From the Sector

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

The textile industry, one of the major industrial sectors worldwide, is going through a significant revolution, with changes taking place in various sections of textile processing. Biotechnology and biomimicry, for example, are continuously playing an important role in redefining the influence of the textile industry on society, and so is progress made in auxiliary chemistry, with advances investigated and then applied in almost every section of textile processing.  The outcome is amazingly promising.

Modern, real science is inextricably intertwined with environmental consciousness and they are definitely not mutually exclusive.

At RUDOLF GROUP modern, real science means pushing R&D so to constantly explore new technology and innovations that help transform the textile and fashion industries. We work to reduce the overall dependency on traditional and virgin resources.  Getting textile manufacturers as well as brand and retailers on board is key to achieve real change. By 2030 we aim for a significant fraction of our products to be either sourced through paths alternative to the traditional petrochemicals, or by upcycling waste and/or byproducts from other industries.

“This is the kind of genuine, tangible, environmental consciousness that truly defines us and that entails that RUDOLF GROUP has a responsibility for the needs of society as a whole.” Said Alberto De Conti, Head of Rudolf Fashion Division “We have a maniacal attention to the environmental impact of our operations and products. We have truly embedded in ourselves the notion that “sustainability” is a key issue and critical to the long-term survival of our company and of society at large. “

The combination of modern, real science and environmental consciousness leads to what RUDOLF GROUP call aspirational chemistry something unique and something that positions us as shining example and guiding light throughout the industry. That is, in fact, BETTER CHEMISTRY.

Two are the innovations rooted in aspirational chemistry that RUDOLF HUB1922 presents. The first one is our WASHLESS technology and the second one is a brand new launch: LASER SMOOTHER, which supports laser technology and helps creating much better denim looks.

WASHLESS

HUB1922 WASHLESS, which can be applied to both denim and non-denim, is the simultaneous application of
-    proprietary fluorine-free DWR (Durable Water Resistance) based on biomimicry to repel dirt
-    anti-microbial, anti-bacteria and anti-viral, non-migrating chemistry to stop body odour.
The combination of the 2 translates into garments that don’t require to be washed as much.

Life cycle assessment studies on clothes, detergents and washing machines show that home laundering is always the most energy‐demanding period during these products' life cycle, even higher than production or transportation phases.

“WASHLESS aims at changing consumer habits in clothing maintenance to a more environmentally friendly direction and represents a change that is the most feasible and efficient. Making washing machines obsolete is impossible, but even though the technologies in clothes cleaning have improved greatly, the washing frequency has not been reduced. We own more and more clothing and wash it more frequently. This increased amount of washing counteracts the technological improvements in home laundry. “ said De Conti.

It is only by understanding the climate change impact associated with home laundering that product innovations and consumer education can be explored. Studies consistently show that a carbon dioxide reduction of 105 MT and electricity savings of 142 thousand GWh can be obtained by reducing home laundering, on average, by 1/3. This is roughly equivalent to removing 12% of the 140 M passenger cars in the US, or taking 23 coal power plants off the grid. In addition, more than 60% of water consumed while laundering (2,000 billion liters) can be reduced through these strategies.

LASER SMOOTHER

Laser denim is the current dominant technology available to the denim industry to create locally abraded areas, vintage effects, whiskers, patterns, patches, and even intentional holes and tears in a garment. Laser technology uses less water, harmful chemicals (such as potassium permanganate) and energy to create a wide variety of denim looks.

However, laser is not always able to produce the desired look, on the desired fabric, in the desired time. Therefore, chemical companies have been developing laser boosters that can be pre-applied to the garments in order to intensify the effect of the laser to mimic heavier bleaching applications. Unfortunately, laser boosters can create blurred images where the definition is lower and the overall image less natural.

The brand new RUDOLF HUB1922 LASER SMOOTHER is an all-in-one formulation, very easy to pre-apply to garments before laser burning and that return a very natural image which is very similar to the highly desirable hand scraping. Laser smoother can be applied by traditional exhaust or through nebulization and it dries at normal temperature in normal tumble driers.  Advantages of LASER PRIMER are:

•    Remarkable enhancement of the fabric’s characteristics (heightening of material)
•    Overall effect much more natural and similar to manual scraping (craftsmanship dimension)
•    Reduced required laser power to achieve the wanted effect (conspicuous energy saving)
•    A faster laser burning process (significant time saving, depending on the final effect)
•    Any other chemical spray is not required (environmental friendliness)
•    Reduced cost compared to other solution (financial viability)

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

Brands of excellence supported the young creatives for the creation of the collections, such as Bemberg™ by Asahi Kasei, which provided the printed fabrics - produced by Tessitura Grisotto - for the creation of some pieces of the collections, that were used in particular for shirts and padded outerwear and quilted parts.
 
Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of pre-consumer cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

The collaboration with these companies is continuous and in the name of the close and interconnected relationship between education and the world of work. A support that is also reconfirmed for Asahi Kasei, who for years has supported the Istituto Secoli with an intense commitment in the field of education to new generations.

In addition to Istituto Secoli, Bemberg™ invests in future generations of professionals in the textile and clothing sector also through BIELLA MASTER DELLE FIBRE NOBILI and Sanchi no Gakko (in Japanese “School of Textile & Yarn Production Site”) founded three years ago and supported for two years by Asahi Kasei through its “Bemberg Lab”.

Singapore – As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

Demand for polyester fabric is being driven by seemingly insatiable consumer appetite for sportswear and athleisure clothing. Sales in the sector have been on an upward trend for several years and are even proving resilient amid Covid-19 market disruption. However, dyeing of polyester and its blends has traditionally been resource intensive, time consuming and costly.

Huntsman Textile Effects’ next-generation ERIOPON® E3-SAVE textile auxiliary was engineered to address these challenges. It eliminates the need for separate pre-scouring, allowing pre-scouring, dyeing and reduction clearing to be combined in a single bath. Mills that use ERIOPON® E3-SAVE can thus dramatically shorten the polyester dyeing process and save water, energy and cost.

“Our innovations aim to help mills improve their productivity and competitiveness while also contributing to the textile industry’s shift to more sustainable practices and a reduced environmental footprint,” said Kerim Oner, Global Marketing Manager, Huntsman Textile Effects. “With ERIOPON® E3-SAVE, we have harnessed the unparalleled technical expertise and application know-how of our research and field teams to develop a product that is proven to reduce costs for mills and that meets current and anticipated industry sustainability standards.”

Dae Young Textile Vietnam Co., Ltd, a forerunner in sustainable textile production in Asia, was an early adopter of the ERIOPON® technology. Results from bulk production show that ERIOPON® E3-SAVE has reduced process time by over 20 percent and water consumption by over 50 percent, delivering annual cost savings of up to 30 percent.

“ERIOPON® E3-SAVE delivers a combination of best-in-class performance and value. It allows us to have the shortest possible processing cycle, which is key for us to deal with increasing industry pressure for faster turnarounds,” Jeong Won Oh, General Manager, Dae Young Textile Vietnam, said. “Alongside dramatic time savings, we are also saving water, energy and ultimately cost. Huntsman’s best-in-class products and high level of technical support help keep businesses like us productive.”

This unique polymer technology of ERIOPON® E3-SAVE promotes controlled exhaustion to ensure right-first-time level dyeing. It extracts oil and oil-based impurities from the fiber during processing and displays a high affinity to disperse dyes, enabling the rapid removal of unfixed surface dyes from the fiber during reduction clearing. The technology also enhances reproducibility and improves wet- and rub-fastness.

ERIOPON® E3-SAVE saves time, water, energy and cost in polyester dyeing by combining pre-scouring, dyeing and reduction clearing in a single bath. An advanced multi-action dyeing auxiliary in the dyEvolutionTM range, it delivers environmental and economic sustainability.

• When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

Relaxed fit and lazy mood for the Zurs cargo trousers, with pockets and elastic in the hem. Also this style is 100% Bemberg™ and it is another demonstration of this material capability of being perfect for every occasion, as for this sporty outfit. Like every jogging pant has to be, it’s cool, gives superior comfort, and it’s breathable thanks to the incredible characteristics of the materials: controlling moisture, that keeps the body fresh and comfortable, and elasticity for freedom of movement.

• Rieter protects its innovations and products with patents and registered designs.

The company takes consistent action against patent and design infringements. In mid-July 2020, in a legal dispute, the Shanghai Intellectual Property Court of the People’s Republic of China ruled in favor of Rieter Ingolstadt GmbH (Germany).

Rieter machines stand for outstanding quality, high operational safety, excellent performance and user-friendliness as well as unique design. In order to benefit from these characteristics, competitors copy the successful Rieter machine concepts and even adopt the coveted Rieter design.

Rieter protects its innovations by means of patents and registered designs. The company takes consistent action against companies that infringe Rieter patents or designs and copy products or machines. In 2018, Rieter registered design infringe-ments by Shenyang Hongda Textile Machinery Co., Ltd. in relation to double-head draw frames, and decided to file a lawsuit against the Chinese company.

In mid-July 2020, the Shanghai Intellectual Property Court of the People’s Republic of China determined that the double-head draw frames JWF1316 and JWF1316T of Shenyang Hongda Textile Machinery Co., Ltd. are similar to and fall within the scope of protection of the design patent concerned. The defendant Shenyang Hongda Textile Machinery Co., Ltd. was sentenced to compensate the plaintiff Rieter Ingolstadt GmbH for financial losses and expenses.

• Italian creativity merges with Chinese technological innovation to create a new capsule collection
   

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim.” Said Ms. Amy Wang, General Manager of ADVANCE DENIM. “ We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high quality designs at a competitive price from our Vietnam facility.” conclude Ms. Wang.

Paolo Gnutti, a life time dedicated to denim innovation and creativity, bases the creation of his collections following  precise themes and  stylistic contaminations. He uses indigo bases which are completely transformed thanks to the use of flocks, 3D prints, colored foils and metallic effects.

Paolo Gnutti has the ability to conceive ground breaking fashion, thanks to his incredible creativity and visionary irreverent combination that ushers in a new concept of  fashionability to the denim world.

“ My passion and my professional exploration lead me to acquire the skill needed to develop unforgettable and unique textile concepts” said Paolo Gnutti “ I’m trilled to begin this collaboration with Advance Denim. I feel that we need a new challenge in our denim world, a new era of true globalization; we will create a capsule collection that will reach all customers, from premium to the mass market.”

A new era begins, based on the evolution of the  market and the search for innovation and inspiration that is both technically performance driven and accessible to all brands.

Starting midth of July, brands and retailers can join the U.S. Cotton Trust Protocol, a new system for responsibly grown cotton that will provide annual data for six areas of sustainability in line with the UN Sustainability Goals. This year-on-year data available for the first time will allow brands and retailers to better measure progress towards meeting sustainability commitments.

The Trust Protocol underpins and verifies sustainability progress through sophisticated data collection and independent third-party verification. By working with Field to Market: The Alliance for Sustainable Agriculture and Control Union Certifications North America, the Trust Protocol enables brands and retailers to better track the cotton entering their supply chain. Brands who become members of the Trust Protocol will have access to aggregate year-over-year data on water use, greenhouse gas emissions, energy use, soil carbon and land use efficiency.

The Trust Protocol is a complement to existing sustainability programs and is designed from the ground up to fit the unique cotton mass-growing environment of the United States.

Last month the Trust Protocol was added to Textile Exchange’s list of 36 preferred fibres and materials that more than 170 participating brands and retailers can select from as part of Textile Exchange’s Material Change Index programme.

The two brands have been working together to develop unique concepts for FW2019 and SS2020 collection, starting from premium ISKO™ denim.

Each garment is sartorially and carefully thought out to result in a beautiful product that is respectful of people and the planet.Excellence is in the detail and DW knows it well. The Italian brand always focused on quality standards and craftmanship to develope its collections.
From fabrics to stitching to accessories, every small element is carefully envisioned and developed to create garments are safe for the planet and its people. With cutting-edge technologies and forefront treatments being part of the process, the partnership with ISKO, one of the leading denim ingredient brands, came naturally – the next step forward in a journey toward distinction.

Being the first mill in the world to be awarded both Nordic Swan Ecolabel and EU Ecolabel, the company provided responsible solutions to better define DW’s vision. Combined with the brand’s tradition and expertise, the fabrics developed by ISKO the denim pieces are unite responsibility and quality, according to the mill’s Responsible Innovation™ approach.
The result is the five pockets Milano model and the American pocket Enea pant, both available in different washes and colors.

• Bemberg™ presents a great deal of novelties with a true key-statement for sustainability: Let’s Make it Circular!
• The lifespan of Bemberg™’s regenerated cellulose fiber Cupro derived from cotton is fully circular: from the source to manufacturing.

“Sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources”.

In Bemberg™’s production the whole sustainable closed-loop process is supported by the LCA study, signed by ICEA (Istituto per la Certificazione Etica e Ambientale) and validated by President of Ecoinnovazione Paolo Masoni ex Research Director of ENEA (Ente per le Nuove tecnologie, l’Energia e l’Ambiente).

While recyclability is granted by the Global Recycle Standard - GRS certification by the renown Textile Exchange (an influential guarantee that involves the whole production process and supply chain behind the company’s smart yarns), Bemberg™ yarns are also entirely biodegradable and ecotoxicity-free - meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

A special focus deserves Velutine™ Evo, the new fibrillation finishing technology for Bemberg™ fabrics only that guarantees another level of sustainable benefits without sacrificing the Bemberg™ amazing and unique touch. As part of the company’s continuous innovation, Velutine™ Evo brings better environmental, energy and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges.
The sustainable achievements of the new finishing technology have been measured by LCA - Life Cycle Assessment study by ICEA and proved to guarantee environmental benefits such as -16.5% of greenhouses gas emissions and -21% of overall consumption of energy resources. On top of that Velutine™ Evo means also -20.5% of electricity savings, -15.9% of steam production and -19.5% of water consumption.

The first Bemberg™ partner to present a commercial collection enriched by Velutine™ Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry.

Bemberg™ collaborated also with the premium brand CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal. For SS20, CAALO uses Bemberg™ lining because of the sustainability properties and it’s unique colour.

CAALO uses as much eco-friendly and sustainable materials as possible without compromising on design or quality. This Bemberg™ lining was a perfect fit. This versatile blazer features a removable hood, hidden welt pockets, button closure, and removable cargo pockets.