From the Sector

ISKO provided their latest innovation in material science to British designers, Priya Ahluwalia, Masha Popova, Chet Lo and Aaron Esh, for the London Fashion Week SS24 season.

Alongside supplying their latest denim fabrics, ISKO opened its doors to its London-based product development centre, Creative Room London, for finishing and washing of their final designs as well providing expertise and knowledge in denim design and construction.

Priya Ahluwalia
For Ahluwalia’s Spring Summer 24 collection, entitled Acknowledgements, Creative Director and founder Priya Ahluwalia’s research led her on a journey of creative rediscovery.
ISKO’s Ctrl+Z fabric, which is made entirely from recycled and regenerated fibres, was used to create the flower motif denim showcase within 3 looks across jeans and jackets. This development contains no virgin cotton and uses a minimum of 60% recycled materials and the remainder is regenerated cellulose fibres while still giving a look and feel identical to traditional denim and speaks to Ahluwalia’s ongoing commitment to sustainable design and business practices.

Chet Lo
This season, Chet Lo took an active stand in reclaiming the power lost during his youth, healing the childhood wounds inflicted by a society that sidelined differences instead of celebrating them.
ISKO’s Ctrl+Z fabric and specialist lasering techniques from ISKO’s Creative Room was used across three looks featuring signature Chet Lo erotic laser prints across denim bottoms.

Aaron Esh
The SS24 season marked the brand’s debut at London Fashion Week, a homecoming of sorts for Esh, who was born and raised in the heart of the British capital, studied at Central Saint Martins and became a finalist at the LVMH Prize earlier this year. The early impulses of Aaron Esh remain steadfast: clothes that combine establishment rigour with the rebellious spirit of youth culture, devotedly crafted for a generation who feels somewhere in-between.
Aaron created bootleg denim ripped jeans made entirely from ISKO Denim using R-TWO50 fabric, which comprises a minimum of 50% pre and post-consumer recycled content. The designer noted the addition of denim accompanied by leathers add a new level of depth to their latest collection.

Masha Popova
Masha Popova’s sophomore catwalk outing, MONSTER was a “seasonless” offering that combines Autumn Winter 2023 and Spring Summer 2024.
Masha continued her obsession with denim manipulation, using various finishings including over-dyeing, flocking, patchwork, scratching and fraying in a variety of colours from vibrant green to silver across jeans, tops and jackets, all developed with the help of ISKO’s Creative Room, London.

• First product development centre in Germany

ISKO has opened its second product development centre, based in Stade, Lower Saxony, following the success of the Creative Room London in the UK which had its opening earlier this year.

Creative Room Germany is a innovative space and the first of its kind in Germany. It is the latest initiative of Creative Room Services (CRS), a division of ISKO devoted to offering streamlined and simplified solutions for all denim requirements – from fabric to finished garment.

With a focus on sustainable washing and finishing techniques, customers of Creative Room Germany will be able to work in parallel with ISKO’s experts to achieve their desired denim looks. Together with machine technology partner Jeanologia, they have been able to develop innovative washing and finishing techniques that meet the highest quality and sustainability standards with a significantly lower environmental impact. Creative Room Germany will also be the central point for its customers full product development, ensuring the whole process is agile and more efficient.

By utilising ISKO’s patented recycling technology, they are now able to develop brand new garments by using fibres from post-consumer denim, finally closing the loop and giving a new and cutting-edge circular supply solution for their customers. As well as a hub for its customers, Creative Room Germany will also act as a platform for the wider denim community to share knowledge, create new and innovative ideas and to bring them to life.

“Building on from the success of our London facility, our goal will be to offer tailor made garment supply solutions for customers in the DACH, Benelux and Nordic markets and this facility will be the focal point of that offering. With a collaborative approach, we will fulfil our vision of bringing a new circular supply solution to the market.”
Pau Bruguera, Executive Director @ ISKO

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

• Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

“The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers. At Huntsman, we are delighted to be able showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs,” said Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects.

Huntsman’s featured solutions:

• Complete end-to-end systems for protection effects, from pre-treatment to coloration and finishing
• Revolutionary antimicrobial and odor-control solutions from Sciessent - The Agion®, Lava X2® and Active X2® products will be featured at the upcoming show
• HIGH IQ® intelligent effects is a set of brand assurance programs that support accelerated evaporation, water and stain repellence, lasting color and cool comfort, ensuring garments dry quickly for long-lasting comfort

Performance Days Digital Fair Week will take place digitally from May 17-21, 2021. Huntsman will also deliver a presentation on May 18, 2021, at 2 p.m. (CEST) at the Expert Talk session. Titled “Sustainability & Textiles: Being the Change That We Want to See”, the presentation will showcase the megatrends that will define the next five years, and the textile and apparel industries’ quest for more sustainable design, product development, production methods and garment care.

• Composite textiles for modern mobility
• Extremely lightweight, high tensile components by vombaur

In the snow, on a plane, in an electric vehicle or on a bicycle: no matter where and how we are on the road – composite textiles by vombaur ensure that we make good progress. With materials that are both extremely light and extremely reliable.

Lightweight components for modern mobility
Modern mobility relies on high-tech lightweight components Narrow textiles by vombaur are woven from high-performance fibres. On looms that are specially made for particularly demanding composite textiles: the textile company uses special machines to produce high-tech woven tapes with closed selvedges and elasticated UD tubulars that retain their 0° orientation over the entire length of the component – regardless of the diameter. Since they do not exhibit undesired break points caused by seams or welding, they not only have a particularly high bursting strength, they are also extremely reliable and durable.

Challenging applications
"From snowboards to aerospace – the applications for our composite textiles are demanding; the mechanical, chemical and thermal requirements are extreme," explains COO Christoph Schliefer. "As a development partner, we at vombaur are therefore often involved in product development at an early stage. We specify our woven tapes and tubulars individually for each project to suit the specific task at hand."

High quality raw materials, wide variety of geometries
The variety of shapes is virtually unlimited. vombaur manufactures 3D fabrics for composites in individual special shapes from carbon, aramid, glass or hybrids. Curves, edges, tubulars, spiral fabrics – the shape of the 3D fabrics, like the material itself, depends entirely on the task at hand. Powder or non-woven coatings create additional important properties.

Pioneering tech tex
"Developments in the field of modern mobility are happening at a rapid pace," emphasizes Schliefer. "With our composite textiles for extremely lightweight and high tenacity components, we at vombaur are also pushing these developments forward."

• There is an urban legend that hemp canvas was used to make the very first pair of Levi’s jeans.
• While this is a myth that originated in the counterculture of the 1960s, hemp is without doubt the fibre of the moment for the denim industry.

At the second Kingpins24 virtual denim show that was broadcast from New York on June 23rd and 24th, the sustainable benefits of hemp fibre were referenced by many Monforts customers who are now including it in their collections, including AGI Denim, Artistic Milliners, Black Peony, Calik, Cone Denim, Naveena Denim Mills (NDM) and Orta.

“Hemp is an easy to grow fibre which requires no irrigation, no fertilizers, no herbicides and no chemicals,” says Allan Little, Director of Product Development for Cone Denim, which has recently launched its Sweet Leaf collection featuring the fibre. “Significantly, it also uses fifty per cent or even less water than cotton in cultivation.”

It can also bring some new aesthetics to denim too, he adds.

“Hemp has a unique colour and adds a different cast to our indigo, the drape and texture of the fabrics is different and it even adds  a bit of a unique hand, so combined with its sustainable credentials we are proud to be bringing the Sweet Leaf collection to the market.”

US supply chain

Cone is currently sourcing its hemp from France, but with much of its manufacturing now in Mexico – and with the introduction of the US Farm Bill in 2018 which has legalised the growing of legal hemp – is exploring the possibility of investing in the US supply chain.

“With US hemp we’re really at the R&D phase,” Little emphasises. “It’s a unique crop, so coming up with the right stalk to provide the right fibre is challenging. We’ve experimented with different types of seed and various methods of decortication.”

Decortication, he explains, is the mechanical removal of the outside layer of the hemp stalk to useable fibre on the inside. A second process, cottonization, is necessary to make the fibre suitable for spinning, because compared to cotton, hemp is longer, stiffer, and less flexible.

100% success

At the end of 2019, Naveena (NDM), headquartered in Karachi, introduced fabrics featuring up to 51% hemp content in blends with Tencel and recycled polyester and this year has developed the first 100% hemp denims.

“The response to the fabrics we showed last year was incredible and we were looking forward to the response to this latest development – which everyone was asking for – at the Kingpins show in Amsterdam, which unfortunately was unable to go ahead,” says NDM’s Director of Marketing Rashid Iqbal. “We produced initial samples in an undyed state because we were not sure how the wet spun yarn would react in the dyeing, but I’m happy to say we have had success in this respect and are now able to provide one hundred per cent indigo dyed hemp denim.”

Environmental benefits

“Differentiation is the key in the highly-competitive denim industry and we have assisted our customers with trials and optimised processing parameters for a range of different fibres, including hemp, both at our Advanced Technology Centre in Germany and at their own mills around the world,” says Hans Wroblowski, Monforts Head of Denim. “Given the environmental benefits of hemp, and the liberalisation of its cultivation in many parts of the world, the interest in it now comes as no surprise. We have the technologies and know-how to help our customers to fully maximise their hemp denims at all post-weaving stages of production.”

Monforts has a dominant position in the field of denim finishing with its well proven Montex stenters. It has been enjoying further recent success with its Eco Line concept based on two key technology advances – the Eco Applicator and the Thermo Stretch.

The latest Monforts innovation for denim is the CYD yarn dyeing system. This technology is based on the effective and established dyeing process for denim fabrics that is now being applied for yarn dyeing.

The CYD system also integrates new functions and processes into the weaving preparation processes – spinning, direct beaming, warping and assembly beaming, followed by sizing and dyeing – to increase quality, flexibility, economic viability and productivity. A full CYD line is now available for trials at the company’s Advanced Technology Centre.

Lectra has been awarded by a jury of experts the Texprocess Innovation Award 2019 in the New Process category for its latest ground-breaking offer, Fashion On Demand by Lectra.

Fashion On Demand by Lectra automates the entire personalization process, from order reception and product development to the final cutting stages. Resulting from a four-year research-and-development process, the digital solution for on-demand production was developed based on Industry 4.0 principles.

"We are very proud to receive this prestigious award at Texprocess, the biggest international event for all fashion players. Fashion On Demand by Lectra allows companies to produce personalized clothing at the same speed as ready-to-wear and avoid overstocking by producing in precise quantities,” states Holger Max-Lang, President, Northern & Eastern Europe, Middle East, Lectra.

Fashion On Demand by Lectra is available in the form of two packages, one dedicated to made to measure, with pattern adjustments, and the other to customization, with product characteristic alterations. This turnkey solution automates on-demand production right from order reception to production development stages and the cutting room. Companies can define their desired product personalization criteria for each item depending on the package, and launch production processes right from the get-go, without interfering with their standard workflows.

"This innovative cloud-based platform solution ensures efficient made-to-measure and customization production processes and facilitates nearshoring for companies that offer individualized products. This technology is up and running and can be used by the fashion industry on a plug-and-play basis," say the jury experts. “Since 2011, the Texprocess Innovation Award has been honoring remarkable achievements and new developments in the Texprocess product range under two categories: new technology and new process. The winners are selected based on criteria such as degree of innovation, choice of materials and environmental sustainability."

• “Fashion Goes Digital” takes the Lead in Fashion Technology
• Customers get Industry 4.0-ready as Lectra unveiled latest product offerings and shared insights at annual fashion VIP event

Lectra, the technological partner for companies using fabrics and leather, put theory into practice at its recent fashion event by unveiling their latest 4.0 Cutting Room to more than 100 privileged industry professionals.

“Fashion Goes Digital” drew industry stakeholders and market experts from 20 countries, who gathered at Lectra’s International Advanced Technology Center (IATC) in Bordeaux-Cestas, France, to examine the real-life application of digitalization in fashion.

While the topic of digitalization served as a backdrop for the event, there was a recurring theme at the forefront: fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digitally savvy consumers.
Nick Chiarelli, Client Partner of Foresight Factory, shed light on new business opportunities for fashion, Nora Kühner, founder of Nora Kühner Fashion Design Consulting, used her designer perspective to decode the digital future of product development, and Fabrizio Fantini, founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.

“While speaking about the future challenges and trends in fashion and luxury, the trend now is to use analytics to drive the entire production process,” highlighted Stephen Taylor, Principal Director of Kurt Salmon.

Waruna Tennakoon, General Manager of Group Cutting, Brandix, and Ajith Perera General Manager of Mathliya Plant, MAS Kreeda, also shared their Lectra customer experience. Based in Sri Lanka, both companies have established themselves as the country’s largest apparel exporters, with Brandix specializing in producing intimate and activewear, and MAS Kreeda in sportswear.

“Thanks to the digital revolution, consumers are now more specific in their demands. This will cause a shift in mass manufacturing where there will be smaller-volume orders coming in at a faster rate. As a result, manufacturing models have to be more agile in the immediate future,” explained Ajith Perera, “I am happy to see that Lectra is already spearheading this change by providing us with the necessary technology to help us meet market demand.”

There was no better time to put digitalization into context than during “Fashion Goes Digital”.
VIP guests got a sneak preview of the brand new, fully automated cutting room solution for fashion and apparel. Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Jean-Yves Collet, CEO of Treize Roches Couture, a high-end French womenswear manufacturer, provided a testimonial on why his company chose to be one of the first to adopt this new solution. He explained how Lectra’s latest technology would help Treize Roches speed up their artisanal production process to bring products faster to market.

“When we discussed the possibility of a made-to-order production project, we could really foresee the benefits both in terms of quality and productivity. Industry 4.0 solutions do not yet exist in garment manufacturing. This is why we have decided to develop an Industry 4.0 cutting room. This will allow us, in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.”

“We have unveiled our strategy last year where we have identified Industry 4.0 and digitalization as our key drivers. Our goal for this event is to show that we are, indeed, living and breathing Industry 4.0 and we do have what it takes to help our customers succeed in this era. Our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak,” concluded Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

• Spanish outdoor and sportswear market leader expands international presence thanks to Lectra’s latest product lifecycle management solution

Ismaning/Paris – Lectra, the technological partner for companies using fabrics and leather, is pleased to announce that the Ternua Group, a world-renowned Spanish outdoor clothing and sportswear group, has chosen Lectra Fashion PLM 4.0 to increase their geographical presence by improving global teamwork.

Founded in 1994, the Ternua Group has achieved worldwide success by promoting adventure through respect for nature, producing sustainable technical clothing for outdoor sports enthusiasts worldwide. The group’s strong commitment to the environment is shown through their R&D that focuses on developing their own fabric by using eco-friendly materials such as organic cotton and recycled down.

Today, the group’s portfolio includes three brands Ternua, Astore and Lorpen, currently exporting to more than 50 countries, with operations in Europe, America and Asia. Compounding this global success, the ambitious group plans to penetrate more markets across the globe.

The group is implementing Lectra Fashion PLM 4.0 into their entire production process. Specifically developed to help fashion companies navigate the digital era, this modular and user-friendly solution will help the Ternua Group centralize and store information coming from their brands by digitalizing their supply chain. This will connect all teams involved in the design-to-production process, regardless of geographic location. Team members will also be able to comm unicate better with external suppliers, access accurate information and keep track of every collection’s development progress. The group can hence speed up the entire production process and help their brands deliver their collections to markets all over the world on time.

“We manage our design and product development processes in-house but outsource our production in Europe, north of Africa and Asia. For our business to expand globally, we need to go fully digital. By having a system that consolidates and standardizes data coming from all supply chain actors across the world, we can respond faster to consumer demand,” explains Aitor Barinaga, Chief Operations Officer, Ternua Group. “We have assessed all other vendors—and Lectra Fashion PLM 4.0 is clearly the winner. It has the ability to fully integrate all processes and improve communication and teamwork across all departments through sound data management. We are more than happy to have a trusted partner as Lectra for such an ambitious project.”

“Ternua Group is constantly pushing the boundaries of innovation. This is shown through their desire to help customers achieve their personal best by providing them with high-performance technical wear that is also environmentally friendly. We are thrilled to embark on this new journey with the Ternua Group, and we are confident that our solution and expertise will help them get their collections out to new markets on time,” says Rodrigo Siza, Managing Director, Spain and Portugal, Lectra.

• Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

Spurred by the continued growth of the Chinese economy, young Chinese parents are now demanding maternity and baby products that are more personalized and sophisticated in terms of material and design. To meet these new market needs, Jinfa Labi has chosen to implement Lectra Fashion PLM 4.0 after researching on all PLM vendors in the market. With the help of this solution, the company aims to further improve their product development process by digitizing their entire supply chain, from design to production, enhancing business agility and collaboration. By embracing digitalization, the company hopes to make progress in adopting the government initiative “Made in China 2025”.

Lectra’s ultimate collaborative platform—Lectra Fashion PLM 4.0—gives fashion and apparel companies the extra speed and agility they need to tackle the challenges of Industry 4.0 head on. With the widest functional scope on the market, this technology serves as the intelligent backbone for the digital supply chain, facilitating the entire design-to-production process. This ensures a consistent flow of error-free data between process, technology and people, thus enabling organizations to quickly adapt to different business models and keep pace with the latest trends.

“As one of the first domestic companies to engage in R&D, design, production and distribution of baby clothing, Jinfa Labi is now growing exponentially. We are looking for a partner with a worldwide perspective and in-depth knowledge on the industry’s best practices,” said Lin Ruowen, General Manager, Jinfa Labi. “And Lectra fits the bill. Their latest PLM solution connects CAD, industry-standard software, company IT systems and external suppliers together, allowing us to fully digitize our supply chain by covering all production stages. We can then focus on improving our core competencies.”

“We are confident that Lectra will help Jinfa Labi make their mark for “Made in China 2025”. This Industry 4.0-based initiative will not only revolutionize the way in which manufacturers operate but also change the way in which the brands and retailers run their businesses. Lectra is committed to providing the technology and support that our customers need to thrive in this new digital era,” said Andreas A. Kim, Managing Director, Lectra, Greater China. “Lectra Fashion PLM 4.0 is the only PLM solution purpose-designed for the fashion industry that covers the entire value chain. We hope to leverage our 44 years of experience in the fashion industry to help Jinfa Labi succeed through operational excellence.”