From the Sector

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

CELLIANT® with REPREVE®, introduced by Hologenix with global textile solutions provider UNIFI®, makers of REPREVE®, has been awarded a Top 5 Selection in the Accelerated Eco category of the Spring/Summer ISPO Textrends 2025 Awards.

Last fall CELLIANT with REPREVE was also awarded a Selection in the Fibers & Insulation Category of the ISPO Textrends Fall/Winter 2024/2025. In addition, in the spring the fiber was shortlisted in the Drapers Sustainable Fashion 2023 Awards in the Sustainable Textile Innovation category.

Twice a year, ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Both companies are excited that this innovation, whereby CELLIANT infrared (IR) technology is embedded into REPREVE, a brand of recycled fiber, has achieved these honors. CELLIANT with REPREVE is a performance fiber made from recycled materials that have been enhanced with IR technology to provide wellness benefits to the consumer.  

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.
 
REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with UNIFI’s U TRUST® verification and FiberPrint™ technology, which provide assurance that the product comes from recycled materials. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, conserving water and energy and emitting fewer greenhouse gasses.

This award marks the third year in a row that Hologenix has had its CELLIANT technology recognized in the ISPO Textrends Awards. CELLIANT in pure white was a Top Ten Winner in 2022. The prior year, CELLIANT Viscose was a Selection Winner as well. 

Hologenix® is pleased to announce that its newest innovation – pure white CELLIANT® – is a Top Ten winner in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2023/24. Twice a year, ISPO recognizes innovative fabrics and components that are used to manufacture sports apparel. It’s no surprise that this innovation, whereby CELLIANT infrared technology can be embedded in fibers and for those fibers to be pure white, has achieved this honor. Pure white expands the potential applications of CELLIANT to crisp white performance and athleisure apparel, athletic uniforms and jerseys, towels, bedding, baby clothes, medical apparel and more, while maintaining its well-known wellness benefits. Pure white is the foundation that makes delicate pastel fabrics, as well as any color, possible.

Pure white CELLIANT still captures and converts body heat into infrared energy, increasing local circulation, aiding in temperature regulation and promoting stronger performance, faster recovery and better sleep. Pure white CELLIANT is also still made from ethically sourced minerals from the earth and is available in nylon, polyester and recycled polyester fibers, while retaining the natural characteristics of the polymer.

This award follows on the heels of the 2022/23 ISPO Textrends Awards finalist selection of CELLIANT viscose in the Fibers and Insulations category, which features CELLIANT embedded into plant-based fibers.  “We are honored to achieve this recognition from ISPO for our pure white CELLIANT,” said Courtney OKeefe, Chief Supply Chain Officer for Hologenix. “This new formulation took years of work to achieve and is a testament to the dedication and talent of our global research team. We are also very proud to be able to state that we now have two ISPO-recognized fibers.”