE
The graining line gives texture to the coated textile and provides a differentiation of appearance or a functionalization, such as non-slip or durability. "We will use this new technology to broaden the scope of material we process (including the production of TPO sheets with or without backing), and to improve the perceived quality by a better grain definition," explains Philippe Chomarat, Director of the Coatings & Films business at Chomarat. This technological investment enables the Group to increase its production capacities and offer new solutions for the automotive and luxury bag markets.

Chomarat, a leader in technical textiles and composite reinforcements, is developing its Coatings & Films business at its French sites. The Group has just acquired an extruder and a graining line to increase its production capacities and develop new, more efficient solutions, particularly in the field of TPO (polyolefin thermoplastics). These two technological investments are part of the €35 million investment plan announced by the Group in mid-2017.

AN EXPANDED OFFER WITH THE NEW GRAINING LINE
The graining line gives texture to the coated textile and provides a differentiation of appearance or a functionalization, such as non-slip or durability. "We will use this new technology to broaden the scope of material we process (including the production of TPO sheets with or without backing), and to improve the perceived quality by a better grain definition," explains Philippe Chomarat, Director of the Coatings & Films business at Chomarat. This technological investment enables the Group to increase its production capacities and offer new solutions for the automotive and luxury bag markets.

INCREASING PERFORMANCE WITH THE NEW EXTRUDER
The new extruder increases the Chomarat production capacity for coated textiles and allows production in larger widths. The technology consumes less energy and emits very low level of VOCs, in line with the Group's sustainable approach. It also supplements existing solutions for developing biosourced coated fabrics. "This is a strategic investment for Chomarat, as in addition to PVC, we will be able to work with new materials such as TPO, TPU and new biosourced materials. We will offer innovative solutions for all our markets—pipes, luxury bag, automotive and protection," concludes Philippe Chomarat.

More information:
CHOMARAT
Source:

AGENCE APOCOPE

iluna Logo (c) Iluna Group
iluna Logo
17.01.2019

ILUNA Group presents GRS certified lace solutions @ Interfilière

Driven by its natural inclination for the implementation of smart and innovative solutions fully in line with the latest global fashion trends, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie, and activewear materials and accessories.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European producer. Thanks to the effectiveness of their approach and to their solid and continued commitment, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection (a peculiar range that features a 360-degree responsible approach) make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family, Tencel™ Lyocell and Q-Nova® by Fulgar.

Driven by its natural inclination for the implementation of smart and innovative solutions fully in line with the latest global fashion trends, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie, and activewear materials and accessories.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European producer. Thanks to the effectiveness of their approach and to their solid and continued commitment, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection (a peculiar range that features a 360-degree responsible approach) make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family, Tencel™ Lyocell and Q-Nova® by Fulgar.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the S/S2020 on the extension of Textronic offer, that belongs to Ultralight series, enriched with new multicolor galloons and raschel allovers. The change of the color of thread in the background as well as in the design gives the green to the reinvention of the same article now perceived in a completely different and impactful way.

Source:

GB Network Marketing & Communication

Oerlikon Neumag BCF S8 (c) Oerlikon Textile GmbH & Co. KG
Oerlikon Neumag BCF S8
11.01.2019

Oerlikon Neumag presents world innovation at the DOMOTEX

  • Innovative BCF S8 platform technology opens up new carpet yarn industry markets for Oerlikon Neumag customers

World premiere at the DOMOTEX World Trade Fair for Carpets and Floor Coverings in Hanover: between January 11 bis 14, 2019‎, Oerlikon Neumag will be showcasing its innovative new development, the BCF S8, to a wide audience for the very first time in Hall 11, Stand B36. Whether commodities or niche products – the new BCF S8 platform technology offers manufacturers of BCF carpet yarns decisive arguments for responding to constantly rising cost pressures and the trend for greater efficiency and quality in fiercely-competitive markets. World record: the system achieves never-seen-before spinning speeds and is able to simultaneously spin up to 700 filaments and produce fine titers of up to 2.5 dpf. This superlative performance is guaranteed by numerous individual innovations in the new platform and, for the first time, also in a new human-machine interface (HMI)-based control system, which opens the door to the digital age of smart carpet yarn manufacturing wide.

  • Innovative BCF S8 platform technology opens up new carpet yarn industry markets for Oerlikon Neumag customers

World premiere at the DOMOTEX World Trade Fair for Carpets and Floor Coverings in Hanover: between January 11 bis 14, 2019‎, Oerlikon Neumag will be showcasing its innovative new development, the BCF S8, to a wide audience for the very first time in Hall 11, Stand B36. Whether commodities or niche products – the new BCF S8 platform technology offers manufacturers of BCF carpet yarns decisive arguments for responding to constantly rising cost pressures and the trend for greater efficiency and quality in fiercely-competitive markets. World record: the system achieves never-seen-before spinning speeds and is able to simultaneously spin up to 700 filaments and produce fine titers of up to 2.5 dpf. This superlative performance is guaranteed by numerous individual innovations in the new platform and, for the first time, also in a new human-machine interface (HMI)-based control system, which opens the door to the digital age of smart carpet yarn manufacturing wide. At the ITMA ASIA 2018, the Oerlikon Manmade Fibers segment had already announced that it would be presenting revolutionary solutions in 2019 – both in hardware and software. And the DOMOTEX marks only the start.

According to manufacturer information, the new BCF S8 is the most efficient Oerlikon Neumag BCF system of all times. “We have succeeded in achieving a new level of greater productivity and even broader product diversity. These allow our clientèle to better cater to changing market requirements and achieve a competitive edge in tough market conditions”, explains Martin Rademacher, Vice President Sales Oerlikon Neumag. As a pre-taste, the machine specialists from Neumünster are serving up performance figures and results from comprehensive trials conducted at their own BCF technology center as well as from two pilot systems which have been tried and tested within the market for months now.

BCF S8 performance in numbers
With up to 700 potential filaments per yarn end, the BCF S8 is raising the benchmark considerably compared to the Oerlikon Neumag S+ BCF system (400 filaments) that has dominated the global market to date. Oerlikon Neumag guarantees fine titers of up to 2.5 dpf. Furthermore, the process speed is higher than ever before – 3,700 m/min (winder speed). This permits throughputs of up to 15 percent greater compared to predecessor technologies. Overall, system efficiency is 99 percent – almost unbeatable. True to the Oerlikon Segments Manmade Fibers segment e-save philosophy, energy savings of up to 5 percent per kilogram of yarn are achievable.

BCF S8 innovations – from straight yarn paths to large cooling drums

This comprehensive progress has been achieved with numerous smart innovations. To this end, one key element above all has been optimized. The yarn path from the spinning system to the new, large cooling drum has now been almost completely straightened. This yarn path, unique to the BCF market to date, ensures that the individual filaments are subjected to minimum friction, hence once again considerably reducing yarn breaks and optimizing the overall production process. Especially noteworthy here are the, for the first time, straight yarn inlet in the texturing head – guaranteeing superior yarn quality.

And the considerably reduced distance between the heating godet duo and the texturing head also has a positive impact on the texturing process. It ensures a more even twist to the yarn and reduces the compressed air consumption. Furthermore, the texturing chambers can be removed individually, which additionally shortens servicing times. The now closed units also provide the best possible protection for the texturing jets and lamellar chambers.

The 800-mm diameter cooling drum optimally and gently cools the filaments. And this has a positive influence on the yarn quality. The new cooling drum is now equipped with a V groove for all polymers (PET, PA6 and PP) as standard.

The RoTac3 tangling unit, already established within the market, once again reduces the compressed air consumption by around 50%, while the newly-developed Witras III-37 winder achieves production process speeds of 3,700 m/min.

First intuitively-operable human-machine interface (HMI)
The new BCF S8 is the first Oerlikon Manmade Fibers segment system equipped with the innovative human-machine interface (HMI) for intelligent controlling and monitoring. In this case, the interface between man and machine has been oriented on the daily requirements of users in BCF production. With its new ‘look and feel’, it supports intuitive operation and offers direct access to important information as well as actual and target values at each take-up position by means of a touch screen. A completely new ‘alarm philosophy’ also simplifies troubleshooting and malfunction analysis. “This smart HMI system is a logical step in the digitalization of our products”, explains Dr. Friedrich Lennemann, Vice President R&D Oerlikon Neumag.

More information:
Oerlikon Neumag
Source:

Oerlikon Textile GmbH & Co. KG

(c) TRSA
04.01.2019

HCSC - Linen Services of Baltimore Earns Hygienically Clean Healthcare Certification

Emphasis on Process, Third-party Validation and Outcome-based Testing

Healthcare laundry and linen provider Hospital Central Services (HCSC) has earned the Hygienically Clean Healthcare certification for its Baltimore plant, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing.

The Hygienically Clean Healthcare certification confirms the organization’s continuing dedication to infection prevention, compliance with recognized industry standards and processing healthcare textiles using BMPs as described in its quality assurance documentation, a focal point for Hygienically Clean inspectors’ evaluation. The independent, third-party inspection must also confirm essential evidence that:

Emphasis on Process, Third-party Validation and Outcome-based Testing

Healthcare laundry and linen provider Hospital Central Services (HCSC) has earned the Hygienically Clean Healthcare certification for its Baltimore plant, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing.

The Hygienically Clean Healthcare certification confirms the organization’s continuing dedication to infection prevention, compliance with recognized industry standards and processing healthcare textiles using BMPs as described in its quality assurance documentation, a focal point for Hygienically Clean inspectors’ evaluation. The independent, third-party inspection must also confirm essential evidence that:

  • Employees are properly trained and protected
  • Managers understand regulatory requirements
  • OSHA-compliant
  • Physical plant operates effectively

To achieve certification initially, laundries pass three rounds of outcome-based microbial testing, indicating that their processes are producing Hygienically Clean Healthcare textiles and diminished presence of yeast, mold and harmful bacteria. They also must pass a facility inspection. To maintain their certification, they must pass quarterly testing to ensure that as laundry conditions change, such as water quality, textile fabric composition and wash chemistry, laundered product quality is consistently maintained. Re-inspection occurs every two to three years.

 

More information:
Hygienically Clean Healthcare
Source:

TRSA

Martin Greenfield premium suits made with Bemberg™ lining (c) Bemberg™
Martin Greenfield premium suits made with Bemberg™ lining
17.12.2018

Asahi Kasei Bemberg™ Excited to Return to Première Vision New York 15 - 16 January, 2019 Booth

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Source:

GB Network Marketing & Communication

PREMIUM and ECOALF are taking steps towards sustainability. (c) Premium Group
Javier Goyeneche, President and Founder of ECOALF.
17.12.2018

PREMIUM and ECOALF are taking steps towards sustainability

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

SEEK (c) SEEK
SEEK
07.12.2018

The new charity movement during Berlin Fashion Week

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 
“We are really happy to team up with One Warm Winter for our SEEK donation initiative. We want to counteract the omnipresent throwaway mentality. Every step counts. Homelessness is a growing issue, especially in Berlin – we hope to bring some warmth to the city streets.”
– SEEK Team
 
“With the GiveBag the fashion industry is setting an important example in terms of awareness and sustainability. Ultimately, these bags are filled with what is often left out by the economy: true charity.”
– Dominic Czaja, One Warm Winter
 

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 
“We are really happy to team up with One Warm Winter for our SEEK donation initiative. We want to counteract the omnipresent throwaway mentality. Every step counts. Homelessness is a growing issue, especially in Berlin – we hope to bring some warmth to the city streets.”
– SEEK Team
 
“With the GiveBag the fashion industry is setting an important example in terms of awareness and sustainability. Ultimately, these bags are filled with what is often left out by the economy: true charity.”
– Dominic Czaja, One Warm Winter
 
The huge One Warm Winter GiveBag will be filled on all three show days (15–17 January) in front of the SEEK location at Arena Berlin. Every donor will receive a donation receipt and stay informed about the next steps. The GiveBags will be handed out to people in need by the SEEK team and One Warm Winter at the next charity event.

Additional support will be provided by TOMS with a requested voluntary donation in exchange for a nice hot coffee. The end sum will be matched by TOMS and donated directly to One Warm Winter.
 
“Giving is at the heart of everything we do at TOMS, but it’s projects like this that are in our own backyard that hit home the most. Homelessness is one of the issues closest to our hearts, so we couldn’t be more honoured to work with SEEK and One Warm Winter this season to lend a hand to our friends in Berlin that need it most.”
– Lisa Hogg, TOMS EMEA Marketing Director
 
The reaction from the SEEK brands towards our initiative has been amazingly positive – almost all of them are actively and enthusiastically participating by donating garments that cannot be sold anymore.
 
“Palladium Boots is very excited about this call for action and being able to take part in supporting the cause. City terrain is what we are built on and we are glad to gift a little warmth and particularly the gesture of humanity together with SEEK and One Warm Winter.”
– Melanie Bruss, Marketing Manager, Palladium Boots D, AT & NL
 
“The entire CHIEMSEE family is amazed by this initiative! It’s a great feeling to pass on some warmth and distribute it more fairly. Thank you SEEK and One Warm Winter for the idea – the fashion industry definitely needs more of those!”
– The CHIEMSEE family

Source:

PREMIUM Exhibitions GmbH

(c) Archroma
06.12.2018

Absolute Denim to become first denim manufacturer to convert 100% of its production to ground-breaking Aniline-free* indigo solution by Archroma

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity (more hazardous than alkylphenols) it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Archroma tested Denisol® Pure Indigo at Absolute Denim mill in Thailand. Archroma wanted to be sure that the new indigo dye would perform exactly the same as conventional indigo.

James Carnahan, Head of Sustainability at Archroma, comments: “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free* Denisol® Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in. As consumers are increasingly aware of, and concerned about, climate change and ecological threats, this is not only the right thing to do - it is also good for business.”

“Deep down inside most of us want the world to be a better place for our loved ones and for future generations,” insists Vichai Phromvanich, Board Member, Absolute Denim, “starting with how we live, what we eat, what we wear, still trying to be cool, fashionable, still trying to be environmentally conscious. Archroma’s aniline free indigo project is therefore something we as a new generation manufacturer have supported from the beginning, by opening our doors for tests in the project phase, and now by sending out our articles to many of our customers. For us, after all, a nice pair of jeans looks even nicer without aniline!”

* Below limits of detection

PERLON® - The Filament Company feiert Eröffnung seines neuen Werkes in China (c) PERLON®
04.12.2018

PERLON® - The Filament Company celebrates the opening of its new factory in China

  • The opening of Perlon’s new site in Haining City, Zhejang Province was celebrated in a festive style on 29th November 2018.

Around 140 invited guests experienced the splendid opening ceremony for the newly constructed site in the urban development zone, with a traditional, cultural programme, subsequent exhibition and gala dinner in the nearby LANGHAM PLACE hotel. The significance of this new site for the Perlon Group was emphasised and the support of the Haining region was applauded, in the official speeches by Serafin co-founder Philipp Haindl, Perlon CEO, Florian Kisling, CEO of Perlon in China, Xiaotao Xia, as well as, the director of Haining City People’s Congress, Mr YAO Minzhong. After the obligatory cutting of the ribbon for the official opening, the first spool of PMC Filament was presented to Mr Haindl to symbolically mark the start of a new filament production line.

  • The opening of Perlon’s new site in Haining City, Zhejang Province was celebrated in a festive style on 29th November 2018.

Around 140 invited guests experienced the splendid opening ceremony for the newly constructed site in the urban development zone, with a traditional, cultural programme, subsequent exhibition and gala dinner in the nearby LANGHAM PLACE hotel. The significance of this new site for the Perlon Group was emphasised and the support of the Haining region was applauded, in the official speeches by Serafin co-founder Philipp Haindl, Perlon CEO, Florian Kisling, CEO of Perlon in China, Xiaotao Xia, as well as, the director of Haining City People’s Congress, Mr YAO Minzhong. After the obligatory cutting of the ribbon for the official opening, the first spool of PMC Filament was presented to Mr Haindl to symbolically mark the start of a new filament production line.

The vision to have a presence in China and to create sufficient production capacity to fulfil the customers need for quality filaments made by Perlon® has been smoothly delivered by Perlon Group, the Serafin group company. After less than 2 years in the planning and building phase, the new build project and line relocation from the previous plant in Haining will be concluded by the end of the year. With sufficient space for further production lines, the Groups requirement for a long-term commitment in China has been created. Alongside filaments for paper machine clothing (PMC), the plan is to manufacture products there for applications in the other Perlon® main markets in the next few years.

More information:
Perlon China
Source:

PERLON®

(c) Lectra
04.12.2018

Lectra makes History with ‘Fashion On Demand’, Fashion’s First End-to-End Personalization Offer

  • Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

  • Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

The digital revolution has prompted consumers to demand personalized products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

While on-demand production is an attractive business model that presents little financial risk, today, fashion companies are encountering huge barriers to entry for this market. Without the savoir-faire and appropriate technology, many companies have to rely on their standard supply-chain infrastructure that lacks the flexibility to create and produce these products. As a result, they have to develop independent workflows for each product, incurring additional production costs, prolonging lead times and even jeopardizing their existing production lines. By having longer delivery times, they face the risk of upsetting their loyal customers who have paid premium prices for their personalized products.

‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customization, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

Empowering customers through industrial intelligence 2/2

“Personalization, or rather, on-demand production, is going to be an industry-wide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement. Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution. With ‘Fashion On Demand by Lectra’ we’re doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results,” says Daniel Harari, Chairman and Chief Executive Officer, Lectra.

This disruptive offer gives fashion companies a 360°-view of the entire personalization process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.

More information:
Lectra, PLM Digitalisierung
Source:

Lectra

Lenzing AG (c) Lenzing AG
Lenzing AG
03.12.2018

Lenzing applies for 25 patents for LENZING™ Web Technology

  • Twenty-five patent applications claiming product, process and application inventions published
  • New technology platform starts with botanic wood pulp and creates a nonwoven fabric made of 100 percent continuous lyocell filament

Lenzing – The Lenzing Group filed a first wave of patent applications for its new LENZING™ Web Technology with the World Intellectual Property Organization. The 25 applications focus on product, process and application inventions and are part of Lenzing’s intellectual property protection strategy.

The LENZING™ Web Technology is a nonwoven web formation process that starts with botanic wood pulp and produces a nonwoven fabric made of 100 percent continuous lyocell filament. The technology offers a unique self-bonding mechanism where filaments bond into a fabric during the laydown process. This self-bonding mechanism allows for a much wider variety of basis weight, surface textures, drapeability and dimensional stability than other nonwoven technologies.

  • Twenty-five patent applications claiming product, process and application inventions published
  • New technology platform starts with botanic wood pulp and creates a nonwoven fabric made of 100 percent continuous lyocell filament

Lenzing – The Lenzing Group filed a first wave of patent applications for its new LENZING™ Web Technology with the World Intellectual Property Organization. The 25 applications focus on product, process and application inventions and are part of Lenzing’s intellectual property protection strategy.

The LENZING™ Web Technology is a nonwoven web formation process that starts with botanic wood pulp and produces a nonwoven fabric made of 100 percent continuous lyocell filament. The technology offers a unique self-bonding mechanism where filaments bond into a fabric during the laydown process. This self-bonding mechanism allows for a much wider variety of basis weight, surface textures, drapeability and dimensional stability than other nonwoven technologies.

“Lenzing’s corporate strategy sCore TEN is very focused on driving growth via sustainability focused innovation. The new LENZING™ Web Technology is one of the most exciting Research & Development projects. The 25 patent applications related to this new technology underline our commitment to the nonwoven industry. We will continue to support our partners in their business and help consumers with sustainable innovative solutions for their everyday needs”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group.

More information:
Lenzing AG
Source:

Lenzing AG

(c) ROICA™
03.12.2018

ROICA™ Premium Stretch Sustainable Innovations @ ISPO Brandnew Village

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

  • Global Recycled Standard (GRS) owned by Textile Exchange
  • Cradle to Cradle Certified™ Gold Level for Material Health and Hohenstein Environment Compatibility Certificate - ROICA™ breaks down without releasing harmful substances.

ROICA™ will present The Modern Wardrobe concept in well-defined categories at ISPO:

  • ROICA™ WARDROBE, fashion collections for Summer 2019 with beautiful premium stretch solutions.
  • ROICA™ INNOVATION GALLERY, the latest textile performance innovations from partner mills that inspire creativityA rich fabric range that includes revolutionary ROICA Eco-Smart™ family of stretch fibers that are sustainably designed and the unique ROICA Feel Good™ family that promises a new level of well-being
  • ROICA™ CLOSET: new garment designs from our experimental lab that highlight functional ROICA™ families.
  • ROICA™ NOVELTIES DISPLAY, discover the latest ROICA™ innovations.
More information:
ROICA™ ISPO Munich
Source:

GB Network Marketing & Communication

Lenzing AG and Partners Win Austrian State Prize 2018 for Smart Packaging (c) BMDW/Silveri
(from left to right) Head of the Department DDr. Reinhard Mang, Tanja Dietrich-Huebner (Rewe), Susanne Meininger (Verpackungszentrum), Marina Crnoja-Cosic (Lenzing AG), Malte Stackebrandt (Coop), General Secretary Dipl-Ing. Esterl.
23.11.2018

Lenzing AG and Partners Win Austrian State Prize 2018 for Smart Packaging

  • The Packnatur® reusable cellulose bag wins State Prize in the B2C category
  • Bags are made from wood-based fibers of Lenzing AG, which are biodegradeable
  • Bags were developed together with VPZ Verpackungszentrum GmbH and are utilized by Coop and REWE for fruits and vegetables


Lenzing/ Vienna – Lenzing AG was granted the Austrian State Prize 2018 for Smart Packaging this year together with its partners. The Federal Ministry of Digital and Economic Affairs and the Federal Ministry of Sustainability and Tourism bestowed the Austrian State Prize this week in the B2C category on the Packnatur® reusable wood-based bag. This reusable bag is made with fibers produced by Lenzing AG and was developed by Lenzing and its partner VPZ Verpackungszentrum GmbH. The bags are utilized in the supermarkets of the Swiss food retailer Coop and the Austrian firm REWE International AG.

  • The Packnatur® reusable cellulose bag wins State Prize in the B2C category
  • Bags are made from wood-based fibers of Lenzing AG, which are biodegradeable
  • Bags were developed together with VPZ Verpackungszentrum GmbH and are utilized by Coop and REWE for fruits and vegetables


Lenzing/ Vienna – Lenzing AG was granted the Austrian State Prize 2018 for Smart Packaging this year together with its partners. The Federal Ministry of Digital and Economic Affairs and the Federal Ministry of Sustainability and Tourism bestowed the Austrian State Prize this week in the B2C category on the Packnatur® reusable wood-based bag. This reusable bag is made with fibers produced by Lenzing AG and was developed by Lenzing and its partner VPZ Verpackungszentrum GmbH. The bags are utilized in the supermarkets of the Swiss food retailer Coop and the Austrian firm REWE International AG.

The Packnatur® reusable cellulose bag is particularly suited for the packaging of fruit and vegetables and serves as an ideal replacement for plastic bags. The jury provided the following reasons to justify the selection of the winner: The Packnatur® reusable cellulose bag comprises a long-lasting, reusable packaging solution made of a renewable raw material but not at the expense of food. It has very pleasant haptics and supports longer shelf life of food.

LENZING™ fibers are made from the natural and renewable raw material wood. For this reason, they are biodegradable. Moreover, they pollute neither rivers nor seas with microparticles washed out in the process of washing.

The Austrian State Prize for Smart Packaging was granted on the occasion of the 3rd Austrian Packaging Day. This year for the 58th time, the objective of this award is to highlight modern packaging solutions and excellent projects as best practice examples and thus put the national packaging industry in the international limelight.

PERLON® - The Filament Company überraschte Besucher der Messe Formnext (c) Perlon®
PERLON auf der Messe Formnext
23.11.2018

PERLON® - The Filament Company surprised visitors at the Formnext exhibition

  • The world’s leading exhibition for additive manufacturing takes place in Frankfurt am Main every year
  • With 26,919 visitors, Mesago, organiser of Formnext in Frankfurt, reported a new record with numbers up by 25% on the previous year.

This year Perlon was amongst the 632 exhibitors from 32 countries for the first time, which, represented by Pedex GmbH from Wald-Michelbach, was a co-exhibitor on a stand for companies from the German region Hesse (Hessen Trade and Invest GmbH - HTAI). Some visitors were surprised to discover that the world leading manufacturer of synthetic filaments is also active in the 3D printing filament field. That the Perlon Group, known innovation and market leader in many fields of application, with its decades of experience in the development and manufacture of filaments, has entered into the 3D printing market was well received.

  • The world’s leading exhibition for additive manufacturing takes place in Frankfurt am Main every year
  • With 26,919 visitors, Mesago, organiser of Formnext in Frankfurt, reported a new record with numbers up by 25% on the previous year.

This year Perlon was amongst the 632 exhibitors from 32 countries for the first time, which, represented by Pedex GmbH from Wald-Michelbach, was a co-exhibitor on a stand for companies from the German region Hesse (Hessen Trade and Invest GmbH - HTAI). Some visitors were surprised to discover that the world leading manufacturer of synthetic filaments is also active in the 3D printing filament field. That the Perlon Group, known innovation and market leader in many fields of application, with its decades of experience in the development and manufacture of filaments, has entered into the 3D printing market was well received.

The fact we actually entered the market 6 years ago, was only known to a few experts in the field. In this time, Pedex GmbH had been producing a wide range of performance filaments for a well-known German 3D printer manufacturer, who since then has distributed exclusively under its own brand. The decision, to out ourselves as producer and supplier was taken in summer 2018. This new direction has two main aims, firstly to establish ourselves in the market as a manufacturer of Perlon® 3D printing filaments, producing both small batches and high volume on an industrial scale for professional applications, but secondly and most specifically to continue along the path as a toll manufacturing partner with long-term contracts on an industrial scale.

As a partner with universities/institutions and member of various research networks, we are close to the quickly advancing developments in this field, which is why we were really pleased to welcome Dr. Andreas Baar and Dr (Ing) Thomas Neumeyer onto our stand. They are both members of RESOPT3D (Netzwerk für ressourcenoptimierten 3D-Druck), Germany’s strongest user network for 3D technologies.

Together with Conspir3D in Rheinheim and its owner Jan Giebels, who 10 years ago was a co-founder of the company German RepRap, we were able to forge a partnership to distribute Perlon® 3D printing filaments. With his support we could competently advise trade visitors about filaments and 3D printing as a collective proactive team.

Next year, Formnext will take place from 19th to 22nd November 2019 for the first time in exhibition halls 11 and 12 at the Exhibition Centre in Frankfurt am Main. This will be a debut exhibition for the USA which will be exhibiting as first partner country at Formnext. The USA has a long tradition in the field of additive manufacturing and is one of the most important international exhibiting nations.

(c) CONRAD BAUER
SEEK TEAM MARIE-LUISE PATZELT, DAMIEN WINPENNY, MAREN WIEBUS, MARIE SANDMANN, ALINA HAHN
21.11.2018

SEEK unites to trade with love.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.
“At SEEK, we always look for new strategies to meet the demands of our valued buyers and brands”, explains SEEK Director Maren Wiebus. “Within that community spirit, TRADE UNION was created to enhance business opportunities for both sides. Moving away from a classic competitive model, SEEK’s TRADE UNION is about defining goals collaboratively – and achieving them together.”
 
SEEK’s 10th Anniversary marks an important moment not just for the event itself, but also for the TRADE UNION movement: with further development and relocation into the foyer of Arena Berlin, which highlights and strengthens this cooperative approach. Relevant buyers will be provided with special services and be able to reach an even more targeted brand audience what makes all parties benefit from this individual concept.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.
“At SEEK, we always look for new strategies to meet the demands of our valued buyers and brands”, explains SEEK Director Maren Wiebus. “Within that community spirit, TRADE UNION was created to enhance business opportunities for both sides. Moving away from a classic competitive model, SEEK’s TRADE UNION is about defining goals collaboratively – and achieving them together.”
 
SEEK’s 10th Anniversary marks an important moment not just for the event itself, but also for the TRADE UNION movement: with further development and relocation into the foyer of Arena Berlin, which highlights and strengthens this cooperative approach. Relevant buyers will be provided with special services and be able to reach an even more targeted brand audience what makes all parties benefit from this individual concept.
With his distribution agency Haptiques Felix Engelmann supports the TRADE UNION idea from the beginning and emphasizes the time saving aspect: “The few days in Berlin are always very important for my company so that I aim to max the business days as much as possible. The SEEK team is very empathic about the market needs and already started talking about the new concept inside of SEEK several seasons ago. We are looking forward to work with our partners and colleagues in an extra space where we are able to value the time and make the life of buyers, press and brands easier.”

And Engelmann is not the only fan of this concept that Wiebus and team developed together with their long-term partners.
''The TRADE UNION is a fantastic concept aimed at giving brands with a true heritage an opportunity to sit together in one personal space. We feel that this will give our brands an opportunity to be shown in the best light possible, within a relaxed environment,” explains Joe Sharpe, Sales Director at Options. “We’re excited to be a part of the Trade Union and looking forward to seeing existing and potential clients in January.