From the Sector

adidas launches its 19-piece FW24 New York Tennis apparel collection – a range of high-performance pieces built to optimize movement and reduce distraction.

The collection, which features blue and white colorways inspired by the hard courts of New York, has been crafted utilizing insights from motion capture technology. The technology, which uses digital image recording to test a moving target, measures the strain on an athlete’s body over time, revealing areas that generate the most heat during play.

These insights informed key design features, such as the strategic material placements of fabric and cut-outs. Following the natural curves of the body, they were purposefully placed in high-movement areas – such as the shoulders and under the arm – to help maximize players’ range of motion. Pieces featuring this technology include the women’s AEROREADY Dress Pro and the women’s HEAT.RDY Match Skirt Pro, which features pleats over the upper leg, allowing for maximum flexibility and adaptability, to help players change direction with ease.

White color blocking is placed in the shoulder and torso areas, which is where the most heat is generated, of the men’s HEAT.RDY FreeLift Polo Shirt Pro and men’s HEAT.RDY Tank Top Pro, to help keep players feeling cool. adidas’ AIRCHILL technology is leveraged to create ventilation zones in high-sweat areas of the body in the men’s AIRCHILL FreeLift T-Shirt Pro and women’s AIRCHILL Match Tank Pro, which uses thermally zoned, raised pattern motifs and mesh layers to maximize airflow.

The head-to-toe collection premiers at the final major tournament of the season and will be worn by athletes including Jessica Pegula, Caroline Wozniacki, Elina Svitolina, Maria Sakkari, Daria Kasatkina, Stefanos Tsitsipas and Felix Auger-Aliassime.