From the Sector

Vision and technology are the key ingredients of a ground-breaking school blazer that is showing how businesses can move to a circular textiles economy.  
 
While many brands are grappling with the complexities of inevitable legislation and engrained business models, leading school uniform producer, David Luke, has launched a fully recyclable ‘circular’ school blazer that is designed to be recycled through Project Re:claim, the world’s first commercial-scale polyester recycling plant.
 
Project Re:claim is a joint venture between the UK’s largest charity textile collector, The Salvation Army, and leading circularity specialists Project Plan B. The plant opened in the UK in January 2024, and presents huge opportunities for brands to transition to textile-to-textile manufacturing models.
 
David Luke’s circular blazer has been introduced to the brand’s successful Eco-uniform range which has sold over 1.7 million Eco-blazers in the last decade. Up until 2023, David Luke’s Eco-blazer, like many recycled garments, has been made from recycled plastic bottles. But the company has been working with Tim Cross, CEO of Project Plan B and the Circular Textiles Foundation, to bring the 100% recyclable blazer to market.
 
Tim Cross said: “David Luke has grasped the opportunity to embed 100% recyclable and 100% recycled garments into their range, starting with the school blazer. We now have the technology to enable their blazers to be recycled without any separation of the garment, making it an efficient recycling process. The team at David Luke has worked tirelessly with their manufacturers to create a blazer that does not compromise on design or quality, and yet is much kinder to the environment.”
 
Every detail from the lining, buttons and zips to the inter-linings and adhesives, has been re-thought and re-designed to meet the demands of an everyday school blazer and to recycle the garment once it reaches its end-of-life. Up until now, when the blazers have eventually been handed down to siblings, or given to the local charity shop, there had been no end-of-life solution for polyester garments apart from incineration. Now, Project Re:claim can recycle the blazer to produce polyester pellets, which are then spun into yarn to be used for future David Luke circular blazers.
 
Cross continues: “David Luke has the vision to create a fully circular range, and we have the potential to supply recycled content. The possibilities are infinite in terms of the future of garment design and manufacturing.”
 
Kathryn Shuttleworth, Chief Executive of David Luke, said: “It is a natural next step for us to transition to a textile-to-textile model. We have been producing garments using recycled plastic bottles for 15 years, but we have always had an eye on developments in textile recycling and solutions for end-of-life garments.”
 
In 2020, David Luke was awarded the Queen’s award for Enterprise for Sustainable Development and in January 2023 the David Luke circular blazer achieved Circular Foundation Textile certification.
 
Shuttleworth added: “Our focus will always be on those essential ingredients for parents and children - style, durability and affordability. But we have a responsibility to change our business model to better protect children’s future and the environment. It has become our obsession to make uniforms that meet our customers’ demands. We are really excited about the future as we continue to develop our range.”
 
Majonne Frost, Head of Environment and Sustainability for Salvation Army Trading Company, said: “Our vision is to enable companies to produce uniforms, corporate wear, fashion garments and textile ranges using recycled polyester.  We have the infrastructure to collect donations at scale and we now need companies to step up. This is an opportunity for companies to make a commitment to significantly reduce their environmental impact, and David Luke are showing us how that is possible.”

The Trevira CS brand is celebrating its debut at Clerkenwell Design Week (CDW), which takes place in London from May 21-23 2024. The brand is particularly targeting interior architects, interior designers, and contract furnishers to present its innovations on sustainability. Trevira CS stands for flame retardant fabrics that have been tested for fire safety. They also offer numerous sustainable properties.

The London borough of Clerkenwell is home to more creative businesses and architects per square mile than anywhere else in the world, making it one of the most important design hubs in the world. To celebrate this rich and diverse community, Clerkenwell Design Week has created a unique opportunity to showcase the world's leading interior design brands. With more than 600 events in over 160 showrooms, more than 11 curated exhibitions, stunning installations, talks and a supporting program, CDW has established itself as the UK's leading design festival. The Trevira CS stand is part of the "German Collection - home to German Contemporary Design", which brings together a leading selection of renowned German brands.
 
The product range of flame-retardant Trevira® filament yarns now also includes 30 spun-dyed, UV-stable yarns, which are particularly suitable for outdoor use in fabrics in the hospitality sector and on cruise ships due to their high light fastness and UV resistance. They also score points for their sustainable properties, as the fabrics made from them can be produced in a more environmentally friendly way than textiles made from conventional yarns.

Trevira CS fabrics are also available in recycled versions. They consist of fiber and filament yarns that are obtained in various recycling processes. Fabrics made from these yarns can obtain the Trevira CS eco trademark. The prerequisite for this is a recycled content of at least 50%.

Together with international partners from industry and research, the DITF are presenting the Digital Textile Micro Factory at drupa's touchpoint textile (from May 28 to June 7, 2024). A fully networked on-demand production of sports products will be presented - from virtual design to the finished product.

One highlight is the material buffer between the printer and cutter, which links the continuous printing process with the step-by-step cutting process. At the end of the production chain, a robot arm sorts all the cut parts belonging to a product, such as the front and back sections, sleeves and collar trim of a T-shirt, into the corresponding boxes. Manual handling is only necessary in exceptional cases.

In future, digitally networked design and production chains will make it possible to react quickly and specifically to customer wishes and trends. This approach protects the environment and conserves resources: instead of producing mass-produced goods for the trash, the products are tailored precisely to requirements. At the trade fair, the carbon footprint from virtual development to the finished product will also be determined and explained using a model.

The Italian Trade Agency (ITA) decided to participate in the ITM 2024 Exhibition this year with the Italian pavilion.

ITM 2024 International Textile Machinery Exhibition is preparing to host textile technology leaders in Istanbul on June 4-8, 2024. ITM 2024, which will be organized this year with the motto 'Discover the Future', will offer opportunities to discover the latest innovations in the sector, establish new business contacts and shape the textile world of the future together. The products to be exhibited at ITM 2024 Exhibition, which will bring together nearly 1300 domestic and foreign companies, will meet with thousands of buyers and visitors.

The Italian Trade Agency (ITA) is the governmental agency that supports the business development of Italian companies abroad and encourages the attraction of foreign investments to the country. ITA has decided to participate in the ITM 2024, which will be held at Tüyap Fair and Congress Center, as a pavilion. With this decision, ITA aims to further strengthen its presence in the sector and in Turkey.

An innovative web application now enables independent, flexible, and digital fitting when selecting workwear. By using Sizekick's AI-based technology, which the start-up developed together with Hohenstein, the textile service provider Elis is offering its customers personalised size recommendations based on individual body measurements for the first time.

The web application implemented by Sizekick in collaboration with Elis uses a two-stage process to determine the right size for the web shop’s customers: First, realistic body shapes are suggested and selected using the BodyFinder. Then, sizing is completed with the BodyScanner, a video-based body scan using a smartphone camera. The data is transmitted anonymously, so only the correct clothing size is sent to Elis, and the entire user-friendly sizing process only takes a few minutes.

Pincroft, a textile dyeing, printing and finishing company, bolstered its efforts to achieve efficient and sustainable textile operations by adopting Baldwin Technology’s innovative TexCoat™ G4 system.
 
The U.K-based company offers a range of technical finishes, including flame-retardant treatments, anti-mosquito solutions and durable water repellents. As a provider of finishing solutions for workwear and military fabrics, Pincroft holds itself to high quality expectations and compliance standards, ensuring that its products deliver superior performance in challenging environments.

Since installing Baldwin’s TexCoat G4 system in September 2022, Pincroft has reduced finishing chemistry usage by 20%, with no waste or color changeovers and no need for periodic pad renewals. It has also reduced water consumption by 50% as a result of increased chemistry concentration enabled by precision spray technology. Additionally, with TexCoat G4, productivity has increased by 50%, due to lower wet pick up, allowing for a significantly higher line speed.
 
By reducing time needed in the stenter, the TexCoat G4 system uses just 10% of the energy required by the traditional pad finishing process.

London Marathon Events (LME) partnered with the Salvation Army Trading Company (SATCoL), the trading arm of The Salvation Army, to collect discarded participant clothing at its event in London. On 21st April The Salvation Army collected a record 18.9 tonnes of clothing from the mass participation event.

Salvation Army volunteers and helpers supported to collect clothing discarded by participants prior to the Start line. The clothing was transported to The Salvation Army’s processing centre in the East Midlands for sorting and distribution to be resold, reused or recycled.

The profits that the Salvation Army Trading Company raise, is donated to The Salvation Army to continue to support the work they do across the UK.

The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.

The Salvation Army team will continue with the clothing collections at the following events this year:

• Ford RideLondon on Sunday 26 May
• The Big Half on 1 September
• The Vitality London 10,000 on 22 September
• The Royal Parks Half on 13 October

By establishing touchpoint textile, drupa has created a special forum to showcase pioneering applications in digital textile printing. The highlight will be the Digital Textile Micro Factory – a fully connected, integrated process chain starting with the customer enquiry and design through to large-format digital textile printing.

touchpoint textile represents drupa’s growing expansion into new markets comprising such segments as packaging production, large-format or industrial and functional printing next to packaging production. All of these segments are undergoing the same transformation processes and offer enormous growth potential. The special forum revolves around the opportunities and challenges of digital textile printing, brings together renowned exhibitors, industry partners and brand owners and provides scope for cross-industry cooperation, new projects as well as product and manufacturing ideas. The operational content partners of touchpoint textile include the German Institutes for Textile and Fibre Research Denkendorf (DITF), as Europe’s largest textile research centre, as well as ESMA, the European Specialist Printing Manufacturers Association.

Digital Textile Micro Factory: on-demand and virtual products – on the path towards sustainable production
In cooperation with 12 partners from industry and research the DITF will demonstrate a Digital Textile Micro Factory live at drupa and, hence, a fully connected, integrated process chain from design to finished product. This will present new possibilities for digitalisation and direct customer involvement, for instance in the form of 3D apparel simulations complete with links to design networks for creative input. Digital workflows and virtual products are integrated directly in the manufacturing process. As a special highlight for all trade visitors the technology partners of this Micro Factory will demonstrate an automated on-demand production, textile printing, cutting and sorting – without any manual interaction. Such decentralised and digitally connected design and production chains will enable the textile industry to respond to customers’ requests and trends in a more targeted manner in future. This means, touchpoint textile 2024 technologically points the way to a future without shelf-warmers. In addition, the carbon footprint for the complete process from virtual development to finished product will be modelled and presented at the trade fair.  

2024 will see the design competition “drupa – textile design talents” being held for the first time. This was conceived of by the DITF and will be implemented by the partner Mitwill. This provides up-coming textile designers and newcomers with a unique opportunity to introduce their ideas and visions to a professional audience.

Broad industry support
A project as comprehensive as the Micro Factory requires many strong partners. The companies “on board” here include: Assyst/Germany (3D simulation for digital apparel twins), Mitwill Textiles Europe/France (creative design network), D.G.I. Digital Graphics Incorporation/South Korea, Multi-Plot Europe/Germany (large-format textile printing), LEONHARD KURZ Stiftung/Germany, Zünd/Switzerland (digital cutting), robotfactory/Denmark, Asco/The Netherlands (presenting an innovative buffer solution between digital printing and cutting, automated sorting of cut parts from the cutter by robotfactory) as well as Brother/Japan (for small-format textile printing and bonding technology). Vaude and berger textiles will be sponsoring the touchpoint. Another key partner is the Albstadt-Sigmaringen University that is supporting the project as a conceptual sponsor and which has set itself the clear mission to incorporate these new topics into its curriculum. This means the staff of the future will be geared up to the new challenges ahead.

Another partner of touchpoint textile is the European Specialist Printing Manufacturers Association (ESMA), which is responsible for the lecture programme. ESMA represents industrial, functional and specialist printing and acts as an organiser of educational events in the field of textile printing. At drupa speakers from research, development, and industry will address issues related to printing and finishing techniques, workflows, market developments and sustainability, to name but a few. The focus will also be on trends and applications that unlock ever new potential through the interplay of digital printing and textile printing substrates. The lectures are divided into the categories Research, Finishing, Print Systems & Hardware, Substrates, Inks & Chemistry and Software & Electronics. Assyst, for example, will deliver talks on the virtual development of apparel as well as the research project ECOShoring, which is funded by the “Deutsche Bundesstiftung Umwelt” – DBU (German Federal Environmental Foundation) and focuses on personalised and on-demand sustainable manufacturing. Other speakers represent Adobe, Balta Group, Barbieri Electronic, Brother, Centexbel, CST, DITF, Fujifilm Speciality Ink Systems, HS Albsig, Kornit Digital, Meteor Inkjet, Mimaki, Mitwill, Multiplot, Print-Rite, RWTH Aachen, Seiko Instruments, Tiger Coatings, Xaar, Zünd and the list is updated on regular basis.

drupa will be held at the Düsseldorf Exhibition Centre from 28 May to 7 June 2024.

Levi Strauss & Co. announced the appointment of Gianluca Flore as executive vice president and chief commercial officer, effective July 29. Reporting to Michelle Gass, president and chief executive officer, Flore will join the company’s executive leadership team and will be responsible for the commercial operations of the Levi’s® brand across all global channels, including stores, e-commerce and wholesale.

Flore brings more than 20 years of international commercial experience in the luxury apparel and lifestyle sector. He joins LS&Co. from Burberry, where he was appointed chief commercial officer in 2021, overseeing five regions and a network of more than 400 stores. Prior to this, he served as the company’s president for the Americas and Global Retail Excellence, spearheading the expansion and productivity of the brand’s retail footprint, and elevating distribution and positioning across wholesale. Flore has also held leadership roles at the luxury group Kering, including CEO of Brioni, where he established a profitable retail business model for the brand, and at Bottega Veneta, where he led double-digit revenue increases across wholesale and retail channels. Flore holds a BBA and post-graduate certificate from LUISS University in Rome, Italy, as well as a post-graduate certificate from the London School of Economics.

Major developments:

• Currency-neutral sales up 8% driven by growth in all regions except North America
• Double-digit DTC growth reflects strong adidas sell-through
• Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
• Operating profit of € 336 million compared to € 60 million in the prior-year period
• Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
• Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024
On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.