From the Sector

Stella McCartney hosted a party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion.

​A collaboration that has always pushed the limits, from innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. ​Together, adidas and Stella McCartney are committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.

The key collections showcased at the party include:​

• ICONS: Blending sport and style through contemporary cuts, the capsule sees iconic adidas by Stella McCartney designs reimagined in staple shades of black, grey and white – providing next-gen athletes with a timeless blank canvas to move with purpose. Featured for the first time is the Sportswear Run Shoe, an all-new gender-neutral silhouette made in part from natural and renewable materials.​
• TRUENATURE: Designed for exploring the world outside, the collection captures a contemporary take on Earth and weather satellite images alongside conceptual contours and ley lines of maps. With leading technologies such as Parley Ocean Plastic and WIND.RDY, the collection has been crafted to protect the next generation of active activists.