From the Sector

AkzoNobel has announced the intention to close the manufacturing sites of Groot-Ammers (The Netherlands), Cork (Ireland) and Lusaka (Zambia) and transfer the production to other locations in the region. This intention is the first part of a multi-year industrial efficiency plan to be fully finalized by the end of 2026.
 
The intended site closures align with AkzoNobel's strategic priorities and its commitment to industrial excellence. By focusing on units with scale and higher cost efficiencies, AkzoNobel aims to rationalize, upgrade and optimize its industrial network to improve competitiveness and drive sustainable growth.
 
The related social partners have been informed about the intended closures and next steps.  Finalization will follow after the usual consultation process with employees and local social partners.

Major developments:

• Currency-neutral sales up 8% driven by growth in all regions except North America
• Double-digit DTC growth reflects strong adidas sell-through
• Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
• Operating profit of € 336 million compared to € 60 million in the prior-year period
• Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
• Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024
On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

The new wheelchair basketball jersey and shorts feature ergonomic advancements in pattern engineering, specifically tailored for seated positions to reduce bulk and increase comfort. Materials were selected based on detailed athlete feedback sessions and data analysis to unlock performance for seated athletes. The uniform features lightweight woven front panels for durability and full mesh back panels for breathability. Focus on the fit was paramount to deliver a uniform that felt light and comfortable.

Players of both genders have actively participated in rounds of feedback and ergometer testing sessions to measure maximum speed over pushes, providing the adidas team with invaluable insights into the mechanics of speed that will inform future research and development. In addition, the feedback was used to measure fit, performance, durability, and overall comfort to make the uniforms match the needed requirements. Finally, through the validation process, the PNW Reign basketball team confirmed that adapted patterns have been proven to reduce fabric bulk, decrease heat build-up and enhance confidence.

The Supervisory Board of Lenzing AG appointed Dr. Walter Bickel as a member of the Managing Board and Chief Transformation Officer of Lenzing AG with effect from April 15, 2024 until December 31, 2025. The experienced manager will strengthen the Lenzing Managing Board and will be responsible for the further development and implementation of the performance program. Lenzing AG’s existing performance program was successfully initiated by the Managing Board in autumn 2023 and focuses on positive free cash flow, strengthened sales and margin growth, and sustainable cost excellence. The appointment of a separate member of the Managing Board for the performance program underlines its importance for the economic recovery of Lenzing AG and will make a significant contribution to achieving the goals. In addition, this ensures that the existing Managing Board can devote all the necessary resources to its core tasks in sales, operations and finances.

Dr. Walter Bickel is an expert in implementing yield increase programs. He has decades of leadership experience in management consulting and in leading positions in industrial companies. As a member of top management, he has successfully supported comprehensive performance programs at companies such as KUKA, Treofan and Syntegon. At Lenzing, Walter Bickel will further advance and accelerate the performance program, which has already made important contributions to improving earnings, and tap into additional performance improvement potential aiming for a significant sustainable increase of Lenzing’s earning power and competitiveness.

Two new research labs are being built by AkzoNobel at its Sassenheim site in the Netherlands to further propel the company’s product development.

Work is about to start on building a technology center for Powder Coatings, while a new polymer lab has just opened which will develop innovative resin technologies for all the company’s businesses.

The total investment in the Sassenheim site – AkzoNobel’s largest global R&D center – amounts to around €8 million. The facility already houses the biggest R&D teams in Europe for the company’s Decorative Paint and Automotive and Specialty Coatings businesses. The addition of the two new labs will help the company further build on its global reputation for product development focused on providing creative solutions for customers.

The recently opened polymer lab – part of the company’s Research organization – will accommodate 15 scientists. It will mainly focus on the development of more sustainable polymer technologies and new coatings to support AkzoNobel’s ambition to halve carbon emissions across the value chain by 2030.

AkzoNobel employs around 3,000 R&D professionals worldwide in 70 laboratories, with more than €1.25 billion having been spent on research and development over the last five years.

The John Lewis Partnership announces the appointment of Jason Tarry as its seventh Chairman following Sharon White’s decision to step down at the end of her term.

Jason brings over 33 years of experience at Tesco where he was most recently the UK & Ireland CEO, a role he held for six years. His experience spans grocery, general merchandise and fashion in senior commercial, operational and general management positions, having joined the Tesco graduate programme in 1990.

In addition to delivering market leading grocery performance in the UK, he led the expansion of F&F Clothing across Europe as Group CEO. Jason is expected to take up the role in September, at which point Sharon will step down and support the transition as required.

Rita Clifton, Deputy Chairman and Chair of the Nomination Committee, said: “The Board extends its huge thanks to Sharon for successfully leading the Partnership through one of the most testing periods in its history - first Covid and then the cost of living crisis. She has faced into the toughest decisions and overseen the Partnership's financial recovery; we are in good financial health with a return to profit, and have a strong balance sheet with record investment planned this year. Sharon has also helped ensure that employee ownership of the Partnership is secure, is demonstrably focused on its purpose as a force for good and with an open and inclusive culture.

“As the Partnership moves into the next phase of its modernisation focused on our core retail business as well future growth, we are confident that Jason will provide the kind of inspirational leadership, a proven track record in multi-channel, multi-category retail success and a strong identification with Partnership values that we are seeking in this role. Jason has impressed everyone throughout the interview process with his warmth, his belief in the Partnership’s ideals and democratic principles and his appreciation for our unique and special brands.”

Victoria Beckham's new collection for Mango, which coincides with the brand’s 40th anniversary, will go on sale internationally on April 23th, 2024.
The collaboration is part of Mango’s new 2024-26 Strategic Plan Elevate lever, which aims to reinforce the company’s differential value proposition based on aspirationalism, quality and its unique style.

Mango is teaming up with Victoria Beckham to launch a new capsule collection, which will be available internationally on April 23, 2024. Victoria Beckham x Mango has been designed by Victoria Beckham and reflects the essence of the designer's eponymous label, considered the perfect blend of classic British luxury with a subtle contemporary twist, as well as the shared values of both fashion brands, such as quality and femininity.

The new collection, which coincides with Mango's 40th anniversary, is the latest in a series of collaborations with other brands, artists and talents including SIMONMILLER, Camille Charrière, and Pernille Teisbaek. It follows the latest edition in Mango’s Capsule collection, a collection of eventwear for woman differentiated by the quality of its materials and finishes, which was released in March 2024 after being launched in 2023.

Mango’s collaboration with Victoria Beckham is part of the new Strategic Plan 2024-26, which aims to generate total turnover of more than 4 billion euros by 2026 through a differentiated value proposition, strong expansion drive, and improving sales in existing stores and online channels, as presented by the company last March.

The collaboration supports Elevate, one of the core pillars of the Plan. Elevate focuses on promoting a differential value proposition in all lines through aspirationalism, quality and a unique style designed in Barcelona, with excellent customer service. Since its inception, Mango has a very clear DNA and its own design and style proposal, whose main attribute is a positioning of superior quality to its competitors.

Building on a renewed five-year strategy, Fashion for Good selects ten new innovators for its 2024 programme to receive tailored support validating their technologies. This cohort represents an increased focus on novel footwear material and recycling technologies, man-made cellulosics, and nylon recycling.

The 2024 Innovation Programme provides support based on the development stage and ambitions of each innovator, matching them with relevant industry partners to drive technology and impact technology and impact validation as well as investing activities.

The selected innovators joining the 2024 Innovation Programme are:

• Algreen Ltd: Algreen co-develops alternative materials from algae and biobased sources that can replace fossil-based products such as PU.
• Balena: Balena creates biodegradable partly biobased polymers for footwear outsoles.
• Epoch Biodesign: Epoch Biodesign is an enzymatic recycler of PA66 and PA6 textile waste.
• Fibre52: Fibre52 is a bio-based solution replacing traditional bleach prepared-for-dyeing and dye processes.
• Gencrest BioProducts Pvt Ltd: Gencrest works with various agri-residues to convert them into textile-grade fibres using their enzymatic technology.
• HeiQ AeoniQ: HeiQ AeoniQ™ is a continuous cellulose filament yarn with enhanced tensile properties.
• Nanollose - Nullabor: Nullarbor™Lyocell is developed from microbial cellulose which is converted into pulp pulp to produce a lyocell fibre with their partner Birla Cellulose.  
• REGENELEY:  REGENELEY pioneers advanced shoe sole recycling technologies by separating and recycling EVA, TPU, and rubber components found in footwear.
• Samsara Eco: Samsara Eco is an enzymatic recycler of PA66 and PET textile waste.
• SEFF: SEFF Fibre produces cottonised fibres and blends of hemp fabrics utilising a patented HVPED process.

• Autoneum is expanding its production capacities in Asia with two new plants in Changchun in the Chinese province of Jilin and Pune in Western India.

The world's largest automotive market Asia is one of the most important sales regions for vehicle manufacturers and suppliers as well as a pioneer for new forms of e-mobility. Autoneum already supplies both international and local vehicle manufacturers in Asia with multifunctional lightweight components for noise and heat protection, supporting them in their commitment to sustainable mobility. Autoneum is expanding its production capacities in the key automotive hubs of China and India to increase its presence and thus its proximity to customers in these important production centers.

Autoneum’s new plant in China, which will be operated as a joint venture, will be located in Changchun in the northern Chinese Jilin province, which is one of Asia’s largest car production centers. The proximity to key local and international vehicle manufacturers makes Changchun a strategically important and attractive location for Autoneum. The plant will help to increase market share with European, Japanese and Chinese car manufacturers with products for light vehicles and also support the expansion of the Company’s business with components for commercial vehicles in this region. The project is supported by the local authorities in China. From the end of 2024, the plant will ramp up production with first samples for already awarded business for inner dashes, interior floor insulators and other NVH (noise, vibration, harshness) components for cars of all drive types.

Autoneum is furthermore expanding its local presence in Western India with a fully owned production facility in Pune in the state of Maharashtra. The Company already operates two locations in India: one in Behror near New Delhi in the north and a joint venture plant in Chennai in the south. Thanks to the new Pune plant, Autoneum will now be present in the north, west and south of the country and gain access to the third of four major automobile production centers in India. Orders have already been received and the plant in Pune will start manufacturing carpet systems, interior trim, wheelhouse outer liners, e-motor covers and other noise protection components as of the second quarter of 2024. From the 7 500 square meter building, Autoneum will supply international as well as local car manufacturers with a particular focus on Indian and Korean vehicle manufacturers.

At the PERFORMANCE DAYS Functional Fabric Fair in Munich on 20 and 21 March 2024, CHT will present its latest sustainable textile technologies with a focus on dyeing and effect chemicals.

These products are used to finish textiles with special functions such as water repellency, breathability and efficient moisture transport. Significant amounts of water and energy can be saved during the dyeing and finishing process, resulting in a lower CO2 footprint.

In addition to effect chemicals, CHT will be presenting its dyeing products with a focus on the use of bio-based, biodegradable and recycled materials to support the circular economy.