From the Sector

AkzoNobel has updated its Q2 outlook based on the impact of the evolving business environment, including the effect of China lockdowns and the slower start to the EMEA DIY season.

Overall demand signs for paints and coatings remain robust, with North America still constrained in raw material availability and logistics, but sequentially improving. In Europe in particular, macro-economic uncertainty related to consumer confidence has increased.

Consumer demand in the Deco DIY channels in Europe – which represent 40% of total Deco EMEA revenue – got off to a slow start in Q2, subsequently impacted by inventory reductions in the DIY channel. In June, Deco DIY channel demand improved back to 2019 levels. Despite share gains and our Deco Professional business performing as anticipated, the total Q2 operating income for our Decorative Paints segment is expected to be down by approximately €50 million versus expectations entering the second quarter.

COVID-19 lockdowns in China during Q2 impact both paints and coatings. This impact was mainly on our coatings business, while paints was able to almost offset by progressing with its geographical expansion initiatives. The re-opening in June is showing a positive rebound, but not enough to catch up on all the missed revenue in the quarter, resulting in a negative operating income impact of approximately €40 million for the quarter, versus expectations entering Q2.

AkzoNobel continues to focus on achieving its €2 billion adjusted EBITDA target for 2023, despite the volatile market environment having a material impact on the company’s Q2 2022 financials.

111 companies from nine different countries took part in the 4th edition of one of the leading trade fairs in Turkey for occupational safety and health, TOS+H EXPO, from May 14-17, in Istanbul. Due to the ever-increasing importance of personal protection, occupational safety and a healthy workplace, TOS+H EXPO came just in time. Exhibitors were able to target a Turkish audience with the latest trends and products in industrial safety, health promotion at work and occupational safety management. The Occupational Health and Safety Symposium, which was organised by the Istanbul Chamber of Industry (ICI) was also very well attended on all four days. Current occupational safety and health issues were addressed and provided important impulses for establishing a prevention culture in companies in Turkey and its neighboring countries. A total of 4.309 visitors from 58 countries attended the 4th TOS+H EXPO.

“The remarkable outcome of TOS+H EXPO 2022 is clearly asserting its significance as the leading trade fair for the industry, in Turkey,” says Petra Cullmann, Executive Director at Messe Düsseldorf. “Our new partner, the Istanbul Chamber of Industries, paved the way for a high-caliber symposium with inspiring insights and intensive discussions, and our exhibitors again proved their expertise with a comprehensive overview of innovative products, equipment and services at the trade fair. We are proud to be sending clear signals in the market. We're giving a lead, both in Turkey and beyond, on the element that matters most: the individual.”

TOS+H Expo 2022 and the Occupational Health and Safety Symposium organized by the Istanbul Chamber of Industry were officially opened on May 14, 2022 by Ms. Petra Cullman, Executive Director Messe Düsseldorf and Sadık Ayhan SARUHAN, ICI Vice President. The new partnership with the Chamber of Industry will ensure the quality of the event and also strengthen the leading position of TOS+H Expo in Turkey.

“The Occupational Health and Safety Symposium, which we organized simultaneously with the 4th TOS+H Expo - Turkish Occupational Safety + Health Exhibition, was concluded with the presentations of 84 speakers in 22 sessions. Our symposium included highly interesting presentations on the environment, sustainability and labor law and was met with great interest by all parties and especially by representatives from all industrial sectors which deal with the topic of occupational safety and health at work. As ICI, we will continue to work to improve OHS processes in the next period”, said a spokesperson for the Istanbul Chamber of Industry.

Eurotay showcased at Denim Première Visionits vision and products through the AW 23/24 collection inspired by two themes: Nostalgia and #Still Possible.

Nostalgia stands for heritage and advancement, taking inspiration from classic favorites while enhancing new and existing styles. Setting the tone of the line are vintage-looking washes, echoing the 80s and 90s light acid washes as well as used look with bumped edges or fringed hems. Stretch, comfort stretch with very little elastane and even rigid denim feature in this collection providing catering to any need or preference.

The #Still Possible collection is based on the premise that the textile industry is one of the most polluting ones on the planet, thus it aims to shine a light on how a denim garment can still be made whilst reducing the number of resources employed and by being more conscious about the materials chosen. By using EIM and LCA, garment durability, traceability, recyclability as well as material health are guaranteed, for a collection that looks to a brighter and greener future.

Eurotay has been committed from day one to using less water, less energy, less chemicals to reduce its environmental footprint and its carbon emission and meet the goals of EU Green Deal targets. The company is geared towards building a more and more responsible industry by working hard to reach a set of sustainable goals by 2025. Additionally, the company is working on developing Life Cycle Assessment (LCA) and EPD (Environmental Product Declaration) measuring the global warming, water consumption, land occupation, eutrophication and abiotic depletion performances.

National Council of Textile Organizations (NCTO) Chairman David Poston, who was elected for the 2022-2023 term, delivered the trade association’s State of the U.S. textile industry overview at NCTO’s 18th Annual Meeting on May 11.
 
Poston’s speech outlined (1) the U.S. textile industry’s resilience and significant rebound in 2021 (2) U.S. textile supply chain, economic, trade data, and (3) NCTO’s  policy achievements and priorities for domestic textile manufacturers.
 
You can find his remarks here and a data infographic prepared by NCTO illustrating the current economic status of the U.S. textile industry here.
 
Poston is president of Palmetto Synthetics, a specialty synthetic fiber producer based in Kingstree, South Carolina.
 
NCTO’s annual meeting was held May 10-11 in Washington, D.C.

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Construction machinery rolls into action again. The ground-breaking ceremony at the EREMA site in Ansfelden on April, 6 signals the start of work on a new R&D centre. Two halls with a total area of 1,550 square metres and a new office building with 50 workplaces will be built. The R&D centre will offer cross-departmental and cross-company test machines and laboratory for research and development of plastics recycling technologies to further advance the circular economy. Completion is scheduled for February 2023.

Plastics recycling is currently evolving very rapidly from a niche to a trend. This is driven by the legislative targets for plastics recycling that the European Union and many countries around the world have enacted, as well as by the European Green Deal, which aims to make Europe the first climate-neutral continent and in which the circular economy plays a very central role.

However, there is not just one recycling solution for all types of plastic waste, but rather different solutions depending on the type of plastic, the product and the application intended for the recycled plastic. While some plastics processing loops, such as for PET bottles, have already been closed, many other plastic waste streams still require a great deal of R&D in cooperation with everyone involved in the value chain to produce recycled pellets that meet the very highest standards for the production of new products. More space will be available for this in the new centre.

R&D is decentralised at EREMA. In recent years, approximately 5 percent of turnover was reinvested annually in research and development. Employees from different departments handle process engineering challenges, innovations in mechanical engineering and automation technology, and special technologies with a view to further improving the quality of recycled pellets. They also focus on new recycling technologies for waste plastic materials for which there is currently no satisfactory circular economy solution. The decisive factor here is also to exploit the potential of digitalisation. By collecting and analysing machine data, not only can recycling processes and product quality be further improved, but we can also develop our digital service offering for our customers. Such offerings include customer-specific information tools that feature plant and process data, predictive maintenance and online support as well as commissioning via remote access.

For material tests, which are necessary for research and development work, an expanded machine park will be available following completion of the new R&D centre. Here, the recycling process can be evaluated end-to-end, including upstream and downstream processes such as shredding and further processing of the recycled pellets. The material tests are supported by detailed analysis in the professionally equipped laboratory, which will be relocated to the new premises and upgraded where necessary with the very latest lab equipment.

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

The proposed “transition pathways”, which will translate the strategy into action, will be critical in this respect: how will these sustainability targets be reached, what will the cost for SMEs be, how can companies be supported in that green transition, what about the impact on global competitiveness? These are essential questions to be addressed in the coming months.
The Textile strategy is part of much broader package, including as many as 16 new legislative actions and other policies which will directly impact on textile value chain. In particular the Sustainable Product Initiative Regulation released on March, 30 includes game-changing provisions on Digital Product Passport, Eco-Design, SMEs and Green Public Procurement.  The Regulation has an overwhelming ambition and, to be realistic, it would require a new way of joint working between institutions and business, and which builds on lessons learned on data flow across value chains, interoperability, conformity assessment and effective measures to support SMEs.

If wrongly implemented, such an unprecedented wave may cause a complete collapse of the European textile value chain under the burden of restrictions, requirements, costs and unlevel playing field. On the contrary, the changes ahead can boom the entire textile ecosystem and create a model of successful green and digital transition in manufacturing, which starts in Europe and expands globally.

Already in 2019, EURATEX asked policy makers to work together and remove barriers to circular economy, solve the market surveillance paradox in which laws are made but not checked, and to help create scale economies to make sustainable textiles affordable, hence the norm.

For example, there are 28 billion products circulating per year in EU, which is an impressive task for market surveillance authorities including customs. EURATEX has been stressing non-sufficient market surveillance and it is actively working on solutions for a fair and effective market surveillance of textile products through Reach4Textiles. EURATEX very much welcomes that the European Commission recognizes our work and the need for market surveillance by establishing more harmonised efforts in the EU.

EURATEX also welcomes the establishment of the Digital Product Passport. It has a high potential to improve every step in the textile value chain, from design and manufacturing to recycling and purchasing. At the same time, EURATEX calls the co-legislators to take into account the role of SME’s in this transition and to put forward pragmatic initiatives, supporting SME’s across the EU in a systematic approach.

Alberto Paccanelli, EURATEX President, concludes: EURATEX calls for true cooperation with all policy makers and other stakeholders across the value chains to advise, pressure-test and use this opportunity for a successful transition. Our ambition must be to reconcile sustainability, resilience and competitiveness; we know it can be done”.

• Innovation begins with creativity
• A pioneer of the manmade fiber industry

When the manmade fiber age began a century ago, a German company was responsible for the pioneering work involved. Barmag, established in 1922, was one of the world’s first companies to construct machines for the large-scale production of synthetic staple fibers. To this day, the leading manufacturer of manmade fiber spinning systems and texturing machines in Remscheid – a brand under the aegis of the Swiss Oerlikon Group since 2007 – has shaped technological progress in this sector; in future, with ever more innovations focusing on sustainability and digitalization.

Barmer Maschinenfabrik Aktiengesellschaft (Barmag) is founded in Barmen, located in the Bergische Land region, on March 27, 1922. The German and Dutch founders enter unchartered technological territory, one created as the result of a groundbreaking invention: in 1884, French chemist Count Hilaire Bernigaud de Chardonnet used nitrocellulose to produce the first so-called artificial silk, later known as rayon. The following decades see rapid development focusing on the search for synthetic textile fibers and their manufacturing technologies. As one of the first machine factories, Barmag battles its way through the eventful early years of the manmade fiber industry, the ‘Roaring Twenties’ and the Great Depression – and suffers the extensive destruction of its factories at the end of World War Two. Rebuilding is successful. With the unstoppable success story of purely synthetic plastic fibers such as polyamide, the company flourishes from the 1950s through to the 1970s, establishing sites in all international, for the textile industry at the time important, industrial regions and garnering prestige across the globe in the process. In the ups and downs of expansion, global competition and crises, Barmag reaches the very pinnacle of the market and becomes the preferred technological development partner for the manmade fiber industries in China, India and Turkey. The company has been a high-impact brand under the umbrella of the Oerlikon Group since 2007.

On the wings of innovation
Today, Oerlikon Barmag is a leading supplier of manmade fiber filament spinning systems and part of the Manmade Fibers Solutions business unit of the Oerlikon Polymer Processing Solutions Division. And our aspirations have not diminished: “The striving towards innovation and technological leadership has been, is and will always be part of our DNA”, emphasizes Georg Stausberg, CEO of Oerlikon Polymer Processing Solutions. In the past, this has been observable in such trailblazing innovations as the revolutionary WINGS generation of winders for POY in 2007 and WINGS for FDY in 2012. Currently, the focus of new and further developments is very much on digitalization and sustainability. Here, Oerlikon Barmag has – as one of the world’s first systems manufacturers – been implementing fully-networked smart factories for globally-leading polyester manufacturers since the end of the last decade. Within this context, digital solutions and automation are also helping to provide greater climate and environmental compatibility. This sustainability commitment is not only evidenced by the e-save label introduced for all products back in 2004: Oerlikon is endeavoring to also make all its sites carbon-neutral by 2030 and to acquire its energy exclusively from renewable sources. An ambitious target, whose achievement could be helped by the Oerlikon Barmag anniversary, states Georg Stausberg: “Innovation begins with creativity. And remembering the past provides plenty of motivation and inspiration for the future.”

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

The JEC Composites Startup Booster rewards innovations with a great potential market impact and promote them to an influential audience of decision-makers. In 5 years, it became a reference for entrepreneurship in the composites industry worldwide, shining a light, each year, on 20 finalists from all over the world, giving them the opportunity to pitch their project on JEC World’ stage before a panel of expert judges.

The competition has been organized in three different regions (Europe, USA and Asia) and has already fostered the emergence of 600+ innovative projects from 50+ countries, 80 finalists and 30 winners, including Arevo, Continuous Composites, ComPair, Fortify and Vartega.

Five former winners or finalists share their experience in a series of interviews available on JEC Web TV.