Textination Newsline

• Interview with Klaus Kottmeier, Elke Giese, Markus Gotta, Prof. Dr.-Ing. habil. Maike Rabe

In June 1988, the shareholders and management of Deutscher Fachverlag announced the Wilhelm Lorch Foundation to the textile and garment industry. Its purpose is to promote vocational training, including student assistance as well as science and research.

Upon its establishment, the Foundation received an initial endowment of DM 300,000 from Deut-scher Fachverlag. Today, the Foundation has assets of approx. 2,85 m. Euro (as at Dec 2019). Since 1988, the foundation has awarded sponsorship prizes of around EUR 1,933,564 (as of June 2020) to date, in order to fund the initial and further training of young people from all areas of the textile industry, with a particular focus on young and up-and-coming talents.

Textination talked to the former chairman of the supervisory board of Deutscher Fachverlag GmbH, the current member of the executive board and founding member of the foundation, Klaus Kottmeier, as well as three members of the board of trustees: Mrs. Elke Giese - trend analyst and fashion journalist, Markus Gotta, managing director of Deutscher Fachverlag GmbH, and Prof. Dr.-Ing. habil. Maike Rabe, who will take over the chairmanship of the foundation board on September 1, 2020, about the challenging task of continuing successfully the foundation's work in an environment characterized by the pandemic.

The figure 3 seems to play a very special role for the Wilhelm Lorch Foundation (WLS). In 1988 announced on the occasion of the 30th Forum of the TextilWirtschaft, it was endowed with assets of DM 300,000. 2019 marked the 30th anniversary of the award of the sponsorship prizes. If you had to introduce the WLS in 100 words to someone who does not know the foundation: Which 3 aspects have particularly influenced its development and made it unique?

Klaus Kottmeier: In more than 30 years the WLS has been in existence, the foundation has received great support all over the sector from the very beginning. This continues to this day and is not only reflected in the financial support provided by generous grants, but above all in an active commitment of many sector leaders on the foundation board and board of trustees. A second aspect is the unique range in the topics of the support, which extends across design, business and technology, covering young talents in retail as well as university graduates, but also involving educational institutions themselves. And thirdly, the motivation of so many applicants we experience every year, who prepare their applications with incredible diligence and thus impressively demonstrate their willingness to perform.

 

The name of the foundation is a tribute to Wilhelm Lorch, the publisher and founder of the trade journal Textil-Wirtschaft and thus of Deutscher Fachverlag, who died in 1966. Which of his characteristics and traits do you still see as exemplary for the next generation in our industry today?

Klaus Kottmeier: We are a publishing media house where professional journalism based on sound research always forms the basis. This is associated with classic values such as entrepreneurial courage and will, diligence and discipline, but also a sense of responsibility and team spirit, which were exemplified by our founder and which still form the culture of our company today. These all are qualities young people should take to heart and which, coupled with a passion for their profession, encourage them to continue on their path.

 

According to its statutes, the primary purpose of the foundation is the awarding of "... awards and prizes to graduates of continuation schools of the German retail textile trade, textile-technical training institutes and [...] for final degree or doctoral theses from universities, as far as these deal with textile topics.” How nationally and internationally does the WLS work?

Prof. Maike Rabe: The prizes are mainly awarded to graduates and applicants from Germany and German-speaking countries, but there are also always talents from Europe, who have close ties to the German market.

Markus Gotta: The focus is clearly on the core market of Germany or Germany-Austria-Switzerland respectively, which we cover with the TW - accordingly, we do not advertise internationally, but there is no exclusion for foreign applicants, the only requirement is that the submitted works and reports must be written in German or English.

 

Over the past 31 years in which the foundation has been awarding prizes to people, projects and works, you have met many young talents who have moved our industry or will certainly do so. Are there any unusual stories or special award winners that have remained in your memory? And how do you assess the development of the applicants' educational level over the years?

Elke Giese: The applicants come from very different schools and universities, differing significantly in their profiles and focus. The demands on teaching have grown enormously, especially as a result of increasing digitization. Since the job profiles in the fashion business are also constantly changing and will continue to be subject to major changes in the future, the challenges for schools and students remain very high.
From each year, particularly talented and creative personalities remain in one's memory. To name one, Elisa Paulina Herrmann from Pforzheim, who was twice among the prize winners in 2017 and 2019 with her bachelor's and then master's thesis. Her ability and originality were overwhelming for the board of trustees. She now creates exclusive knitwear collections for Gucci. Among the young men is Niels Holger Wien, who received WLS funding in 1995. He has been the specialist for color trends and zeitgeist of the German Fashion Institute for many years and is currently president of the world's most important color committee INTERCOLOR.

Klaus Kottmeier: There are many award winners who have subsequently made a great career, to name just one example, Dr. Oliver Pabst, current CEO of Mammut Sports Group AG and WLS award winner in 1994.

 

Due to its proximity to TextilWirtschaft, the foundation is primarily associated with fashion design and topics related to clothing production or marketing. In 2020 you have put Smart Textiles in the virtual spotlight with two project sponsorships. How do you see future topics in the field of technical textiles? Can you imagine creating a new focus on that field?

Prof. Maike Rabe: First of all, the WLS supports talented young people who, thanks to their training, can take up a career in the entire textile and clothing industry. Of course, this also includes the field of technical textiles, which is of great importance in terms of production in Germany being a technological leader. Here the boundaries to clothing are fluid, just think of outdoor or sports equipment.    „    

Klaus Kottmeier: Our excellently staffed board of trustees is open to all innovative topics in the industry. Innovations in the field of technical textiles in particular are important topics for the future. In 2017, for example, the sponsorship award went to the Anna-Siemsen-School, a vocational school for textile technology and clothing in Hanover, through which we supported the procurement of a pattern design software.

 

The Wilhelm Lorch Foundation has set itself the goal of supporting qualified young people in the textile and fashion industry. However, you preclude the support for business start-ups. In times, in which start-ups receive increasing attention not only through corresponding TV formats but also through industry associations, there must be reasons for this. What are they and how do you assess future prospects?

Klaus Kottmeier: Support for business start-ups is precluded by §2 of our statutes, which defines the purpose of the foundation. The WLS is exclusively dedicated to the charitable purpose. Support for start-ups and business start-ups would contradict this. We therefore concentrate fully on the further education of young professionals in the sector and the promotion of educational institutions, from which the entire sector benefits.

Prof. Maike Rabe: WLS funding is aimed at further developing the skills of graduates and young talents from the sector. They should receive specific further training, possibly reach a further academic degree, and also learn in an interdisciplinary manner. All of this benefits the sector as a whole and this is our strict objective.

          
The foundation also promotes the training and further education of young and up-and-coming talents who are already working in the textile retail trade. Grants are available to cover course or study fees for further qualification. The closure of shops caused by the lockdown  during the pandemic hit the stationary retail trade hard, and even today we are still miles away from regular business operations. Against this background, how do you see focused funding opportunities for further training in the e-commerce sector?

Markus Gotta: The topics of stationary retail and e-commerce can't really be separated, both have long since become part of the basic requirements in fashion sales and thus also of the topics of training and further education in general.
 
Prof. Maike Rabe: E-commerce has become an integral part of our industry and is naturally reflected in many grants and subsidies. The junior staff members are allowed to make their own suggestions as to where and how they would like to train. We support this. But we would also like to strengthen the connection between stationary and digital trade in particular. Our prize winners have come up with wonderful concepts for both sales channels, and of course they can be combined.

 

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which decisions in your foundation work are you particularly happy to have made?

Markus Gotta: That we implemented the Summer School project last year. We broke new ground with the foundation, and this - in cooperation with the Niederrhein University of Applied Sciences - was very successful.

Elke Giese: Especially in the field of design and creation, it is important to recognize an applicant's future creative potential from the work at hand and the information provided by the applicant. I am therefore always particularly pleased when the board of trustees makes courageous and progressive decisions.    

 

The Wilhelm Lorch Foundation offers project funding of € 10,000 to universities and educational institutions. They do not make any thematic restrictions here, but simply demand that there must be a clear reference to the sustainable further training of young up-and-coming talents in the textile and fashion industry. According to which criteria do you finally decide which project will be funded?

Elke Giese: One criterion is the relevance for future developments in the textile and fashion industry. Projects in recent years have enabled schools and educational institutions to train on laser cutters and 3D printers, for example, but also to purchase modern knitting machines or software programs.

Prof. Maike Rabe: All the projects submitted are evaluated very strictly by the jury's experts using a points-based system. This results in a shortlist which is presented to the board of trustees and intensively discussed by them. In this way, we ensure that all submitted applications are honored and that we then award the Wilhelm Lorch Prize to the outstanding project submissions in a joint consensus. The most important criteria are sustainable teaching of innovative learning content, practical training and the feasibility of the submitted project.

 

There are many different definitions of sustainability. Customers expect everything under this term - from climate protection to ecology, from on-site production in the region to the exclusion of child labor etc. Public procurement is increasingly switching to sustainable textiles. What does this mean for WLS, and what are you doing to promote sustainable thinking and acting, not only among young professionals?

Prof. Maike Rabe: At the foundation, we base our definition of "sustainability" on the 1987 report of the United Nations World Commission on Environment and Development, the so-called Brundtland Commission: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs". The textile and clothing sector plays a pioneering role as a globally enormously connected industry with complex supply chains, which should definitely also play a model role. We therefore make it a priority for all award winners to observe these criteria and at the same time try to provide a platform for people who, through their work and actions, offer suggestions for improvement or even already implement improvements.

 

Virtual instead of red carpet: Usually the awards are presented in the festive setting of the TextilWirtschaft Forum. In 2020, due to the Covid-19, there was only a digital version in the form of a short film. How important do you consider networking opportunities that arise from meeting influential personalities face-to-face? Or has such a format become obsolete in the age of video conferencing?

Prof. Maike Rabe: It is certainly remarkable what digital event formats can achieve. But one thing doesn't work: spontaneity, personal contact and closeness. Therefor it is a real pity that the Forum had to be cancelled this year due to corona. Especially for career starters, the chance for direct networking is of great value.

Markus Gotta: The need for personal exchange and meetings will continue to be of great importance and demand in the future. And I can say at this point: We are already working on the plans for the TW Forum 2021 as a live and meeting event with the top decision-makers in the sector.

 

In which socially relevant areas do you see a particularly great need for innovation and action during the next five years? What is your assessment that funding - for example from the Wilhelm Lorch Foundation - can provide targeted support for solutions? And what role do the experiences from the corona pandemic play in this assessment?

Prof. Maike Rabe: We don't think in five-year periods, today's world requires much greater agility - this applies to the Foundation as well as to the entire industry. With each award we re-orientate ourselves towards current topics. Topics such as aesthetics, function and innovation will certainly continue to play a major role, as will quality instead of quantity, eco-social justice and customer loyalty. It is also important, however, that our economy, which is strongly supported by medium-sized companies, is clearly perceived by the public and in politics; we still have to work on that.

Klaus Kottmeier: I gladly agree with Prof. Rabe's closing statement. Agility is also of great importance in a media company like ours. We live in a constant transformation process with constant changes that have to be faced. The corona pandemic has shown us very impressively how quickly original plans can become waste. Today, and more than ever before in the future, a constant willingness to change is required, and this applies not only to us but also to our hopeful young employees.
 

The interview was conducted by Ines Chucholowius,
CEO Textination GmbH

"OTTO has already survived two world wars and a pandemic in 1918, we will survive this one as well"

At least Europe seems to be able to breathe a sigh of relief after weeks of lockdown during the corona pandemic. The textile industry, an industry that has lived globalisation for so many years, is facing the challenge of maintaining its place in the new normal and building on its previous performance as quickly as possible.

Textination talked to three company representatives along the textile chain about personal and operational experiences.

Andreas Merkel, Managing Director of Gebr. Otto Baumwollfeinzwirnerei GmbH & Co. KG, takes over the second part of our series of interviews and succeeds Wolfgang Müller, Head of Sales & Service at the textile machinery company Mayer & Cie. GmbH & Co. KG. The spinning mill, which was founded in Dietenheim in 1901, is now considered as one of the most modern ones in Europe. The management decided against relocating production abroad and relies on premium yarns made from natural fibers as well as tailor-made customer solutions.

How have you felt about the corona era to date - as a company and personally?
What would you on no account want to go through again and what might you even consider maintaining on a daily basis?
The lockdown period was something surreal to me. It was difficult to understand what was real and what was virtual. I found it positive that the crisis brought people closer together and that they gave more appreciation to things people had taken for granted, such as their own workplace.
Overall, I have remembered the past few months as not being such a negative time. Of course, this is also because we as a company have got off lightly so far. We have no external obligations such as rents, leasing contracts and so on to serve. We also see a clear upward trend again.    
          
What has the pandemic meant for your company so far?
The enterprise Gebrüder Otto has existed since 1901, we have already weathered a pandemic - the Spanish flu in 1918 - and we will survive this too. Of course, many orders suddenly broke off, and we had to cope with parts of the company in short-time work. Incidentally, an extremely sensible government offer that helped us to react quickly.
But I have the impression that the crisis is going to get off to a good start and I don't think we will stay at the current low level for a long time. As it looks now, we no longer need to take advantage of the short-time work in the spinning mill we had requested for July.
I am worried about the companies that will be hit hard by this crisis, especially in our industry, of course. We are already noticing insolvencies of long-established companies. The textile value chain in Germany is already very limited; let’s hope that this pandemic doesn’t shrink it any further.
 
What adjustments or innovations to your product portfolio have you felt obliged by the pandemic to undertake?
We saw a positive development even before the pandemic: More and more customers are asking about sustainable products, which we offer in a wide range.
Last year we started building up the brand "Cotton since 1901 - made in Germany" and launched it in April this year. We want to make the fact even clearer that we offer a regional, transparent and sustainable product with our cotton yarns made in Dietenheim. We have been based in Germany for almost 120 years and are part of our cityscape and local life. We - and our product - stand for consistency, responsibility and the highest quality standards.
Our yarns are the DNA of a high quality garment. Products that are made from "Cotton since 1901" are provided with a corresponding hang tag in the shops.
We are happy that we were able to launch this brand despite the difficulties that the corona measures implicated. Because now the topic is more important than ever. I recently had a conversation with a customer: Nothing works except in the sustainable segment. In short: high-quality products remain in demand, while it is becoming more and more difficult on the average market.

What are your views on global supply chains in the future, and will you be drawing consequences for your procurement policy?
In Germany, we have a high degree of company-internal value-add, we spin, twist and dye. Our cotton is extra-long-staple and we source it from Spain and Israel, from long-term suppliers. Because of Corona, there was no reason for our procurement to take consequences.
However, the crisis will have made it clear to many people that mass products used in daily life are no longer so easy to manufacture on their doorstep. But we need a reliable and high availability in Germany. That is why we should strengthen regional production, also in the long term. Sure, this is only possible in cooperation with customers and partners who appreciate these values. That doesn't work if everyone just looks at the price. Pricing is not everything. From this perspective, the pandemic was certainly an important catalyst.
 
How do you rate the importance of partnerships within the industry in the future?
Does Covid-19 have the potential to promote the creation of new cooperation arrangements in the industry? Or have they already taken shape?
Vertical partnerships are becoming increasingly important. Well, the shrinkage of the industry implicates this anyway. But we have to work together even more and the quality of the partnerships needs to become closer.
If one of the remaining specialists fails - let's assume that the companies that are now going bankrupt would have to close completely - then everyone else will be affected. There are no such specialists ten a penny, if they fall away, then some products cannot be manufactured locally anymore. You can build a fantastic car, no matter how good, if you don't have someone who can provide you with the steering wheel, you don't have a finished car.

What initiatives or approaches for your industry would you welcome for the near future?
Regional products should be given a parent brand so that consumers can recognize a regionally manufactured product as such. There was something like this in Switzerland with Swisscotton. I have suggested this several times in the association of the textile industry. It would be best for the industry if all manufacturers jointly build up such a regional label. After all, consumers are ready to spend money if they know where a product comes from and that it was manufactured fairly and sustainably. Everyone would benefit from such transparent added value. And digitization offers the ideal platform for this.

What would you like to see as part of the German textile industry?
Do you feel that the status of the German textile industry has changed as a result of the pandemic, especially in respect of public procurement?
As far as public procurement is concerned, I cannot answer this question because it does not really affect us.
But of course the pandemic has shown how fatal it can be if products are no longer manufactured in Germany, for example if antibiotics are market under the name of German companies but are actually manufactured on the other side of the world.
At the end of the day, the question arises: being a part of the textile industry – are we systemically relevant? Partly yes, I think, because if tomorrow
nobody produces yarns in Germany or Europe anymore, this will have consequences for systemically relevant products. And, as you know, you only realise that things can get tight when there is a bang. That is why I think that in a country like Germany there must be a basic supply of products and technology. After all, it's also about further development, about innovations. If I want to make a virus-free mask, I need local partners.

Until now the big issues have been globalisation, sustainability / climate change / environmental protection, digitisation, the labour market situation and so on.
Where do they stand now and how must we rate them against the backdrop of the Covid-19 pandemic?
For us at Otto, sustainability and environmental protection have been a long-standing central corporate value. We produce our electricity partly independently, from hydropower. Our products and processes have been certified according to the highest standards. In my lectures, I often show how much water is needed to produce cotton, and how precious this raw material is in itself.
Together with the valuable regional added value, this gave rise to our new brand "Cotton since 1901". There will be a QR code on the hang tags on the finished garments, so that the buyer can check what is inside the product.
Such approaches, which are sustainable and regional, are a mega opportunity that we have to use. The corona crisis had demonstrated this very clearly.
 
What lessons are to be learnt in respect of these targets for the post-corona era?
I'm afraid things will go on as before in many areas. But still: We looked at the medical manufacturers who suddenly could no longer deliver everyday medicines. And we have seen the conditions under which meat products are produced.
Do we want that? No. In the end, consumers value flawless products - and we should deliver them.

This interview was conducted by Ines Chucholowius, CEO Textination GmbH

Swiss Quality Principles plus Innovation Strength: Hygiene and Material Protection from SANITIZED 

SANITIZED AG is known as a worldwide leading Swiss company in hygiene functions and material protection for textiles and plastics. Globally oriented, pioneering work is done with federal thoroughness in the development of innovative, effective and safe technologies for antimicrobial equipment. Textination had the opportunity to speak to CEO Urs Stalder about the growing importance of hygiene in times of the pandemic.

Founded in 1935, the majority ownership of the public company SANITIZED still lies with the founding families. You are the market leader in Europe in hygiene functions and material protection for textiles and plastics. If you had to introduce yourself in 100 words to someone who doesn't know the company: What influenced you in particular in the development of the company and what made it unique?
Preventing odor in shoes, that's how it started in 1935. This is where our business model came from: the antimicrobial protection of plastics and textiles.
SANITIZED develops ready-to-use additives that are individually tailored to the protection goals of the end products and that work, for example, against the development of odors in work clothing, against permastink (resilient odors) in synthetic textiles or against mold growth.
The 360-degree service is unique: This includes backing in product development, support for all regulatory questions and assistance with marketing topics.
SANITIZED AG is globally active and yet committed to Swiss quality principles. More than 400 brands worldwide use the ingredient brand Sanitized^® on their end products.

Think global – act local? You have sister companies in France, the United States and Asia. Your roots and headquarters are based in Switzerland. The pandemic is currently increasing the question of intact supply chains. What does this mean for your company in the future?
Indeed, the broad global positioning enables us to do business locally. The local anchoring results in synergies, also in sourcing. That will be even more important for us in the future. And, of course, the issues of speed and customer proximity are also positive aspects of this approach.

From textiles to plastic surfaces to cans: SANITIZED Preservation AG was founded in 2018 to take care of colors and coatings. SANITIZED is thus opening up another market. Which markets are you particularly interested in and which product areas do you feel particularly challenged by?
Customers want paints and varnishes without solvents, which is better for people and the environment. But with the alternative water-based products, there is a high risk of contamination by microbes. This starts with the production, continues with the storage in the can and also in the application. The result is mold formation.
Antimicrobial protection for paints or coatings is particularly relevant in hygiene-sensitive areas of industrial production and, of course, in the medical environment. The risk of contamination and mold multiplies in regions with high air humidity. This is another reason why India is a growth market for this business area.   

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. In retrospect - about which entrepreneurial decision are you particularly glad to have made it?
Let me mention just three decisions that are important for corporate development: This is definitely the foundation of the SANITIZED Preservation division. This is about the antimicrobial protection of paints and varnishes. This also includes setting up our in-house TecCenter, in which we can perform laboratory services even faster. It was recently accredited by the International Antimicrobial Council. And right now it is the sales cooperation with Consolidates Pathway on the US market for our textile hygiene function solutions.

You state that innovation is embedded in the company's DNA. How do you live your inno-vation management and which role do the requirements of end consumers and your indus-trial customers play in this setting?
We ourselves as well as our global sales partners are in close contact with the manufacturers of textile products. This is also why we know the requirements and needs of the market. Sustainability is emerging from the niche in the mass market.
This is exactly what our product Sanitized^® Odoractiv 10 has been developed for and awarded by the Swiss Innovation Award.
It is a dual-acting, biocide-free, patented technology against odor development and odor adsorption in textiles. Many customers appreciate our expertise and use it in the development of new products to create innovative textiles with additional benefits for the requirements of the market.

Tailor-made or solutions only for major customers? The topic of individualization up to lot size 1 takes up a lot of space today. What do you think about individual product solutions - or can you cover everything with the SANITIZED portfolio comprising 40 products?
We have a very versatile technology “kit” at our disposal. It is part of our daily business to respond individually to the special customer needs and the respective product requirements. We offer tailor-made recipes for this and our extensive application know-how flows into the advice for the individual application situation at the customer.

There are various definitions for sustainability. Customers expect everything under this term - from climate protection to ecology, from on-site production in the region to the ex-clusion of child labor, etc. Textile finishing does not always sound unproblematic. Public procurement is increasingly switching to sustainable textiles. What does this mean for SANITIZED and what do you do to bring the concept of sustainability to life for your company, and which activities and certifications do you focus on?
Resource conservation is a key issue for us. Since we “think” about the topic of sustainability along the entire production chain, including in research and development, resource-saving application techniques for the textile industry are important to us. Sanitized^® additives can be integrated into standard production processes, so that additional energy is not required for complementary finishing processes.
Our portfolio also includes biocide-free products. Sanitized^® Odoractiv10 prevents odors from sticking to textiles. Sanitized^® Mintactiv uses the natural antibacterial effect of mint and was specially developed for cotton textiles.
And what smells less has to be washed less often. This saves water and electricity and extends the useful life of textiles.
          
SANITIZED supports its customers with a so-called 360° service. What do you mean by that and why don't you concentrate exclusively on the technical aspects of the products?
The SANITIZED brand wants to create real added value for its customers. That is why we have expanded our core competence as a developer and provider of innovative antimicrobial additives with an all-round service. The obvious thing to do is to support the production process, of course that is part of it. Furthermore; we also provide the latest knowledge on regulatory issues - world-wide. And we offer comprehensive marketing assistance for our license partners who use Sanitized^® as an ingredient brand. Making correct advertising statements is important not only in times of Corona. Because it's always about transparency and security for people. Warning letters or delivery stops due to incorrect claims can be prevented.
Cooperation with the institutes is absolutely sensible; after all, it is their job to do research for com-panies that they cannot shoulder on their own. This includes testing facilities, as well as applying for funding, which is only possible in cooperation with research institutes. However, they are public institutions and therefore have different objectives per se than a company: We have to bring a promising idea to the market as quickly as possible to show a profit. A research institute does not have this pressure.

Which goal do you pursue with the website https://www.sanitized.house for example?
Yes, it may seem unusual when SANITIZED as a B2B company designs a platform for end customers. But more than 400 brands use Sanitized^® as an ingredient brand. So, we are connected to the end customer in this way.
In the virtual house - Sanitized^® the house -, visitors can playfully experience in which areas of life hygiene and material protection contribute to the quality of life. A click in the wardrobe links to products - including brand names - that have been equipped with Sanitized^®: clothing in the wardrobe, the carpet in the living room or the towel in the bathroom. The best thing to do is try it yourself.

The company is working consistently on implementing Sanitized^® as a brand. The hygiene function for textiles and plastics shall be documented and thus offer added value to customers and consumers. Co-branding is not always welcome, especially in the clothing, sports and outdoor sector. How rocky was the road until Sanitized^® was advertised as an ingredient brand by 400 license partners on the product?
Of course, there are brands that do not want a second brand on their end product. But a trend is causing more and more manufacturers to rethink: Customers are increasingly asking questions about ingredients and their origins. Elucidation and transparency are growing needs. And that's exactly what we contribute to. In addition, this is an opportunity for a textile brand to stand out positively in the flood of suppliers. Differentiation through added value - donated by Swiss technology from SANITIZED. Those arguments work worldwide.

You have a diversified network. Just to mention to two of them - you have been a system partner since the foundation of bluesign^® and you work closely with Archroma in sales matters. In which aspects do you see the special value of partnerships? Are there segments existing where you can imagine new partners and collaborations?
Partnerships are important and work if all pursue common goals and can mutually fertilize each other. For example, the partnership with the company Consolidates Pathway in the United States is brand new one.

For which socially relevant topics do you see a particularly great need for innovation and action in the next 5 years? What is your assessment that your company will be able to offer solutions for this with its products? And what role do the experiences from the corona pandemic play in this assessment?
Nobody can predict what the corona pandemic will change in the long term. Environmental protection and thus the conservation of our resources is and remains an important issue.
The fact that the textile industry can make a big contribution to this is slowly gaining awareness among the masses. Keywords are cheap production or water consumption for jeans production. People are becoming more sensitive to what companies and brands are doing. It will be all the more important to act and communicate openly and transparently.
For SANITIZED, it is a mission and a matter of course that only products with official approvals are used and that we work ac-cording to the bluesign principle. This is where traceability and transparency begin.

This interview was conducted by Ines Chucholowius, CEO Textination GmbH

WORKWEAR AS A SUSTAINABLE TEXTILE LOOP!

WEITBLICK | Gottfried Schmidt OHG with about 130 members of staff in Bavaria and more than 1,000 employees in European production plants is one of the leading German textile companies in the workwear and corporate fashion segments. Originally founded 1931 in Frankfurt / Main, the traditional family-owned company, now in its fourth generation, achieves a medium sized eight figure turnover.

Quick decision-making processes, a familiar atmosphere, production exclusively in Europe, customer-specific innovations and comprehensive sustainability concepts - what does the workwear professional do differently than others?

Sales Director Philipp Hartmann (Sales Support and Customer Service) and Janine Gonglach, Head of Marketing, together with Managing Director Felix Blumenauer, responsible for Marketing, Sales, Logistics and Controlling faced the questions of Textination.

Gottfried Schmidt OHG, a family company that will celebrate its 90th birthday next year, is considered as a professional when it comes to premium workwear. If you had to introduce yourself in 100 words to someone who doesn't know the company: What makes you unique?
Felix Blumenauer – Managing Director
We are a long-established family company that has reinvented itself again and again over the course of history. In the field of workwear, we stand for the highest quality across a wide range of industry segments and attach great importance to sustainability - this is also shown by our long-standing partners who produce our clothing in Europe. With our state-of-the-art logistics center, we prove that digitization and Industry 4.0 are not just buzzwords for us.   

In which markets and by which partners do you feel particularly challenged? And with which product innovations in the workwear sector do you think you can move the most?
Philipp Hartmann – Sales Director
Markets are changing faster and faster and that is a challenge per se. We want to continue to be reliable today and, in the future, that also means continuity for our partners. But how do we deal with ever new requirements from ever faster moving markets?
Focusing on the customer, we cannot remain in rigid structures. We at WEITBLICK achieve this through our corporate culture and our guidelines: courage, strength and confidence.
This culture holds our team together and this enables us to adapt structures more quickly. Due to our personal contact to our partners and our experience as a fourth-generation family business, we enjoy great trust in all markets and this assists us to make quick adjustments and changes without questioning our DNA.
The basis of our products is the quality of the materials used, the processing by a very well-trained staff in our own European production sites and, first and foremost, a team of experts who controls everything in-house from the fiber and the design idea to production and logistics and bring it all together under one roof. So, if you ask me whether all products will be flashing in the near future, the answer is: no. Our strength is the implementation of our customers' wishes and above all we put the brand, the CI of our customers, in the foreground on the product. Because a satisfied employee in the right workwear is the best business card for a company. So, if it should flash in the clothing in the near future, this is not a problem, but we realize ourselves much more concerned with our customer requirements around the products. Based on quality and sustainability we have been driving very well for a long time.

However, services, speed in logistics, controlling, order configurators and budget management as well as interface management are the actual innovations with which we convince our customers and partners today. For some time now, we have been relying on a team of employees who implements precisely these customer requirements across departments. For example, in addition to our own CI Workwear collection, a customer can also receive a protected customer shop from us, where employees can configure the coordinated collection and order according to a defined budget. The customer's purchasing and controlling departments have live insight into costs and inventories. The dispatch including personalization is RFID-controlled in Germany, picked on the carrier and sent all over the world. Does that sound innovative?

Tailor-made or solution for the major customer? The topic of individualization down to batch size 1 is gaining in importance today. How do you manage the balancing act between major customers and individual production - what does this mean for the processes of Gottfried Schmidt OHG? 
Philipp Hartmann – Sales Director
Why not the tailor-made solution for major and small customers? Until a few years ago, and even today in some cases, a customer’s logo in the colors red, green, blue and white was of course displayed by fabrics of the same color combined in a four-colored scheme. This is more or less a thing of the past. Nowadays, requests for different colors are additionally solved by the possibility of combining many articles. In doing so, we fall back on thousands of active articles of our own developments and a large selection of ingredients, fabrics and finishing options. CI collections can be produced very quickly in small quantities in our state-of-the-art production facilities. In one of our six European production plants, for example, we only manufacture made-to-measure orders from piece 1. This happens within very lean processes and just takes a few weeks.

At the same time, we have large capacities for the storage of our raw materials and a warehouse for prefabricated parts, which enables us to place them into stock for the customer. Companies are aware of the great importance of workwear and the partly missing transparency in processes or costs. Therefore, it is desirable to be able to order small quantities. We have access to dozens of wearer profiles and millions of wearers from almost all sectors and are able to combine this experience with today's requirements. I don't prefer the word "standard", but the fact is that we already offer our customers a wide range of articles and colors to choose from, as we are constantly releasing new collections for various industries. The processes, scrutinized with the possibilities of new tools and systems, are consistently adapted - the other way around. This enables us to work very automatically from small to large orders and thus process orders via our customer online shops or via interfaces with our customers' order portals. Order picking and logistics from piece 1 with the shipping method of your choice are no problem for us, because we have been operating the most modern logistics center in the industry since 2018.

With WEITBLICK you have chosen the look-and-feel of a German-language brand. What prompted you to take this step and what are the consequences for your international sales?
Janine Gonglach – Head of Marketing
The decision was made for WEITBLICK (Engl.: vision, foresightedness) because we always possessed it as a company. Not only the founder Gottfried Schmidt himself had shown vision or foresightedness. Each generation that followed also had and still has visions, that developed the company to what it is today. A company with thought leaders, doers, inventors, critics and perfectionists.
Also, in the future, we will meet the challenge of developing our products and our actions with foresightedness - for the continued existence of the company and for the benefit of our customers.

Philipp Hartmann – Sales Director
We serve a wide range of customers, from craft businesses to large global corporations. So, we have already been internationally active in previous generations. And the name has never been a limitation. Our employees in sales and customer service are trained accordingly, our documents and systems are multilingually available and maintained.

In which socially relevant subject areas do you see a particularly great need for innovation and action during the next 5 years? What is your assessment that your company will be able to offer solutions for this with its products?
Felix Blumenauer – Managing Director

We see a further growing importance of the topic of “sharing”. With our strong partners in professional service, we have been living this idea for many decades and see increasing importance in society. Clothing remains available in a cycle of the highest quality for many years - for us this is the sustainable counter trend to "fast fashion". In this context we offer digital solutions that satisfy our customers and our wearers and convince them, that WEITBLICK is the right choice.

We will act on these fields and consciously set the right accents – that’s how we understand corporate responsibility towards our employees and our customers.

For decades, the textile and clothing industry has been growing steadily worldwide. In terms of sustainability, to put it mildly, there is a rather mixed feedback for our industry. What is the Gottfried Schmidt OHG focusing on in order to meet its social responsibility?
Felix Blumenauer – Managing Director
We have long anchored sustainability in our company as one of the most important priorities in our strategy. This becomes apparent e.g. by the use of Fair-Trade cotton, which we bring to the market in large quantities together with other companies and suppliers in the industry. We think sustainability comprehensively. Each area of our company contributes to the fulfillment of corporate responsibility - towards our customers and our own employees.

There are various definitions for sustainability. Customers expect everything under this term - from climate protection to ecology, from local on-site production to the exclusion of child labor etc. What do you do to bring this term to life for your company and what seals or certifications do you rely on?
Felix Blumenauer – Managing Director
We have the highest standards in the entire supply chain, which we implement together with our partners and monitor closely. This includes fair production conditions in Europe with comparatively short distances, which are guaranteed by the internationally recognized SA 8000 seal. The avoidance of unnecessary packaging material, climate-neutral shipping and the reduction of plastic are also a matter of course for us. For example, we are currently working on using recycled polyester in the future. We are looking forward to the Green Button and want to qualify for this state seal of quality.

At WEITBLICK, you have chosen a consciously young form of communication. Whether Facebook, Instagram, YouTube, Pinterest or relevant business platforms - social media clearly take a central position in your media mix. This is not necessarily standard in the textile rental service. Why did you choose this form of addressing?
Janine Gonglach – Head of Marketing
For us, WEITBLICK - far-sightedness - also means “venturing something new”!
From my point of view, in the digital age, the question for companies is no longer whether social networks should be used or not, but only how and to what extent. With more than 3 billion people who are now represented in social media networks worldwide, we no longer speak of zeitgeist, but of a must-have in the marketing mix. Our communication follows the guiding principle: "We do not conduct a monologue, but an open dialogue at eye level." Social media achieve exactly that! 

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which entrepreneurial decision are you particularly happy to have made?
Felix Blumenauer – Managing Director
The transformation of our company. With courage, strength and confidence, we managed to reposition our company almost completely within a very short period of time. This includes the modern umbrella brand WEITBLICK, which for us is also an obligation to our actions. But also, the growth that we have achieved in the past four years with around 40 new employees. We have built a new logistics center - with highly modern processes that are largely automated, e.g. with intelligent RFID technology. In doing so, we are trying to take all employees with us on this journey, which is not always easy but the right track. The positive thing about it is that our long-standing as well as our new employees work for us on their own responsibility and with enthusiasm.

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

The year is coming to an end and suddenly the time has come again: Christmas!

We have already received the biggest gift from you:
By November alone, we have more than doubled our traffic and are pleased about 5.4 million page impressions from 654,900 visitors in 11 months.

We wish all of you who have visited us in the past months, with whom and for whom we were able to work and support, a wonderful Christmas.

With brilliant lights and moments of happiness. With people and partners who are important or could become so. With the necessary distance from everyday work and the opportunity to catch your breath.

We look forward to seeing you in the next few days and especially in the new decade.
May you have a good time.

Sincerely
Your Textination Team

• Innovations for Indoor and Outdoor Applications

At the beginning of 2018, the textile company Schmitz-Werke GmbH & Co. KG, Emsdetten, was restructured. In order to be able to react more quickly and flexibly to the markets and their demands, the brands drapilux, swela and mobiltex have since been combined under Schmitz Textiles.

Managing Director of this legally independent company is Stefan Ruholl, who has been working for Schmitz-Werke for more than 30 years, answering the questions of Textination. In 1996 he became head of the finishing department, three years later head of production and development for the textile finishing division, in the beginning of 2000 technical director, and finally 2018 he took over the management of the business unit and of the company Schmitz Textiles.

Schmitz Textiles is a family business that has been offering textile solutions for indoor and outdoor applications for more than 90 years. If you had to introduce yourself in 100 words to someone who doesn't know the company, what makes you unique?
As an almost fully integrated manufacturer in Germany, we have advantages that many other market players are likely to envy. We can respond flexibly, technically and with good service to the needs of our customers. Under the drapilux brand, we distribute intelligent design textiles for the contract sector, outdoor and sun protection fabrics under the swela brand and textiles for the automotive segment under the still young label mobiltex. All brands benefit from the broad know-how in production and product development. A few years ago, Germany as production location may have been regarded more negatively as a pure cost factor, but today we see this as valued by our partners as a clear strategic advantage.

In which product areas do market and partners particularly challenge you?
And with which product innovations in the field of technical textiles do you think you can move most?
In each of our fields of activity, we are confronted with comprehensive challenges. At drapilux, for example, we have to meet strict safety requirements in the context of fire protection certifications for the use of our materials on cruise ships and have invested massively in this subject. The sun protection sector is characterized by high demands on color and light fastness combined with optimum resilience - here we were able to gain a major technological advantage with the change from acrylic to polyester qualities years ago.
With the new, award-winning development of our convertible top fabric for mobiltex, also based on polyester, we were able to realize product properties that are completely new in this form in this segment.

For which socially relevant topics do you see particularly great need for innovation in the upcoming 10 years
and what is your assessment that the textile industry will be able to offer solutions with its products?
When we look at the next ten years, then it is surely the topic of sustainability that is already omnipresent today. At the moment we are living in a phase where we want sustainable products on the one hand, but, on the other hand, the willingness to pay higher prices for them is not yet pronounced and people tend towards staying with conventional products. This will change. Sustainable products from companies that really live sustainability in the dimensions of ecology, economy and society will win the race. The textile industry offers the best conditions to turn this vision into reality - albeit under investment in production and research and development.

Today, product and technology innovations mean to a large extent digitalization of production and business processes.
New business models often aim at verticalization and demand the path to batch size 1 - what does this mean for Schmitz Textiles?
For an industrial company with a B2B focus, such as Schmitz Textiles, "batch size 1" must be answered with a certain bandwidth. However, in principle, this topic is not new to us, for example in yarn dyeing, we can couple micro-installations for larger batches - and conversely control correspondingly smaller batches through our process chain. In the digital printing sector for the contract business, we are very individually and customer-oriented positioned with a minimum quantity of 25 meters. For our sister company and customer markilux we are supplier for their "Color on Demand" offer for the individual awning cloth with a choice of 1625 RAL colors. With an industrial production scale, you can hardly get much closer to "lot size 1".

To break new ground means decisiveness, overcoming fears - and with that the courage to fail. Not every project can succeed.
Which entrepreneurial decision are you particularly happy about having made it in retrospect?
If we look further back, about ten years ago, the decision to invest in digital printing and to build up know-how and our own production capacities was the right one. Having passed through these learning curves enables us today to expand our offer into the outdoor market without major problems. We are currently more convinced than ever that by entering the automotive segment with the still young mobiltex brand, we have established a new, important keystone for the long-term future of Schmitz Textiles.

The textile industry has been growing steadily worldwide for decades. The consumption of chemical and textile fibres more than quadrupled between 1975 and 2016. In terms of sustainability, there is, to put it mildly, a mixed feedback for our industry.
What is Schmitz Textiles concentrating on in order to fulfil their social responsibility?
If textiles are produced exclusively in Germany, the regulatory framework already requires a certain sustainable orientation. But of course, there is also room for maneuver. In order to meet the high demands of a sustainable and environmentally friendly production, we operate a very high expenditure. For example, all dyestuffs and textile auxiliaries are first checked for compliance with laws and regulations and for environmental and occupational safety aspects before they are used in-house. In addition, voluntary measures were implemented in the area of production long before legislation came into force, such as regenerative thermal post-combustion for the post-treatment of process exhaust air from finishing plants. This ensures that no harmful emissions are caused by exhaust air, waste water or noise. Many projects have also been successfully implemented for energy recovery from process waste water and process exhaust air. All process waste is either returned to the production workflow, recycled or professionally disposed of. A contribution to environmental protection, that should not be underestimated, is the use of synthetic fibres (here: polyester), which can be modified with much less chemicals than natural fibres and are much more durable.
 
The next Techtextil is just around the corner. What are your expectations at the Frankfurt trade fair?
We are a young but at the same time an almost 100-year-old company, having emerged from the corporate reorganization of Schmitz-Werke GmbH + Co. KG on January 1, 2018. Consequently, we are exhibiting for the first time as Schmitz Textiles GmbH + Co KG with our three brands mobiltex, swela and drapilux. We want to present ourselves as a textile competence center. However, the automotive textiles theme will be somewhat in the foreground. We are exhibiting a complete convertible roof with our mobiltex 388 soft top fabric, which was nominated for the German Innovation Award 2019 by the German Design Council, and we are confident that we may accept an award at the end of May.

 

"The future belongs to those who see possibilities before they become obvious." Oscar Wilde

We wish you just that for 2019 - a year of possibilities:

• Conquer undiscovered terrain for a secure foundation that holds the future.

• Discover new ways to extend your success.

• Meet people who can become combatants and allies.

• And experience every day a smile that comes back to you.

Whatever we can contribute - we are at your side.
Your Textination Team

 

• Sales of Kitchens and Beds is outperforming
• E-commerce puts pressure on the Sector

Paris (GTAI) - Furniture sales in France rose sharply in 2017 for the third year in a row, although the record level of 2011 has not yet been reached. This is reported by the association FNAEM in its annual balance sheet and refers to the close connection with the booming housing market. This also should push the furniture sector in 2018.

After growth rates of 2.4 and 2.3 percent in 2015 and 2016 the French furniture market has again achieved a stable growth of 2 percent in 2017. According to the FNAEM Federation (Federation française du negoce de la ameublement et de equipement de la maison), the market developments are closely linked to the housing and real estate markets. According to the association, every third furniture purchase was made by a household that has moved within the last 24 months.
 
In 2017 16 percent more homes were built in France compared to the previous year. By the end of October 2017, the real estate market also had also registered 16 percent more transactions. The FFB (Federation française du batiment) expects a strong total construction activity again but with a slight decline of 2.5 per cent in the construction of new housing in 2018.

The development of the overall economy and the political environment also have a strong influence on the furniture market. For example, the presidential elections and the change of government in France led to an initial uncertainty among consumers and delays in the awarding of public contracts. Sales of furniture initially developed weakly in the first half of 2017, but then all the more dynamically.

Furniture market in France 2017

	Sales 2017 (in Euro billion)	Change  2017/16 (in %)	Share (in %)
Kitchen furniture	2.57	4.0	26.3
Upholstered furniture (sofas, armchairs and benches)	2.42	2.3	24.8
Beds	1.34	3.0	13.8
Bathroom furniture	0.24	-1.6	2.5
Garden furniture	0.13	2.0	1.4
Other home furniture (tables, chairs, chests, drawers)	3.06	0.1	31.2
Total	9.76	2.0	100.0

Source: IPEA (Institut de prospective et d'etudes de l'ameublement)

Most strongly grew the kitchens segment in 2017, whereas in recent years in particular bedroom furniture led the sales. Kitchens are particularly benefiting from the improving housing market and a continuing trend in French households to pay more attention to kitchen equipment.

Fitted kitchens gain market share
According to an analysis by the market research company IPEA (Institut de prospective et d'étes de l'ameublement), only 60 percent of households in France have fitted kitchens, much less than in other Western European countries (Germany: around 80 percent). This difference promises good growth rates for this segment for years to come.
According to the market researchers, the gap between the well-running segment of sofas and armchairs over benches is increasing in favor of upholstered furniture. Above all, folding sofas, which are always offered cheaper, continue to make competition to banks.

Other home furniture such as tables, chairs or chests, which continue to make the majority of the market, were, according to the FNAEM association, unable to make up much ground in retailing compared to kitchens and beds in 2017. Also, in 2018, according to the association's expectations, there will be no signs of recovery. According to FNAEM at most the online trade should continue to grow in the home furniture segment.
The sales of garden furniture benefited from warm weather periods in spring 207, which extended the sales season. According to IPEA bathroom furniture could not fully benefit from the upturn in the housing market in 2017. The business often depends on the hardware stores, which often promote low-cost products. Installers would have sold less bathroom furniture in favor of heating systems.
 
Good sales forecasts for beds
The bedroom segment, the leader in growth in recent years, has developed less strongly in 2017. IPEA attributes this to a tougher competition with more price promotions. Lower prices had slowed the sales despite good volumes. The buyers continue to ask for larger beds sizes with a width of 160 cm.

According to a study by the market research firm Xerfi, the bedding segment is expected to grow steadily by 3.3 percent per year until 2019, supported by the housing market and higher disposable income. French consumers would also exchange their mattresses now more often. According to the trade Frenchmen buy a new mattress every 14 year, whereas this happens in the US every eight years. The association of the mattress industry calls 13,5 for Germany.

Retailers operate multichannel strategy
However, the competition in the bed and mattress market is growing, above all due to the success of e-commerce. Online mattress suppliers such as Casper from the USA (with production in Germany), Tediber and Ilobed from France or Simba and Eve Sleep from the UK have launched massive advertising campaigns in France. According to estimations of the providers, they now have reached a market share of about 5 to 6 percent in the mattress segment.

The stationary trade with furniture stores like Ikea, Conforama or But and the bed specialists Maison de la literie, Compagnie du lit or Litrimarche defend themselves against the pure on-line offerors. All major retailers now operate a multichannel strategy, meaning that they try not only to sell in their furniture stores but also via their own online channels. At the same time the shops are upgraded by events, more advice or more frequently changing exhibitions.

Leading in France are the large furniture stores Ikea, Conforama and But. Market leader Ikea claims a market share of 19.4 percent in 2017. Conforama and But did not publish any shares for 2017 but came to 16.1 and 13.4 percent respectively in 2016. According to estimates by IPEA, online commerce accounts for a total market share of around 12 percent. Half of this is accounted for by pure online providers and internet sales by conventional, previously purely stationary, providers.

Ikea aims for a 10 percent online share in France. Conforama claims to already generate 10 percent of its sales via the Internet. However, the company also offers entertainment and household electronics. Of the online furniture purchases, 82 percent are still being picked up at the stores. Conforma wants to do justice to this with additional furniture markets in the low-price segment. At the same time, other sales rooms should be created in which new furnishing ideas will be presented.

Furniture retail in France by sales channel 2017

	Sales 2017 (in EUR billion)	Change 2017/16 (in %)
Furniture stores	4.91	+0.9
Kitchenhouses	1.30	+6.0
Furniture stores, medium segment	1.02	+1.4
Luxury furniture stores	0.37	+2.0
Craft	0.33	-0.4
E-Commerce, catalog-trading and others	1.83	+3.3
Total	9.76	+2.0

Source: IPEA

Conforama joined the French online pioneer Showroomprive.com in 2017 as an investor, hoping to gain expertise in online marketing. Due to the impending bankruptcy of the South African parent company Steinhoff Conforama sold its shares in early 2018 to the supermarket chain Carrefour.

However, the company intends to take advantage of the increased customer interest in the bedding segment with a new high-end store chain under the brand "Il etait une nuit" and is buying additionally more smaller bed houses. The chain But was for a long time for sale until it was taken over in mid-2016 by the third largest furniture retailer Lutz from Austria together with financial investors.

Contacts

Name	Internet address	Comments
AHK Frankreich	http://frankreich.ahk.de	Advises on entering the market in France
Federation française du negoce de l'ameublement et de l'equipement de la maison (FNAEM)	http://www.fnaem.fr	Association of the furniture trade
Union nationale des industries de l'ameublement français	http://www.ameublement.com	Association of the French furniture manufacturers

      

The recently concluded trade fair once again demonstrates: The PERFORMANCE DAYS concept works! At the 19th edition of the trade fair for functional fabrics and sport accessories, new top ratings were achieved in all areas.
Innovation is the specialty at PERFORMANCE DAYS. The functional fabric trade fair has a reputation for being the first to show the newest trends way ahead of the other trade fairs and industry gatherings. The fair offers several unique tools such as the Focus Topic, the PERFORMANCE FORUM with the PERFORMANCE TABLES and the PERFORMANCE WALL, the PERFORMANCE AWARDS, the comprehensive presentation and workshop program as well as the guided tours. What makes this fair so special? Not only the free admission to the fair, but all of the top quality programs are also free of charge! So much commitment to service and trend scouting pays off: The recent trade fair held on November 8-9th, 2017 at the MTC in Munich once again broke all previous records!

Visitor and Exhibitor plus
The halls of the MTC were filled to maximum capacity and recorded significantly more visitors than the previous fair last April and even more than the fair in November 2016. The number of trade visitors rose from 1868 in November 2016, to 2001 breaking the 2000 mark for the first time. This growth corresponds to a 7.1 percent increase. In comparison to the previous year, the number of exhibitors was also greater in autumn 2017, registering a 9.9 percent increase. A total of 177 exhibitors from 23 countries occupied all of the halls to capacity, confirming the decision to relocate to the halls of Messe München, which is scheduled for November 2018. Even now, shortly after opening the exhibitor registration period, demand is already higher than the number of available spaces.

The move to Riem
When the doors of PERFORMANCE DAYS open next year on November 28-29th, 2018, the trade fair will be celebrating not only its 10-year anniversary, but also the first edition of PERFORMANCE DAYS at the new location. In the future, one of the large halls on the exhibition grounds in Munich-Riem will be provided twice a year for functional fabrics. For the debut, it will be located in Hall C1, with easy access via the north-west entrance from the west parking garage.

All highlights also provided online
As usual, when the most recent exhibit comes to a successful close, a special service is made available to all those who did not have enough time: All the highlights and important information like the presentations (also as a podcast!), as well as all the fabrics at the Forum will be available directly at www.performancedays.com. Even more interesting for you: Samples of all featured PERFORMANCE FORUM fabrics can be ordered online, which means direct sourcing of materials is now possible from the comfort of your office.
A special highlight of the past exhibition was the Focus Topic "Thermal Technologies – From Fibre to Smart Textiles." The topic covered the entire spectrum of heat retention and generation in sports clothing, as well as the ECO PERFORMANCE AWARD. The award winner was Pontetorto for the development of the first fleece to be produced with a brushed inside and with particles and fibers that are biodegradable even in sea-water. This innovation was a joint development between Vaude and Lenzing. The workshop presented by Ana Kristiansson about the possibilities of founding a sportswear brand was also very well received.
Besides the familiar exhibitors like Invista, Cocona/37.5, Lenzing, Microban, 3M, bluesign, Burlington, Dyneema, Nilit, Outlast, Pertex, Polartec, Pontetorto, PrimaLoft, Schoeller, Singtex, Sympatex, Südwollle, Toray, and YKK; the Messe welcomed new exhibitors like Freudenberg Performance Materials, Clo Insulation, Flying Textile, Inuheat Group, ISKO ARQUAS, Manifattura Effe Pi, The Woolmark Company, and Tough Knitting Enterprise.

About PERFORMANCE DAYS
PERFORMANCE DAYS — The “functional fabric fair” launched in 2008, is the first and only event created especially for functional fabrics for sports and work clothing. The aim of the semiannual trade fair is to give leading and innovative textile manufacturers, suppliers and service providers the opportunity to present their functional fabrics, membranes plus treatments, laminates, paddings, fin-ishes, and accessories such as yarns, tapes, prints, buttons and zippers.
The industry experts who come to this fair – the sports fashion designers, product managers, and decision-makers (see online: Visitor List) represent almost every European active clothing and func-tional wear manufacturer – can find a complete selection of high quality materials available at just the right time in April/May and November. The dates are intentionally scheduled early thanks to our expertise in functional fabrics and are optimal for summer and winter sport collections. (All trade fair catalogs from past events are available online at Catalogs as well as a listing of current exhibitors at Exhibitor List).
 
The relaxed and focused workshop-like atmosphere at PERFORMANCE DAYS differentiates it from the other fairs which are often unmanageable and more stressful. That is one of the reasons why the Munich trade fair at the heart of the European sportswear industry has become one of the top addresses for new fabrics, innovations, and is the preferred meeting place to conduct business.
In the unique PERFORMANCE FORUM of PERFORMANCE DAYS, the visitor receives an inspiring and well-grounded overview of the new materials, trends, and innovations of the exhibitors. The PERFORMANCE AWARD and the ECO PERFORMANCE AWARD are also presented here. Qualified guest speakers present special topics and their collaborative ventures in guided tours, workshops and presentations to complete the range of information provided at PERFORMANCE DAYS within the Program (see after the fair online in the Presentation Library).
No entry fee and free admission to all events for industry visitors.

• Market study “Lightweight Construction as Innovation Factor”: Presentation at COMPOSITES EUROPE
• 21 September: Focus Day Automotive

No other industry has drawn more public attention to glass- and carbon-fibre reinforced plastics (GFRP/CFRP) than the automotive indus-
try. Next to the aerospace industry, it’s one of the innovation and growth drivers for composites. The great significance of composites for the automotive industry must be credited to the continuing lightweight construction trend. From 19 to 21 September, COMPOSITES EUROPE in Stuttgart will show how the composites industry can support automakers and their suppliers in this area. Programme highlights include the Focus Day Automotive and the Lightweight Technologies Forum.

Presentation of the study “Lightweight Construction as Innovation Factor”
When it comes to composites in the automotive sector, modern lightweight construction is the No. 1 topic, according to industry expert Rainer Kurek, CEO of AUTOMOTIVE MANAGEMENT CONSULTING GmbH (AMC) from Penzberg near Munich. After all, he says, it comprises all the aspects of lightweight automotive construction – from concept, functions and joining technologies to materials. The training and consulting company specialises in auto-industry strategies, processes and structures; together with COMPOSITES EUROPE organiser Reed Exhibitions, they will, on 21 September, present the study “Lightweight Construction as Innovation Factor” (“Leichtbau als Innovationsfaktor” in the original German), which takes a holistic and detailed look at the issue. “Created in cooperation with Reed Exhibitions, the market study ‘Lightweight Construction as Innovation Factor’ synthesises the German automotive industry’s knowledge from nearly 150 years of experience”, explains Kurek. “Against the backdrop of increasing environmental and climate-protection requirements, a fragile energy supply and the resulting more stringent resource-conservation targets, it serves to sustainably enhance and strengthen Germany’s role as a centre of innovation.” The developer says he used to think in terms of materials first, but “design engineers today approach lightweight construction with an integrative mindset – with other joining and production technologies as well as with new materials. These days, the typical tasks we get from OEMs are almost always based on integrative lightweight construction.”
 
Positive Outlook
With about a third of the GFRP materials produced in Europe being used in the transport sector, innovations and the current development status of composites for the automotive market will be emphasised in the exhibition halls of COMPOSITES EUROPE 2017, as well. The future looks bright, according to Composites Germany’s latest market survey. No fewer than 46 per cent of responding companies expect this segment to grow. Only 15 per cent anticipate a downturn. The automotive industry isn’t just one of the biggest buyers of thermoplastic composites, it’s also a major purchaser of thermoset materials like SMC. Exhibitors such as Saint Gobain Performance Plastics, capricorn COMPOSITE, Lange+Ritter, SGL TECHNOLOGIES GmbH, ARKEMA France, Cevotec and EMS will be onsite to address the automotive industry’s composites requirements.

Theme day for “motorists”: Focus Day Automotive
What’s more, the entire third day of the trade fair – dubbed the Focus Day Automotive – will be dedicated to visitors predominantly interested in composites for the vehicle industry. A free one-hour guided tour at 11 am on 21 September, for example, will give visitors a comprehensive overview. Stops include the stands of industry-leading companies such as Evonik Industries, Huntsman, the Institute of Aircraft Design at the University of Stuttgart, PHP Fibers, Toho Tenax Europe and Vosschemie. Since the number of participants is limited, it would be advisable to register in a timely manner by visiting: www.composites-europe.com/guided-tours.

The subsequent Automotive Business Lunch taking place at the stand of sponsor Hexion (Hall C2, BO6) at 12 pm will provide an excellent networking opportunity. In addition, expert lectures at the COMPOSITES Forum in Hall 6, Stand B76, will cover automotive basics, trends and innovations. Admission is free of charge for trade fair visitors.
 
Hybrid lightweight construction: The best from different material worlds
Hybrid lightweight construction, which combines metallic materials with composites, is another trend in automotive engineering, as Kurek confirms. In his estimation, it’s imperative to intelligently leverage the strengths of each respective material. “We need to think very carefully about how the different materials can be used in line with the required strength.” Composites, for instance, are great at absorbing tensile forces, while metallic materials are better suited for compressive forces.” This is exactly the issue Kurek sees as COMPOSITES EUROPE’s most critical task: “Even with composites, we long ago moved from ‘either-or’ to ‘both’. Metallic materials have a right to exist just as composites do.”
That’s why the Lightweight Technologies Forum at COMPOSITES EUROPE will provide answers to questions revolving around lightweight construction with other materials like aluminium or steel. The combined exhibition and presentation forum featuring exhibitors such as Kunststoffwerk AG Buchs, Linn High Therm, Schütze, OCSiAL Group, Hexcel Composites and ar engineers will serve as the cross-material interface between metal and composite technologies in structural components.

Trade fair opening event: 3rd International Composites Congress (ICC)
Kicking off COMPOSITES EUROPE 2017 on 18 and 19 September 2017 will be the “3rd International Composites Congress (ICC)” hosted by the trade association Composites Germany in Stuttgart. Current trends, new applications and technologies, and a comprehensive overview of market developments in Europe and worldwide will be the centre of attention at the 3rd ICC. This year’s partner country, South Korea, will be represented with several exclusive speakers.