Unique ROICA™ Premium Stretch Innovations @ ISPO Brandnew Village
- Unique ROICA™ Premium Stretch Innovations for the Active Wardrobe Debuts @ ISPO Brandnew Village
- Hall B4, Booth No. B4.430 BN 02 Munich 28th-31th January 2018
Come and enjoy a real dedication to Responsible Innovation and Wellbeing in our new ROICA™ booth experience for Fabric Innovation inspiring the ROICA™ Active Wardrobe and the international ROICA™ Closet. Together, they will guide you to new hi-tech performance solutions in our partners unique stretch ideas, designed to meet both contemporary business and astute consumer desires. These latest ROICA™ innovations will be presented within the special ISPO BrandNew arena, a new high visibility concept of creativity revealed inside ISPO that truly matches the core DNA and values of the ROICA™ premium stretch brand.
ROICA™ will present The Modern Wardrobe concept in 3 distinct dimensions.
Together they bring to life our new stretch solutions that fit the supply chain for our target consumer confirming a clear brand identity that redefines performance creativity.
1 ROICA™ ACTIVE WARDROBE: Come and see leading commercial fashion ranges ready for the Summer 2018, that include the ROICA™ Eco Smart family and the ROICA™ Feel Good family of unique premium stretch yarn solutions.
2 ROICA™ INNOVATION: Here you can find the latest textile performance innovations from our partner mills to inspire even more brand creativity.
The ROICA™ Fabric Gallery is a rich and varied fabric offer that focuses on:
• The revolutionary ROICA™ Eco Smart family of sustainably designed stretch yarns. These yarns are either GRS certified, or have the Cradle-to-Cradle Innovation Institute GOLD LEVEL certificate for material health, plus the Hohenstein Environment Certificate, where at its end-of-life, it smartly breaks down releasing less harmful materials. These unique commercialized solutions suites for intimates, athleisure, sportswear, and more.
• The unique ROICA™ Feel Good family promises a new level of performance with ‘feel-good comfort’ and freshness. The ROICA™ CF yarn delivers an odor-neutralizing durable function in wash and wear because its active ingredient is locked inside the yarn and only requires a modest % to perform in most fabric structures.
• A new ROICA™ Stretch Energy™ is a truly verified heat-generating system that combines a customised ROICA™ polymer with special fabric structures where a stretch and recovery action produces real warmth, maintaining support during exercise.
3 ROICA™ CLOSET: In this zone you can explore new ROICA™ garment designs from our experimental laboratory, using innovative Japanese fabric creativity.
Also at our ROICA™ booth, you will be able to explore sister brand Cupro innovations, designed responsibly for a new, luxe view of athleisure sportswear.
Today, the ROICA™ premium stretch brand sets the highest quality standards that are uniquely specialized and certificated perfectly focused on responsible performance for the active sportswear, swimwear and athliesure wear categories, making it the ‘smart-fit’ for the ISPO BrandNew Village presentation.