From the Sector

Globally, 2.2 billion people still lack access to safe drinking water, while the fashion industry remains one of the most water-intensive sectors, with a single pair of jeans requiring around 9,000 litres of water across cotton cultivation, dyeing and finishing. Against this backdrop, drip by drip, the non-profit organisation tackling the water crisis caused by textile production, today announces that it has brought in Eco Age to support the next phase of its work: elevating water justice within the global fashion conversation and accelerating progress towards its goal of providing one million people with access to clean water.

Founded in 2018, drip by drip works at the intersection of water, textiles and social impact. Through industry education, community water projects and grassroots engagement, the organisation addresses the man-made water crisis created by textile production, focusing on practical solutions that improve health, resilience and livelihoods in textile-producing regions.

As part of this collaboration, drip by drip has appointed Eco Age as its strategic marketing, PR and communications agency. Eco Age will support drip by drip in connecting its on-the-ground impact with global industry platforms, helping ensure water justice is supported throughout the whole ecosystem, from brands and suppliers to standards bodies and media, as both urgent and solvable.

Since their founding, drip by drip has implemented 114 community water projects across Bangladesh, Pakistan, India and Ethiopia, impacting more than 280,000 people in the Global South. Water justice has direct and measurable consequences for communities in these regions, where fashion supply chains place sustained pressure on local water systems. By strengthening how this work is communicated and shared, the collaboration aims to mobilise broader industry engagement around existing solutions rather than abstract commitments.

“Our ambition is clear: to reach one million people with access to clean water,” said Amira Jehia, Executive Director of drip by drip. “To do that, the work needs to travel further. Eco Age understands how to bring deep issues into the mainstream fashion conversation without losing integrity or impact.”

Eco Age’s work sits at the intersection of sustainability strategy, storytelling and industry convening. Its experience working across fashion supply chains and media ecosystems enables initiatives like drip by drip to reach the audiences capable of accelerating change.

“We’re proud to support drip by drip with the experience and industry reach needed to help their impact scale,” said John Higginson, CEO of Eco Age. “drip by drip is already delivering results. Our role is to help ensure their impact is understood, shared and supported across the fashion ecosystem, so it can reach the people and communities it is intended to serve.”
Together, drip by drip and Eco Age will work to ensure water justice becomes an integral, practical and achievable part of fashion sustainability discussions, translating awareness into action and outcomes for communities.