From the Sector

• A unique partnership enabled Lectra to test its revolutionary laser-cutting technology in a real production environment while delivering sustainable competitive advantage to the world’s leading supplier of airbag cushions.

Reaching the next level of growth and performance
Global Safety Textiles (GST) is the leading independent producer of airbag fabric and airbag cushions and supplier to the majority of airbag manufacturers.
Recognized for its long tradition of research and development, GST uses stateof- the-art technology to manufacture technical textiles for a variety of passive safety applications.
With operations on four continents, the German group has a workforce of more than 5,000.
The company’s worldwide operations and resources enable it to fulfill high volumes of orders promptly, providing the global automotive industry with a steady supply of airbag fabrics and cushions.To address GST’s main business challenges and meet their demanding manufacturing specifications, the group evaluated the performance of FocusQuantum OPW for one-piece-woven (OPW) airbag fabric together with Lectra in the pre-launch phase of the advanced laser airbag cutting solution. Following successful testing of Lectra’s advanced airbag cutting technology in a real production environment in Poland, the group then decided to acquire FocusQuantum OPW for implementation in China.

A one-off join testing collaboration on customer premise
The result of a mutually beneficial collaboration between Lectra and its longstanding customer, specifications for laser OPW airbag cutting solution FocusQuantum took into account GST’s exacting requirements. Once the development of FocusQuantum OPW was completed, both companies agreed to conduct joint
testing. “We came to the idea of joint testing when we visited Lectra’s R&D center in Bordeaux,” says Uwe Zimmermann, COO, GST.
“We discussed taking validation of our specifications to the next level. The idea came up to do it directly in a manufacturing environment.”
The extensive testing enabled GST’s experts to certify FocusQuantum as a proven technological platform for the mass production of airbags. “Process capability was a formal part of validations at GST Poland,” recalls Piotr Siwek. Manufacturing Engineering Manager. “It was verified and confirmed that FocusQuantum meets GST’s targets. The biggest improvement over the previous solution was the software, which we also helped Lectra develop. FocusQuantum Suite is one of the biggest advantages.”

Worldwide standartisation and rollout in China
As a result of the successful joint testing, GST decided to proceed with implementation in China. “Because GST aims to become a major player in Asia,
implementation of FocusQuantum in China is the next logical step for us,” explains Zimmermann. “Standardization of all our equipment worldwide is mandatory for us. That’s why we decided to work with a global player like Lectra.” With more than twice the productivity of the previous solution, FocusQuantum
has exceeded GST’s performance targets. The significantly higher level of process capability has both improved cutting quality and reduced the number
of defective cut parts.
“When we compare the unit output and unit cutting cost, we see a real improvement over the previous generation, so we are quite satisfied with the machine,” notes Sky Yang, General Manager, GST China. “It’s more reliable and productivity is significantly higher.”

Archroma, a global leader in color and specialty chemicals, announces the appointment of Marcos Furrer to the post of President Brand & Performance Textile Specialties, and Innovation, based in Archroma's headquarters in Reinach, Switzerland.

Marcos Furrer will take over from Thomas Winkler who will retire at the end of March 2018 after more than 30 years in the textile industry, among which 12 years at the helm of the business.
Announcing the appointment, Archroma CEO Alexander Wessels said: “Marcos Furrer was rather an obvious choice when we started to look for a potential successor for Thomas Winkler. He has the right combination of strong textile expertise and leadership skills that we need to drive the business in line with Archroma’s ambitious growth strategy.”

A Swiss national with a 20 years career, Mr Furrer has earned a strong reputation as a well-rounded business manager with excellent leadership skills and a taste for delivering on targets.

Biography
A Chemical Engineer from the Ingenieurschule Beider Basel, Mr Furrer started his career with Clariant in Switzerland as Product Manager Sulphur Dyes, Textile Business, in 1997. He then grew in the organization as Head of Continuous Dyeing Cellulosic (1999 to 2001); Head of Business Unit (BU) Textile Dyes and Textile Chemicals in México (2001 to 2005); Global Head for the Product Group Cellulosic Dyes (2005 to 2007), Head of BU Textile Chemicals Latin America (2007 to 2009); Head of BU Textile Chemicals Americas (2009 to 2012); Head of Emulsions (January 2012 to June 2012); and Head of Marketing and Sales Plastic and Special Applications, BU Pigments (January 2013 to 2015).

His latest role as Head of Regional Business Line Europe, BU Pigments, Strategic Plastics, brought him back to Switzerland in January 2015, with the mission to implement the new BU Pigments regional structure in Europe.

Mr Furrer speaks 5 languages: English, German, Spanish, Portuguese and French.
 

• New collaboration of sustainable viscose suppliers formed in China

Digital Printing Zone debuts at Spring Edition
Despite the economic ups and downs in China over the last few years, demand for premium European textiles remains high.
Whether it be premium wool for the flourishing suiting market, ladieswear fabrics, lace & embroidery for high-end domestic brands each with hundreds of stores across the country, innovative yarns & fabrics for the booming sports and activewear sectors, or original pattern designs for the thousands of new online fashion brands, European suppliers remain the go-to option for Chinese buyers looking for quality and style.

As one of the undisputed leaders in the European textile scene, Italy is always a good bellwether of the trends between Europe and China. After a less than stellar 2016, Italy’s fabric exports to the Mainland China and Hong Kong markets grew by 12.4% in the first 10 months of 2017[1]. The expected demand for European brands at Intertextile Shanghai Apparel Fabrics will be most evident in the SalonEurope zone, which features exhibitors from Austria, France, Germany, Italy, Spain, Switzerland, Turkey and the UK, as well as country pavilions & zones from France, Germany, Italy and Turkey.

There is also continuing demand for overseas expertise when it comes to more technical areas such as sustainability and digital printing, solutions to which can be found in the fair’s All About Sustainability area and Digital Printing Zone.

SalonEurope showcases the continent’s full textile expertise
The best of the best from Europe will be on display in this edition’s SalonEurope, with a range of products across the whole textile spectrum on offer. Some of the highlights this edition include:

• Alumo (Switzerland): celebrating its 100-year anniversary this July, Alumo has undertaken a complete refresh of their brand, highlighting the character of their mill in Appenzell, Switzerland that has deep roots in the local textile industry. This edition, they will showcase a renewed collection of luxury shirting fabrics with intricate designs and added functions such as natural stretch and wrinkle-free, and a newly enlarged, never-out-of-stock ‘Sartorial’ collection.
• Hatfil Tekstil Isletmeleri (Turkey): a Turkish-Italian joint venture, they offer a huge range of yarns including eco-friendly options such as organic, BCI and fair trade yarns, as well as cotton, Tencel, Amicor, bamboo, cashmere, modal and other varieties.
• Hohenstein Textile Testing (Germany): offering testing services, OEKO-TEX® services and certifications, the Hohenstein Quality Label and more.
• Ricamificio Paolo Italy SpA (Italy): an embroidery manufacturer, they have developed a new technique using very thin embroideries to produce a lace-like effect, which can also be customised to the customer’s requirements in no more than four weeks. They have also produced a quilt-like fabric suitable for spring / summer garments which is made from materials such as silk organdie, cotton yarn or lurex to produce a shiny effect.
• Teseo Tessitura Serica Di Olmeda SpA (Italy): for their summer 2019 collection, Teseo is inspired by the natural elements with increased attention to sustainability with GOTS-certified bio silk and eco-friendly yarns. New articles are lighter and enriched with yarn-dyes, include jacquard stripes and checks, gauze and devoré bands to add transparency, and more.

New collaboration of sustainable viscose suppliers formed in China
While the textile industry in China still has a long way to go in terms of sustainability, genuine progress is being made at both a government and company level. January of this year saw the implementation of a new environment protection tax, with companies charged for noise, air & water pollution and generating solid waste[2]. Replacing a pollutant discharge fee that had been in place for 40 years, the new tax is set by local governments – with some of the regions suffering from worse pollution setting higher rates – and also incentivises companies with lower emissions.

In another encouraging move, 10 leading global viscose producers in China have come together to form the Collaboration for Sustainable Development of Viscose (CV) to promote the sustainable sourcing and responsible production of viscose. These 10 producers collectively account for over 50% of the world’s viscose staple fibre production, and have partnered with two trade associations to adopt a sustainability roadmap for the viscose industry. Built around credible international sustainability standards and programmes, the CV Roadmap aims to provide guidance to viscose producers on sustainable sourcing and production practices.

The CV collaboration will make its debut appearance in the fair’s All About Sustainability zone, where visitors can learn more about this initiative, as well as sustainable developments in the Chinese textile industry. Apart from an educational programme and garment display area, the zone will also feature a number of exhibitors other than CV.

Digital Printing Zone debuts at Spring Edition
While digital printing is rapidly gaining traction in the global textile industry, this is especially so in China due to its potential to reduce pollution during the production process. Amongst the exhibitors looking to take advantage of this in the fair’s new Digital Printing Zone is MS Italy, a market leader in the design, development and distribution of innovative digital ink-jet printing systems and associated consumables, which serves the high-end, roll-to-roll textile printing and specialty material markets. Also exhibiting is DIGITEX which will introduce the latest digital- and inkjet-printed natural and manmade fabrics.

Apart from digital printing exhibitors, a day-long forum will inform fairgoers on the exciting possibilities of digital printing. Held on day 2 of the fair, the Fast Fashion and Digital Printing Application Forum features sessions on fast fashion technology & trends and digital printing applications. These are followed by a series of discussions on topics such as flexible supply chains, business opportunities created by digital printing and IP protection. The forum also includes a presentation on the findings of a six-month study conducted by Fashion Print, a Chinese publication, for which they visited hundreds of textile companies, printing and dyeing enterprises, as well as their suppliers to produce a research paper on the digital textile printing market and technology.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• Intertextile Shanghai Apparel Fabrics – Spring Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

[1] http://hk.fashionnetwork.com/news/Italian-textile-industry-back-on-growth-track-in-2017,944760.html
[2] http://www.fibre2fashion.com/news/textile-news/china-imposes-environment-protection-tax-beginning-jan-1-239965-newsdetails.html

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

METALBOTTONI has drawn up its new strategy for the year 2018, based on a targeted trade fair
schedule and on many product innovations. These innovations are part of a marketing approach
which is more and more branding ingredient-oriented, in order to highlight the added value
of the accessory as a component characterising and enhancing product recognition, as well as
strengthening its consulting activities for customers, thus offering true excellence in service.
There are three main elements pointing to a positive moment for METALBOTTONI: its recent
outstanding performance in double-digit on foreign markets (most notably in the northern
European region), the consolidation of consulting and support services aimed at redesigning the
perspective on the world of accessories, and its product range extension. The fourth pillar, actually
a fixture at METALBOTTONI, is sustainable innovation with the protocol called NO IMPACT which has
made a huge step forward thanks to new technologies which halved water consumption compared
to previous performances of the system, obtaining also better results in a shorter processing time,
saving electricity as well.

An ongoing pathway
There are many novelties to be displayed by METALBOTTONI at three of the most important events
in the industry early in the new year. The company from Bergamo will be present at Munich Fabric
Start (30 January – 1 February), then at Milano Unica (6-8 February), and finally in Paris for the new
edition of Première Vision Accessories (13-15 February).

• Unique ROICA™ Premium Stretch Innovations for the Active Wardrobe Debuts @ ISPO Brandnew Village
• Hall B4, Booth No. B4.430 BN 02 Munich 28th-31th January 2018

Come and enjoy a real dedication to Responsible Innovation and Wellbeing in our new ROICA™  booth experience for Fabric Innovation inspiring the ROICA™ Active Wardrobe and the international ROICA™ Closet. Together, they will guide you to new hi-tech performance solutions in our partners unique stretch ideas, designed to meet both contemporary business and astute consumer desires. These latest ROICA™ innovations will be presented within the special ISPO BrandNew arena, a new high visibility concept of creativity revealed inside ISPO that truly matches the core DNA and values of the ROICA™ premium stretch brand.

ROICA™ will present The Modern Wardrobe concept in 3 distinct dimensions.

Together they bring to life our new stretch solutions that fit the supply chain for our target consumer confirming a clear brand identity that redefines performance creativity.

1 ROICA™ ACTIVE WARDROBE: Come and see leading commercial fashion ranges ready for the Summer 2018, that include the ROICA™ Eco Smart family and the ROICA™ Feel Good family of unique premium stretch yarn solutions.

2 ROICA™ INNOVATION: Here you can find the latest textile performance innovations from our partner mills to inspire even more brand creativity.

The ROICA™ Fabric Gallery is a rich and varied fabric offer that focuses on:
•    The revolutionary ROICA™ Eco Smart family of sustainably designed stretch yarns. These yarns are either GRS certified, or have the Cradle-to-Cradle Innovation Institute GOLD LEVEL certificate for material health, plus the Hohenstein Environment Certificate, where at its end-of-life, it smartly breaks down releasing less harmful materials. These unique commercialized solutions suites for intimates, athleisure, sportswear, and more.
•    The unique ROICA™ Feel Good family promises a new level of performance with ‘feel-good comfort’ and freshness. The ROICA™ CF yarn delivers an odor-neutralizing durable function in wash and wear because its active ingredient is locked inside the yarn and only requires a modest % to perform in most fabric structures.
•    A new ROICA™ Stretch Energy™ is a truly verified heat-generating system that combines a customised ROICA™ polymer with special fabric structures where a stretch and recovery action produces real warmth, maintaining support during exercise.

3 ROICA™ CLOSET: In this zone you can explore new ROICA™ garment designs from our experimental laboratory, using innovative Japanese fabric creativity.

Also at our ROICA™ booth, you will be able to explore sister brand Cupro innovations, designed responsibly for a new, luxe view of athleisure sportswear.

Today, the ROICA™ premium stretch brand sets the highest quality standards that are uniquely specialized and certificated perfectly focused on responsible performance for the active sportswear, swimwear and athliesure wear categories, making it the ‘smart-fit’ for the ISPO BrandNew Village presentation.

What Keeps Consumers Up at Night?

Climate change appears to be a bigger concern for consumers than recent media reports may have indicated. In the ground-breaking, global, quantitative consumer survey, “The Key to Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviors, and Outlooks”, commissioned by the OEKO-TEX® Association in commemoration of its 25th Anniversary, climate change ranked third on a list of sixteen modern day worries on the minds of today’s consumers.

“The Key to Confidence” online study was conducted earlier this year with a worldwide sample of more than 11,000 clothing and home textile consumers. Designed and administered by global brand and sustainability research expert, Ellen Karp of Anerca International, the extensive study explored a broad assortment of consumer attitudes about textile sustainability including harmful substances, the industry’s environmental impact, and the social welfare of textile workers.

Prior to answering questions about clothing and home textiles in particular, consumers responded to several queries to gauge their attitudes about sustainability in general. To understand the relative importance of climate change, consumers were asked to pick the top five issues that worry them most from a list of sixteen political, economic, personal, and global problems. “Terrorism” ranked first with 49% of consumers listing it in their top 5, “illness and disease” was second with 42%, and “climate change” rated third with 41%. “My personal finances” came in fourth at 37%. “Opportunities for my children in the future” and “the political leadership in my country” tied for fifth with 31% each.

“Climate change has become a significant issue for consumers,” Karp concludes. “Erratic weather patterns, mounting scientific data, escalating political debate, and first-hand experience with environmental degradation combine to make climate change more of an immediate threat than people considered it to be just a decade ago.”

“For twenty-five years, OEKO-TEX® has helped reduce the use of harmful chemicals and increase sustainable manufacturing practices in the global textile supply chain,” says Anna Czerwinska, Head of Marketing and Communication at OEKO-TEX®. “Our certified clients are industry leaders in the production of compliant, high quality textiles that are tested for harmful substances and responsibly made with respect for the environment and employees. They will be well positioned to capitalize on the growing consumer demands for sustainable textile products.”

A webinar with Ellen Karp presenting the research findings can be viewed at https://rebrand.ly/oekotexTKTCweb. To learn more about “The Key to Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviors, and Outlooks”, please contact Trish Martin at t.martin@oeko-tex.com or Anna Czerwinska at a.czerwinska@oeko-tex.com. Read more about the OEKO-TEX® portfolio of testing, certification, and label products at: www.OEKO-TEX.com

• 'Cotton Insights' Looks to the Future
• Register now!
• Save the Date! The countdown has started for the renowned International Cotton Conference, which will take place from 21st to 23rd March 2018 in Bremen.

As its theme 'Cotton Insights' illustrates, the Cotton Conference will provide a deep insight into the world of cotton, determine future challenges and offer solutions. Solutions that are not only important for the specialised cotton world, but also for the entire cotton supply chain from processing to textile retailing, because they focus on the needs of the end consumer.

The conference traditionally takes place in the historic Town Hall of the Hanseatic City of Bremen, in the immediate vicinity of the Cotton Exchange. Once again, more than 450 participants from around the world are expected. The Bremen Cotton Exchange and the Fibre Institute Bremen are the joint hosts of the Conference.

"We used the time after the end of our Cotton Conference in March 2016 to carefully analyse market developments and determine current topics and areas of activity that are of intense concern to the industry. They are of great benefit to the participants, so it's worth the visit", emphasise Elke Hortmeyer, Director of Communications and International Relations at the Cotton Exchange and Axel Drieling, Senior Manager Cotton at the Fibre Institute Bremen.

The subjects range from traceability and authenticity testing of cotton, to new requirements for cotton quality, process optimisation through digitalisation, future trends and production and, last but not least, the status of the sustainability debate. In all segments, the Conference offers informative lectures and panel discussions which appeal to a wide audience and are of overriding interest. Separate forums are offered for experts in the fields of science and research.

On Tuesday, March 20th, prior to the International Cotton Conference, the publisher and editors of the leading national daily newspaper “Weser Kurier” invite participants to their economic summit 'Sustain', in cooperation with the Bremen Cotton Exchange. Here, an expert forum will discuss development prospects on the African continent. As is well-known, almost 55 million people in Africa live from cotton cultivation which will be one of the focal points.

As of now, potential interested parties will receive up to date and detailed information about the Conference content and its subjects on the Conference homepage, as well as in regular newsletters and, moreover, by active press work. It is already possible to register for the Conference online and to make hotel bookings via the Bremen Tourist Office. Please, find further information here: http://cotton-conference-bremen.de/
 

Intertextile Shanghai concluded its 2017 Autumn Edition on 13 October as the strong business results and praise from the worldwide participants once again affirmed its reputation as the world’s most effective apparel fabrics and accessories trade event in terms of boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 buyers travelled from 102 countries and regions (2016: 73,927, 90 countries and regions) to Shanghai to source. This year, Hong Kong, India, Indonesia, Italy, Japan, Korea, Russia, Taiwan, the UK and the US were the top 10 visitor countries and regions after Mainland China.

Meanwhile, a total of 4,538 exhibitors from 32 countries and regions (2016: 4,553, 29 countries and regions) also enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, including 10 country and region pavilions – France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand – as well as 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, INVISTA and Lenzing, presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sqm (gross) exhibition area, an increase of nearly 6% compared to 2016.

While the nature of textile trade fairs has evolved over recent years, exhibitors’ successful results at this year’s Intertextile Shanghai shows that it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine, and reported positive outlooks for sales after the fair.

Exhibitor opinions
 Ms Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope)
“A few years ago we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years we have been satisfied with the visitor flow and business opportunities, especially this year. There has been a good flow of a diverse range of buyers visiting our booth, and we’ve already met with abundant potential buyers on the first day. Our objective is still to get our brand known to local buyers, and by looking at the progress in the first two days, we are even expecting to get orders later on.”

Mr Jean Denerolle, General Manager, Dormeuil, France (Premium Wool Zone)
“There has been lots of visitors coming to our booth on the first two days. Joining Intertextile Shanghai is an effective ways for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.”
Mr Max Deery, Global Director, Print Stories Ltd, (for Amanda Kelly Ltd), UK (Verve for Design)
“We are satisfied with the results this year. The Verve for Design zone is well organised, and it’s a busier year compared to last. After day one, we’ve already found more than 10 potential buyers, both old and new customers. We’ve participated in other fairs in Europe as well, and I would say Intertextile Shanghai is in line with these shows, and busier than we expected.”

Mr Luca Maderna, New Age srl, Italy (Verve for Design)
“It’s our 10th year exhibiting in Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to our regular customers.”
Mr Ederhard Ganns, Managing Director, Union Knopf (HK) Ltd, Germany
“Our target clients are mainly brand owners and resellers. I have successfully met with them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”

Ms Kang Nan Hee, Assistant Manager, R&D Textile Co Ltd, Korea (Korea Pavilion)
“This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry. Besides that, in terms of visitor flow, this fair has always been the strongest. Take this year’s fair as an example. In our estimation, we have already received enquiries from almost 300 buyers and agents on the first two days, which has exceeded our expectations. Therefore, we are expecting some 400 orders in total by end of the fair.”

Mr Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co Ltd, Japan (Japan Pavilion)
“We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.”

Ms Susan Hon, B2B Marketing Communication Director, North Asia, INVISTA Co Ltd, Hong Kong (Functional Lab & Group Pavilion organiser)
“With the help of Intertextile Shanghai – the most well-known platform in the industry – we can promote our newly launched products more efficiently and enhance the influence of our brand. Our booths were packed with visitors over the three days, with many of them high-quality buyers. Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”

Mr Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou) Co Ltd, Israel (Functional Lab)
“Our management is satisfied with the results as this is where we can boost our business and sales. On the first day, we’ve already met with nearly 20 potential buyers that are very likely to develop into new orders after the fair. The most attractive trait of Intertextile Shanghai is its ability in gathering large numbers of trade buyers. More importantly, the majority of them are quality buyers who aren’t only our target customers but also keen to place orders. This fair is seen by the industry as the major platform to source as it includes more industry leading suppliers, raw material providers, fabric mills and garment manufacturers compared to other similar fairs, and this is why we are here.”

Mr Syed Kamran Shah, Marketing Manager, Soorty Enterprises (Pvt) Ltd, Pakistan (Beyond Denim)
“Our objectives are to establish connections with Chinese brands and manufacturers, as well as to learn buyers’ expectations in this market. We are happy with the visitor numbers, and Intertextile Shanghai is where buyers really come to make purchasing decisions. Buyers came to talk to us and run tests on our fabrics afterwards, and usually within 2-3 months’ time, we will receive orders. We also like the idea of the Beyond Denim hall as it ensures the effectiveness of gathering and getting in touch with our target buyers.”

Mr Štěpán Kučera, Managing Director, Preciosa Components, China (Accessories Vision)
“This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets. Among the 200-plus buyers we met on the first two days of the fair were domestic fashion brands, sourcing managers of overseas brands, garment producers, as well as OEMs & ODMs, and we are more than satisfied with the results. Compared to similar fairs in which we have participated, Intertextile has a stronger focus on sourcing and manufacturing. International brands tend to send their sourcing teams, while local manufacturers and vendors also source here.”

Ms Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre Co Ltd, China (All About Sustainability)
“As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year. On day 1 alone, we received enquiries from over 10 potential customers which included old and new accounts. Moreover, by sharing our certifications in the seminar, our brand got further promoted in the fair. All in all, we are very pleased with this year’s outcome and very likely will return again next year.”
Worldwide buyers impressed with the unparalleled range of sourcing options on offer
While the exhibitors highly valued the fair’s ability in attracting quality, genuine buyers from around the world, these buyers were pleased to find all categories of apparel fabrics and accessories products from the entire industry under one roof.

Buyer opinions
Mr Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing Ltd, Hong Kong
“The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to – suiting, casual wear or ladieswear; high-end or fast fashion – you are ensured to find the right suppliers here. The fair houses a full-spectrum of suppliers which ease the sourcing process for purchasing departments like us. To maintain brand competitiveness, it is getting more important for us nowadays to know about suppliers and manufacturers from around the world, so we were also impressed with the fair’s internationalism and had unexpected returns from this trip.”

Mr Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia
“Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof. This morning I discussed with three local companies that match my interest. Their fabrics were of good quality and competitive pricing, so I will soon make a decision and place orders.”

Ms Zhou Jie, General Manager, Shenzhen New Look Fashion Co Ltd, China
“Intertextile Shanghai is a comprehensive trade fair, and what’s unique about this fair is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair cater to all market demands. I can say Intertextile is a fair that all fashion brands can’t miss as one can definitely find all kids of materials here. We sent over 10 colleagues from the sourcing and design departments to this year’s fair and sourced around 80% of the fabrics we need for the next season’s collection from about eight exhibitors.”

The next Intertextile Shanghai Apparel Fabrics is the Spring Edition, held from 14 – 16 March 2018.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

Paris - On April 12th 2018, top European talents from 120 campuses will compete in the fourth edition of the Morpheus Cup to showcase their skills and highlight their most innovative projects. After Luxembourg in 2017, the event will take place in 2018 at the Palais Brongniart (Stock Exchange) in Paris and will focus on burning topics such as Digital Transformation, Creativity, Deeptech, Circular Economy, Ecommerce and much more.

Since its launch in 2015, the Morpheus Cup has been placed under the high patronage of the European Commission with the support of Commissioners Marianne Thyssen and Carlos Moedas in 2017. "The championship is a great opportunity for young people to showcase their skills and to help to bridge the gap between universities, schools and the European employment market. In the Commission, we believe that the right skills not only improve young people's life chances, but also act as a driver for our future competitiveness and growth" underlines Mrs. Thyssen.

In the last three years, the event already attracted hundreds of campus from more than 20 countries and rewarded many of them including Warshaw School of Economics, Mannheim Business School, HEC Paris, Polytechnique Nantes, universities from Oxford, Berlin, Luxembourg, Athens, and Barcelona.

New challenges for new talents

The next edition will take the competition to another level by featuring tech, business, science, marketing, creative challenges in five different rooms, suggesting meetings with employers, innovative brands and investors through 50 stands and presenting not less than 20 categories for students to submit their projects/startups ideas (Morpheus Prize). Apart from the live experiences and challenges designed by entrepreneurs or partners of the event, almost 500 research projects and startups will be showcased to win awards, the championship and up to €50,000 worth of prizes.

Art, circular economy, human capital, smart cities, mobility, FinTech, design, industry, sport, artificial intelligence, topics, regardless of the students’ profiles and education level, invite them to be creative in many different fields.

Finalists will have to pitch in front of an international jury. Past editions welcomed jury members from Google Lunar XPrize, WarnerBros, Accenture, European Investment Fund, FC Barcelona, ESA, Canal+, Novak Djokovic Foundation etc. Daimler, Forbes, Expon Capital, Davidson, Leroy-Merlin, PwC have already joined the next edition.

Registrations are already open. First partners, jury members and employers will be unveiled before Christmas season.

The Morpheus Cup’s website unveils the main characteristics of the championship and also the past editions prize-winners.