From the Sector

Ahead of UEFA Euro 2024™, adidas unveils the latest series of technical performance kits for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.

Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements with modern style to create something new for the next generation of players, including:

• Fresh application of national colours and exploration into new bolder hues – for example, the ‘Tricolore’ for Italy's home and away shirts, and a vibrant colour scheme for Germany’s away kit
• Recoding traditional patterns and applying them in fresh ways. This includes a modern interpretation of tartan in the Scotland shirt, and patterns reflecting the carnation - the national flower – which adorn the base of Spain’s home and away kits 
• Introducing fresh symbols to traditional federation wear, such as the Belgium away kit which celebrates the nation’s rich art and design culture, specifically cartoonist, Hergé, and the comic character he is famously known for; Tintin. Inspired by Tintin’s iconic outfit, a royal nod is found on the back of the collar with a golden crown that glimmers against a bright blue backdrop  
• Across the collection, a blend of dynamic shapes and colours express the jubilation and hope that fans and players share ahead of, and during, a major tournament

Each jersey includes either HEAT.RDY technology, optimized to keep players feeling comfortable, or AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry. Lighter crests and additional mesh panels are also applied, helping improve airflow and comfort, to help players focus on the game at hand.

The adidas Euros kit collection will be available from from March 14, 2024.