Entry
Wednesday 9 April
In Beijing & Online
9:00 – 10:30 Brussels Time / 15:00 – 16:30 Beijing Time
E-commerce platforms in China play a key role in the economy by driving consumption, creating jobs, and fostering innovation. For European SMEs, selling products to China via cross-border e-commerce is a popular choice. Meanwhile, e-commerce platforms have become a critical battleground for IP enforcement. Major Chinese platforms have implemented anti-counterfeiting measures, but SMEs often struggle to navigate these systems effectively.
The EU SME Centre, the European Chamber and the China IP SME Helpdesk are pleased to invite you to our upcoming Working Group meeting for insights from experts on the key trends shaping e-commerce in China, relevant regulatory developments and tips for IPR protection when doing business through e-commerce platforms.
The exchange will kickstart with the presentation of an expert from Julian Sun, Senior Associate at Taylor Wessing, who will provide an overview of the key regulatory and compliance in China’s e-commerce scene. China IP SME Helpdesk IP Business Advisor Lisa Lu will then introduce what type of IP rights the SMEs should pay more attention to protect on e-commerce platforms in China, how to monitor the e-commerce platform for infringements, and what enforcement actions the SMEs can take against the infringements on e-commerce platforms.
Before and after the presentation, there will be a short quiz to assess the impact of the event. The quiz is anonymous.
Agenda
CST – China Standard Time
14:30 – 15:00
Registration and networking
For onsite participants in Beijing
15:00 – 15:05
Opening remarks
15:05 – 15:35
Presentation by Julian Sun, Senior Associate at Taylor Wessing
15:35 – 16:00
Presentation by Lisa Lu, China IP SME Helpdesk IP Business Advisor
16:00 – 16:25
Discussion and Q&A
16:25 – 16:30
Closing remarks