From the Sector

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Metal Trends: GALACTIC SHINE, TEXTURIZED BLACK and AMBER GLAZE
As a result of joining the Oerlikon Group, specializing in surface engineering, polymer processing, and additive manufacturing, Riri is accelerating its transition to new processes related to surface treatments, particularly the PVD (Physical Vapour Deposition) technology, a physical process that significantly reduces impacts on the environment. PVD processes can be appreciated particularly on sliders and buttons where gold and shiny black finishes stand out. Silver textures, science fiction-inspired surfaces and shapes, and glossy, brushed finishes in shades of gray and very light gold: GALACTIC SHINE brings to earth a sidereal experience, witness from a journey where the atmosphere becomes rarefied and elegance takes shape among metalized leather tapes, gold PVD pullers, organic cotton, and gleaming inox. Black also shines in the TEXTURIZED BLACK selection, in tone-on-tone contrasts that create plays of light and shadow, thanks to metallic effects, glossy black PVD treatments, tapes and galvanic in shades of black. The atmosphere becomes warmer by varying on amber tones, the absolute protagonists of the AMBER GLAZE mood, which offers a different interpretation of elegance through bright amber tones, rose gold, diamond prints and geometric patterns.

Plastic Trends: GHOSTLY ICE and SPRAY VANISHED
GHOSTLY ICE features accessories that refer to the skiing theme, offering an algid beauty made up of transparent surfaces and icy effects, a theme in which the sustainability of mono-materials coexists with the elegance of the end result. The color inspirations are totally different, but sustainability and elegance remain unchanged in the SPRAY VANISHED zipper selection, in which vibrant multicolored effects communicate joy and vitality through iridescent PVD effects and the use of recycled materials, such as the polyamide of the patented B.Lock button.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

From 9 to 11 August 2023, IFCO, Istanbul Fashion Connection will be held for the fourth time at the Istanbul Expo Center at 6 Halls. The fashion fair is organised by ITKIB Fairs, a subsidiary of Istanbul Apparel Exporter's Association, the umbrella organisation of the Turkish fashion and apparel industry.

IFCO has developed into a hub for fashion enthusiasts, designers, buyers and trendsetters and has established itself as an important international platform for the global fashion industry. IFCO brings together around 400 exhibitors from all product groups of the apparel and fashion industry under one roof in six clearly structured halls: womenswear, menswear, childrenswear, denim, sportswear, evening and occasion wear, bridal wear, lingerie, hosiery, leather and fur, shoes and accessories.

From high-end tailoring to streetwear and sustainable fashion, the fair will present a wide range of styles and trends. IFCO Brands present market leaders such as İpekyol, Climber, Damat, Kiğılı, B&G Store, Lufian, Jakamen, NaraMaxx, Giovane Gentile and Lee Cooper using IFCOto further expand their international network.

THE CORE ISTANBUL, successfully launched at IFCO in February, once again features a fascinating mix of established and emerging important Turkish designerswith their creative and innovative creations.

One focus of the fair will be the topic of sustainability. Companies will show their innovations. Ekoteks, the association's sustainability laboratory, supports the development of sustainable production and will also have a stand at IFCO to present the latest developments in this area.

The extensive supporting program with fashion shows and trend zones inspires visitors with the latest fashion trends and styles, while the seminars and workshops address current topics in the fashion industry such as digital transformation, smart clothing, technical textiles and sustainability.

30,000 visitors from more than 100 countries are expected at the upcoming IFCO, mainly from the EU, UK, Eastern Europe, CIS, North Africa, Middle East and the USA. The show also offers networking events, such as B2B Speed Dating, which brings together fashion designers, brands, manufacturers, buyers and industry experts to exchange ideas and forge potential business relationships. This is an important aspect of the fair that has helped to position Istanbul Fashion Connection as a key meeting place for the fashion industry.

Performance sportswear brand FIRE+ICE by BOGNER announces an exclusive collaboration with the multi-sport athlete, Ester Ledecka. This 28-year-old made history during the 2018 Pyeongchang Winter Games as the first athlete to win Olympic gold medals in two distinct sports in the same year. Ester has followed her career with winning 24 World Cup races in skiing and snowboarding combined and defending her Olympic gold in snowboarding in 2022.

Ester's athletic spirit runs in the family, with her grandfather being an ice hockey world champion and Olympian. The Czech-born athlete took up skiing at the age of two and added snowboarding to her repertoire just three years later. On top of her performance on snow, she embraces her passion for windsurfing during the summer months.

Her personality and drive for success perfectly align with FIRE+ICE's commitment to outstanding performance, innovation, and adventure. This stylish collaboration blends high-performance Olympic sport with trendy urban performance wear.

"FIRE+ICE by BOGNER is my go-to outfitter for every occasion. In winter, I'm well protected from wind, cold and wet, and in warmer seasons, I'm fashionably and functionally geared up for surfing. The brand ideally reflects my lifestyle, and I'm excited about the upcoming joint projects", says Ester.

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

High quality and Made in Italy trousers, but there is more, the brand Siviglia from the Marche region brings to C&S a wealth of tailoring skills and product construction. Born in Marotta (PU) in 2006 from the Bianchetti family, Siviglia is a reality that has experienced rapid commercial success since its entry into the market thanks to the intuition of the iconic trousers with fabric inserts at mid-thigh inspired by the Spanish horsemen, hence the name that recalls the Andalusian capital.

The success of Siviglia is built on coats, trousers and jeans characterized by fit and linear style, thanks to the continuous research on the product, on the fabrics and on the emerging trends, in a personal reinterpretation of the codes of elegance. The corporate style permeates not only the choice of materials and accessories, but is distinguished by the packaging components and the use of visual and communicative languages in line with the brand identity. By interpreting the contemporary and foreseeing the future needs of a constantly evolving market, Siviglia aims to provide its customers with the best in the broadest sense, including among its qualitative goals the reduction of the environmental impact of productions and materials used.

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

New concept starting October 2023: Premiere for highlighted focus on footwear
As part of the upcoming PERFORMANCE DAYS, which will once again take place at the Messe München exhibition center on October 4-5, 2023, the event organizers will no longer focus explicitly on sustainable functional textiles and accessories, but will also focus on the footwear market.

To support the integration of the footwear market into the trade fair events in Munich, Portland, New York and Shanghai, the organizers have brought on board two industry specialists, Nina Conrad and Rucky Zambrano.

Nina Conrad has been active as a sustainability consultant in the textile and leather industry for many years, specializing in traceable and local supply chains. Her core business is the production of leather and leather goods derived from animals raised on certified organic farms. She is also a founding partner of the Sustainable Leather Foundation and co-founder of the Fibershed subsiduary DACH.

Rucky Zambrano is a industrial designer and expert. When he got to know Vibram in 1992, he shifted his career to footwear for reasons of passion. For 13 years now, Zambrana and Vibram have been a driving force in the footwear market and made the leap from performance to fashion, as witnessed with the Merrell Chameleon, the Prada Luna Rossa boat shoe sole or the latest Vibram FiveFingers models. He is currently responsible for footwear for the Finnish children’s outdoor brand Reima.

The third edition of IFCO Istanbul Fashion Connection took place from 8 to 11 February 2023. At the largest IFCO to date, 588 exhibitors in a total of 9 halls at the Istanbul Expo Center met more than 10,000 international trade visitors from 134 countries such as Brazil, Canada, Chile, Colombia, Germany, Malaysia, Mexico, Nigeria, Panama, Saudi Arabia, South Africa, South Korea, Thailand, UK, United Arab Emirates. 45% of the visitors were from 134 countries and 55% of visitors were domestic. The largest group of foreign visitors came from Asia (33%), Middle East (33%), Europe (19%) and Africa (13%).

Divided into clear cut exhibition segments on a total of 100,000 sqm of exhibition space brands and manufacturers showed the latest collections from the areas of womenswear, menswear, kidswear, denim, sportswear, evening and weddingwear, lingerie, hosiery, leather & furs.

In the new high-quality designer area The CORE İSTANBUL, internationally renowned designers from Istanbul Fashion Week presented their exciting and creative designs.
“The Core is the premier platform that connects local fashion designers with the international fashion market. Our mission is to showcase the work of Istanbul´s talented designers who are dedicated to creating unique and innovative fashion designs while embracing conscious and sustainable practices.”, says Günes Güner, curator of The Core.

Even more design power was on display at the KOZA Design Competition for young fashion creators. IMA Istanbul Moda Akademisi was responsible for the design of the IMA LAB trend zone at IFCO. In the creative space, the trends and themes of the coming season were taken up and presented in a visually elaborate way. Euphoric Recall encompasses colourful, playful 70's vibes, Metasphere describes the return of glitter and metallic with a futuristic touch. The New Gen area featured pieces by up-and-coming designers of the next generation.

In two separate halls, LinExpo gave an overview of lingerie and hosiery. As a part of IFCO 145 manufacturers presented themselves here.

A large selection of high-quality bridal and evening dresses and suits were shown in the FashionIST area.

In the IFCO Sourcing area, especially designed for production, trade visitors networked directly with international production companies such as Bozkurt, Bilce Tekstil, Gelişim, Karar, Cemsel, Bozpa, Demezoğlu, Zevigas and more.

The next IFCO is scheduled from August 9 to 11, 2023.

IFCO, Istanbul Fashion Connection taking place from February 8th to 11th, 2023 is fully booked. Over 600 exhibitors present themselves on 45,000 square meters in the Istanbul Exhibition Center and will be giving an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, sportswear, night dresses, wedding dresses, lingerie, socks, leather and furs in 9 halls.

The CORE İSTANBUL, the new designer space at IFCO, will showcase the latest creations from Istanbul Fashion Week designers, such as Arzu Karpol, Aslı Filinta, Ceren Ocak, Gül Ağış, Çiğdem Akın etc. At IFCO Brands market leaders such as İpekyol, Damat, Kiğılı, Altınyıldız, B&G Store, Lufian, Jakamen or Tudors fly the flag and use the trade fair as a platform to expand their international customer network. LinExpo, a separate platform for lingerie and hosiery at IFCO, presents 140 manufacturers and FashionIST offers a wide range of wedding dresses, evening wear and suits, over 100 brands are shown here.

IFCO Sourcing offers the opportunity to network with manufacturing companies such as Talu, Zevigas, Bozkurt, Bilce Tekstil, Gelişim, Karar, Akademi, Bozpaor Demezoğlu. These international manufacturers provide insight into their performance profile in terms of production, delivery times, etc.
The manufacturing sector is an important branch of the economy for the industry, over 80% of the companies in Türkiye are active in this sector. Many competitive advantages result from production in Türkiye, such as short delivery times, the possibility of small minimum order quantities, high production quality, young and well-trained employees. However, Türkiye also has a lively and creative design scene and high-quality fashion brands that are redefining the image of "Made in Türkiye". IFCO brings these brands to the stage and puts the Turkish fashion world in a new light.

The program offers seminars and lectures. The special focus is on the topic of sustainability, which is curated by Ekoteks Laboratorium, the association's sustainability institute. Accademia de la Moda and WGSN give latest trend information. Up to ten shows will take place on the catwalk in the Fashion Show Center, including presentations showcasing their latest collections.

In combination with Texhibition, the trade fair for fabrics, trimmings and yarns, which takes place from March 8th to 10th, 2023 in the Istanbul Exhibition Center, ITKIB / IHKIB offers with IFCO the complete offer for the international textile industry and trade.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™