From the Sector

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

Beaulieu Fibres International is attending INDEX™20 in Geneva and is excited to accelerate its work helping customers to exceed in product performance and sustainability.

For nonwoven converters serving the hygiene segment, a feature at INDEX™20 will be the company’s optimized Meralux specialty fibre, with fit for use performance and sustainability properties. It offers opacity improvements (reduction of TiO2 for the same opacity levels), higher coverage, higher bulkiness, and improved liquid management.

In addition, Meralux fibres deliver substantial sustainability benefits including about 55% savings in raw materials, with equivalent carbon emission savings, thanks to weight reduction in nonwovens for the same coverage, and higher recyclability of PP/PE.

The latest additions to the hygiene fibres portfolio are Meraspring BICO PET fibres. Meraspring enables nonwovens to combine a softness and loftiness that provides a cushioned, even “well-being”, experience for end-users of applications such as diapers and fem-pads. The fibres are available in a range from 1.7-8.9 dtex with hydrophilic, hydrophobic and wellbeing finishes depending on the properties required in the final product.

In the industrial fibres segment, UltraBond thermal bonding fibre will finally be presented with its INDEX™20 Nonwovens Award in the category "sustainable raw material".

In addition, Beaulieu Fibres International’s new range of MONO low count and BICO fibres are setting new performance standards for the fast-growing air and liquid filtration markets.

At INDEX™20, Beaulieu Fibres International also presenets its Pilot Line to test the waters of co-development opportunities without risk. The Pilot Line offers the utmost flexibility to produce samples, without the typical constraints imposed by industrial production lines, replicating any type of staple fibre spinning technology using different types of polymers and additives and different types of cross sections.