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(c) Oerlikon
Oerlikon zeigte Weltpremieren in China
26.11.2019

Oerlikon showed world premieres in China

Oerlikon has invited all visitors to this year's Shanghaitex in China on a journey into the future of manmade fiber production. From 25 to 28 November 2019, the world market leader showed all its guests its vision of a sustainable and automated manmade fiber production at its 100 m² stand in Hall E1, D20: "Clean Technology. Smart Factory." was the motto of the future. And this was only a stone's throw away from reality at the stand. Because today Oerlikon was presenting the four ITMA Barcelona world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

Oerlikon has invited all visitors to this year's Shanghaitex in China on a journey into the future of manmade fiber production. From 25 to 28 November 2019, the world market leader showed all its guests its vision of a sustainable and automated manmade fiber production at its 100 m² stand in Hall E1, D20: "Clean Technology. Smart Factory." was the motto of the future. And this was only a stone's throw away from reality at the stand. Because today Oerlikon was presenting the four ITMA Barcelona world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

Launched to create new standards in texturing: the eAFK Evo generation of machines promises superior speeds, greater productivity and consistently high product quality, along with lower energy consumption and simpler operation vis-à-vis comparable market solutions. Oerlikon Barmag showed these wideranging capabilities at the trade fair with a high-end design from the new system platform. In particular, the numerous value-added features include two that are excelling with cool technology: the optimized EvoHeater and the EvoCooler, a completely newly-developed active cooling unit.

Source:

Oerlikon Textile GmbH & Co. KG

(c) CHT-Gruppe
21.11.2019

BeSoEFFECTIVE communication concept of the CHT Group is honoured with the GWA Effie Award 2019

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 1981 the Effie has been awarded for efficiency in marketing communication by the Gesamtverband Kommunikationsagenturen GWA (general association of communication agencies). It’s not exclusively the convincing look or content of campaigns that is honoured by the jury of experts with the GWA Effie Award but it’s rather the proven success and efficiency of such ideas and campaigns. By using the BeSoEFFECTIVE communication the CHT Group has so far increased the brands’ & retailers’ demand for innovative effects by about 30 %.

with CHT products are put in a nutshell by BeSoEFFECTIVE. The brand promise BeSo (”Best Solution“) is supplemented by an effect name deriving from the corresponding functionality – BeSoCOOL, BeSoFRESH or BeSoSMOOTH. Thus, each effect of the portfolio is given a uniform yet individual branding and a clear structure. The functionality of each effect is supplemented by pronounced and symbolic pictures which visually stress the benefits.

Eric Knehr, Head of Brand & Retail Service of the CHT Group states: “To us its of utmost importance to speak our target group’s language. Therefore, our BeSoEFFECTIVE campaign focuses on a clear communication with unique pictures and a uniform effect branding. Our customers’ positive reactions and this award prove, that our strong concept optimally supports our daily work as well as market and customer demands. However, it also puts the excellent performance of our innovative and sustainable effects into the right light."

More information:
CHT Gruppe Effi
Source:

CHT Germany GmbH

TINTEX @ Performance Days: 3 cutting-edge eco-performing innovations on show (c) TINTEX
Co.Lab collections: C.L.A.S.S., TINTEX, Becri, Confetil, Pedrosa & Rodrigues
05.11.2019

TINTEX @ Performance Days: 3 cutting-edge eco-performing innovations on show

  • A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
  • TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
  • Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

  • A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
  • TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
  • Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

The new fabrics are made from a mix of new generation fibers that enhance free movement such as REFIBRA™ by Lenzing, Q-NOVA® by Fulgar and the unique GRS certified premium stretch ROICA™ EF.  The smartcel™ powered ID sub-collection is defined by striped structures that simulate flaws on initially smooth and perfected surfaces and provides soothing, anti-inflammatory effects thanks to the inclusion of zinc oxide, provides soothing, anti-inflammatory effects. The “EGO” selection comes in rich purples, calm lilacs and feminine yellows and features natural fibers such as organic wool. The “Superego” is available in unique styles and colours, achieved thanks to Colorzen® and the Naturally Clean® finishing. Together these enhance the natural beauty of cotton and cellulosics eliminating harsh treatments and optimizing clean surfaces with vivid colors, and an exquisitely smooth hand feel. Transformed materials take such as ECOTEC® by Marchi&Fildi take the lead saving up to 77.9% in water compared with regular cottons.

COLORAU®
TINTEX’ cutting edge color technology which received the Sustainable Solution award in the May 2019 edition of Techtextil debuts in Munich. COLORAU®  was created with a Portuguese consortium constituted by premium realities and gives life to responsibly colored fabrics with antimicrobial properties, using natural dyes extracted from different types of natural plants resources that do not use salt in the production.

COLORAU® uses only compounds of natural origin such as thyme, boldo, peppermint, chestnut and gambier in the production of functional and sustainable textiles in a variety of fibers such as cotton, lyocell and wool. An eco-efficient and low temperature surface treatment improves the affinity between the textile substrate and these natural compounds. The technology features a selection of “performing” extracts for appropriate color fastness to light and washing as well as color durability and antimicrobial functionality.

CO.LAB

TINTEX is proud to announce CO.LAB, a smart and collaborative business model and a totally new supply chain developed in coordination and with the support of C.L.A.S.S.. The first sustainable and PETA-Approved collections are 100% traceable without compromising on quality and style. As co-leader and founding actor, TINTEX has invited Becri, Confetil and Pedrosa & Rodrigues, 3 leading companies, each producing specialized garment styles. The new collections are:

  1. The ECOPERFORMER by TINTEX with Confetil collection meets the values of millennials and generation Z consumers. Sustainable, multitasking, gender neutral and designed to fit contemporary urban lifestyle. The collection comprises modern soft sports garment with fully transparent innovation values. The range flexes its muscles with the best sustainable and high-performative materials for comfort, ease and style. All selected fabrics are PeTA APPROVED VEGAN. Designed to win.
  2. ‘LEGACY H20’ by TINTEX with Becri is 100% traceable and focuses on responsible water-management.
  3. ‘SENSING SMARTS’ by TINTEX with Pedrosa & Rodrigues, a next-to-skin soft and sensual range of materials enhancing wellbeing and comfort while harnessing an innovative and responsible way of using chemical products for a greener and safest future.
Source:

GB Network Marketing & Communication

Airborne / AMAC GmbH (c) AMAC GmbH
28.10.2019

Airborne strengthens its activities in the D-A-CH region with AMAC

As of October 1st, 2019, the Netherlands-based global market leading manufacturer of advanced automation equipment and solutions for composites, Airborne, strengthens its activities particularly in German speaking countries, the so-called D-A-CH region, comprising Germany, Austria and Switzerland with Dr. Michael Effing from AMAC. The Dutch company is looking for specialised partnerships to develop and deepen its international business opportunities in the aerospace and automotive markets.

As of October 1st, 2019, the Netherlands-based global market leading manufacturer of advanced automation equipment and solutions for composites, Airborne, strengthens its activities particularly in German speaking countries, the so-called D-A-CH region, comprising Germany, Austria and Switzerland with Dr. Michael Effing from AMAC. The Dutch company is looking for specialised partnerships to develop and deepen its international business opportunities in the aerospace and automotive markets.

Airborne’s focus is on high-end composite components, at high production rates at radically low conversion costs. Airborne is building up a suite of automated solutions for the manufacturing of composites with the aim to radically reduce costs and touch labour, minimize the footprint and use of material, and improve the time to market for their clients. The company offers i.a. solutions in automated honeycomb potting, automated kitting and automated lamination of thermosets and thermoplastics. In order to develop new business opportunities in the D-A-CH region for the end-markets aerospace and automotive, Airborne is cooperating with AMAC to accelerate the process of locating suitable partnerships.

Dr. Effing, CEO of AMAC GmbH confirms: "As a first step for the establishment of Airborne on the German market, we just signed their membership at AZL in Aachen which will help to connect with over 80 companies and latest research developments. In the framework of theirstrategy to strengthen the supply to the aircraft sector, Airborne will also exhibit at the Aircraft Interiors Expo in Hamburg from March 31st to April 2nd 2020.”

 

(c) Fortum / Spinnova
15.10.2019

Fortum and Spinnova present wheat straw-based clothing

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

“We are very excited to present this revolutionary textile. Today, wheat straw is mostly discarded or even burned in the fields. As it can now be used in numerous textile applications, this opens up huge possibilities globally. This cooperation is a tangible step towards Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions for a cleaner world. We would like to invite more key industry players to join us in this journey,” says Heli Antila, VP, Biobased solutions at Fortum.

“We are all very proud of this amazing collaborative accomplishment! This was a very fast journey from the first trials to real, appealing fabric materials. This shows that wheat straw-based fibre is well on its way to being a drop-in product of the most sustainable kind,” says Spinnova’s CEO Janne Poranen.

 

More information:
Fortum Spinnova
Source:

Cision

ILUNA Group’s precious sustainable innovation (c) ILUNA Group
25.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Source:

GB Network Marketing & Communication

Internationale Textilmesse Apparel Textile Sourcing Germany (ATSG) feiert erfolgreiche Premiere © JPC
Überblick Ausstellungshalle im Estrel Berlin 2019
24.09.2019

International textile trade fair Apparel Textile Sourcing Germany (ATSG) celebrates successful premiere

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

The ATSG was the first fair of its kind in Germany. "There are many fashion trade fairs for sale from wholesale to retail. Berlin has so far lacked an event for companies of all sizes, including micro-brands and small fashion labels," continues Jason Prescott. The exhibited product categories included fabrics, technical clothing, mixed and knitted fabrics, home textiles, leather, natural and synthetic fibres, readymade goods and fashion accessories. Visitors to major European fashion brands as well as small, independent brands from the Berlin fashion scene were able to take a close look at raw materials and finished garments and discuss their ideas personally with the exhibitors. In parallel, China Textile Brand Show (Berlin), sponsored by Chinese Ministry of Commerce (MOFCOM), made its debut bringing in more than 150 superb Chinese manufacturers with their best collections for Germany and EU market.

Opening Ceremony, Lectures and Fashion Show

The ATSG was opened by Chinese government representatives and international association delegates. More than 20 lectures on the three days provided the latest impulses for thought and discussion. In their lectures and panel discussions, speakers from all over the world presented current positions on topics such as "All China? Or is there more to it?", "Application examples of artificial intelligence in the fashion industry", "Optimal logistics concepts for Europe", or "The importance of sustainability in the European fashion industry".

Wilson Zhu, COO at Li & Fung, one of the world's largest trading houses based in Hong Kong, explained in his keynote speech his view on the digitization of global supply chains: "From raw materials in the textile factory to consumer tracking: In retail, every step of the value chain is determined by digitization.

Companies need to be close to consumers and their supply chains must enable a seamless flow of data and information from start to finish". Customers and their requirements have also changed: "They want to know about origin, recyclability and production standards and use their information to adjust their purchasing behavior accordingly.” Other speakers included Jeff Streader of the brand investment platform Go Global and Salman Khokhar of Brand Lab Kollective Moda. The fashion show on the second day featured creations by local Berlin labels (Damur, Danny Reinke, Aline Celi, Yoona Tech) as well as Asian brands exhibiting at ATSG.

Successful kick-off

Exhibition organiser Jason Prescott draws a positive balance: "Looking back on the three days, I am very proud of what went well. Which has been confirmed for us: We're on an exciting path, have taken our first steps here in Berlin and will continue to develop the exhibition." The creators of ATSG 2019 are taking ideas for the year 2020 with them, especially from the many intensive discussions with exhibitors and visitors: "The ATSG has offered visitors and exhibitors a unique opportunity to identify new growth strategies, look around for market partners, learn from each other and establish networks. We are very pleased that the concept was used here in Berlin," concludes Chase Vance, Director of JP Communications.

05.09.2019

Lenzing presented first blockchain pilot project at Hong Kong Fashion Summit

  • Pioneering pilot project conducted with Hong Kong based brand Chicks
  • A large majority of consumers wants brands to disclose their supply chain
  • Transparency ensured from fiber-to-retail

The Lenzing Group has made a huge leap forward in introducing blockchain technology, allowing for a new level of transparency and traceability in the textile industry. After joining the platform of the technology company TextileGenesis™ earlier this year, the world market leader in specialty fibers made from the renewable raw material wood presented the first pilot at this year’s Fashion Summit in Hong Kong on September 05, 2019. This pioneering pilot project was conducted in close cooperation with TextileGenesis™, WWF and Hong Kong based brand Chicks.

 

  • Pioneering pilot project conducted with Hong Kong based brand Chicks
  • A large majority of consumers wants brands to disclose their supply chain
  • Transparency ensured from fiber-to-retail

The Lenzing Group has made a huge leap forward in introducing blockchain technology, allowing for a new level of transparency and traceability in the textile industry. After joining the platform of the technology company TextileGenesis™ earlier this year, the world market leader in specialty fibers made from the renewable raw material wood presented the first pilot at this year’s Fashion Summit in Hong Kong on September 05, 2019. This pioneering pilot project was conducted in close cooperation with TextileGenesis™, WWF and Hong Kong based brand Chicks.

 

Source:

Lenzing AG

Run like the wind (c) Huntsman
04.09.2019

HUNTSMAN INTRODUCES HIGH IQ® COOL COMFORT

  • Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

  • Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s HIGH IQ® Cool Comfort performance assurance program, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Only mills that meet Huntsman’s stringent requirements earn the right to use the HIGH IQ® performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the HIGH IQ® Cool Comfort performance assurance program.

The technology that drives the HIGH IQ® Cool Comfort program complies with the requirements of bluesign® for safe and sustainable textile production. Furthermore, fabrics produced with HIGH IQ® Cool Comfort moisture management are suitable for STANDARD 100 by OEKO-TEX® certified textile products. The global leader in intelligent effects, Huntsman Textile Effects developed the HIGH IQ® global performance assurance program to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and color that lasts. The program is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.
 

tintex (c) Tintex Textiles
24.07.2019

TINTEX: Leading through innovation, and more, with a new season of Naturally Advanced fabric collections

At Munich Fabric Start, TINTEX introduces a new holistic approach to creating textiles that is built on the company’s DNA since 1998 for market leading, natural based, smart and responsible innovation

TINTEX is a unique fabric expert in materials and processes, and is introducing new levels of service to the market. First with the new Colorau® Natural Dye commercial innovation, and secondly with the TINTEX E-Commerce service that connects creativity with easy, direct-to-designer product sourcing.

The third innovation expands the company vision and influence into garment production with the SMART WARDROBE CO.LAB, a new supply chain cooperation working with three leading Portuguese makers.

But first you come and enjoy the unique touch and feel of the latest TINTEX Naturally Advanced fabrics with on-trend innovations enhanced by the new non-salt Colorau® Natural Dye process. This award-winning coloration technology fuses science, and creative innovation as a responsible evolution of better products that can now supply batches over 20kg.

At Munich Fabric Start, TINTEX introduces a new holistic approach to creating textiles that is built on the company’s DNA since 1998 for market leading, natural based, smart and responsible innovation

TINTEX is a unique fabric expert in materials and processes, and is introducing new levels of service to the market. First with the new Colorau® Natural Dye commercial innovation, and secondly with the TINTEX E-Commerce service that connects creativity with easy, direct-to-designer product sourcing.

The third innovation expands the company vision and influence into garment production with the SMART WARDROBE CO.LAB, a new supply chain cooperation working with three leading Portuguese makers.

But first you come and enjoy the unique touch and feel of the latest TINTEX Naturally Advanced fabrics with on-trend innovations enhanced by the new non-salt Colorau® Natural Dye process. This award-winning coloration technology fuses science, and creative innovation as a responsible evolution of better products that can now supply batches over 20kg.

The new A/W 20/21 collection starts from the concept of “WEME”: a Naturally Advanced offer that represents a multifaceted world. WE and ME refers to more than just the individual, but also about community and a collective spirit that seeks to grow the intellectual and spiritual individual needs in a responsive and collective way. It is a nuanced platform to discover a range of unique developments that embody the TINTEX identity through responsible innovation and creativity. Smart ingredients and processes drive innovation enhanced by the TINTEX unique dyeing and finishing expertise.

More information:
TINTEX
Source:

GB Network

Archroma: New Formaldehyde-Free* Low Temperature Curing Binder © Archroma
Screen capture of Archroma’s video on Archroma's Cool Print system based on the new Helizarin® LTC New, a formaldehyde-free* low temperature curing liquid binder for pigment printing on all kinds of fibers.
22.07.2019

Archroma: New Formaldehyde-Free* Low Temperature Curing Binder

  • For Soft Vibrant And Durable Pigment Prints

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers.

Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colors and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric.

Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch.

That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.

  • For Soft Vibrant And Durable Pigment Prints

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers.

Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colors and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric.

Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch.

That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.

The innovation was developed in compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable, economically and ecologically.

Helizarin® LTC New is a binder designed for low temperature curing or no curing. This allows to reduce the fixation temperature and time compared to conventional pigment printing processes. In addition, manufacturers will not experience the change of shades that sometimes occur with high temperature processes.

When using Helizarin® LTC New, textile manufacturers can therefore improve the productivity of their printing process and reduce their energy consumption.

Helizarin® LTC New is also a welcome solution for textile manufacturers who do not have curing equipment, since it offers similar to better fastness than commodity binders that have been treated through a full process, and excellent fastness on synthetic fibers such as polyester and polyamide.

When it comes to the final result on the fabric, Helizarin® LTC New allows the creation of soft and durable prints for premium quality articles.

The new product will be the core of Archroma's Cool Print, a complete formaldehyde-free* system that keeps printed textiles soft and durable, and the planet cooler.

The system, which combines Helizarin® LTC New with Luprintol® softening and fixing auxiliaries and Printofix® pigment preparations, allows manufacturers to realize potential savings of up to 30% in processing time, 45% in energy consumption and 44% CO2 emissions – compared to benchmark pigment printing.

Helizarin® LTC New, as well as the Cool Print system, is formaldehyde free* and registered under REACH. It can be used in line with the ZDHC & bluesign® requirements, is compliant with the Oeko-Tex Std 100 Class 1 standard for baby wear, and with the MRSL of the most major brands.

“Helizarin® LTC New was developed by Archroma’s R&D team together with experts at our Global Competence Center for Printing, based in Barcelona, Spain”, says Joaquin Femat, Head of Business Development for Printing, Brand & Performance Textile Specialties, at Archroma. “As The Archroma Way is based on Safe, Efficient and Enhanced as its three pillars, we designed an innovation that offers our customers a balanced combination of resource optimization, safe handling, and controlled effluent. Because it’s our nature!”
 

More information:
Archroma Helizarin Farben
Source:

EMG

14.06.2019

RUDOLF GROUP: sustainability and performance with ECO-VENT®

A new generation of ecological PU coatings with water vapour permeability

Today, nearly all “breathable“ PU direct coatings are applied from solvent systems. These products partly contain very harmful and environmentally hazardous solvents.
To solve the “solvent“ problem, RUDOLF GROUP developed ECO-VENT®:

A water-based coating solution that opens up new perspectives for numerous coated fabrics, which are permeable to water vapour and, thus, breathable.
The optimum PFC-free, waterproof and breathable protective clothing can be finished with RUDOLF’s cluster of supreme technologies:

  • Outer fabric finished with BIONIC-FINISH®ECO
  • Direct coating made from ECO-VENT®
  • Lining with moisture control due to hydrophilic HYDROCOOL®

A new generation of ecological PU coatings with water vapour permeability

Today, nearly all “breathable“ PU direct coatings are applied from solvent systems. These products partly contain very harmful and environmentally hazardous solvents.
To solve the “solvent“ problem, RUDOLF GROUP developed ECO-VENT®:

A water-based coating solution that opens up new perspectives for numerous coated fabrics, which are permeable to water vapour and, thus, breathable.
The optimum PFC-free, waterproof and breathable protective clothing can be finished with RUDOLF’s cluster of supreme technologies:

  • Outer fabric finished with BIONIC-FINISH®ECO
  • Direct coating made from ECO-VENT®
  • Lining with moisture control due to hydrophilic HYDROCOOL®
More information:
Rudolf Group ECO-VENT
Source:

RUDOLF GmbH

(c) ROICA™
23.05.2019

ROICA: A première at Denim Premiere Vision

ROICA™ marks its first presence at Denim Première Vision in Milan focusing on its premium sustainable stretch offer and key partnership with Candiani.

ROICA™ marks its first presence at Denim Première Vision in Milan focusing on its premium sustainable stretch offer and key partnership with Candiani.

The City of Milan, the cool atmosphere of Superstudio Più, and Denim Première Vision are the perfect show-window for ROICA ™ to introduce its key eco - high tech premium stretch stories and partnerships in the market able to offer real advanced denim experiences to visitors.Let’s start from the ROICA™ and Candiani partnership: shared vision, aligned mindset and DNA that reveal a common deep commitment to reach a new level of innovation that embodies responsibility with amazing look and touch! These were the premises that lead to the partnership between ROICA™ and Candiani which generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS  (Global  Recycled  Standard)  version  4  certification,  thanks  to  its  high  percentage  of  recycled  content  and appropriated process of transformation.  This ad hoc ROICA™ sustainable stretch solution perfectly fit the  new  amazing  Candiani ReLast line,  the  range  of  market  fresh  responsible  denim  products  whose  objective is to introduce a 100% transformed innovative solution.

More information:
ROICA™ ROICA
Source:

GB Network

22.05.2019

Filidea: Premium range of racing suits for Formula 1 and the World Rally Championship

The last frontier of innovation in racing suits made with yarns in Metamicro is the model Prime SP-16+, designed in collaboration with the Team McLaren Honda F.1

The last frontier of innovation in racing suits made with yarns in Metamicro is the model Prime SP-16+, designed in collaboration with the Team McLaren Honda F.1

The spinning mill Filidea, joint venture between Marchi & Fildi spa and Abalıoğlu Holding A.Ş specialized in technical and high performance yarns with natural and synthtic fibers, is parter of Sparco, italian Company leader for the production of automotive components and technical apparels for the most important world Championships. The cooperation between the two Companies located in Piedmont, northern Italy, is focused on the supply of yarns with Metamicro in an exclusive composition, that are used for the production of the racing suits Sparco of the Premium range for Formula 1 and the World Rally Championship. The fire resistant yarn Metamicro based on aramidic fibers are a product of the latest generation, for their production it is necessary a special spinning line. The production is following the strict Sparco standards. Sparco controls all the production chain of racing suits, from Filidea, who has the competence to dye all the yarns with aramidic fibers in its own dyeing plant, to the woven fabric, produced and dyed in its own plant, to the woven fabric made by the italian Company TAT, till the production of garments. The process is always improved and tested.

Metamicro yarns are made by an high peformance spinning process. They are used for the production of fire resistant fabrics, that make a protection barrier for the body against flames and high temperature. The very fine micronage allows the production of very light fabrics with thick texture, the perfect base for light and comfortable suits. These features assure easier movements to the driver and the maximum protection from fire, keeping high breathability.

Filidea has invested on its production capacity of corespun yarns with XLANCE® technology, fiber used for the production of longlasting workwear apparel with an excellent fitting.

The spinning mill Filidea, joint venture between Marchi & Fildi spa and Abalıoğlu Holding A.Ş specialize in technical and high performance yarns with natural and synthtic fibers, is increasing its production of blends with XLANCE®.

XLANCE® is the innovative elastolefin fibe, elastic, chlorine and UV resistant. It finds application on workwear and outdoor clothing, with natural and comfort fitting. The comfort stretch feature follows the the body’s natural movement during the day-to-day work. Workwear clothing are so light, resistant and with a contemporary look. Resistance to abrasion and to frequent industrial laundry cycles with chemical products meet the needs of several professional sectors. XLANCE® is produced by ©Xlance srl, Company located in Varallo Pombia (province of Novara – Piedmont – Italy) that found in Filidea the perfect partner for the development of specific yarns, that are getting more and more requested. An innovation that is getting more important thanks to the cooperation of the two textile Companies located in Piedmont. Filidea has been producing XLANCE® yarns since 2009 and has now a great know-how. The Company to strengthens its leadership in technical yarns, for the main applications on protetictive garments, workwear, sportswear, racing and automotive. Filidea has developed and consolidated several partnerships for the creation of complete supply chains and the collaboration with ©Xlance is a perfect example.

Source:

Filidea

20.05.2019

The CHT Group is chemical partner at Lidl

For the cooperation with Lidl within the project “Biodegradable textiles with prints” the CHT Group developed innovative recyclable textile print products.

These Lidl textiles are produced with CHT print pastes and pigments and were certificated by the internationally active consulting institute EPEA GmbH - Part of Drees & Sommer according to the Cradle to Cradle Certified™ Gold Standard. With this pilot project the companies demonstrate their sense of responsibility for people and the environment as well as their commitment in the field of circular economy.

For the cooperation with Lidl within the project “Biodegradable textiles with prints” the CHT Group developed innovative recyclable textile print products.

These Lidl textiles are produced with CHT print pastes and pigments and were certificated by the internationally active consulting institute EPEA GmbH - Part of Drees & Sommer according to the Cradle to Cradle Certified™ Gold Standard. With this pilot project the companies demonstrate their sense of responsibility for people and the environment as well as their commitment in the field of circular economy.

According to the Cradle to Cradle approach, shortly C2C, products shall merge into a biological or technical cycle after the end of their life cycle. This re-use helps prevent waste and save raw materials. The impact on the environment and health of all of the ingredients of C2C textiles is already tested in the design stage and during manufacturing. C2C experts additionally ensure a gapless control of the manufacturing processes. They check the chemicals in use, make sure that the water is kept clean and that renewable energies are used. Since this control affects the complete textile supply chain, it guarantees absolute transparency.

The CHT Group can now offer high quality and sustainable substitutes for common textile print pastes with its first biodegradable print pastes and pigments.

More information:
LIDL CHT Gruppe C2C
Source:

CHT Group

(c) Schoeller Textil AG
17.05.2019

Industrial partnership wear2wear: recycled, recyclable and PFC-free functional fabrics

wear2wear is an innovative industrial partnership dedicated to high-quality and sustainable clothing. Five expert partners in Europe have come together to cover the entire recycling loop. On cutting-edge production systems, textile fibres from used clothing will be turned into functional fabrics. Schoeller Textil AG is supplying a wholistic textile portfolio for the workwear area. At Schoeller Textil, the recyclable, functional fabrics from the wear2wear concept belong to the Inspire fabric group. These are high-quality protective workwear fabrics made of 100 percent polyester, which offer the greatest clothing comfort and often feel just like cotton. They are also compliant with the stringent requirements of the bluesign® system.

wear2wear is an innovative industrial partnership dedicated to high-quality and sustainable clothing. Five expert partners in Europe have come together to cover the entire recycling loop. On cutting-edge production systems, textile fibres from used clothing will be turned into functional fabrics. Schoeller Textil AG is supplying a wholistic textile portfolio for the workwear area. At Schoeller Textil, the recyclable, functional fabrics from the wear2wear concept belong to the Inspire fabric group. These are high-quality protective workwear fabrics made of 100 percent polyester, which offer the greatest clothing comfort and often feel just like cotton. They are also compliant with the stringent requirements of the bluesign® system.

The sustainable wear2wear concept is synonymous with high-quality, responsible clothing. In European operations, textile fibres from used garments are used to produce new functional fabrics. Depending upon the area of intended use, they also meet strict waterproofing, breathability, protection and comfort requirements. To ensure that the raw material cycle comes full circle, these textiles can be recycled again when they reach the end of their service life. As a result, there is no waste, and they go on to produce new garments. As the wear-2-wear partner companies guarantee that – from the quality of the raw materials to the guaranteed recycling end process – these are 100 percent recyclable, functional fabrics made of recycled textile fibres. Water- and dirt-repelling technologies based on renewable raw materials, along with the most advanced membrane technology, will ensure that the textiles are manufactured and impregnated entirely without the use of PFC in the future too.

Five partner companies  
The five European partner companies in the wear2wear cooperation cover the entire recycling loop. Heinrich Glaeser Nachfolger GmbH is a German fibre and yarn producer and the “recycler” in the loop. Märkischen Faser GmbH (D) is the “upcycler” and fibre manufacturer. Carl Weiske GmbH & Co. KG (D) develops the polymers, fibres, yarns, chemical additives and textile systems, and TWD Fibres GmbH (D), a fully-integrated filament yarn producer, covers the entire range of polyester and polyamide 6.6 continuous filament yarns. Schoeller Textil AG, the innovative Swiss company, is responsible for textile production and manufactures sustainable high-tech fabrics with maximum clothing comfort. The matching climate-neutral and similarly 100 percent recyclable PTFE and PFC-free membrane, as well as recycled outer materials and linings, are supplied by Sympatex Technologies (D), the ecological alternative among the textile function specialists. DutchSpirit is a Dutch company which has been dedicated to environment-friendly clothing since 2010. Its mission is to significantly increase the awareness for sustainable clothing and offer recyclable clothing in the workwear segment. DutchSpirit is the initiator for the development of the Inspire products from Schoeller Textil and provided the inspiration for the wear2wear concept. Further garment-making partners who now also belong to the cooperative group include: Anchor Workwear BV (NL), Hüsler Berufskleider AG (CH), Groenendijk Bedrijfskleding BV (NL), Bedrijfskledingdiscounter BV (NL) and Rifka'S (NL).

Oerlikon feiert vier Weltpremieren zur ITMA Barcelona 2019 (c) Oerlikon
Oerlikon Shuttle ITMA 2019
08.05.2019

Oerlikon celebrates four world premieres at ITMA Barcelona 2019

  • Clean Technology. Smart Factory.

Remscheid – Oerlikon invites all visitors to this year's ITMA in Barcelona on a journey into the future of manmade fiber production. From 20 to 26 June 2019, the world market leader will show all its guests its vision of a sustainable and automated manmade fiber production in a virtual 4D showroom at its 1,000 m² stand in Hall 7, A101: "Clean Technology. Smart Factory." is the motto of the future. And this is only a stone's throw away from reality at the stand. Because today Oerlikon is presenting four world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

The challenges for the manmade fiber industry are manifold and Oerlikon shows its customers solutions:

  • Clean Technology. Smart Factory.

Remscheid – Oerlikon invites all visitors to this year's ITMA in Barcelona on a journey into the future of manmade fiber production. From 20 to 26 June 2019, the world market leader will show all its guests its vision of a sustainable and automated manmade fiber production in a virtual 4D showroom at its 1,000 m² stand in Hall 7, A101: "Clean Technology. Smart Factory." is the motto of the future. And this is only a stone's throw away from reality at the stand. Because today Oerlikon is presenting four world premieres for efficient machine and plant concepts in a new, innovative industrial design. Together with numerous other innovations, all this forms the new DNA of the Oerlikon Manmade Fibers segment.

The challenges for the manmade fiber industry are manifold and Oerlikon shows its customers solutions:

1. Choosing the right business model
Price pressure on fiber and yarn manufacturers is growing due to global market consolidation. Here it is important to position oneself correctly. Are you producing polyester, nylon or polypropylene for the niche market and skimming off good margins with innovative products and ingenious material properties, or are you looking for business success through economies of scale in the volume market such as the constantly growing apparel sector? Oerlikon has the right answers for both business models. And the most important thing: the market leader supplies all solutions from a single source. See for yourself at the world premieres of the machine and system concepts of WINGS FDY PA6, BCF S8 Tricolor and the revolutionary eAFK Evo texturing machine.

2. Finding alternatives for good personnel
Finding good operators in the manmade fiber industry is becoming increasingly difficult, even in emerging industrial nations such as China, India and Turkey. The solution is obvious. What, for example, the automotive industry achieved years ago with the 3rd Industrial Revolution is now also taking its course in the textile industry. And at the same time it is even shifting up a gear. In the next step, automation in combination with digitization will lead to new, sustainable production. Oerlikon will be showing how automation and digitization interact at ITMA. Self-learning machines and systems, artificial intelligence (AI), remote services and edge computing are just a few of the key words in the digital half of the new Oerlikon Manmade Fibers DNA.

3. Guarantee quality and traceability
The qualities of the fibers and yarns must meet the highest demands and their production must be traceable throughout the textile value chain. This no longer only plays an important role in the automotive industry, where safety is of paramount importance. Other branches of industry that use fibers, yarns and nonwovens also want to know where the raw materials they produce for consumer articles come from. Legal regulations are demanding this more and more frequently. Oerlikon offers optimal solutions with its DIN ISO certified manufacturing processes. More than half of the world's manmade fiber producers are convinced every day that the qualities produced on Oerlikon Barmag, Oerlikon Neumag and Oerlikon Nonwoven equipment are right – and all visitors to ITMA can do the same on site.

4. Efficient and sustainable production
In the future, the materials produced from manmade fibers must become part of a further improved global recycling economy. The recycling of polyester – with over 80% market share the most frequently used manmade fiber in the world – has not only been on the agenda since today. Oerlikon already has solutions at hand: from PET bottles to fibers and filaments, to textiles and carpets. ITMA is the next step. With the VacuFil® Oerlikon in cooperation with the subsidiary company BBEngineering presents the world premiere No. 4 – a recycling solution within a running polyester production with a waste-free approach.

Vision becomes reality
The Oerlikon Manmade Fibers segment thus demonstrates what the ITMA in Barcelona promises as the world's leading trade fair for textile machinery and plant construction: "Innovating the world of textiles – sourcing for a sustainable future". In Hall 7, A101, this is already reality.

More information:
ITMA Oerlikon Fibers Automation
Source:

Oerlikon

Photo: Archroma
23.04.2019

Archroma and National Textile University join hands to strengthen research in textiles

Archroma announced it has signed a memorandum of understanding with the National Textile University (NTU) in Pakistan. The memorandum will pave way for cooperation initially for a five-year period.

The partnership will explore innovations in textile research with futuristic visualization to help the textile industry to align with the fast pace of global requirements and evolutions. Another important aspect of this collaboration will be research in the field of unsaturated polyester resins in establishing quality and accessible product lines in non-conventional technical textiles. Both partners will jointly hold sessions to prepare students for the challenges of the textile industry through in-house training sessions, developmental projects, research in textile applications and process innovative methodologies by pioneering value additions. The students of NTU will also be able to join internship placement programs at Archroma’s Center of Excellence in Karachi.

Archroma announced it has signed a memorandum of understanding with the National Textile University (NTU) in Pakistan. The memorandum will pave way for cooperation initially for a five-year period.

The partnership will explore innovations in textile research with futuristic visualization to help the textile industry to align with the fast pace of global requirements and evolutions. Another important aspect of this collaboration will be research in the field of unsaturated polyester resins in establishing quality and accessible product lines in non-conventional technical textiles. Both partners will jointly hold sessions to prepare students for the challenges of the textile industry through in-house training sessions, developmental projects, research in textile applications and process innovative methodologies by pioneering value additions. The students of NTU will also be able to join internship placement programs at Archroma’s Center of Excellence in Karachi.

More information:
Archroma Pakistan
Source:

EMG

(c) Oerlikon
18.04.2019

The materials that the future is made of ...

At home, at work, on the street, in the sky, on the water, even in space, technical textiles and nonwovens are swinging towards ever higher performances in amazing applications. Versatile and light, but sometimes stronger than metal, these materials of the future gain their superpowers from the interaction of precisely coordinated textile systems. At Techtextil in Frankfurt am Main from May 14 to 17, 2019 in Hall 3, B06, Oerlikon will be showing chemical fiber applications made of polyester, polypropylene and Co. and what they can do in these fields. However, these exhibits are only a communicative means to an end, as Oerlikon is primarily interested in placing the associated machinery and plant solutions at the centre of discussions with trade fair visitors.

At home, at work, on the street, in the sky, on the water, even in space, technical textiles and nonwovens are swinging towards ever higher performances in amazing applications. Versatile and light, but sometimes stronger than metal, these materials of the future gain their superpowers from the interaction of precisely coordinated textile systems. At Techtextil in Frankfurt am Main from May 14 to 17, 2019 in Hall 3, B06, Oerlikon will be showing chemical fiber applications made of polyester, polypropylene and Co. and what they can do in these fields. However, these exhibits are only a communicative means to an end, as Oerlikon is primarily interested in placing the associated machinery and plant solutions at the centre of discussions with trade fair visitors.

More than two thirds of all technical innovations are directly or indirectly based on new materials, says the German Research Ministry. One could add: The key to a more advanced world, for technological products with amazing functions, breathtaking performance and greater environmental benefits, is also to improve the properties and processing of materials. This applies first and foremost to textiles. Probably no other fabric is so strong as a "team player" who draws its strength from its cohesion. A single polyester thread, for example, looks inconspicuous. Processed into a thigh-thick special weave, however, high-strength High Modulus/High Tenacity fibers anchor floating oil platforms in the deepest waters. These kilometer-long "Mooring Ropes" withstand a breaking load of well over 1,000 tons and perform their task better than steel. For decades, Oerlikon Barmag has been offering special solutions for the production of so-called industrial yarns (IDY) that are tailored to customers worldwide. "We will once again be presenting numerous innovations at this trade fair to inspire our customers," explains Dr.-Ing. Dipl.-Chem. Roy Dolmans, Technology Manager IDY and R&D Filament Processing.

Source:

Oerlikon

(c) Carys Huws at SEEK
09.04.2019

"IF YOU'RE STUCK IN THE PAST YOU WON’T CREATE A GOOD FUTURE”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”

 

 

 

More information:
PREMIUM GROUP
Source:

PREMIUM GROUP