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India and China as Sourcing Markets




Technische Universität Darmstadt makes a study

„India and China as Sourcing Markets“
A comparative Study for the German textile industry

The international textile sourcing as a topic has become even more urgent since the international trade quota system for clothing ended. The countries in South East Asia and South Asia have raised their exports rapidly. Of these countries, especially India and China are seen as the winners of the liberalisation. But which specific advantages and disadvantages do these two large countries have?

The goal of the study now presented by the TU Darmstadt is to provide information and evaluations on the sourcing of clothing in India and China. It therefore addresses deciders in the sourcing of the German textile and clothing branch. The results are from purchase, acquisition and logistics experts from 42 different companies.

 

Executive Summary
The most important results of the study in short:

  • China is playing a bigger role than India in the sourcing today as well as in five years. Nevertheless there are only few companies with focus exclusively on China. A large part has been active in India (46%) or China (55%) for more than 9 years.

  • The renewed restriction on Chinese clothing exports has not caused the majority of the companies (63%) to reduce their purchase volume in China. If anything at all, the finishing has been relocated in quota free countries.

  • Both countries offer the potential to execute the major part or all of the value-adding activities.

  • For the companies interviewed the most important sourcing way is the direct order at the manufacturer, followed by their own purchase bureaus. Their own manufacturing and the use of agencies are basically similar important.

  • The experiences with the sourcing in China are rated 'good' or 'very good' by 60% of the companies, for India the percentage is at 43%. In both of the countries quality defects are regarded as the most urgent problem.

  • The most important factor for sourcing decisions is the quality of the products, followed by price and delivery. China dominates in all three factors. Yet, there is a good perspective for India regarding the quality.

  • The most important factors of the manufacture are the quality control, a high manufacturing speed as well as the quality of the manufacturing process. The quality control is equally good in China and India, in the other two factors China is leading. The most important advantage of India is its ability of small lot sizes.

  • The most important factors of delivery are timeliness, the lead-time as well as flexibility. Regarging the timeliness and lead-time China is ahead of India.

  • The fashion trend consulting as an extra service is relatively unimportant to the interviewed companies. The most important factors of a trend consulting are creativity and being up-to-date. The Indian trend consulting is said to be more creative, the Chinese one to be more up-to-date.

  • The transport times from India and China by air or by sea are about the same. Yet, the Indian transport times keep within a tighter time span.

  • The hung-up shipping is not used by 61% of the companies. The availability of this service is higher in China than in India though..

  • The availability of surplus services by logistics enterprises is judged a little better in China than in India. The only important service is the quality control, in which China is ahead of India.

    Textination members can order the results of the study (only in German language!) by mentioning the keyword China-India via mail to: news@textination.de.
   

Source:
Institut für Betriebswirtschaftslehre
Fachgebiet Unternehmensführung & Logistik
an der Technischen Universität Darmstadt
Prof. Dr. Dr. h.c. Hans-Christian Pfohl
Hochschulstraße 1
D - 64289 Darmstadt


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